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Articles from Michele PW Pariza Wacek | Selfgrowth.com
- 3 Quick and Easy Ways to Add Multiple Streams of Income to Your Business - by Submitted on Nov 07, 2009 from Michele PW Pariza WacekIt's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle. That's why having multiple streams of income is so valuable. One stream dries up, you've got a few other ones to depend on. (On another note, have you ...
Views: 1022(1 vote) - Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings - by Submitted on Oct 08, 2011 from Michele PW Pariza WacekIn my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. "I chose that word because it's a good SEO keyword," they say. Ah. It may be a good SEO keyword but it's ...
Views: 984 - 3 Tips to Creating a Free Gift Your Ideal Clients Actually Want - by Submitted on Dec 11, 2012 from Michele PW Pariza WacekIf you're like many entrepreneurs, concern (or even distress) about the size of your email list is a major issue. And for good reason. Your email list -- which is a list of folks that have given you permission to email or otherwise contact them -- is the foundation of business success. Those ...
Views: 910(1 vote) - What Do You Do When You Lose Your Mojo? 3 Tips - by Submitted on Oct 24, 2011 from Michele PW Pariza WacekIt happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get ...
Views: 887 - 3 Steps to Starting the New Year on The Right Foot for Your Business - by Submitted on Dec 30, 2011 from Michele PW Pariza WacekThere's no better time to take stock of your business than the time between the end of one year and the beginning of the next. It's "out with the old, in with the new" and that includes out with anything that isn't serving you or your business at the highest level, and in with what you want your ...
Views: 881 - Are Sponsorships Right For You? - by Submitted on May 28, 2010 from Michele PW Pariza WacekAlthough the whole notion of sponsorships has been around for years, it's only recently been gaining popularity in the online entrepreneurial community. Which leads me to 2 very important questions -- 1. Should you as a business become a sponsor? 2. Should you offer sponsorship ...
Views: 870(1 vote) - 3 Crucial Elements Every Money-Making Website MUST Have - by Submitted on Jul 29, 2011 from Michele PW Pariza WacekI'm about to make your life so much easier. Putting up a money-making website can be as simple as 1, 2, 3 -- just as long as you have these 3 crucial elements in place. (And, if you don't have a website, I'm going to share just how easy it can be to get one up TOMORROW. Yes, it really ...
Views: 868(1 vote) - 3 Powerful Habits to Set You Up For BIG Success in 2014 - by Submitted on Jan 17, 2014 from Michele PW Pariza WacekThe good news about being a biz owner is you get to set your own schedule. And the bad news? You get to set your own schedule. (And we haven't even talked about how that looks when you work out of your home and all the distractions THAT brings.) If you're like most entrepreneurs, no one ...
Views: 862 - Quiz: Which Social Networking Platform is Right for You? Part 2 - by Submitted on Feb 26, 2014 from Michele PW Pariza WacekLast week, I put together a simple quiz you can take to figure out which social networking platform is the place for you. If you want to see the quiz plus the explanation AROUND the quiz (yes, there is a reason other than the entertainment value -- it not only helps you use each social ...
Views: 854 - Ask Ms. Social Networking Manners - by Submitted on Aug 22, 2011 from Michele PW Pariza WacekI'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big backlash when I do this. I've blamed the ...
Views: 829 - 3 Tips to Bringing Feminine Energy into Masculine Business Models - by Submitted on Feb 13, 2014 from Michele PW Pariza WacekYour biggest strength is also your biggest weakness. And that's not only true of people, but also of things created by people. Like the traditional business model, which is very masculine. And while that's most definitely a strength -- it's also a weakness. (Especially for women living too ...
Views: 826 - 3 Ways Being Creative Can Hurt You In Biz - by Submitted on Sep 17, 2013 from Michele PW Pariza WacekYes you read the title right. This is all about how being creative can hurt you in biz. We all know being creative is definitely an asset when you're an entrepreneur. But... Your greatest strengths are also your greatest weaknesses. And being TOO creative can actually keep you from ...
Views: 809 - Quiz: Which Social Networking Platform is Right for You? Part 1 - by Submitted on Feb 19, 2014 from Michele PW Pariza WacekFacebook, Twitter, Linked In, Google+ -- oh my! If all the different social networking platforms are making your head spin, this quick quiz should help you get a handle on which social networking platform is right for you. Now while the quiz itself (including the personality types in the ...
Views: 789 - When Bad Things Happen to Good Business Owners and Entrepreneurs - by Submitted on Dec 09, 2009 from Michele PW Pariza WacekIt's an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it's about an article you've written. Sometimes it's accompanied by a refund request. Sometimes it doesn't seem like it's tied to anything at all. Or maybe you discover someone ...
Views: 782(1 vote) - 3 Tips to Internet Marketing Even if It’s Not Your Cup of Tea - by Submitted on Jan 27, 2012 from Michele PW Pariza WacekOn the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her ...
Views: 780 - 3 Little-Known Biz Benefits to Writing & Publishing a Book - by Submitted on Mar 05, 2013 from Michele PW Pariza WacekThere's a lot of excellent reasons to take the time to write and publish a book. Having authored a book gives you instant credibility as an expert, which immediately sets you apart from everyone else in your field, helps fill your pipeline with perfect clients and gives you a reason to raise ...
Views: 773 - 3 Ways to Put Fresh Spins on Old Marketing Concepts - by Submitted on Oct 25, 2012 from Michele PW Pariza WacekAre you struggling to find a new twist for your advertising or marketing campaigns? Tired of sounding like everyone else and want something new and fresh? Never fear. Here are 3 ways to get those creative juices (and new ideas) flowing. But before I get to those, there are a few things you ...
Views: 772 - Is Your Timing Keeping You From Being Successful In Your Business? Part 3 - by Submitted on Nov 17, 2009 from Michele PW Pariza WacekLast couple of issues I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 and 2 here: http://www.michelepw.com/blog ) Today I'm going to talk about a place where entrepreneurs typically move too fast -- launching their product. I know. You ...
Views: 765(4 votes) - 3 Mistakes Entrepreneurs Make While Building Their Businesses - by Submitted on Feb 04, 2011 from Michele PW Pariza WacekOver the years I've had the pleasure of working with both very successful entrepreneurs and ones who aren't so successful. What makes one entrepreneur successful while the other one not-so-much? Chances are they're making one (or all three) of these mistakes. Read on to learn more. 1. ...
Views: 760(10 votes) - How to Screw Yourself Up on Social Networking in No Time Flat - by Submitted on Nov 07, 2009 from Michele PW Pariza WacekHave you heard any of these? * A guy who works part time for the Eagles Football team updates his status report by saying something to the effect that the Eagles suck due to a trade they made. The Eagles fire him. * A woman gets a job offer from Cisco. She tweets "Got a job offer from ...
Views: 755(1 vote) - 3 Biz/Marketing Lessons to Learn From Attending an NFL Game - by Submitted on Sep 30, 2010 from Michele PW Pariza WacekOver the years I've attended my share of live sporting events, but I must say there's a lot to like about live NFL games. In fact, I'd like to share 3 of those lessons below that you too can use to build your business. 1. Know what business you're REALLY in. Think the NFL is just about ...
Views: 751 - Ask Ms. Social Networking Manners - by Submitted on Aug 22, 2011 from Michele PW Pariza WacekI'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big backlash when I do this. I've blamed the ...
Views: 743 - 3 Tips to Getting Your 2014 Marketing Plan Together - by Submitted on Dec 30, 2013 from Michele PW Pariza WacekIt's that time of year to make sure your marketing plan is all ready to go - just in time to kick off the sparkling New Year that's right around the corner. But how do you get a marketing plan together that will actually get you the results you're looking for? Here are 3 tips to get you ...
Views: 742 - 3 Simple Steps to Marketing Even If You Hate Marketing - by Submitted on Nov 07, 2011 from Michele PW Pariza WacekOf all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market ...
Views: 738 - The Value of Being "Second" -- 3 Reasons Why Your Biz Might be Better Off Not Being First - by Submitted on Jan 16, 2013 from Michele PW Pariza WacekThere's a lot of value around being first in your business. The first person to come up with a hot product or service tends to reap a huge amount of rewards in the process. However, being first isn't always all that and a bag of chips. In fact, there are times when being second to the party ...
Views: 735 - 3 Reasons Why EVERY Entrepreneur Should Learn a Few Coaching Skills - by Submitted on Aug 01, 2012 from Michele PW Pariza WacekAs an entrepreneur who specializes in a done-for-you service (it doesn't get any more done-for-you then handing clients a piece of copy plus the exact strategy for how to use it to get the best results in their business) you would think I would be the last person who would need to coach someone ...
Views: 722 - 3 Steps to IMPLEMENTING Your 2012 Marketing Plan - by Submitted on Feb 20, 2012 from Michele PW Pariza WacekYou just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans ...
Views: 722 - 3 Steps to Crafting Your 2012 Marketing Plan - by Submitted on Feb 20, 2012 from Michele PW Pariza WacekThere's no question you can start and grow a business without a marketing plan. However, I can tell you from personal experience, if you're feeling stuck and can't get to the next level, it's probably because you never took the time to put a marketing plan together. Having a marketing plan ...
Views: 716 - The Secret to Writing Memorable Sales Copy - by Submitted on Sep 06, 2012 from Michele PW Pariza WacekWant to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can describe your products or services in such a ...
Views: 712 - 3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program - by Submitted on Feb 20, 2012 from Michele PW Pariza WacekOf all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a ...
Views: 711(1 vote) - Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business - by Submitted on Oct 29, 2013 from Michele PW Pariza WacekIt can make good marketing sense to partner with a nonprofit or cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local ...
Views: 701 - What Dancing With the Stars Can Teach You About Business - by Submitted on Jun 05, 2012 from Michele PW Pariza WacekIn case dancing isn't your thing, Donald Driver, wide receiver for the Green Bay Packers, won this year's Dancing With the Stars. Even if you're not a Green Bay Packers fan, there are a lot of reasons to root for Donald. He's the classic rags-to-riches story: Dad in jail when he was born, ...
Views: 692 - 3 Secrets on Getting the Most Out of Attending Events - by Submitted on May 15, 2010 from Michele PW Pariza WacekYou've got your suitcases packed, your airline booked and you're on your way to a live event. But you’re a little nervous. You've already spent a bunch of money, you're about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn ...
Views: 688 - 3 Keys to Writing Copy that Attracts and Invites (and Doesn't Feel Sales-y and Slime-y) - by Submitted on Jan 24, 2014 from Michele PW Pariza WacekIf you're like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need that "type of ...
Views: 686 - Do You Even Need a Website or Blog Anymore? A Simple Assessment - by Submitted on Jul 22, 2011 from Michele PW Pariza WacekIt's official. Social networking is here to stay. Forget using it just as a business tool. It's everywhere. You can't get away from it. (And we're not even talking about, ahem, inappropriate uses of it such as sending nasty pictures of yourself over Twitter when you really ought to know ...
Views: 684 - Is Your Inner Critic on Your Biz's Board of Directors? 3 Ways to Tell - by Submitted on Jul 09, 2012 from Michele PW Pariza WacekYou know that voice. The one that berates you and criticizes you. "So-and-so has a successful business, what's wrong with you?" "Your mother (or spouse or friend) was right -- you're not cut out to have a business." "You only have 6 months left of 2012 and you STILL haven't ...
Views: 665 - What "Cut Throat Kitchen" Can Teach You About Business - by Submitted on Sep 13, 2013 from Michele PW Pariza WacekI'm not a huge reality television show watcher, but what I do like to watch are competition shows. Whether it's sports or competitive cooking, I like watching how people respond to pressure. (After all, as entrepreneurs we're always under pressure - it's just not as condensed as it is on ...
Views: 665 - To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You - by Submitted on May 17, 2012 from Michele PW Pariza WacekIn case you haven't been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I'm glad there are so many events because there are many good reasons to attend them. The networking, the ...
Views: 664 - 3 Tips to Get You Out of Overwhelm - by Submitted on Dec 18, 2012 from Michele PW Pariza WacekOne of the biggest issues I hear from entrepreneurs is how much they struggle with overwhelm. Unfortunately there's no easy answer to get you out of overwhelm completely, but if you start making a habit of the below 3 tips, chances are your life is going to get a lot easier. 1. Get very ...
Views: 659 - 3 Keys To Attracting Leads, Clients and Sales to You Effortlessly - by Submitted on Apr 17, 2011 from Michele PW Pariza WacekIt sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible. But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below 3 keys, you'll be well on ...
Views: 651 - 3 Keys to Building a Successful Online Biz - by Submitted on May 01, 2010 from Michele PW Pariza WacekAfter building a successful online business myself, not to mention being a part of my clients' online businesses, I've found there are 3 main keys you need to have in place to enjoy a solid successful Internet business. Although it's not easy to build a successful anything, these 3 keys will ...
Views: 651(1 vote) - Need a New Idea? Try Changing Your Perspective - by Submitted on Nov 23, 2012 from Michele PW Pariza WacekOne definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something ...
Views: 644 - 3 Tips On Engaging Your Ideal Prospects Using Copy - by Submitted on Aug 20, 2012 from Michele PW Pariza WacekYou've done all this work to get people to visit your website, only to have nothing happen. No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing. So what's the problem? Chances are it has something to do with your copy not engaging your ideal ...
Views: 641 - 3 Keys to Getting Your Message Out into the World So You Can Make a Difference - by Submitted on Mar 22, 2011 from Michele PW Pariza WacekIf you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, of course, is how. How do you get your ...
Views: 640 - Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs - by Submitted on Jun 02, 2011 from Michele PW Pariza WacekHere’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. Wouldn’t it be so much nicer if they simply tapped you on the shoulder and said “hey ...
Views: 629 - 3 Ways to Overcome Marketing Overwhelm - by Submitted on Aug 09, 2013 from Michele PW Pariza WacekIf you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it's more than a simple like or dislike of marketing; it's the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in ...
Views: 625 - Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell - by Submitted on Jul 24, 2012 from Michele PW Pariza WacekJanuary 2005 was a turning point in my business. It was the month I incorporated my business. Before then, I had operated as a sole proprietor. I started my business in 1998 as a freelance copywriter. However, in 2003 I started getting that restless feeling. I knew I was destined for ...
Views: 625 - The 3 Top Things Every Successful Entrepreneur Needs to Focus On - by Submitted on Feb 27, 2013 from Michele PW Pariza WacekHave you ever seen those commercials where the business owner talks about wearing every hat including the janitor's? While those commercials are definitely true, what I don't like about them is they also imply it's okay to KEEP wearing all sorts of hats in your business, like the ...
Views: 620(1 vote) - Stuck in the "entrepreneurial lows?" 3 Truths to Help You Navigate Through It - by Submitted on Dec 30, 2013 from Michele PW Pariza WacekWe all talk about the entrepreneurial journey -- how when you embark, the highs will be some of the best highs of your life … but there will be some lows too. The reality is that just as the highs you can reach running your own biz are some of the highest you'll experience, very few things ...
Views: 618 - Are You Working Yourself Out of Your Business? - by Submitted on Jul 11, 2013 from Michele PW Pariza WacekI admit it. I'm a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome. I know I'll never be cured. But I can at least work on controlling it. I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same ...
Views: 605(1 vote)