In today's business world, boring facts and empty stats simply won't make the impression on customers that a story about someone "just like them" will. True stories are much more compelling and better-remembered than other information. So to get coveted word-of-mouth advertising, start by ... Views: 1196
After twenty-six years of making monster hits together, U2 front man Bono and his band know a thing or two about making “good” work “great.” In an interview with USA Today, he recalled that an early version of their hit single “Vertigo” had been “massaged, hammered, tweaked, lubed, sailed ... Views: 891
Many experienced sales professionals don't see the need for continuous improvement. They often think, "I've been selling for fifteen years, so I must be great." The number of years experience is not a measure of excellence - any honest golfer knows that. Such thinking can limit sales ... Views: 797