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Articles from Stephanie Meacham | Selfgrowth.com
- Effective Visual Marketing with Inflatables for Themed Events - by Submitted on Jul 19, 2011 from Stephanie MeachamWant to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you'll want to do more than simply serve tacos and play mariachi music. You'll want to infuse every element of the ...
Views: 928 - The Failsafe Way to Create Buzz for a New Product Launch - by Submitted on Jul 18, 2011 from Stephanie MeachamBuzz. First introduced as a - well - "buzzword" in about 1998, it faded from the marketing vocabulary a few years later. However, with the explosion of Web 2.0 in recent years, the catchphrase is back in full force. What better way to describe the phenomenon of everyone chattering about your new ...
Views: 778 - Clever Ideas for Sponsorship Event Marketing - by Submitted on Jul 13, 2011 from Stephanie MeachamLet me ask you a question. What's the key to successful event marketing? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get noticed. However, this seems to be a notion most people miss. Just look around at the next ...
Views: 1686 - 3 Ways to Make Outdoor Events User-Friendly - by Submitted on Jul 12, 2011 from Stephanie MeachamOutdoor events, in and of themselves, are special just because they take place outside. What many event coordinators may forget is that outdoor events require special care in several areas to ensure visitors remain comfortable and have fun. The most important factor is the weather. Whether ...
Views: 839 - Franchise Marketing with Custom Inflatables - by Submitted on Jul 11, 2011 from Stephanie MeachamFranchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can’t expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It’s up to you, as the local ...
Views: 875 - 10 Ways to Get Giant-Sized Exposure with Advertising Inflatables - by Submitted on Jul 10, 2011 from Stephanie MeachamWhether you're planning a grand opening, attending a trade show or undertaking a full-blown mobile marketing campaign, you want big results. Few marketing strategies deliver the giant-sized exposure better than advertising inflatables. Here are 10 proven techniques you can use to pull in ...
Views: 1022 - Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours - by Submitted on Jul 10, 2011 from Stephanie MeachamIf you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary ...
Views: 840 - Inflatable Arches Add Fun to Cause Based Racing Events - by Submitted on Jul 04, 2011 from Stephanie MeachamWhen you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your ...
Views: 822 - Rooftop Advertising with Inflatables Offers Big Impact in Small Packages - by Submitted on Jul 04, 2011 from Stephanie MeachamThese days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce. What you need is a big presence with the power to captivate and charm an audience. That’s where inflatable rooftop ...
Views: 865 - Easy and Effective Event Marketing with Portable Trade Show Booths - by Submitted on Jun 29, 2011 from Stephanie MeachamHave you ever watched a trade show manager at work? Shipping manifest in one hand and cell phone pressed to her ear, she tried to bring order out of chaos. Scanning a crowded exhibit hall for a late display vendor, she watches the clock as the limited time available for set up slips away and a ...
Views: 886 - Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows - by Submitted on Jun 28, 2011 from Stephanie MeachamWhether you're producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner of the world to another. And when finding ...
Views: 1410 - Custom Inflatable Colons Take the Scary Out of Screenings - by Submitted on Jun 28, 2011 from Stephanie MeachamThere are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people ...
Views: 657 - 3 Product Launch Ideas Designed to Deliver Primo Results - by Submitted on Jun 28, 2011 from Stephanie MeachamInflatable Product Replicas Punch Up Your Product Launch There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices ...
Views: 1084 - 3 Grand Opening Ideas that Set the Stage for Your Business - by Submitted on Jun 06, 2011 from Stephanie MeachamWhile there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks ...
Views: 1592 - The Science of Getting More Traffic to Your Trade Show Booth - by Submitted on Jun 05, 2011 from Stephanie MeachamWhat do heat maps and shopping have to do with trade shows? Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc. What you may not know, however, is that the same eye-catching elements ...
Views: 790 - 7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events - by Submitted on Jun 03, 2011 from Stephanie MeachamCreating goodwill. Giving back. Celebrating your community. Raising funds for worthy causes. These and others are excellent reasons for participating in community events. But, marketing in these venues can be tricky. Will you get lost in the crowd? Are you able to attract attention? Are ...
Views: 685 - 3 Ways to Boost Team Spirit and Attendance with Inflatables - by Submitted on Jun 01, 2011 from Stephanie MeachamWhether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. The ...
Views: 1485 - 3 Ways to Gain More Exposure with Event Marketing - by Submitted on Jun 01, 2011 from Stephanie MeachamFairs, conventions, trade shows… events such as these have many things in common, but one stands far and above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said than done with thousands of people milling about. Since the golden ...
Views: 743 - Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons - by Submitted on May 25, 2011 from Stephanie MeachamParades have always been one of the best ways to generate excitement. Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century. But savvy business owners and organization managers will take ...
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