Getting a high traffic is crucial to making your blog popular and well known. But it is also important to build up a loyal customer base for the services that you are providing.

This not only helps in building your personal brand but will also help in expanding your business operations. Email marketing is one such method to which we can convert our leads into customers.

Building up a list of subscribers for your WordPress blog also helps you to know the customer’s likes and dislikes which you can further use to your own advantage.

Here are a few ways to get more email subscribers from your WordPress blog:

Promote your blog post via social media

To get subscribers, you first need to grow your blog on every platform. Social media witnesses active user base. Provide your blog newsletter on Facebook, Twitter. If anyone has liked your media post then send them an invitation to join the newsletter which will result in increasing your subscribers.

Add an overlay to your homepage

We have already seen that whenever we open a website after some time a colorful pop-up box appears in the middle of the screen and the background goes dark. This is an overlay and it is most effective in capturing emails. Users can also close the box, but most of the times they provide their emails. The perfect time for the box to appear is 10 seconds after the website gets opened. This tool is not free and is a paid service.

Give away free offers to your visitors

Start by giving them free ebooks and free weekly tips and then move onto free trials of your services or software, if you are providing any. People generally do not ignore any free service when provided. In this way, you can greatly increase your subscriber's list by a large number. Top software companies and bloggers use these tactics to increase their fan base which is loyal for a long term.

Create an exit popup window for signup

If in any case, any visitor does not provide their email through the overlay, in the beginning, they always try this method. Whenever a visitor tries to exit your blog then this popup will appear. They display a message to sign up for your newsletter before exiting and will help to convert your daily visitors to long-term subscribers.

Host a webinar at regular intervals

A webinar is one of the best ways to connect with your audience. Nowadays it is fairly easy to host a webinar. This attracts your subscribers as well as your blog visitors thus resulting in increasing your subscriber's list. You can host a webinar on any topic of your expertise or any product that you are launching

These are a few small tips which come handy when you are promoting your website. Maintaining a proper email fan base is important to the success of any business. Most of these methods do not cost much but will have a high Return on Investment

Author's Bio: 

JoomDev is a Web design and Development company based in New Delhi, India. They are developing Premium Joomla templates and WordPress themes. Along with the themes/templates, they are also providing Design Development services.