Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile a marketing strategy that tends to achieve real success in today’s mobile world. Mobiles are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.

Bulk SMS marketing is a crucial part of mobile marketing

When we speak about mobile marketing, we must pay special attention to SMS since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects. This service can be provided by the best bulk SMS Service. Bulk SMS is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. If used smartly, Bulk SMS service can even become your perfect business pitch. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally. All this kind of services can be provided by a Bulk SMS service provider.

Why use Bulk SMS?

Some company has a large base of users and clients that need to be reached at once with certain information. Whether it is a reminder, alert or some news, all these businesses need an efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big companies only. In SMS marketing, messages are coming directly to a device people are so attached to, and they don’t require the Internet to be opened and read, this risk pays off. And the fact that even 98% of SMS are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their agenda. You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most critical information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on the type of business you’re in and your business goals.

Bulk SMS is a perfect platform to be used for organizing entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it. Engaging winning games, interesting voting campaigns or Q&A sessions can all be organized using different apps and realized through mass messaging service. Such marketing campaigns will attract new clients to your business.

When to use Bulk SMS?
Businesses use Bulk SMS messaging when they want:

To send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.

To boost sales – market new products and services directly through SMS and increase purchase rate.

To keep customers up to date – keep your loyal customers in the loop and make them feel important.

To send alerts to their clients – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.

Bulk SMS is not a service that is limited by the size of one’s business.
Bulk SMS Service can help you and your business to reach its daily customers as well as let you know about their daily requirement.

Author's Bio: 

Dove Soft, founded in the year 2009, headquartered in Mumbai provides Integrated Cloud Communications Solutions across SMS, Voice and Email. The strong and intensifying belief in the power of cloud communications, along with the need for Innovation to provide these services in a uniquely simple and integrated way, is what the company thrives on every day. Dove Soft provides a complete range of communication services through APIs that customers can directly integrate into their applications, SAAS based applications built by Dove Soft to meet many common business requirements, and customized solutions tailor made to business-specific needs.