My client's problem:

I really want to start offering programs to my clients. I love what I do and my clients really get a lot of value from our sessions together.

The challenge is that I don't have a whole lot of clients and when I do offer workshops, they are sparsely attended, which frustrates me and makes me want to give up. How do I get to the point where I am successfully offering programs to my clients and people actually show up for them?

Dear Divine One:

I love this question! I hear it frequently from spiritual entrepreneurs. Why? Because so many of them see other people offering classes and they see people attending those classes and then wonder what is wrong with them that they can’t get people to attend theirs.

Here’s the truth:

There’s nothing wrong with you.

What you may need, however, is the following:

• training in how to message your work.
• training on how to market strategically.
• training on how to hold a sales conversation with a potential client.

Many spiritual entrepreneurs want to leverage their time and energy by holding workshops. And it’s a very good idea. But whether it’s the right time for you to do workshops is another question altogether.

You see, during the first year or two of business, your job is:

• to get very, very clear about the work you do, the transformation you offer, and the benefits your clients get from working with you.
• to learn how to market your business more effectively,
• to learn how to have successful sales conversations, and
• to get your income stable enough so that you can then leverage your time by offering workshops.

But you don’t do workshops until your income is stable. You don’t do them until you have enough clients.

If you are struggling financially in your business and if you struggle in your sales conversations with your prospects, then one of two things is going on: 1) either you are not very good at what you do (which I seriously doubt), or 2) you haven’t learned yet how to speak about what you do in a way that causes people to understand it and to want it.

The latter is the far more likely scenario.

Trying to fill a workshop before you have enough clients and stable income is like trying to put the cart before the horse and then expecting the cart to move. It ain’t gonna happen.

For now, let go of the idea of workshops and instead focus on building your list of clients. Have those sales calls – you know, the ones where you have a fabulous conversation with a delightful new prospect and then they say yes to working with you.

Don’t try to wiggle away from having sales calls just because you’re scared, or because they are difficult.

Learn how to make them undifficult. Learn how to have them with ease.

The only way to do that is to … well, uh … Just. Do. It.

If you don’t learn how to be successful at selling yourself, you will always have the challenge of getting people to your workshops. So start with building up your private client base first, sell them, and then sell your workshops.

Selling is sacred, not sleazy, and your business depends on you to learn how to experience that as your truth.

The sooner you do this, the quicker you will be able to offer those workshops again!

Author's Bio: 

Rev. Anne Presuel, self-proclaimed "Irreverent Rev." is the creator and CEO of Divinely Intuitive Business, LLC. She helps spiritual entrepreneurs "get their Divine ON!" by tuning into their own 6th sense while building 6-figure businesses on their own terms.