Why Communication Fails and How to Fix It
Written by Kenneth Vogt
"Think like a wise man but communicate in the language of the people." ~William Butler Yeats
Spoken (and written) language is a marvelous thing. Communication through the interchange of language makes human society possible, even humanness itself. We have all been wielding language our whole lives. Alas, we are terrible at it. Novels, stories, movies and songs: they all chronicle how pathetic we are at communicating. Ironically, our best communicators are the ones writing those novels and stories and movies and songs, the subject matter of which details our repeated failures. Being the most superior of our communicators, one would expect their lives must represent the pinnacle of human communication. In fact, as a group they are infamous for their relationship fiascos.
What goes wrong for them, goes wrong for all. Getting from one end of the four states of communication to the other is like careening down a foggy mountain. There are twists and turns and we can't see a thing. How does communication take place?
What You Mean
It all begins with what you mean. After all, you have something in mind to say. Oh, you may not have the words yet but you know what you mean.
What You Say
Then you start talking and trouble begins. Maybe it's because you're lazy, maybe it's because you're rushed or pressured, maybe it is because you're just not smart enough. But the result is there is a gap between what you mean and what you say. (Dear reader, I do not wish to be too hard on you but you know from what afflictions we suffer.)
What You Hear
What's said is now said. But the hearer has his own agenda, he has his own points of reference, he has his own dictionary for the words you used. If you are really honest with yourself, you probably don't even hear the words that are said to you, you just hear some of them and filled in the rest with what you expect they might have said.
What You Understand
You know (or at least you think you know) what you heard. But you don't stop there. You now "translate" it into what you are sure they meant, or what you would like them to have meant.
If we can tighten up this trip from "meant" to "said" to "heard" to "understood", communication can make colossal strides. Take responsibility for all communication, both as the transmitter and as the receiver. Take note, no, take responsibility when someone misunderstands, when someone mishears, and when we speak ineffectively. Instead of asynchronous monologs, strive for actual dialogs. Language separates us from the animals. Poor communication separates us from the angels.
Article author
About the Author
Further reading
Further Reading
Website
Alora Packaging
Alora Packaging is a US and China-based custom packaging manufacturer offering premium boxes, eco-friendly packaging, retail packaging, mylar bags, glass packaging, and branded packaging solutions for businesses across the USA and worldwide.
September 16, 2026
Article
The Role of Packaging in Reducing Product Damage During Shipping
Learn how proper packaging can protect products during shipping, reduce damage and returns, lower unnecessary costs, and create a better customer experience for e-commerce businesses.
September 16, 2026
Article
5 Quick Tips for Small Businesses That Want to Implement AI
This article is aimed at small businesses & entrepreneurs who want to implement AI tools into their day to day operations, but are unsure where to begin.
September 7, 2026
Article
Is AMC mandatory for NCA compliance in Saudi Arabia?
An IT AMC is not listed as a standalone legal requirement by the National Cybersecurity Authority (NCA), but NCA controls do require ongoing maintenance, patching, monitoring, and secure management of systems.
August 26, 2026