Despite the massive inroads that social media has made over the past decade, the blog is still a vital part of most websites. Google has made sure of that thanks to their emphasis that all websites have blogs which makes them easier to find on their search engine.

But why is Google so focused on every business site having a blog, even if your products or services do not change much or you use social media to announce any new developments?

The answer lies in the fact that Google wants all websites to be of high quality and contain fresh, interesting information for potential visitors. Search engine optimization (SEO) has certainly changed over the years on Google as the emphasis is shifting from keywords and key phrases more to quality of content. While keywords are an inherent part of SEO, it is the overall high content quality that is Google’s main goal. Here are some of the reasons why Google wants you to have a blog on your website.

Better Branding

Google wants to send people to trusted websites, those that offer good, solid, and recent information. A blog is the perfect platform to have such information which makes it right for building up your brand. Good content that is updated regularly keeps your website interesting to new potential customers which is what Google really wants.

Problem Solving

One of the big goals that Google has is helping people solve their problems. They understand that many people go online with a particular issue and want to find good, solid information that helps them solve it. So, a person who may type in “upset stomach” may actually be looking for products, methods, or information to get rid of their upset stomach. By focusing on solving problems, Google prefers blogs because they often contain the latest information.

Multiple Media Format Applications

Blogs are well designed to handle text, images, and video in a productive manner which is what Google wants in websites. Google understand that more people respond to creative use of multiple media formats which results in higher interaction and gathering information. For those with blogs, adding new material in different media formats means a higher visitor interest that Google really wants to emphasize.


As spurred on by social media, blogs are also very well suited to share information, particularly across mobile devices. This means that a business can post on their blog if the website is of responsive design and share valuable information with all of its visitors quickly and efficiently. Social media can also be combined to reach out to potential customers so that they can also see this information.

The bottom line is that Google wants website to employ blogs which brings a higher overall value and better delivery of new information. A good blog that is updated with solid information presented in multiple media formats is generally rewarded by Google at a higher rate than websites that do not have blogs. So, for those who want to expand their websites to reach new audiences, having a blog is a very good start.

Author's Bio: 

"Lilo is a web design/web development company with its main office in London. It also has offices in Perth, Australia and Cape Town, South Africa "