Consider this jaw-dropping statistic: 75% of online consumers heavily depend on product photos to make a purchase.

This statistic emphasizes why it is necessary to have product images for your eCommerce. High-quality product images play a crucial role in the success of your eCommerce business.

It is rightly said that product images are worth a thousand words. If consumers cannot see a product how will they decide whether to buy it or not?

Choosing a sophisticated online eCommerce store builder will not drive sales unless your website has sufficient product images. Whenever shoppers visit any online store they firstly explore the product images. In such circumstances, can your business survive if you start an eCommerce business without any product images?

Top 4 Reasons your Online Store Builder Needs Product Images

1. Impress your Customers

Want to grab the attention of your potential customers? Then ensure your online store builder has the functionality to add high-resolution images, Product images are the first thing that visitors see when they access your store.

An eCommerce store without product images leaves a very bad impression in the minds of the buyers. It reflects poorly on your company itself.

In one study, it was observed that 90% of the information humans perceive is visual. As compared to product descriptions and features, images communicate in a more compelling way. Hence you need to pay extra attention to your images.

2. Good Understanding of the Product

If you create an online store and only include textual descriptions of products, instead of images, will they be able to understand the products? The answer is a resounding 'No'.

Visual content can play a huge role in making your customers understand their products. Keep in mind whenever visitors land on your site, they cannot touch the product physically. Images allow them to get a look and feel of your products.

Also, showing a single image for any product will not work. You need to show as many images as you can from different angles. Multiple images provide a good understanding of the product.

3. Increases Reliability

When product images in your store are professionally photographed, it helps to build trust and reliability among your consumers. An eCommerce store builder should allow you to edit product images so that you can create perfect images. Photo editing will make your product images more appealing and viewer-friendly.

4. Boost Conversions

As a VAR do you want to make it easy for your potential customers to make a purchasing decision? If yes, choose an appropriate VAR eCommerce software to create an online store. However, if you want to convert traffic into online sales then invest in professional quality images.

Product images engage your consumers' senses and allow them to experience products. Several studies have shown that high-resolution images can boost conversions. No wonder, eCommerce sites with the highest conversion rates tend to have high-quality images.

When choosing an eCommerce platform, make sure the platform allows you to add multiple images for every product that you have decided to sell.

5. Avoid Stock Images

Adding product images on your eCommerce store does not mean taking images from stock photos. This is because the quality of images is unpredictable.

Also, stock photos are available for free, hence are not exclusively yours. To make your website unique, make sure to hire professional services to create product images.


If you have decided to sell products online, ensure that you have high-quality images for your website. Product images are an important aspect of an online storefront.

Great images are the cornerstone of good website designs. They provide a visual experience to your buyers. So display consistent, high-quality product images on the store, which can go a long way in increasing conversions.

On the whole, product images are an important aspect of a successful eCommerce store. These images give your visitors a personal feeling of the products they wish to buy.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, Arnaldo has a good understanding of what it takes to make an eCommerce business successful. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software