Any brick and mortar business – which means that the business operates solely in an online capacity without a storefront, like Amazon stores – will ultimately require a search engine optimization consultant in order to maximize their potential for increasing profits and keeping sales stable and steady. There is some vast misunderstanding about what efforts entail the doings of the search engine optimization consultant, and why they are a necessary staple in today’s unforgiving online business world. Use this article to learn more about a search engine optimization consultant, and why such an expert can help you better streamline the cash flow that your business generates via a strong and unwavering online presence.

Why Page One of Google Matters
Page one of Google is truly the only page that really matters in the end. Consider this: 90% of all traffic that is netted from Google searches goes directly to the page one top-ten listings. Even more convincing is that of those searches, most of that traffic goes to the top-five listings. Page one matters greatly because you care about capturing the 90% of web traffic, and not the 10%.

Differences Between SEO Tactics
The best search engine optimization consultant will advise you on why ethical tactics matter. From building valuable back links to creating new content, to fully optimizing your web pages, so that the search engines find and index them. These are but a few of the numerous SEO methods that are put into motion by your search engine optimization consultant.

Lucrative Pricing with Options and Packages
Beware of any search engine optimization consultant that only offers one package. The reality is that all businesses are different. Everyone has a bottom line and budget. The best search engine optimization consultant will be able to custom tailor a package that suits your needs, and that fits comfortably into your budget.

Expert Advice and Initial Analysis and Assessment
Lastly, get advice and an SEO analysis before you start shoveling money into the internet marketing fireplace. An excellent search engine optimization consultant will be able to analyze your website, compare how it ranks to your competitors, and advise you on what is necessary to get you up there in the rankings and keep you there. Make sure that you take your time and shop around to get different quotes. Beware of outsourcing your SEO work to an overseas search engine optimization consultant, unless they demonstrate a proven history of accolades and successes.

Author's Bio: 

Ted Charles had written many articles on internet marketing. In this article he is sharing his views onsearch engine optimization consultant.