How to Organise an effective press conference
Organising a press conference • Choosing a date • Try to obtain as much information as possible about internal deadlines of the media you are targeting, and schedule your press conference accordingly • Try to avoid a date parallel to other events that are likely to attract considerable public interest • Choosing and preparing a location: o Make sure the location can be reached easily, and with little effort for journalists o Make your organisation visible (e.g. with a banner, roll-up, poster) o Provide good signage so that journalists arriving late can still join in