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Articles by cathy-goodwin

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By cathy-goodwinRecently published1 topic

Book Marketing: Why Authors Don't Get Good Book Reviews

In the twenty-first century, book marketing increasingly includes online book reviews. These reviews are written by ordinary people who read books and want to share their views honestly, as part of a community. Before buying a book, or even borrowing a book from a library, readers increasingly turn to online book reviews. Publishers now send advance reading copies to online "amateur" reviewers as well as official reviewers of print and radio media. Why do some books get bad reviews?

Primary topic: Internet Marketing

Internet Marketing

1,542 views3.4/5 (7)

By cathy-goodwinRecently published1 topic

How do I follow a rainbow when there's no pot of gold in sight?

Q. "My vision of career freedom doesn't pay enough to live on, but I really want to do it." A. "No money" can mean that you want to enter a place where most people earn very little (e.g., working with children or animals). Alte atively, you might be evaluating a high-risk career, where most ...

Primary topic: Internet Marketing

Internet Marketing

2,454 views3/5 (4)

By cathy-goodwinRecently published1 topic

Gifted adults face unique career challenges

"James is so restless and energetic. I wonder if he's hyperactive." "Nancy seems to be all over the place. She's got a dozen projects going at once!" "Harley does things so fast! He put up a website in two weeks." "Marlene is so intense. She needs to lighten up." While it's possible that James ...

Primary topic: Internet Marketing

Internet Marketing

2,841 views3/5 (1)

By cathy-goodwinRecently published1 topic

Ten tips for coping when your new boss is a bully

Q. Right after I accepted my new position, the manager whonhired me quit. I now have a boss "Sam" who's a classicnbully. He has most of the office terrorized. Every questionnbecomes a confrontation. Last week, he walked into thenconference room as I was meeting with a customer and ...

Primary topic: Internet Marketing

Internet Marketing

4,216 views2/5 (1)

By cathy-goodwinRecently published1 topic

Attention! This is your intuition speaking!

Recently someone asked me, "What coaching tools do you use?" "Tools?" I asked, bewildered. "I avoid tests and assessments." See http://www.movinglady.com/testing.htmlnn"No," she explained. "Listening skills?" Well, of course I listen -- but I mostly listen to my own intuition. Since I derive ...

Primary topic: Internet Marketing

Internet Marketing

1,590 views3.5/5 (2)

By cathy-goodwinRecently published1 topic

Light-hearted, Irreverent Tips forTime Management for a Life Transition

A life transition calls for a new concept of time. You no longer have the luxury of waiting to clear the deck so you can focus on your new goal. You've moved to fantasyland when you say, "I'll begin planning my transition next month, when I have more time." Next month you might have less time ...

Primary topic: Internet Marketing

Internet Marketing

1,862 views3/5 (2)

By cathy-goodwinRecently published1 topic

10 Ways to Resign from Your Job With Professionalism and Pride

While some employees fear lay-offs, often my clients find themselves in the happy position of accepting a new job and saying good-by to a current employer. Surprisingly, many admit they’re nervous about telling a current boss they’re leaving. And if you've held the same job for a long time, you may be wondering how to resign gracefully yet still protect your own longer-term career interests. 1.

Primary topic: Internet Marketing

Internet Marketing

12,634 views

By cathy-goodwinRecently published1 topic

In your transition zone? Beware intuition meltdown!

Have you ever had a bad day, when everything went wrong from the moment the alarm didn't go off, your ten-minute commute grew to forty minutes while you waited for someone to fix the road, and you couldn't find the notes you needed for a meeting? On those days you are also likely to collect ...

Primary topic: Internet Marketing

Internet Marketing

1,447 views3/5 (2)

By cathy-goodwinRecently published1 topic

Rolling Stone? Who needs moss, anyway?

Nearly every week a visitor to my website will write, "I'm glad someone understands. Most people think I'm crazy. I love to move! I have no desire to settle down." In my younger days, I, too, thought nothing of selling my meager supply of furniture and flying across the country to start a new ...

Primary topic: Internet Marketing

Internet Marketing

1,753 views3/5 (1)

By cathy-goodwinRecently published1 topic

Cool off to avoid the line of fire

Have you ever had a bad day, when everything went wrong from the moment the alarm didn't go off, your ten-minute commute grew to thirty minutes due to a freak accident, you couldn't find the notes you needed for a meeting? On those days you are also likely to collect traffic tickets, insults and stray dogs. "Getting out on the wrong side of the bed" means you begin the day feeling stressed. Stressed-out people lose their keys and misinterpret situations. They are ruled by their emotions. Every society creates laws and customs to protect their most vulnerable citizens.

Primary topic: Internet Marketing

Internet Marketing

1,666 views3/5 (1)

By cathy-goodwinRecently published1 topic

Serendipity: The New Career Science

My neighbor "Ed" found his career, he says, when he literally fell from the choir loft into the church organ. He was fascinated by the specialist who showed up to fix the damage. Ed began by sweeping up the shop, then served an apprenticeship. Now he owns a firm that repairs church organs all ...

Primary topic: Internet Marketing

Internet Marketing

1,539 views3/5 (1)

By cathy-goodwinRecently published1 topic

Going Solo? Choose a coach who won't kill your business

Entrepreneurs tend to be strong, independent people with little experience in getting help. Therefore, they often end up with the coach from hell. They grab the first resource that comes along and follow instructions brilliantly. Too late, they realize they're following a lost leader. Cathy, ...

Primary topic: Internet Marketing

Internet Marketing

1,475 views3/5 (1)

By cathy-goodwinRecently published1 topic

Anger means, The Power is On

When you feel lost and confused, it is easy to give your power to anyone who appears on your doorstep -- a coach, a counselor, even a good friend or relative. People in transition, who are seeking direction, are especially vulnerable to anyone who offers help. The US government has developed ...

Primary topic: Internet Marketing

Internet Marketing

1,428 views3/5 (1)

By cathy-goodwinRecently published1 topic

Toughest decision of all: get out or get going

Many of us are influenced by the sports ethic: Never give up! When a basketball team is down by 20 with 30 seconds on the clock, the players never stop working. The spectators might be filing out, and the winning team might bring players off the bench, but the game goes on. If your game is a business or a job, the whistle won't blow to end the game. If you keep going and win, you may gain a lifelong prize. If you keep throwing good money and energy into a losing cause, the whistle can blow for unemployment or bankruptcy.

Primary topic: Internet Marketing

Internet Marketing

1,410 views3/5 (1)

By cathy-goodwinRecently published1 topic

Seasons of a Career: Springtime!

When we're struggling with a career, or settling into an unfamiliar new residence, we're most likely to think of winter: cold, bleak and endless. At some point any life transition feels like being buried under a coat of ice, hibe ating through long, dark days. Hopefully we learn to see the ...

Primary topic: Internet Marketing

Internet Marketing

1,530 views1/5 (1)

By cathy-goodwinRecently published1 topic

Want to move faster? Create your own ritual

Have you ever noticed that authors of "how-to" best-sellers created their own rituals? They design their own form of visualization, affirmation, or just walking outdoors. Creating a ritual adds energy and purpose to your goals far more powerfully than following someone else's. n What are ...

Primary topic: Internet Marketing

Internet Marketing

2,640 views

By cathy-goodwinRecently published1 topic

5 Ways Smart People Make Dumb Career Mistakes

I was inspired to write this post after reading about a former flight attendant who made a whole bunch of these mistakes.

Primary topic: Internet Marketing

Internet Marketing

2,108 views

By cathy-goodwinRecently published1 topic

Three steps to successful midlife career change

Q. After several years, I finally left middle school teaching, a career I had come to hate. Now I feel like a failure. My skills mean nothing to the business world. I have considered becoming a librarian, jou alist or social worker, but I can’t afford to return to school. And I need a job ...

Primary topic: Internet Marketing

Internet Marketing

2,077 views

By cathy-goodwinRecently published1 topic

Put More Life in Your Life

When people want to move to career freedom, often they don't want a new career at all. They love their career -- but they also want a balanced life. Here are ten questions to help you get started on the quest for "more time in your life -- and more fun." 1. Where does leisure rank among your list of values. Are you working to pay for something that ranks lower in your list? 2. Can you seize moments during the day, evening, lunchtime and weekend? Think "fun" in fifteen-minute segments. 3. Can you buy leisure time?

Primary topic: Internet Marketing

Internet Marketing

1,777 views

By cathy-goodwinRecently published1 topic

Signals of Abundance in Your Own Life

We are about to celebrate US Thanksgiving -- a holiday that celebrates and appreciates abundance -- which means something different to every person. You probably don't bring in a harvest from the fields, but we all reap a harvest every year, based on what we did in earlier years. When ...

Primary topic: Internet Marketing

Internet Marketing

1,763 views

By cathy-goodwinRecently published1 topic

Time Management: Five Steps to Taking Charge of Your Life

Clients often begin a career consultation with, “I feel overwhelmed.” Often they’re right. These days we really have more to do than ever before. Ironically, much of our overwhelm comes from awareness of what we need for a healthy, meaningful life. Our grandparents (and maybe our parents) didn’t schedule three gym visits a week. They probably didn’t engage in networking activities or career exploration. And their best friends and close family members probably lived in the neighborhood, or at least the same city.

Primary topic: Internet Marketing

Internet Marketing

1,728 views

By cathy-goodwinRecently published1 topic

How to attract - not attack - your next career

Very few people change careers by the book: listing their strengths, identifying options and aggressively pursuing choices. When career specialists conduct research on life change, they find that most people can point to a chance encounter or a moment when everything came together. The word ...

Primary topic: Internet Marketing

Internet Marketing

1,721 views

By cathy-goodwinRecently published1 topic

How to Make Friends with Your Finances During a Life Transition

“Kevin” was experiencing sticker shock. After years of life in the corporate world, he had accumulated a healthy nest egg. The kids were grown and gone. Time, he said, to launch an Internet marketing business. “But everything is so expensive!” he exclaimed. “Take this weekend seminar. Over four hundred dollars for two days? That’s outrageous!” When you’re experiencing a major life change, it’s hard to evaluate prices. You feel like you’re spending big bucks every day. Travel. Moving. Resume Services.

Primary topic: Internet Marketing

Internet Marketing

1,553 views

By cathy-goodwinRecently published1 topic

Drive your own time machine through your life transition

Time usually takes on a special meaning during life transitions. By definition, transitions take us from the familiar to the unknown. Most people feel they’re moving faster or slower than before. Here are three ways to steer your own time machine. 1. Get lots of information. Then get ...

Primary topic: Internet Marketing

Internet Marketing

1,544 views

By cathy-goodwinRecently published1 topic

Game Over? Your decision!

When a basketball team is down by 20 points with 30 seconds to go, giving up is not an option. Spectators start leaving and reserve players take the floor, but the game goes on. When you're playing a business game, you blow your own whistle. Here are some ways to check the score. 1. How ...

Primary topic: Internet Marketing

Internet Marketing

1,538 views

By cathy-goodwinRecently published1 topic

Five ways to walk away from an offer that's all wrong for you

Q. I just finished a job interview. Everything went well. But I can't get excited about the job. The people were nice but frankly, I got bored. Should I withdraw my application or hang on to see what happens? A. Let me share a secret. I love country music – especially the classics. Your ...

Primary topic: Internet Marketing

Internet Marketing

1,530 views

By cathy-goodwinRecently published1 topic

Helping a friend who's starting a business: sugar vs spice

Q. "My friend is really excited about her new business venture. She assures me her coach and boyfriend think it’s a winner. Personally, I think it’s a harebrained scheme with zero potential. How can I be supportive but also realistic?" A. You’re a good friend. It’s easy to send lots of empty ...

Primary topic: Internet Marketing

Internet Marketing

1,515 views

By cathy-goodwinRecently published1 topic

For My Second Career, I Want to Do Nothing!

Q. For my second career, I'd like to know "What to do when you have done a lot and nothing really interests you anymore. The things that interest me are not financially feasible right now, because one of the things I'd like to give up is working!" A. People often want to stop working when ...

Primary topic: Internet Marketing

Internet Marketing

1,508 views

By cathy-goodwinRecently published1 topic

A Job is Like a Pie

Let's say you have baked a magnificent coconut cream pie and you've cut the pie into slices, ready to serve at a special dinner. As the hour approaches, you realize something is very wrong with your pie. At one extreme, let's say some slices got more whipped cream than others. That's easy - a ...

Primary topic: Internet Marketing

Internet Marketing

1,478 views

By cathy-goodwinRecently published1 topic

Interval, Limbo or Renewal?

Q. "I hate my job. I'm considering starting a business…and I really want to move to a warmer climate. Arizona sounds good! But it's the holiday season. I'll start the process on New Year's Day." A. The time betwee Thanksgiving and Christmas often gets dismissed as dead time. It's a happy, ...

Primary topic: Internet Marketing

Internet Marketing

1,464 views

By cathy-goodwinRecently published1 topic

Ten Steps to a Job-Winning Interview

These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it! 1. Investigate the company's culture, markets, and finances. But resist the temptation to show off what you've researched: "I just read that you're about to embark on a new product line") unless you have a question directly related to your career. 2. Look like you belong. Learn the company's dress code and err on the side of conservatism. When you're seeking a senior position based on industry experience, you'll be expected to know the rules without being told. 3.

Primary topic: Internet Marketing

Internet Marketing

1,447 views

By cathy-goodwinRecently published1 topic

Recharge your career battery

Career in the doldrums? Don't reach for your resume just yet. 1. Get moving! Action creates momentum. 2. Do something different. Even if you just find a new route to walk the dog or drive to work. 3. Rejuenate your fitness program. Go to the gym three times a week? Ask your trainer for ...

Primary topic: Internet Marketing

Internet Marketing

1,444 views

By cathy-goodwinRecently published1 topic

Career Crisis: In your mind or in your market?

You're becoming convinced that no one wants your services -- at least enough to pay for them! You're ready to give up. Are you being negative -- or facing a tough market? 1. Take a reality check. Are others in your field experiencing similar frustrations? Do you resemble those who succeed or ...

Primary topic: Internet Marketing

Internet Marketing

1,429 views

By cathy-goodwinSep 16, 20111 topic

How Mid-Life Career Change Can Be Influenced By Age Discrimination

Mid-life career challenges often are related to age. When I've asked executives and professionals, "What is the biggest challenge to your career?" nearly all provide a response related to age discrimination. These professionals often turn to career counselors and coaches for solutions. Surely, they reason, there must be a way to get around the biases. Consultants almost always say the same thing. Present yourself as active and engaged. Support an energetic appearance. Some e

Primary topic: Career Transition

Career Transition

1,426 views

By cathy-goodwinRecently published1 topic

Abundance: Have It Your Way

When clients change their lives or careers, they oftenstruggle with the notion of abundance. It's hard to feelabundant when you watch your savings dwindle or you realizethat a former routine purchase has now become a luxury. And you may hear the guidance, "Maybe you don't need so muchmoney." ...

Primary topic: Internet Marketing

Internet Marketing

1,373 views

By cathy-goodwinRecently published1 topic

Who's the best coach for you?

Which coach fits you? Karen hired a "mentor" coach to help her business grow. The coach applauded Karen's efforts to design her website. On a slow week, the coach said, "Clear clutter and learn to dance." After three months, Karen had a big coaching bill, a multicolored website, an empty ...

Primary topic: Internet Marketing

Internet Marketing

1,369 views

By cathy-goodwinApr 27, 20111 topic

For Career Success Take A Step Back From Your Career Path

Have you ever noticed that some of your most successful colleagues seem to view their careers as hobbies? The whole idea sounds heretical but actually it's based on sound psychological principles. One of the tenets of sports psychology is that focusing too hard on a swing or a jump shot can actually harm an athlete's success. When you think too much about your actions and direct your attention to your skills, you lose your rhythm. You become much more likely to miss the shot

Primary topic: Career Development

Career Development

1,311 views

By cathy-goodwinRecently published1 topic

How Service Businesses Can Experience Business Growth Online

Website marketing can be challenging to independent service professionals who want to grow their businesses without investing huge sums. Service business owners often believe they need to start with a web designer. They worry about obtaining graphics and designing a logo. They feel overwhelmed because they need to find a way to maintain relationships with prospects and communicate information, while working through the hundreds of resources available to help. During your first few months, you need to focus on creating a message and message strategy.

Primary topic: Internet Marketing

Internet Marketing

1,292 views

By cathy-goodwinSep 23, 20111 topic

Why Career Change Moves Slowly (And You Must Accelerate With Care)

As a die-hard New Yorker, I learned to drive after I moved west as an elderly twenty-one-year-old. I had to master the trick of turning left against a red light and parallel parking in tight spots on busy streets. Night driving was a special challenge and the instructor reminded me, “Don’t drive past your headlights.” Over the years, I came to understand what he meant. I learned to look for reflectors, signs and lights, and to drive slowly on country roads that lacked these

Primary topic: Career Transition

Career Transition

1,284 views

By cathy-goodwinSep 16, 20111 topic

How To Manage Mid-Life Career Change When You Still Have A Day Job

Mid-life career change can take up to three years. Therefore, many mid-career professionals find they have to take jobs they don't want, just to pay the bills. However, if you've been a professional, it's hard to view your work as just a day job, even though it is. You can find yourself so caught up in this temporary job that you just don't have the energy to pursue your dream. "Linda" is a composite of a few of my clients. When we talked, she acknowledged her frustration..

Primary topic: Career Transition

Career Transition

1,222 views

By cathy-goodwinApr 27, 20111 topic

Your Website Conversion Rates: The Big Traffic, Little Sales Challenge

Business owners usually realize they need to attract traffic to make a website profitable. Consultants and copywriters typically use keywords to attract visitors. However, getting visitors is just the first step to generating revenue from a website. Revenue doesn't increase until you increase website conversion rates. In other words, your website copy has to persuade these visitors to make a purchase or at least sign up for a free offer. First, let me explain how to calcula

Primary topic: Internet Marketing

Internet Marketing

1,182 views

By cathy-goodwinRecently published1 topic

How To Use Career Assessments For Mid-Life Career Change

A practical article connected into the broader SelfGrowth topic graph.

Primary topic: Career Transition

Career Transition

1,116 views

By cathy-goodwinMar 23, 20111 topic

Copywriting Means The Writing Is Just The Tip of The Online Marketing Iceberg

Business owners often think copywriting begins with the writing process. In fact, experienced copywriters spend as much time on research as on the writing process. Copywriters often dig more deeply into your business than other consultants and coaches. Therefore, don't be surprised when your copywriting project leads to innovations in your overall marketing plan. When you write your own copy, budget time for research and make a plan to review your business strategy. When yo

Primary topic: Internet Marketing

Internet Marketing

904 views

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