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Articles by Donna Gunter

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By Donna GunterRecently published1 topic

Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy!

If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a signature program system that helps your target market achieve measurable results. What's a signature system? It's a way of putting together a package of what you offer in a step-by-step system that makes your process more easily understood by your target market.

Primary topic: Internet Marketing

Internet Marketing

4,977 views4.3/5 (3)

By Donna GunterRecently published1 topic

5 Most Effective Online Continuity Program Models

Continuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers.

Primary topic: Internet Marketing

Internet Marketing

1,625 views3.4/5 (7)

By Donna GunterRecently published1 topic

Social Networking: 7 Strategies to Finding Your Target Market on Twitter

Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher's challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran.

Primary topic: Internet Marketing

Internet Marketing

2,079 views3.5/5 (4)

By Donna GunterRecently published1 topic

13 Essential Wordpress Plug-ins for Every Wordpress Installation

I'm just now jumping on the Wordpress bandwagon and am starting to convert many of my sites to Wordpress. Now that I've decided to use this platform, I needed to determine which plug-ins were most essential to my site's success. If you don't carefully select your plug-ins, you can accidentally subject your site to some virus or malware and have to spend many, many hours troubleshooting the problem.

Primary topic: Internet Marketing

Internet Marketing

1,847 views3.7/5 (3)

By Donna GunterRecently published1 topic

Article Marketing SEO: 7 SEO Tweaks to Make the Search Engines LOVE Your Articles!

I had a conversation with a potential client this week about her article marketing SEO efforts. She had hired someone to submit her articles to article directories and social networking sites, but she wasn't getting the results she expected. I took a quick look at her articles on one of the article directories and quickly discovered the problem. The articles were not tweaked for the search engines, or SEO (search engine optimization).

Primary topic: Internet Marketing

Internet Marketing

1,784 views3/5 (5)

By Donna GunterRecently published1 topic

Top 7 Reasons Why Your Email List Isn't Growing

"Why isn't my email marketing list growing?" is a very common questio I hear from clients. When you start your list, sign ups are great and your list grows rapidly. However, in a few months you hit a wall and experience a big slump in growth. Not to fear -- this is quite normal! Typically, the problem lies in one of seven areas. There are some really simple things you can do to rev up your list-building engine and attract new subscribers. Here's my list of the top 7 reasons why your email list isn't growing:

Primary topic: Internet Marketing

Internet Marketing

1,470 views5/5 (1)

By Donna GunterRecently published1 topic

Top 8 Out-of-the-Box Ideas to Get Your Articles Published Online

Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years. It's not always easy to find these publications and sites.

Primary topic: Internet Marketing

Internet Marketing

1,429 views5/5 (1)

By Donna GunterRecently published1 topic

Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview

I interview guest experts every month as one of the benefits offered on my membership site. Most of the time, the preparation for the interview is fairly easy, as the guest expert sends all the requested information in a timely fashion. However, sometimes getting the info from the expert (or the expert's assistant) is a nightmare. The requested info comes in bits and pieces, and that's only after multiple email requests have been sent.

Primary topic: Internet Marketing

Internet Marketing

1,382 views5/5 (1)

By Donna GunterRecently published1 topic

7 Reasons Why an Online Business is the PERFECT Business for Introverts

I recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out of town. My friends lived 10 miles from town in other directions (about 20 miles from me), and my parents, having raised my siblings and me with a Depression-era mentality, didn't believe it was necessary to chauffeur us from place-to-place like parents do today.

Primary topic: Internet Marketing

Internet Marketing

2,446 views2/5 (4)

By Donna GunterRecently published1 topic

How Introverts Can Get More Clients Online with Screencast Videos

Even though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I've never liked being on camera nor having my picture taken (case in point the hundreds of family reunion pictures I've taken over the years as the family photographer, with nary a picture of me in sight!), and so I've avoided creating marketing videos until recently.

Primary topic: Internet Marketing

Internet Marketing

1,456 views4/5 (2)

By Donna GunterRecently published1 topic

Business Planning: Your 17-Point New Year's Business Inventory and Cleanup

A new year always brings New Year's resolutions, as well as the urge to purge things from your life and business and begin anew. I caught the decluttering bug betwee Christmas and New Year's Day this year and removed from my office many boxes of physical materials that had served me well once upon a time but I had now "outgrown."

Primary topic: Internet Marketing

Internet Marketing

1,155 views4.5/5 (2)

By Donna GunterRecently published1 topic

Social Networking: 10 Steps to Finding Your Target Market in Facebook

Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network. Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week.

Primary topic: Internet Marketing

Internet Marketing

1,711 views3.5/5 (2)

By Donna GunterRecently published1 topic

15 Powerful Ways to Promote Your Teleclass

Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs.

Primary topic: Internet Marketing

Internet Marketing

1,985 views3/5 (2)

By Donna GunterRecently published1 topic

13 Examples of Continuity Income in a Service-Based Business

Tired of the day-to-day struggle of chasing one client to the next? Want a better way to run your business that enables you to better predict your monthly income?

Primary topic: Internet Marketing

Internet Marketing

1,186 views3.3/5 (3)

By Donna GunterRecently published1 topic

The Internet Marketing Secret That Stops Small Business Owners in Their Tracks

All of my clients are exceptional at the service they provide for their clients. However, many of them come to me for coaching because they're having a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is.

Primary topic: Internet Marketing

Internet Marketing

847 views5/5 (1)

By Donna GunterRecently published1 topic

The Best New Year Business Resolution is NO Resolution

I'm the world's worst at New Year's resolutions. My effort at making resolutions is best summed up by Mark Twain, "New Year's Day: Now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual." As a business owner, however, I see the new year as ripe with opportunities, and it feels like a great time to begin anew. Consequently, I feel the ever-present tug to set resolutions for my business, at least.

Primary topic: Internet Marketing

Internet Marketing

1,233 views4/5 (1)

By Donna GunterRecently published1 topic

Internet Marketing for Introverts: Use Your Gifts to Attract All the Clients You Need

When I began to market my business online, I just started to do things that were pretty natural to me. I'm a great teacher, so I held teleclasses, and I'm also a great writer and researcher, so I began to write about what I knew. Holding teleclasses was definitely a strategic marketing move, but not so much with the writing. Once I found my own voice, I wrote because I enjoyed it, was good at it, and got high praise for my efforts.

Primary topic: Internet Marketing

Internet Marketing

1,451 views3/5 (1)

By Donna GunterRecently published1 topic

How to Use Your Ezine Thank You Page to Create a One Time Offer

Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. In this transaction scenario, you have two choices: either buy the product now at the special discounted price, or continue on without buying the product and lose access to the special pricing opportunity.

Primary topic: Internet Marketing

Internet Marketing

1,024 views3/5 (2)

By Donna GunterRecently published1 topic

Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint

One of the most effective ways to drive traffic to your web site is by commenting on other people's blogs. However, a vast majority of people don't do this the right way. Their primary traffic strategy is to leave meaningless comments on the posts of blogs in their niche just to get a few clicks from the passing traffic. I get these comments all the time on my blog, and wonder why the commenter bothered.

Primary topic: Internet Marketing

Internet Marketing

1,147 views3/5 (1)

By Donna GunterRecently published1 topic

7 Strategies for Building Online Relationships with Industry VIPs

One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment of much blood, sweat and tears. Ultimately, it wasn't until you paid your dues that anyone of influence in your industry would pay any attention to you or be interested in speaking with you.

Primary topic: Internet Marketing

Internet Marketing

910 views2.3/5 (3)

By Donna GunterRecently published1 topic

Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways

One of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. What are the two most important characteristics of an effective client attraction device?

Primary topic: Internet Marketing

Internet Marketing

997 views3/5 (1)

By Donna GunterRecently published1 topic

Article Marketing: How Writing Just One Article a Week Can Drive Massive Traffic to Your Web Site

Article marketing is still a great way to to drive lots of traffic to your web site, as well as a phenomenal way to demonstrate your expertise to potential clients. In recent years, however, article marketing has taken a beating with the Google Farmer/Panda update, where many article "farms" were slapped and lost significant search engine ranking (or were entirely removed from search results) because of the poor quality of content on their sites.

Primary topic: Internet Marketing

Internet Marketing

1,486 views2/5 (1)

By Donna GunterRecently published1 topic

Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions

When you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to you. I did some quick research and was astounded at the extent of fraudulent transactions, especially given the poor state of the current U.S. economy. My first major case of ecommerce fraud happened this past week. I was running a special promotion with my affiliates to see how this marketing strategy for additional sales might work out for me.

Primary topic: Internet Marketing

Internet Marketing

970 views3/5 (1)

By Donna GunterRecently published1 topic

How to Become Your Industry's Leading Expert in 30 Days

Many online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry.

Primary topic: Internet Marketing

Internet Marketing

737 views3/5 (2)

By Donna GunterRecently published1 topic

Business Planning: 4 Steps to Creating Your Online Business Model Blueprint

I'm in the process of completely rethinking my business model, and that will be my primary focus as I plan this year's business retreat for myself. Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept (and those to decline), the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop, as well as those to let go of. Here's are the 4 steps I'm following as I create the blueprint for my business model: 1.

Primary topic: Internet Marketing

Internet Marketing

683 views3/5 (2)

By Donna GunterRecently published1 topic

What To Do If Your Facebook or Twitter Account is Hacked

Unfortunately, this scenario is a reality for all of us who use social networking -- it's not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I've been on the receiving end of messages from my friends whose accounts have been hacked. The message typically compliments me on some body part or requests me to click on a link to view a video of myself. Also, there are usually a number of misspellings in the message.

Primary topic: Internet Marketing

Internet Marketing

879 views3/5 (1)

By Donna GunterRecently published1 topic

How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Think about the products and services that you buy. Why did you purchase them?

Primary topic: Internet Marketing

Internet Marketing

848 views3/5 (1)

By Donna GunterRecently published1 topic

How to Create Your Target Market Profile

Much has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no idea about how to use this information. Rather than trying to cover all characteristics of your target market in your marketing efforts, pick out a dozen or so traits of your target market and create a target market profile that is a description of one member of your target market.

Primary topic: Internet Marketing

Internet Marketing

4,443 views

By Donna GunterRecently published1 topic

Twitter Marketing: How to be Follow-Worthy on Twitter

I often get asked the question, "How do I get more followers on Twitter?" Many of my clients want to pay a sum of money for the latest scheme to get them 10,000 new followers in 24 hours or some such nonsense as that. As in all marketing strategies, it's not the number that counts. Rather, it's the quality in the numbers that really matters. So, 10,000 followers who are not members of your target market are fairly useless to you.

Primary topic: Internet Marketing

Internet Marketing

612 views3/5 (1)

By Donna GunterRecently published1 topic

How to Install the Facebook Like Button On Every Page of Your Site

Facebook is the most rapidly growing social networking platform, with over 400 million active users (and climbing quickly). With so many users and with people's preoccupation with Facebook, it makes sense to use the "Like" button to help virally spread the word about what you do to others who are interested in you.

Primary topic: Internet Marketing

Internet Marketing

2,872 views

By Donna GunterRecently published1 topic

Top 5 Favorite Wordpress Themes for Service Business Owners

The blogging platform, Wordpress, has proven itself to be a robust host for an online content management system (CMS), especially with the development of new Wordpress themes and plugins. I was skeptical at first, as I was a devout user of Typepad and kept hearing of so many tech troubles that people were having with their Wordpress blogs.

Primary topic: Internet Marketing

Internet Marketing

2,419 views

By Donna GunterRecently published1 topic

How I Won a Scholarship Using Fiverr, Wordpress and Social Networking

Fiverr.com is one of the coolest sites that I've discovered in the last year. You can find people offering a LARGE variety of services and tasks, each available for a payment of $5. Of course, you do get what you pay for here, so some of the results aren't worth the $5 you paid, while others are stellar and could have been sold for 10-15 times the price you paid.

Primary topic: Internet Marketing

Internet Marketing

2,329 views

By Donna GunterRecently published1 topic

ECourse Marketing: 10 Steps to Triple Your Prospect Conversions with an Email Mini-Course

For years, I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I've discovered during that time is that many people download my ebook and then never open it. So, as you might imagine, my rate of converting a customer prospect to a buyer isn't as high as I'd like.

Primary topic: Internet Marketing

Internet Marketing

1,863 views

By Donna GunterRecently published1 topic

Amazon.com Marketing: How to Get Your Blog Published on Amazon's Kindle

Amazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to pick the price Kindle owners pay to subscribe to your blog. Amazon chooses the price, based on what it believes is fair. This means $0.99 or $1.99 per month for most blogs. There is no way to distribute your blog for free. The downside? You get only 30% of the subscription revenue.

Primary topic: Internet Marketing

Internet Marketing

1,820 views

By Donna GunterRecently published1 topic

The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners

If I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of the quickest ways to turbocharge your success, provided it's done correctly. However, therein lies the problem. Most joint venture requests are made with absolutely no planning and no forethought.

Primary topic: Internet Marketing

Internet Marketing

1,710 views

By Donna GunterRecently published1 topic

7 Steps to Creating a Google Plus Page for Your Business

Just like Facebook and Linkedin, businesses can now create their own Google Plus pages. I can hear you now, saying, "Oh, no! Not another social networking site! Why bother with this?" The short answer is that Google Plus pages won't be a relevant for every business. But since Google accounts for over 60% of the search market, its new offering is something worth checking out. What's the difference between a Google Plus page and a profile? Your page can't add people to circles until the page is added first or mentioned.r

Primary topic: Internet Marketing

Internet Marketing

1,670 views

By Donna GunterRecently published1 topic

Do You Use Your Introversion as An Excuse for Not Marketing Yourself?

I've often been complimented on my ability to be fearless. No, I've never skydived from a plane or bungee-jumped from a bridge, but I have taken chances and risks in my life that friends told me that they'd never take. Most surprising was that I'd do these things given my natural introverted personality. However, in my early years, I fought my introversion as hard as I could, feeling that those who acted in extroverted ways got more rewards. I continuously challenged myself and my introversion.

Primary topic: Internet Marketing

Internet Marketing

1,662 views

By Donna GunterRecently published1 topic

5 Proven Strategies to Keep You From Being Held Hostage by Your Virtual Team

I began working with a new client last week in my Automated Authority Marketing Program, and of course, I needed access to his various online services being managed by his virtual team. It's been over a week, and I'm still gathering all the info that I need to be able to access his accounts, figure out what's going on there, and begin to track some metrics. His web designer had bee MIA for almost a month, and we were talking about taking legal action to retrieve his info so that he could access his web site. Yikes!

Primary topic: Internet Marketing

Internet Marketing

1,609 views

By Donna GunterRecently published1 topic

Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site

Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Why? Because content is king in this new age of Internet marketing. While I've always advocated great content as a part of your marketing strategy, it's even more vital today as the search engines continue to change and update their algorithms to determine what sites they display on the first page of a search.

Primary topic: Internet Marketing

Internet Marketing

1,536 views

By Donna GunterRecently published1 topic

How To Write A Short Report That Makes You Money

Learning how to write a short report can be one of the best and fastest ways to turbocharge your online business. It can also be a great way of creating a powerful online asset for you as well -- that being a large and responsive email marketing list.

Primary topic: Internet Marketing

Internet Marketing

1,526 views

By Donna GunterRecently published1 topic

Content Syndication: 7 Easy Steps to Convert Your Content Into Video

Turning your article into video for content syndication isn't as difficult as you might think. Video is a powerful medium, and more and more people are relying on video to get their information. The online video giant, YouTube, has 162.5 million visitors each month, according to Quantcast. Wouldn't you like to get your share of those eyeballs for your content on your site? It's not as tough to create video from your content as you might think. Here are 7 easy steps to convert your content into video for content syndication:

Primary topic: Internet Marketing

Internet Marketing

1,523 views

By Donna GunterRecently published1 topic

Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients and Greater Sales

Having to market your business, whether online or offline, is the bane of existence for most business owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real plan or schedule in mind. Mired down by the details, marketing is often pushed to the side when the demands become too great and your client load becomes too heavy. It's only when you need to replace income with new clients that marketing again becomes a focus for your business.

Primary topic: Internet Marketing

Internet Marketing

1,520 views

By Donna GunterRecently published1 topic

5 Secrets to Creating a Powerful Google Profile

I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like those found on Twitter, Linkedin, and Facebook, show up high in the search results. Google, however, has started giving these well-known social networking sites a run for their money by creating their own online profile option.

Primary topic: Internet Marketing

Internet Marketing

1,512 views

By Donna GunterRecently published1 topic

7 Secrets to Successful Keyword Research

As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner.

Primary topic: Internet Marketing

Internet Marketing

1,501 views

By Donna GunterRecently published1 topic

4 Proven Strategies to Leverage Your Expertise Into Multiple Streams of Income

Putting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple sources of income are called multiple streams of income.

Primary topic: Internet Marketing

Internet Marketing

1,490 views

By Donna GunterRecently published1 topic

Blog Comments: 5 Steps to Creating a Group to Comment on Your Blog

You've had your blog up and running for awhile, but the blog comments just aren't flowing in. You feel invisible, and worse yet, all the hard work you put into writing your post goes unnoticed. It doesn't have to be that way. How does it make you feel when someone retweets or likes one of your blog posts? How about when your post is shared with others? If you're like me, you feel validated and excited that someone likes what you've written well enough to share it with others.

Primary topic: Internet Marketing

Internet Marketing

1,478 views

By Donna GunterRecently published1 topic

7 Biggest Mistakes Info Marketers Make When Creating a Product

Creating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they're developed electronically, and other than time for product creation and formatting, they are pretty simple to create.

Primary topic: Internet Marketing

Internet Marketing

1,469 views

By Donna GunterRecently published1 topic

6 Proven Strategies Helping Introverts Easily and Effortlessly Market Themselves

"I hate to market myself" is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don't realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it's imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens.

Primary topic: Internet Marketing

Internet Marketing

1,466 views

By Donna GunterRecently published1 topic

10 More Proven Methods to Promote Your Free Client Attraction Device

Your client attraction device is one of the most important assets of your business. It provides the ethical bribe that entices visitors to your site to opt into your email list so that you can begin marketing to them. I first wrote about this topic a few years ago. However, I have recently updated my own client attraction device and wanted to provide an updated list of how I'm promoting it. Here are 10 more ways to promote your client attraction device:

Primary topic: Internet Marketing

Internet Marketing

1,459 views

By Donna GunterRecently published1 topic

3 Secrets to Avoiding Isolation as an Online Entrepreneur

In my first foray into the self-employed world, I created stenciled floorcloths and wallhangings and sold them in juried craft shows around New England. I did what all of the authors of self-employment books said to do -- turned my hobby into a business. What I discovered rather quickly that this hobby was no longer fun when it became my business -- it was damn hard work. I also discovered incredible, overwhelming isolation in my home-based business.

Primary topic: Internet Marketing

Internet Marketing

1,447 views

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