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Articles by Ken Sundheim

Browse published articles attributed to Ken Sundheim, with full-archive search.

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By Ken SundheimRecently published1 topic

Three Very Common Resume Mistakes When Sending to Recruiters

While there are an abundance of resume mistakes that job seekers make when working with headhunters, there are a few that stand out. These include the following 3: 1. Thinking Outside of the Box When Applying to Corporate - The more corporate a company is, the less any job seeker wants to stand out on their resume. This is despite the company's call for "entrepreneurial-minded individuals."

Primary topic: Career Development

Career Development

1,460 views

By Ken SundheimRecently published1 topic

Common Sales Related Definitions For The Beginner

Common Sales Related Definitions For The Beginner: B2B Selling - "B2B Selling" is an acronym commonly used to describe sales people who engage in selling their product or service to another company instead of the individual consumer. An example of B2B selling would be commercial real estate sales professionals. B2C Selling - "B2C Selling" is an acronym common used to describe sales people who engage in selling their product or service to the individual consumer instead of someone who is buying on behalf of their business's needs.

Primary topic: Career Development

Career Development

1,450 views

By Ken SundheimRecently published1 topic

Fighting Discrimination in the Work Force

Fighting Discrimination in the Work Forcer Even in 2010, both women and minorities face discrimination in the work force. This article gives some examples as to what still goes on.r

Primary topic: Career Development

Career Development

1,450 views

By Ken SundheimRecently published1 topic

Sales Skills: Separating the Boys and Girls From the Men and Women

When it comes to sales and the business development sector, regardless of industry, there are certain traits, skills and astutely acquired business knowledge that sales professionals who make it to the executive level (those who progress as well) have as opposed to the salesmen and saleswomen who never truly make it. Because there are so many, it's hard to list and think of them via one article, however here are a few key differences: "I can't wait until happy hour!"

Primary topic: Career Development

Career Development

1,446 views

By Ken SundheimRecently published1 topic

5 Questions to Ask on a 1st Interview

1. Let’s Say I Execute All the Set Duties of My Position For A Long Time….? You should always find out where the job is taking you in the next few years, however you must phrase this question properly. If you come out and say that you want to know exactly where you’ll be in 3 years, the interviewer is going to perceive that you are not into this job and feel as if you are above it. Once this happens, all hopes of obtaining an offer letter are over.

Primary topic: Career Development

Career Development

1,437 views

By Ken SundheimRecently published1 topic

Follow These Rules to Have Loyal, Productive Employees

A different hiring process is going to unfold each time you need to bring a new employee on board. One of the most crucial things to consider is the personality type you can manage best. As someone who is 30 years old and owns a fast-growing business, I have had only one other job out of college in which I was not a manager of some form. Therefore, I've learned by mistake and still do every day.

Primary topic: Career Development

Career Development

1,430 views

By Ken SundheimRecently published1 topic

Common Sense Ideas to Build Your Professional Reputation

There are certain business rules in existence that young, up-and-coming business professionals and entrepreneurs should do their best to abide by. Paying attention to and following these rules will inevitably make your career and business run more smoothly and successfully. Taking A Genuine Interest In People One of the strongest assets a young business professional (or any business professional) can acquire is a good set of listening skills. People love to speak about themselves and, this becomes problematic to the business professional when they do just so.

Primary topic: Career Development

Career Development

1,423 views

By Ken SundheimRecently published1 topic

2 Sticky Parts of Business That Block Entrepreneurs From "Job Freedom Status"

"Job Freedom Status" (n.) The point at which an entrepreneur can freely decide betwee TiVo and Captain Crunch Crunch Berries cereal or going to work -- without any job-, marital- or financial-related ramifications. It seems that all entrepreneurs want to reach a status that provides them the freedom to do the above. Though, from what I have witnessed time and time again, a significant percentage of small business owners, for whatever reason, don't want to do task x, task y and/or task z despite the clear-cut fact that X, Y, or Z will get them to Crunchberries vs. TiVo.

Primary topic: Career Development

Career Development

1,420 views

By Ken SundheimRecently published1 topic

Why Businesses Fail

To be able to start a business from thin air is quite a hard thing to do. Some can, some cannot. There are a lot variables when it comes to a business succeeding or failing. Below, you will find a list containing the reasons as to why some small businesses fail and what you, the business owner can do to prevent the situations from becoming a problem in the first place. No Leadership, Employees Get Lazy and Sometimes Insubordinate

Primary topic: Career Development

Career Development

1,415 views

By Ken SundheimRecently published1 topic

Why Some Get Blacklisted From Recruiting Firms

Want to use a recruiter for your job search? That's great, though going this route will prove frustrating in many circumstances for many job seekers because most job seekers are never going to get a response. Why the lack of response? It's not personal; not at all. In all actuality, it's typically not even your resume format nor is it the very specific verbiage within the document that job seekers drive themselves crazy about. Some of the reasons that job seekers never hear back or, even worse get blacklisted with search firms include, but are not limited to:

Primary topic: Career Development

Career Development

1,413 views

By Ken SundheimRecently published1 topic

3 Best Management Tips for the Entrepreneurial Minded Leader

When I started my company, for the first few years I worked alone. I was used to a daily rhythm in which I would wake up early and sit in front of the computer in relative quiet and began to take pride in my self-reliant, autonomous nature. Then, it came time to hire someone else. I began reading management book after management book prepping for the impending employee I was going to hire.

Primary topic: Career Development

Career Development

1,408 views

By Ken SundheimRecently published1 topic

5 Sales Tips For Any Level of Business Development Pro

1. Wearing Your Heart on Your Sleeve – As a sales representative, it is imperative that you never act desperate or over confident upon making a sale. Undoubtedly, human emotions that are inherent in all of us make this rule much harder to practice than it is to preach, though there is a direct relationship between emotions shown other than pure professionalism by the sales rep., and the leverage gained by the buyer during pending negotiations.

Primary topic: Career Development

Career Development

1,404 views

By Ken SundheimRecently published1 topic

How to Become Richer Than Your Friend Who Tweets All Day

A look into how social media has and will continue to negatively affect most young entrepreneurs. I'm always amazed that interns at my company can do so much with the web, but am even more amazed as to the limitations social media has put on young aspiring entrepreneurs and hindered the necessary fundamentals to start a business. When Is and When Is Social Media Not Necessary for Young Entrepreneurs? If you want to open a B2C (business to consumer) company, than, yes social media is necessary.

Primary topic: Career Development

Career Development

1,400 views

By Ken SundheimRecently published1 topic

The Staffing Industry - A Quick Glance

A part of me feels that it is disturbing that, upon writing about my industry, I was nearly inclined to include a section that contains the phrase "What to watch out for when working with recruiters." It would be quite humorous if a garden hose company had to stress ethical behavior towards those who are filling a pool. Though, if you have fooled into taking a job, the blame is not always on the person who sold it.

Primary topic: Career Development

Career Development

1,398 views

By Ken SundheimRecently published1 topic

Hiring Tips for Small Businesses

Upon hiring, small businesses have little margin for mistakes. There are only so many turnovers that a small company can endure prior to either having to scrap the project or having trouble with their overall business. 1. Determine Your Budget - Though the above is difficult if you are unsure of the job market, which most small businesses are, upon determining a hiring budget for this individual, it is best that you determine a range rather than a hard figure.

Primary topic: Career Development

Career Development

1,397 views

By Ken SundheimRecently published1 topic

The Worst Cities to Relocate to During Your Job Search

There are some cities that, despite a better hiring economy, lack any sort of competitive job market. Still, job seekers relocate to these metropolitan areas to beat the odds and, from what my recruiting firm has seen, regret the relocation significantly. While it is possible to find a sales, marketing, or business development job anywhere, even the most talented are going to find more headwinds in cities that are showing little to no improvement.

Primary topic: Career Development

Career Development

1,394 views

By Ken SundheimRecently published1 topic

Does Your Manager Have Leadership Skills? How Do You Know?

There is a big difference between managers and leaders. Managers are those who come to work, make sure all subordinates are getting the necessary tasks done, then leave at 5:00, never to really make a difference. Managers sustain. They fail to upgrade their teams. They see no return in helping those under them grow personally or professionally.

Primary topic: Career Development

Career Development

1,384 views

By Ken SundheimRecently published1 topic

In the Age of Web Reading, Resume Objectives Are More Important Than Ever

99.99% of job seekers don't think about the reason why a solid, well-written and compelling resume objective is that the resume is nearly always read on the web. The bulk of website readers (70%) do not scroll down on the page when reading any form of writing on the web. Moreover, about the same percentage do not read the right side of the website. For this exact reason, the objective must be the focus of every resume. Without it, the job seeker will not have the opportunity to interview for the positions that he or she wants.

Primary topic: Career Development

Career Development

1,377 views

By Ken SundheimRecently published1 topic

The Relationship Between the Media and Business

Undoubtedly, breaking into the media was one of the most difficult things I've had to do in my career. At the time I started to write, I promised my dying mentor, Harvey Cohen that I would get in the New York Times someday - a very bold promise for someone who was just published on an Ezine site. As I began to get recognized for my work, I soon learned the power of the media and how exactly to harness it for business leverage. This is something that many people fail to do. Bringing It Back to the Website

Primary topic: Career Development

Career Development

1,375 views

By Ken SundheimRecently published1 topic

The Staffing Industry - What You Should Know Prior To Involvement

There is no Series 7 of recruiting, and yet the industry has the potential to be as lucrative as the field of finance. Even though experts believe that the staffing business dates back to ancient Egypt, it did not get rolling in its modern form until WWII, when a shortage of male workers became a problem for businesses looking to hire throughout the U.S.

Primary topic: Career Development

Career Development

1,372 views

By Ken SundheimRecently published1 topic

Changing Your Resume Format to Fit the Times

In 2011, almost all resume writers have failed to understand that nearly all resumes are written online. Simply knowing this can give the job seeker an amazing advantage. For instance, a mere 30% of website readers scroll down on any given web page. Therefore, the job applicant can have 2, 3 or even 100 pages, but it doesn't matter if they don't get the most important information to the top. Moreover, the Western world reads left to right, obviously starting on the top left starting with the upper left corner.

Primary topic: Career Development

Career Development

1,370 views

By Ken SundheimRecently published1 topic

3 Things That I Never Thought I Would Have to Do to Get My Business Off the Ground

I feel that the biggest difference between successful entrepreneurs and the ones who blog about their business all day (me being the latter) is not intelligence nor dedication: it's the willingness to put yourself out there via focusing on achieving a goal and doing everything possible to achieve it.

Primary topic: Career Development

Career Development

1,365 views

By Ken SundheimRecently published1 topic

When Interviewing Your 1st Potential Employee, You're Not The Interviewer

It's not you asking the questions, it's your potential employees questioning you. As an entrepreneur, unless you have significant salary to pay the individual, a nice office with even nicer furniture and a reputation in the field, your first employee is always going to have the advantage during the interview process. I don't believe many start-ups can completely level the playing field during the initial hiring process. You don't want to give a stranger significant amounts of equity in your company that, frankly, you don't know the worth of yet.

Primary topic: Career Development

Career Development

1,354 views

By Ken SundheimRecently published1 topic

Growing Oneself For A Successful Career

In business and in life, it is imperative that people continually learn and grow themselves. Learning from your mistakes is a motto we all hear from our parents, but like most things they say, we seldom follow. Regardless of your situation in life and work, if you wish to have a successful career and, more importantly, live a happier life, there are certain personal changes you should commit to making starting today. - The Old Dog Adage

Primary topic: Career Development

Career Development

1,350 views

By Ken SundheimRecently published1 topic

3 Rules the Young Entrepreneur Should Adhere To

Since entrepreneurship is a somewhat of an intangible word with many varying definitions, it is hard to pinpoint what facets of small business are more important than others. However, below are three additional considerations for any level of entrepreneur either small business or corporate: 1 - Creativity Is Not Only Important, It Is One of Your Best Friends Creativity is a big driver for entrepreneurs to open their own business. Where others see problems, entrepreneurs come up with solutions.

Primary topic: Career Development

Career Development

1,346 views

By Ken SundheimRecently published1 topic

3 Ways to Get a Leg Up in Job Searching

- SEO your resume: For those who don't know, SEO is an acronym for Search Engine Optimization. SEO is a marketing tactic aimed to rank websites higher in various Google (and other search engine) searches. As a job seeker, you have to make sure your resume is "optimized," which is to say that it has the keywords most commonly searched by users of Monster, Hotjobs, CareerBuilder, TheLadders, and other resume boards.

Primary topic: Career Development

Career Development

1,345 views

By Ken SundheimRecently published1 topic

Is Graduating College Absolutely Necessary?

1) Is Graduating College Absolutely Necessary? a) AOL ran an article about Richard Branson, Steve Jobs and Bill Gates this year which was geared to help motivate the college dropout or near dropout to make a really poor decision....little did they know they already making an innocent slip by reading AOL as a credible business source. b) I don't know the person as an individual, but I would venture to guess that the person makes less than $40,000 a year without benefits. 2) Regardless of How Bad College May Be to You:

Primary topic: Career Development

Career Development

1,336 views

By Ken SundheimRecently published1 topic

4 Considerations Prior to Accepting a Job

1. What Are Their Expectations for You? Are They Realistic? As a job seeker, the last thing that you want to do is take a position in which you are destined to not live up to expectations. Some managers and companies simply do not have realistic expectations for the output of their employees and it is your job to gauge whether or not you can meet their expectations. Failure to do so can quickly make employment at the company less than desirable. 2. Do You Want to Work at a Larger or Smaller Firm?

Primary topic: Career Development

Career Development

1,333 views

By Ken SundheimRecently published1 topic

Sit Back, Relax and Let E-Bay Do the Marketing For You

A practical article connected into the broader SelfGrowth topic graph.

Primary topic: Career Development

Career Development

1,317 views

By Ken SundheimRecently published1 topic

Beginning Steps To Starting a Business

1. Keep it service-based and simplistic. I was recently told by someone that their new invention was going to be global; it was going to be the next big thing. Then, I asked him about production, warehousing, distribution and patent because if it got as big as he was boasting, someone would have ripped it off half-way through.

Primary topic: Career Development

Career Development

1,313 views

By Ken SundheimRecently published1 topic

4 Steps to Begin Your Own Business Via Online Marketing Success

Many people have a big misconception that they have to quit their job to start their own business. In reality, it is perfectly doable to start a new business while you are still working. I highly recommend that anybody starting their own business gives themselves a year to start getting online exposure before leaping into anything. Laying down the foundation for online marketing success is most important. These days, if you are not online, you will struggle to be truly successful.

Primary topic: Career Development

Career Development

1,310 views

By Ken SundheimRecently published1 topic

The Worst Reasons to Quit Your Job and Open a Business

There are certain sets of drivers that lead people to venture into their own business. Unfortunately, a certain set of these drivers repeatedly ends in failure. I think that many people have a skewed view of entrepreneurship and the dedication, sacrifice, creativity and stress involved throughout the process. Once you are engaged to entrepreneurship, you might as well marry it because employers are going to be hesitant to hire you following the venture, out of fear that you'll one day be a competitor.

Primary topic: Career Development

Career Development

1,307 views

By Ken SundheimRecently published1 topic

How to Land Your 1st Sales Management Job - 3 Tips

Many business development professionals have a difficult time transitioning to a sales management role for an abundance of reasons ranging from waiting for too long for a promotion at their current position to not growing themselves enough for a company to give them a shot at running a sales team. However, if you do aspire to transition into sales management, here are 3 tips as to how to do so: 1. It's the resume and the message you get across that counts the most.

Primary topic: Career Development

Career Development

1,302 views

By Ken SundheimRecently published1 topic

The "No-Follow" Tag, The #1 Way to Ruin Your Social Media Initiative

When surfing around the web, just like anybody else, I come across hundreds of blogs that peak my interest (sales, marketing, HR and entrepreneurship are what I surf around for). Upon visiting most of these social media forums, I notice that their platform is not friendly to the blogger. This form of social media "mean spirit" comes in the ugly form of "no-follow" tags. As soon as I see a "no-follow" tag, I cease to visit the site again. With the number of blogs out there, there is no reason to show a blog or social media platform that could seemingly care less about you.

Primary topic: Career Development

Career Development

1,302 views

By Ken SundheimRecently published1 topic

Moving to NYC After Graduation

Pending graduation, many college students who are finishing studies at universities which happen to be in more rural areas and university towns are slowly coming to terms with the fact that staying in Virginia, Michigan or Pennsylvania is not going to offer them the types of first jobs and subsequent careers that they are aiming for. Certainly many people make good livings in rural areas, but often if you are aiming to be in business, you need to be in a larger metro area to start your career.

Primary topic: Career Development

Career Development

1,299 views

By Ken SundheimRecently published1 topic

What Is B2B And Why Choose This Business Model For Your Startup? Part 3

What Is "B2B"? "B2B" - means that you are selling a product or service to other businesses. A few examples of "B2B" product based companies would be: Ex 1: Selling CRM Software "Customer relationship management" to organizations so they can keep track of their sales leads, manage their sales cycles and determine a cold-calling schedule. Ex 2: Selling office equipment to companies who wish to upgrade their existing furniture. Ex 3: Selling security and access control hardware and systems to building management companies, universities and municipalities.r

Primary topic: Career Development

Career Development

1,296 views

By Ken SundheimRecently published1 topic

5 Ways to Maintain a High Value on the Open Job Search Market

1. Do not bounce from job to job As a job seeker, be aware that an inverse relationship exists between the number of jobs you have had in the past few years and the likely amount of your next job offer. Bouncing from job to job is a serious red flag to employers. This is regardless of whether the job hopping is a true representation of your professional reliability. Although it looks better if you left the jobs rather than if you got fired, either is still a clear negative on your CV.

Primary topic: Career Development

Career Development

1,295 views

By Ken SundheimRecently published1 topic

6 Rules of Young Entrepreneurship

As I grow and become more mature, I learn both as a person and as an entrepreneur. There are mistakes of which I've avoided the severest consequences by chance, though I have always been smart enough to analyze the experience, determine where I went wrong and correct it. Out of all that I have learned thus far, the below 6 rules of entrepreneurship have held the truest, and can be helpful knowledge for all aspiring business owners both young and old. 1 - Entrepreneurship Is Harder Than Corporate Life, Though It Is Easier to Make Money

Primary topic: Career Development

Career Development

1,287 views

By Ken SundheimRecently published1 topic

Starting Your Career: How to Successfully Network in Business

Networking Misconceptions: 1. That kid in school whose father does x has it made with contacts; his career is set. My first two years in college were spent at a private school in Southern Florida, I don't have to say the school's name, but you know their football team. I used to see kids like this. They would walk around with a sense of accomplishment and have the coolest cell-phones, blah, blah.

Primary topic: Career Development

Career Development

1,285 views

By Ken SundheimRecently published1 topic

The Mentality of the Young Entrepreneur

If you think successful entrepreneurship does not come with a price tag, think once again. Then, another time after that. At an early age, I feel hardened. I joke a lot with my friends. However, when it comes to business, I feel that I don't smile as much as I would if I were an employee. Being successful is arduous. Being successful is stressful. If you want to be successful at a young age not only read, but come to terms that this is the mentality that a young entrepreneur needs. - If You're A Rattlesnake, Nobody Pokes You With A Stick

Primary topic: Career Development

Career Development

1,284 views

By Ken SundheimRecently published1 topic

Considerations Prior to Starting a Business

Can You Sell the Product or Service? What I mean by this is that can you get on the phone and actually "sell" the product or service in a convincing manner to the target individual(s)? Nervousness aside (all entrepreneurs are at 1st), a small business owner needs to be able to verbalize in a quick, concise, appealing and intelligent manner as to why someone should give them money for their offering. Are you willing to prospect?

Primary topic: Career Development

Career Development

1,283 views

By Ken SundheimRecently published1 topic

Defining Entrepreneurial Sales Professionals

More or less, just about all sales professionals are, by self-definition, "hunters" who claim to only want to effectively sell their respective product or service and, thus make money for both their company and themselves. Even though just about all claim to be hunters, not all sales professionals are well fed. Comparatively speaking, deciphering how to effectively close a sales deal is not all that different from having to figure out a relatively complex and hard to teach two prong-puzzle.

Primary topic: Career Development

Career Development

1,281 views

By Ken SundheimRecently published1 topic

Sales Advice I Should Have Learned Years Ago

Pretend You Charge By The Hour Or, If You're Good, You Can Get Taken Advantage Of Many sales people fail to understand just how valuable their time is and because of this, many lack even average time management skills.

Primary topic: Career Development

Career Development

1,281 views

By Ken SundheimRecently published1 topic

The Importance of Thank You's in Business

As my firm grows, we are consistently hiring new employees for various positions. No matter how good an interview goes, I will not hire employees who don't say a basic "thank you" via email as a follow-up to our conversation. Some forget to do it even after I tell them that those two words are very important to me. If they do not, regardless of talent, I will not hire them. Once, I told a candidate, front and center, that those two words are very important to me. Two weeks later, he wondered why I didn't call him.

Primary topic: Career Development

Career Development

1,279 views

By Ken SundheimRecently published1 topic

The Sales Side of Online Marketing / SEO

The Sales Aspect of SEO

Primary topic: Career Development

Career Development

1,279 views

By Ken SundheimRecently published1 topic

When and When Not Your Business Should Hire a Recruiter

As recruiters, we get a lot of calls from companies who are unsure whether or not they need to use a recruiting service. Here are some guidelines to help you determine when you should look into using a recruiting service and when it just isn't worth your time and money. Here are some points you should consider before contacting a recruiting firm:

Primary topic: Career Development

Career Development

1,278 views

By Ken SundheimRecently published1 topic

How to Write an Must-Read Cover letter

After posting an open internship at my organization, we received about one hundred different resumes from students all around the New York City area. Accompanied with the majority of these documents was, of course, a cover letter. However, about 9 out of 10 of the cover letters sent by college students to our agency, with minimal work, could have been drastically improved and could have significantly raised their odds of being called by one of the executives at our firm. Instead, as an employer, they had the opposite effect on us.

Primary topic: Career Development

Career Development

1,275 views

By Ken SundheimRecently published1 topic

A Promotion Is Not As Hard As You Think

With today's economy and continued job scarcity, getting a promotion is still very possible. However, it is not easy. Due to the continued high unemployment rate, to achieve the career goals that you desire, certain changes must occur in both your life and daily work routine. It is imperative that these start today. Putting these changes off will only hinder your goals. To guide you along the right career path, below, you will find four very easy, quick changes you can make at work that will greatly increase your odds of getting the promotion and obtaining the salary that you desire.

Primary topic: Career Development

Career Development

1,271 views

By Ken SundheimRecently published1 topic

Differentiating Factors in Sales and Marketing Jobs At Large Companies

Although not many think there is an exceedingly wide gap, taking a sales or marketing job at a smaller company is just about as far as you can get from taking one at a larger organization. First, sales and marketing employees who have large companies backing them will typically have an easier time selling. They are behind a name brand have a lavishly budgeted marketing department dedicated to improving their image and competitive status within the industry vertical landscape.

Primary topic: Career Development

Career Development

1,270 views

By Ken SundheimRecently published1 topic

How Important Is Networking for Business?

People spend countless hours on sites such as LinkedIn, attending functions, branding themselves and doing everything they can to enhance the odds of achieving what they want through networking. From the years I've been in business, especially those in which I've been around job seekers - consistently analyzing their job search methods and tendencies, I've come to the conclusion that networking, for many is highly ineffective and is mostly used as a way to feel important via "dropping names." Why Networking Does Not Work For Most

Primary topic: Career Development

Career Development

1,269 views

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