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Articles by Patsi Krakoff and Denise Wakeman

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By Patsi Krakoff and Denise WakemanApr 8, 20071 topic

Recipe for an Ezine - Ingredient #1: Start Smart- How to Name Your Ezine

There are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine.nnBefore you name your ezine, you must get clear about its purpose, the purpose of your business, and why you care. In our Quick-Start Ezine Guide, we suggest writing down two purpose statements:nn1. What is your business purpose? (Sell more products, get clients

Primary topic: Internet Marketing

Internet Marketing

1,910 views

By Patsi Krakoff and Denise WakemanApr 10, 20071 topic

Recipe for an Ezine: Ingredient #4: Writing Valuable Information Readers Can Use

After you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills.nnContent is King AND Queen on the Web. Your first contact with Internet visitors is most likely when they land on your website, blog, one of your articles, or a landing page youâve written. Your words act as doorman, receptionist, host, and sales team. nn

Primary topic: Internet Marketing

Internet Marketing

1,284 views

By Patsi Krakoff and Denise WakemanFeb 4, 20061 topic

Our Brains and Decision-Making: Emotional or Rational?

Neuroscientists are now discovering more about the brain and how it processes information and makes decisions. While much remains to be learned, apparently we may not be as rational and in control of our senses as we think we are. n nThe closer scientists look, the clearer it becomes that we are much like our animal ancestors. To understand the brain better, think of it in terms of three layers:n n1. reptilian or primitiven2. dog n3. humann n Three Brains in One n nThe reptil

Primary topic: Business Opportunities

Business Opportunities

1,258 views

By Patsi Krakoff and Denise WakemanMar 8, 20061 topic

Office Politics: Survival of the Savvy

Thereâs one skill everybody at work wishes they were better at, but you wonât find it taught in MBA courses: office politics.n nTales of political sabotage, power plays and turf wars are part of any organizationâs history. Nonetheless, political competence is the one skill everyone wishes to have more ofâbut no one admits to it. n nPolitical competence is the â ability to understand what you can and cannot control, when to take action, who is going to resist your ag

Primary topic: Business Opportunities

Business Opportunities

1,170 views

By Patsi Krakoff and Denise WakemanSep 25, 20061 topic

Searching for Clients? How to Research Using Keywords

In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know who else they were finding as well.nnTo do this research, I imagined what a potential client would type into a search engine. For my newsletter service business, I guessed that a potent

Primary topic: Sales Training

1,147 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business - Step 2

Step 2: Give people something for free to get them into your database n nThis step is easy to doâ¦and one of the most challenging for any business or professional who wants to leverage the Internet to get more clients. You must build up a list of email addresses of people who want to hear from you, who might want your products and services.n nThe easy part: Use KickStartCart or one of the private label versions of 1ShoppingCart.com. You can create the sign up form in the sys

Primary topic: Internet Marketing

Internet Marketing

1,134 views

By Patsi Krakoff and Denise WakemanDec 19, 20051 topic

Leadership by Persuasion â Four Steps to Success

As a leader, your success depends upon your ability to get things done: up, down and across all lines. To survive and succeed, you must learn four essential skills of persuading people. You must convince others to take action on your behalf even when you have no formal authority. n nPersuasion is an essential proficiency for all leaders, requiring you to move people toward a position they donât currently hold. You must not only make a rational argument, but also frame your

Primary topic: Leadership

1,133 views

By Patsi Krakoff and Denise WakemanApr 11, 20071 topic

Recipe for an Ezine: Ingredient #6: HTML or Plain Text

As you probably know by now, writing and publishing an ezine has many steps besides writing the content and sending it out. This is the sixth ingredient in a recipe that consists of seven other important issues. However, formatting is complicated; to make matters worse, experts disagree on which formatting is best.nnSo the debate continues: HTML graphic formatting or plain text for ezines? We recently ran a poll. Here are the results of what our blog READERS prefer after only

Primary topic: Internet Marketing

Internet Marketing

1,129 views

By Patsi Krakoff and Denise WakemanApr 10, 20071 topic

Recipe for an Ezine: Ingredient #3: Email Subject Line: Clear, Clever, and Compelling

While there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, step three will take more time and forethought.nnYour email subject line, which is most likely the same as or similar to your article title, should be clear, clever and compelling.nnCreating a good ezine article title or email subject line is may be more important than the actual content, given that so few readers (11%) actually read the

Primary topic: Internet Marketing

Internet Marketing

1,113 views

By Patsi Krakoff and Denise WakemanFeb 28, 20051 topic

Top Ten Reason to Publish an Ezine AND a Blog

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites. n nJust when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:n nDo I really need a blog? nIsnât an email ezine or newsletter doing the same thing? n

Primary topic: Sales Training

1,105 views

By Patsi Krakoff and Denise WakemanApr 11, 20071 topic

Recipe for an Ezine: Ingredient #5: The Call to Action Trap

When looking at all the key ingredients of a successful online newsletter, this one often confuses readers. Readers should know what it is you want them to do: click through to another page for more information? Hit the reply key and ask a question? Buy something? Get something for free?nnWhat do you want your reader to do? This is a big challenge for most ezine publishers. Either the ezine is all marketing hype, with a BIG Call to Action splashed throughout the content (BUY

Primary topic: Internet Marketing

Internet Marketing

1,077 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business - Step 1

Step 1: Attract the right kind of prospects to your website n nSome people brag about traffic to their sites, especially young Turks and geeks. But the important point to keep in mind is that you donât want huge numbers coming to you unless they are potential clients.n nSo if you title a blog post with "Brittney Spears", you may get an increase in traffic, but are they going to become clients for your business? Probably not, unless you sell to celebrity fans.n nYou want qua

Primary topic: Internet Marketing

Internet Marketing

1,051 views

By Patsi Krakoff and Denise WakemanDec 19, 20051 topic

Coaching Leaders for Change - 5 Ground Rules

How do you convince leaders to change? n nExecutive coaching offers a tremendous opportunity to leverage the talent and resources of leaders.n nCoaching is no longer reserved for problem leaders. It is frequently sought by top performers whose organizations value their growth potential. But not all coaching is the same.n n Establishing Ground Rules n nHere are five principles that should be clarified at the outset of the coaching process. In the beginning, coaches must clarif

Primary topic: Leadership

1,040 views

By Patsi Krakoff and Denise WakemanJun 19, 20051 topic

10 Things that Keep You from Writing Your Bookâ¦ and What You Can do About It

9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form.n nYou may cringe when you read this list of ten things keeping you from writing your book, because it rings too close to home for you. You may have already written a book or an e-book, or have come close to starting it. Itâs hard, we know it, and weâve been there too. But

Primary topic: Success Coaching

Success Coaching

1,027 views

By Patsi Krakoff and Denise WakemanDec 19, 20051 topic

Finding Your Next Big Idea

The business enterprise has two, and only two, basic functions: marketing and innovation. It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better. n- Peter F. Druckern nThe organization that fails to continually innovate new products and services will not survive long. n nBut not all innovations produce commercial success. A new business idea must offer customers exceptional utility at an attractive price, while delivering a tidy

Primary topic: Business Opportunities

Business Opportunities

1,026 views

By Patsi Krakoff and Denise WakemanMar 8, 20061 topic

How to Bargain to Win â¦and Still Be Friends

Without signing up for the Harvard Negotiating Project, how can you effectively bargain to get what you want? n nLetâs face it: Each of us negotiates every day. At work, we discuss additional compensation when weâre promoted to a new position. We plan a vacation or a move. We negotiate with our spouse over whatâs for dinner and which TV shows to watch. We negotiate all sorts of things, big and small, on a daily basis.n nNegotiation is a means of getting what you want fr

Primary topic: Business Opportunities

Business Opportunities

1,026 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business - Step 4

Step 4: Make a Compelling Offer and Convert Your Visitor to a Client n nSome say it takes 7-12 contacts with a prospect before he/she is ready to buy. Others say it takes much more than that when the only contact you have with the prospect is through written words on a Web page.n nWhy? Because your words lack the credibility and trustworthiness of a human face or voice. You can understand the popularity of audio and video blogging for just that reason: people trust people the

Primary topic: Internet Marketing

Internet Marketing

1,017 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business - Step 3

Step 3: Write Content that Convinces People You Are a Savvy & Trustworthy person n nOnce people opt in to your list, you must stay in touch with them through email. Email marketing is an art and a science because you must be respectful, give plenty of value and still let people know you have products and services for them.n nChris Baggottâs new book Email Marketing By the Num8ers lays it all out for anyone wanting to learn how to market using email. (Shameless plug: Patsi c

Primary topic: Internet Marketing

Internet Marketing

1,001 views

By Patsi Krakoff and Denise WakemanMar 19, 20051 topic

Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business

1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them. n n2. Having your own business blog gives you credibility and a forum where you can show your expertise. n n3. Readers can comment directly onto your blog, creating interaction and interest.n n4. No more waiting for your web designer to update your web site. n n5. You can post to your blog yourself, about a

Primary topic: Business Opportunities

Business Opportunities

1,001 views

By Patsi Krakoff and Denise WakemanApr 10, 20071 topic

Recipe for an Ezine: Ingredient #2: Clarity of Audience & Purpose

While there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, none of the steps is more important than number two: being very clear about the purpose and your audience.nnWhat do you want your newsletter to do? nWho is your targeted audience? nWhatâs in it for them? nnAddressing these questions before starting your ezine will serve your objectives in the long run. The better you are able to articu

Primary topic: Internet Marketing

Internet Marketing

995 views

By Patsi Krakoff and Denise WakemanApr 14, 20071 topic

Recipe for an Ezine: Final Words about Successful Ezines and Email Marketing

Like with any recipe, the ultimate results depend on many variables. In this series of articles, we’ve covered the basic 8 key ingredients necessary for marketing online with effective ezines:nn1. A great name that defines the topicn2. A defined audience and clear purposen3. A compelling headline or subject linen4. Valuable information readers can use n5. A call to actionn6. A customized template or plain text formattingn7. A bonus incentive for subscribingn8. CAN-SPAM

Primary topic: Internet Marketing

Internet Marketing

989 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business

For most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in.n nYouâre probably savvy enough to know by now that blogging is going to do more for your visibility online than a website.n nWhat else do you have to do to attract, sell and profit with an online business?n nRecently Denise and I were sorting through information and tutorials for our Blogging and Beyond mentor group. So I drew up a list

Primary topic: Internet Marketing

Internet Marketing

988 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business - Step 6

Step 6: Recycle - Attract, Give, Convince, Compel, Sell, & Up-Sell n n[music]nDoctor, doctor, give me the newsâ¦nIâve got a bad case of marketing blues!n nJust be glad this isnât an audio blog with me singing. I keep singing this tune in my head. n nWhenever clients call or email with their Internet marketing blues, we ask, âWhere does it hurt?â n nThere are six pain points in any Internet business and they relate to our 6-step formula for online success.n nRemember,

Primary topic: Internet Marketing

Internet Marketing

986 views

By Patsi Krakoff and Denise WakemanApr 14, 20071 topic

Recipe for an Ezine: Ingredient #7: Attracting Subscribers

Of all the tasks that go into writing, formatting and publishing an ezine, getting people to subscribe can be most challenging and crucial. Without subscribers, you will be spending your energy for nothing. And, since open rates for emailed ezines are averaging around 25-40%, you need to grow your list all the time.nnGetting people to sign up for your ezine is a problem because of overcrowded inboxes and information overload. Savvy professionals offer a reward (called an ethi

Primary topic: Internet Marketing

Internet Marketing

976 views

By Patsi Krakoff and Denise WakemanApr 11, 20071 topic

Recipe for an Ezine: Ingredient #4b: Where to Find Ideas for Content

After you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. nnWhere do you find consistently valuable and interesting ideas to write about? Writing online has never been easier, because powerful search engine directories make your research fast and thorough. Here are a few ideas on where to find ezine ideas for cont

Primary topic: Internet Marketing

Internet Marketing

970 views

By Patsi Krakoff and Denise WakemanDec 19, 20051 topic

Coaching Leaders - 6 Reasons Some Executives Give Up

How do you help leaders succeed? Give them some coaching, thatâs the widely accepted solution. Then why do some executives give up on coaching programs designed to help them improve?n nExecutive coaching offers a tremendous opportunity to leverage leadership talent and resources. Coaching is no longer reserved for problem leaders. It is more frequently sought by top performers whose organizations value their management and growth potential. Yet, sometimes coaching programs

Primary topic: Leadership

967 views

By Patsi Krakoff and Denise WakemanApr 8, 20071 topic

Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?

In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: âShould I publish a newsletter?â As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.nnWe have found ezines that work well for attracting new clients usually have these eight key ingredients:nn1. A great name that defines the topicn2. A defined

Primary topic: Internet Marketing

Internet Marketing

963 views

By Patsi Krakoff and Denise WakemanOct 25, 20061 topic

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive n nHere are ten reasons to publish an ezine:n n1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish y

Primary topic: Business Opportunities

Business Opportunities

959 views

By Patsi Krakoff and Denise WakemanNov 24, 20061 topic

Ten "New Rules" for Successful E-Newsletters

Here are ten "new rules" that are shaping effective ezine content today.nn1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can appeal to a reader's desires on an emotional level will be more effective. "Insider secrets," "5 tips you can apply now to save time/money/energy," and "What they don't want you to know," are examples of titles that work becaus

Primary topic: Business Opportunities

Business Opportunities

959 views

By Patsi Krakoff and Denise WakemanMay 31, 20071 topic

6 Steps for Successful Online Marketing for Your Business - Step 5

Step 5: Up-Sell Other Products and Services to Your Customer n nCongratulations for getting to step 5 in our 6-step formula for online marketing success. Youâve achieved sales -- which for some entrepreneurs and business owners is the whole point of setting up their business on the Web.n nBut if you look at your marketing goals differently, youâll see it's short sighted to think of only sales as success. Think about building long-term relationships with your customers.n n

Primary topic: Internet Marketing

Internet Marketing

950 views

By Patsi Krakoff and Denise WakemanMar 9, 20061 topic

The Dirty Little Secrets of Published Authors â Part II

In Part I of this article, the common excuses would-be authors have about why they cannot get their book written were identified. Procrastination is the common denominator. So how can an author overcome procrastination?n nBeing curious by nature, we have studied the small percentage of authors we have worked with who are successful in making progress, writing on their blogs, organizing their book content, and who are getting published.n n Profile of Successful Authors n nHere

Primary topic: Business Opportunities

Business Opportunities

941 views

By Patsi Krakoff and Denise WakemanMar 9, 20061 topic

The Dirty Little Secrets of Published Authors â Part I

Why is it that some authors just seem to crank out the books like writing machines? Not only do they publish their first book, but after that they publish a second, third and more.n nIâve been studying non-fiction authors and their habits for a while now. Ever since my partner Denise Wakeman and I started our Blog to Book Project, weâve been learning about the challenges of consultants, speakers, and other professionals who want to publish non-fiction books to build their

Primary topic: Business Opportunities

Business Opportunities

897 views

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