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Articles by Sheela Masand

Browse published articles attributed to Sheela Masand, with full-archive search.

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By Sheela MasandRecently published1 topic

How can listening increase profit?

I have a client who is a coach and is having trouble with listening and I have been helping her improve this skill. If you are not a coach, or know nothing about coaching, you may not understand the implications of this. So let me explain. In my opinion, a really great coach always creates a safe space for a client to explore their own challenges/ desires/issues, and the only really effective way to do that is to listen at a really deep level.

Primary topic: Marketing Strategy

Marketing Strategy

2,400 views

By Sheela MasandRecently published1 topic

Why Should You Know Your Conversion Rate?

I want to tell you a story …. Once upon a time there was a door-to-door salesman selling vacuum cleaners who knocked on a door. The lady of the house came to the door, listened very politely to the sales pitch and said “no thank you”. The salesman gave her a big smile and thanked her very much for her time. The lady couldn’t help but notice how happy this chap was, even after her “no”. Her curiosity got the better of her and she asked him why such a big smile and happy attitude after she had just turned him down.

Primary topic: Marketing Strategy

Marketing Strategy

1,751 views

By Sheela MasandRecently published1 topic

How to Get More Ideal Clients

I don’t know about you, but when I first started out as a solo-preneur in my service business and sat down to write the copy for my website, I found it incredibly challenging. I had no idea where to start on my home page, let alone any others. So I did what most other coaches were doing, I spent days and days checking out other coaches’ websites, looking for ideas and inspiration for my own, comparing their sites, their pages, articles, prices, and all that good stuff.r

Primary topic: Marketing Strategy

Marketing Strategy

1,692 views

By Sheela MasandRecently published1 topic

How to Step out of Your Comfort Zone Effortlessly

I remember years ago being part of a group trip and stopping for a picnic. The organizer shared some crisps and then took a bite of one. She looked at me and said “Mmmmm, aren’t crisps just heavenly?” Back then, I was totally in my head and wondering why this woman was getting so excited about a crisp! And I replied with something like “don’t you normally eat crisps then?” to which she replied very kindly “yes, I do”, smiled and moved on to chat with someone else. I just didn’t understand why someone who eats crisps regularly could get so excited about eating them.

Primary topic: Marketing Strategy

Marketing Strategy

1,550 views

By Sheela MasandRecently published1 topic

Understanding the Operating System of the Human Mind

I made up my mind last month that I was going to live more simply, stop complicating my life and making it so hard. I had an insight that showed me just how much I was complicating things for myself. Well, you know how the best laid plans don't always work out......... that's what happened to me. I found myself overcomplicating my business again this week.

Primary topic: Marketing Strategy

Marketing Strategy

1,481 views

By Sheela MasandRecently published1 topic

Does This Stumbling Block Hold You Back as an Entrepreneur?

During my recent Three Principle training weekend we were discussing the qualities of an entrepreneur. We were asked as a group to share our thoughts on what we thought they are. And interestingly enough, out of a large group of mainly entrepreneurs, it wasn’t until about 15 minutes had gone by that someone came up with the quality of “action”. And that’s when Jamie Smart, our trainer, shared how unsurprised he was. From his experience this always comes very low on the list, or to put it another way, action is a stumbling block for lots of entrepreneurs. Sound familiar?

Primary topic: Marketing Strategy

Marketing Strategy

1,469 views

By Sheela MasandRecently published1 topic

How to Gain Self Confidence

This week I have had many interactions on email and in conversation with people citing confidence as being their biggest struggle in growing their business. They have either stated: “I have a lack of confidence” “I want to feel more confident” “I just don’t have the confidence I need to ……….(fill in the blank)” So here I am, following my own advice, and offering a solution to my ideal client’s number 1 struggle hoping that it will serve you too on some level. Let’s break this down. What is confidence?

Primary topic: Marketing Strategy

Marketing Strategy

1,402 views

By Sheela MasandRecently published1 topic

5 Ways To Increase Your Bottom Line

When my business partner and I set up our import business here in Spain with one very old 2nd hand van, his garage as storage space, and my living room as our office, with no business or marketing plan, we had no idea just how successful it was going to be.

Primary topic: Marketing Strategy

Marketing Strategy

1,389 views

By Sheela MasandRecently published1 topic

First Step to an Abundance of Clients

You must believe that you can get clients. One of the most damaging things I hear business owners do at the moment is talk about how bad things are and how there is no money around. I can hold my hand up and say I’ve done it too. And when I catch myself, then I remind myself, I am creating my own reality through my thoughts and beliefs. And what I focus on is what I get. Beware of taking part in chit chat about how bad the economy is, how business is suffering in your part of the world, the negative news, etc. The more attention you give to anything, the bigger it gets.

Primary topic: Marketing Strategy

Marketing Strategy

1,343 views

By Sheela MasandRecently published1 topic

Why We Worry About Money

I was once told by a clairvoyant that I would always have enough money, that he saw two pots of money next to me, and when one was empty the other one would be full. I had forgotten all about this, until my brother reminded me of it a year or so ago when I was talking about my financial worries. The reaso I probably forgot about it was that for me then, all those years ago, it was no biggie, I had no financial worries, all was well as far as I was conce ed in the financial department, the money was flowing in faster than flowing out and that felt just fine to me.

Primary topic: Marketing Strategy

Marketing Strategy

1,327 views

By Sheela MasandRecently published1 topic

10 Ways to Re-purpose Your Work and Save Heaps of Time

I was working with one of my clients last week on how to get her message out to the world so that she could attract in the clients she would love to work with, and just as importantly, how to do it without having to invest a whole lot of money and time. We had ascertained a couple of sessions earlier that her biggest strength, and one of the things she loved to do, was public speaking. And so I had suggested that she make some videos and put them onto YouTube especially since YouTube is the 2nd most popular search engine after Google.

Primary topic: Marketing Strategy

Marketing Strategy

1,315 views

By Sheela MasandRecently published1 topic

3 keys to effective results…follow the steps and build your business

So the first thing to remember when you are networking is it’s all about them, not you. This might sound a bit strange, after all you are going out to find clients aren’t you? Well, yes, but clients come and work with you after you have built up a relationship with them. Let’s liken it to a romantic relationship. If you went straight up to someone you fancied and asked him/her to marry you, they would run a mile! Well it’s no different with the client/service provider relationship. Asking for the business on the first meeting would be just like asking them to marry you!r

Primary topic: Marketing Strategy

Marketing Strategy

1,272 views

By Sheela MasandRecently published1 topic

A simple 3 step formula to create a compelling message

What do you do? The question that we want to hear when we are business, and also the question that can be the most terrifying. Terrifying in the sense that because you are so passionate about what you do that you could speak about if for hours, but you have experienced the “glazed over” look and polite excuses to get away many times over, and just don't want to go there again.

Primary topic: Marketing Strategy

Marketing Strategy

1,227 views

By Sheela MasandRecently published1 topic

8 Compelling Reasons for the Heart Based Solopreneur to Run a Free Teleseminar

When two participants in my coaching group asked how to go about putting on a teleseminar last week and I went through the same explanation twice, it was a clear signal that it was time to share a module giving the whole group a step by step formula on just how to do that. It was great information for me too as to what to share with you today. Listening to the questions and goals of my clients is a great source of content for my blog and e-zine and is for you too!

Primary topic: Marketing Strategy

Marketing Strategy

1,124 views

By Sheela MasandRecently published1 topic

Sale Conversion – 4 Keys to an Effective Mindset

If 2 people are using the same proven formula for closing the sale time and time again, and one is closing the sale 70% of the time, and the other one isn't, what is the difference? Well if they are using the same script and speaking to the same people, then the difference has to be in the person using the script. And of course, this all boils down to their mindset. The mindset being what we are thinking, feeling and believing, whether consciously or unconsciously.

Primary topic: Marketing Strategy

Marketing Strategy

1,120 views

By Sheela MasandRecently published1 topic

How to Create a Flow of Clients on Tap

In a recent discovery session, a potential client was explaining to me about how she had just landed her first ever paying client. And then she got another one, and now she has other opportunities showing up to promote her business. Now this is an extremely lovely big hearted woman who provides a much needed transformational service and has been working with clients, but without getting paid for it for a very long time.

Primary topic: Marketing Strategy

Marketing Strategy

1,115 views

By Sheela MasandRecently published1 topic

Does fear hold you back?

At 6 am on Monday morning. I was still wide awake – I hadn't slept a wink all night which was very unusual for me! On Sunday evening I had an insight, and that's what was playing on my mind all night. The insight was, in a nutshell, just how much time I spend in fear*. Now that may seem really obvious to you, but I honestly had not realised just how much of my life was tainted or even controlled by fear. Fear was in the driver's seat without me being aware of it. Most of my decisions were being made from a place of fear or insecurity.

Primary topic: Marketing Strategy

Marketing Strategy

1,114 views

By Sheela MasandRecently published1 topic

Niche and Target Market – what’s the difference?

So first of all, let me address why you would even need to know the difference. Basically, it makes life a lot simpler when it comes to marketing your business. And simplicity is an excellent benefit in and of itself. The simpler you can keep your life and business, the better. In fact, I am going to keep this article very simple with the aim of my message being very clear. When you know who your target market is, and your own niche, you will be on the road to getting more clients, I’ll tell you how that works a little later on.

Primary topic: Marketing Strategy

Marketing Strategy

1,102 views

By Sheela MasandRecently published1 topic

Fun – A Golden Key to Success?

Last weekend I spent time with a beautiful group of likeminded people. The proposal had been put forward by a couple of the participants to bring together a group of Three Principle facilitators in a retreat like situation and see what happens. And that was it. No agenda. No outcome. No goals. Just a space and time together to see what unfolded. It was fabulous.r

Primary topic: Marketing Strategy

Marketing Strategy

1,095 views

By Sheela MasandRecently published1 topic

Do You Know Where to Start in Growing Your Business?

“I just don’t know where to start” This is one of the common answers I hear having asked the question – how can I help you? So in my business, practitioners are coming to me to help them grow their businesses/practices which generally means they need clients. They are heart centred service professionals and the fact that you are part of this community, I imagine you are one of these too and can relate. You may have just the same question too. Where to start?

Primary topic: Marketing Strategy

Marketing Strategy

1,081 views

By Sheela MasandRecently published1 topic

The New Paradigm of Marketing

The world of marketing has been changing over the last few months and in my humble opinion the new face of marketing is much friendlier than the previous one. This new paradigm, as many are calling it, works on the preface of collaboration rather than competition. How great is that? You no longer have to watch your back, you don’t need to be watching what your so called “competitors” are doing, you don’t need to be getting into a price war and slashing your prices.

Primary topic: Marketing Strategy

Marketing Strategy

1,080 views

By Sheela MasandRecently published1 topic

The Fastest Path to Cash Flow

It’s not sexy, but it’s the truth. What do you think I am talking about? Well, if you are anything like my client, you will have no idea either, and even when I said it out loud specifically, he had no idea what I was talking about. You might be able to empathize. He is in a tough position financially – he needs cash flow now. He is busy, busy, busy – building his marketing funnel as he has been taught to do – spending lots of time tweaking his free giveaway, creating autoresponders, getting graphics just right, writing his blog posts, sending out tweets, and so on and so on.

Primary topic: Marketing Strategy

Marketing Strategy

1,077 views

By Sheela MasandRecently published1 topic

Is it possible to grow a business based on love and understanding?

I was recently asked by a friend why I attended the silent retreat with Mooji a couple of years ago. And probably, more importantly, why I would do it again since that linked into the topic of the conversation. This was because we were discussing the role of the “seeker”. You know that part of us that wants to find the answer - the answer to life, the answer to what is our purpose, the answer to what life is all about or any other question along those lines. As long as we are in the role of the seeker, that’s what stops us finding “the answer.”

Primary topic: Marketing Strategy

Marketing Strategy

1,064 views

By Sheela MasandRecently published1 topic

Are You Unknowingly Limiting Your Income?

Did you know that you are very likely limiting the amount of money that can come to you through your business? And with one very small addition, that would change? And only you have the power to do that? So many heart centred business owners are struggling to just cover their everyday expenses, let alone make any money, and so seeing this one tweak to their business could be the difference between profit and debt, and for some the difference between staying in business and not!

Primary topic: Marketing Strategy

Marketing Strategy

1,060 views

By Sheela MasandRecently published1 topic

Use the 'A-Frame' to Business Success

I always speak about the win-win-win, my favourite kind of result. And I am an advocate of making it as easy as possible for your clients and potential clients to come in and work with you wherever they happen to be on their path. That's why the A Frame is such a vital component to your marketing plan. So what's the A Frame? Imagine a ladder propped up against a wall and it has 5 rungs to reach the top, wider at the bottom, narrowing towards the top. That's my version of the A Frame. It is your client's ladder to success, the higher the rung, the greater the investment.

Primary topic: Marketing Strategy

Marketing Strategy

1,053 views

By Sheela MasandRecently published1 topic

A Simple Strategy to Rapidly Grow Your List (hint: it’s right under your nose)

This week I just wanted to share a very simple piece of information because it is …… well ………. Simple and I love simple! I could go onto make jokes about my partner, but I won’t! Not only is it a super simple and fast to create, but it will start growing your list for you quickly if you take the action. It’s about your “lead magnet” or in simpler terms, the thing that you give away to your ideal clients in exchange for their email address.

Primary topic: Marketing Strategy

Marketing Strategy

1,050 views

By Sheela MasandRecently published1 topic

How to Gain Self Confidence – Part 2

In part 1 I explored the definition of confidence via the Oxford dictionary and honed it down to be about belief and feeling. I also highlighted that feelings are pointers to the fact THAT we think and not personal to us. You can catch up with the first episode here

Primary topic: Marketing Strategy

Marketing Strategy

1,046 views

By Sheela MasandRecently published1 topic

How Being Authentic Bit Me in the Behind!

When I learned about the inside out nature of life via the understanding of the Three Principles as uncovered by the late Sydney Banks, I was really keen to share this with my clients, but I didn’t know where to start. I put it off for a long time myself and interviewed lots of seasoned teachers thereby bringing the understanding to my community and clients in the best way I knew how.

Primary topic: Marketing Strategy

Marketing Strategy

1,045 views

By Sheela MasandRecently published1 topic

Understanding Our own Resiliency

Understanding the inside out nature of life has been so empowering in my life on the one hand, and then on the other, there have been many times when I have found myself extremely frustrated because I “should” know better now that I know how it works and be feeling happy, happy, happy! Now that I know that what I am feeling are the thoughts that are passing through my mind sometimes it appears to me, and to many other people, as something that we should be able to control.

Primary topic: Marketing Strategy

Marketing Strategy

1,045 views

By Sheela MasandRecently published1 topic

IT’S ALL IN THE CONNECTION

I was coaching with a client yesterday, and I was reminded to share with her an insight I had been made aware of years ago. It struck a chord in her, it was one of those “Aha” moments and so I wanted to share it with you today. And it’s this …. “people don’t remember you for the way you look, or the things you say, they remember you for the way you make them feel”.

Primary topic: Marketing Strategy

Marketing Strategy

1,018 views

By Sheela MasandRecently published1 topic

The Power of the Mastermind

There are a multitude of benefits of being your own boss for sure, I love it, but on the other hand there are plenty of challenges too! Not least being the isolation factor for the solo-preneur. It can be tough not having anyone to talk to, to bounce ideas off, to ask opinions of, to lean on, to celebrate with, to commiserate with, and so on.

Primary topic: Marketing Strategy

Marketing Strategy

1,015 views

By Sheela MasandRecently published1 topic

The Illusion of Certainty in Business

This week I did a free session with a lovely lady who really wants to create a business model that serves both her and her ideal clients. She has a beautiful vision and an obvious passion to make a difference in the world. There were a few blocks that she could see to her bringing this vision into the form. One of them, and a very common one, was the uncertainty of what might or might not happen. Would she get the clients? Be able to fulfill her end of the bargain? Make the money? In other words, be successful?

Primary topic: Marketing Strategy

Marketing Strategy

1,011 views

By Sheela MasandRecently published1 topic

Work smarter, not harder!

Work smarter not harder Do you like the sound of that? If so, then you need to get smart when it comes to your communication with potential clients in EVERY situation. Why? Because if you don’t, you are leaving money on the table. Let me give you an example of just how this may be happening for you since it is happening with most all the solopreneurs I know. It’s a true story – I just changed the name.

Primary topic: Marketing Strategy

Marketing Strategy

986 views

By Sheela MasandRecently published1 topic

Achieving Your Financial Goal

Being in business means making money, making a profit, because as I say to all my clients, if you are not making money, then you just have a hobby. So having ascertained that you are in business, then part of the business plan, and a big part of the business plan, is to set at least one money goal. Great! So now you have a goal. And so the next step is to work out how you are going to reach that goal and that’s what I’ve set out for you in this week’s article, a very quick and simple exercise that will let you know the facts.

Primary topic: Marketing Strategy

Marketing Strategy

984 views

By Sheela MasandRecently published1 topic

3 Vital Ingredients in the Client Attraction Process

Every building must have a strong deep foundation for it to stay standing and not develop any cracks or fall down! The client attraction process is no different. There are 3 vital ingredients that make up this foundation.

Primary topic: Marketing Strategy

Marketing Strategy

963 views

By Sheela MasandRecently published1 topic

7 NO COST Hot Spots for Building Your List

If you are running an online business, bricks-and-mortar small business, or ANY kind of business, it's absolutely vital that you stay in touch with your potential clients, and present day clients. And since every person in the world has an email address (well nearly everyone, my Dad still hasn't!), building an email list is one of the cheapest, most cost-effective solutions for doing that.

Primary topic: Marketing Strategy

Marketing Strategy

956 views

By Sheela MasandRecently published1 topic

Stuck In Your Business?

I was speaking to a client this week and she said she felt stuck. She had been working on her business to get lots of practical pieces in place such as her website, her programmes, her leaflets, Facebook business page, newsletter, and so on and with those achieved she said she felt stuck. “I want clients - I want to work with my ideal clients, so what now?”

Primary topic: Marketing Strategy

Marketing Strategy

953 views

By Sheela MasandRecently published1 topic

Healthy Goal Setting

So let's quickly look at why goal setting is so important. And just in case the word “goal” turns you off, please replace it with a word that fits for you, it could be intention or objective, etc. It's the feeling that is behind the words that is the key here. Please choose a word that feels right to you.

Primary topic: Marketing Strategy

Marketing Strategy

952 views

By Sheela MasandRecently published1 topic

The Best Kept Secret in Marketing

One of the most important steps in marketing is building the know, like and trust with your potential clients. This is where you will be spending a lot of your marketing time. When someone new joins your community (your list), you have to assume they know very little about you yet. Your job is to allow them to get to know you. It's no different to any other relationship. Not in the authentic marketing world it's not anyway. This, for me, is paramount. And I'll explain why.

Primary topic: Marketing Strategy

Marketing Strategy

951 views

By Sheela MasandRecently published1 topic

The Power of Choosing a Niche

Most clients come to work with me because they want to bring in more clients and they generally have no idea what to do next. They have been trying different strategies including the latest and greatest Twitter tips, the 7 step plan to successful blogging, the next best thing to sliced bread on Linked In, the hottest tip on selling e-books, and so on. But there is not a paying client in sight and they want to know what they have to do to change it. My first question is always "so who is your ideal client?"

Primary topic: Marketing Strategy

Marketing Strategy

944 views

By Sheela MasandRecently published1 topic

How Do You Create a Connection to Woo Your Ideal Clients

How do you get more clients to work with you? By building the ‘know, like and trust factor’. What does that mean? Well basically it means you are creating a relationship with your potential clients just like you would any relationship.

Primary topic: Marketing Strategy

Marketing Strategy

942 views

By Sheela MasandRecently published1 topic

3 Top Tips to Achieving Success

Environment is key when it comes to being successful in achieving your goals. If you know me at all by now, you will know that I am all about the inside out rather than the outside in. So why am I talking about environment, isn't that about the outside? Well yes ..... and no. I'll address the yes first. When I am talking about your outer environment, generally I'm speaking about your workplace, home and who you hang out with. You know, everything that fills the space around you in your world.

Primary topic: Marketing Strategy

Marketing Strategy

933 views

By Sheela MasandRecently published1 topic

The Fastest Way to Grow Your List and Make Money

Do you want to know one of the easiest and quickest ways of building your business as a heart based entrepeneur? Joint venture partnerships. Yep, this is the fastest growing trend when it comes to building your list both on line and off line. If you don't know what joint venture partnerships are, very simply put, they are 2 or more businesses coming together, with the same or at least similar target markets, to promote each others services and products.

Primary topic: Marketing Strategy

Marketing Strategy

930 views

By Sheela MasandRecently published1 topic

Are you harbouring the enemies to your success?

This is my follow on article to “Top 3 Tips to Setting Yourself Up for Success”. And just to briefly remind you, I explained the importance of our environment when it comes to achieving success, both our inner and outer environment. The 3 tips I shared for supporting yourself when it comes to your outer environment: 1. Clear the clutter 2. Surround yourself with uplifting people – you become like the 5 people you spend most of your time with 3. Purposefully create an environment for success – one that nurtures you

Primary topic: Marketing Strategy

Marketing Strategy

920 views

By Sheela MasandRecently published1 topic

Are you making this common mistake in your sales conversations?

Last week I was blessed to co-lead our Inside Out Business Retreat here in sunny Spain. We had a beautiful group of practitioners in the room all intent on growing their businesses. The main topic of the retreat was to help our participants get comfortable and become successful with having a sales conversation. We shared just how that is possible without it being pushy, sleazy, awkward, and most of all how it can be fun and enjoyable.

Primary topic: Marketing Strategy

Marketing Strategy

919 views

By Sheela MasandRecently published1 topic

Confidence - it's more important than you think

More confidence is probably the number one request I get from my clients when they first start working with me. It can be confidence in asking for the sale, confidence in asking for the money, confidence that they are actually in the right line of business, confidence that they can deliver the results, confidence in charging the rate they feel they deserve, and so on and so on.

Primary topic: Marketing Strategy

Marketing Strategy

917 views

By Sheela MasandRecently published1 topic

What Every Coach/Practitioner Should Know About Marketing

Marketing is a word, a label for something, that’s all. So why does it drum up so much anxiety or disdain in people? Well, that’s an interesting question. A friend shared this on Facebook a couple of days ago and I shared it because it really impacted me and illustrated my point so clearly. “The same boiling water that softens potatoes also hardens eggs. Everything depends on what you are made of, not your circumstances”

Primary topic: Marketing Strategy

Marketing Strategy

917 views

By Sheela MasandRecently published1 topic

One Deadly Marketing Mistake Most Practitioners Make

While I am not a great believe in the one size fits all system when it comes to marketing your business - I am a firm believe in certain core marketing tools that are simple, down to earth, common sense and work! One of those is language. If we are not speaking the same language as our ideal client (knowing who your ideal client is a must as I shared in my last article “The Power of Choosing a Niche”), we have very little chance of them coming and working with us.

Primary topic: Marketing Strategy

Marketing Strategy

909 views

By Sheela MasandRecently published1 topic

Is Fear Holding You Back?

I belong to a mastermind group, but we haven't been meeting up so frequently over the past year and so when we finally caught up the other day it was lovely to hear how everyone is getting along in their life and business. One of the ladies has written a book, and I thought she would have had it published by now since the last time we spoke a few months ago that was the plan. The book is pretty much her life story which illustrates how she came through her trials and tribulations with the intention of helping others to do the same.

Primary topic: Marketing Strategy

Marketing Strategy

906 views

By Sheela MasandRecently published1 topic

Can Well-Being Really be Our Default Setting?

When I read through the top 5 tips my client had created recently as her opt in gift for her target market, Mums, I realized they could just as easily be applied to a solo-preneur. So how does that happen? How does a special report written especially for Mums who are struggling turn out to be useful information for heart centred service professionals too? All human beings are looking for well-being

Primary topic: Marketing Strategy

Marketing Strategy

895 views

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