Challenges Faced in Channel Management Strategy
Channel marketing is now an necessary element of the marketing procedure. In a number of forms of businesses where manufacturers believe getting to a client straightaway might not be the best solution channel marketing is considered the best method to improve sales. Under this method, OEMs (Original Equipment Manufacturers) take help of marketers, resellers, VARS (Value Added Resellers) to get their items get to the buyers. This method is proved to be an in efficient way to i