Building a Business Around Lazy Idiots
Although I know how to change the own oil in my car, cook my own meals, and process my own photographs, I’d rather have someone else do it. That’s right, I’m a lazy idiot. The businesses that provide these services are making money off of me, but I’m also gaining valuable time by delegating these tasks to them. In the end, all businesses – whether it is a restaurant, a dry cleaner, or a jewelry maker – profit from the laziness and ignorance of others. We all have a little bit of a lazy idiot in us, and it’s okay that we are all lazy idiots.
Primary topic: Transformation
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