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Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking --involved in a process that lets you evolve your marketing campaign as new information enters the picture.
People who achieve great results from their promotional efforts understand the ... Views: 967
With all the negativity in the news these days about the economy, I thought it would be helpful to give you a few ideas about how to manage through a business slowdown. It seems that most businesses will be impacted in some way by the current economic turmoil.
As a small business owner, you ... Views: 966
This time of year, I like to look back and measure accomplishments for the year, celebrate my successes and plan what I hope to accomplish in the coming year. Sometimes it may seem like you have accomplished a number of things only to realize that you have not really made any progress. Success ... Views: 966
Full blog available on DP Marketing's Website. In a major shakeup, Google announced that you can now use Google Assistant to find plumbers and any number of other local home services that you may end up having a use for at some point during your lifetime. In an official announcement today on its ... Views: 965
‘Unused & Unloved’, is the title of a new group exhibition examining concepts of neglect, desertion, abandonment or disuse that includes the work of two former Griffith College photography students, 2010 graduate Kieran O’Donoghue and Steve Ryan who completed his studies in 2005.
The ... Views: 965
When marketing on the internet there is one guarantee you can count on and that is there will be times, perhaps even days and weeks you will want to pull your hair out. When you chose to become an entrepreneur online you also probably figured success would come overnight and without the trials ... Views: 965
As Prince William and Kate Middleton's royal wedding drew closer, I found myself to become increasingly interested. Yes, I must admit that they made a very beautiful royal couple. But what really got me hooked is the brouhaha surrounding the event. Even the emotions and opinions it elicited from ... Views: 964
In the podcast “Tips on How to Write a Job Description in 3 Easy Steps”, I gave you tips on how to write a job description or job summary. You have developed a job description and now you are ready to interview. But before you get started, you will need to ask the right questions in order to ... Views: 963
The quality of your business and its bottom line is going to depend a lot on the new people that are coming into your business and how you treat your existing customers. This has been the truth about operating a business successfully for centuries but in today's electronically connected world, ... Views: 963
When you are trying to make that first sale and you ask a potential customer to fill out a credit application and new account form, do they turn around and run to the competition? Are you handing them a pile of paperwork that looks like it would take hours to complete?
Author Michelle Dunn, in ... Views: 962
The accurate fiscal worth or the measure of the economic value of a business is termed as the Valuation of a business. The process is significant for various financial purposes. It determines how much a potential financier will invest in a particular business and the amount of return that can be ... Views: 962
Author and speaker Jeffrey Gitomer says that over the next 10 years a company's email list will be the most valuable asset a company can have. I agree. The more you effectively you communicate with the people on your list, the more valuable that list will become.
I'd like you to grow your list ... Views: 962
"Whenever you find yourself on the side of the majority, it is time to pause and reflect." ~ Mark Twain
What makes you different?
One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental ... Views: 961
In today’s shortage of talent, managers are working hard to find solutions to recruit the talent they need. There are many ingredients in the “art of recruiting,” though knowing what the essential responsibilities (functions) of the role is paramount.
The job description is a tool that serves ... Views: 961
There he is in the back row, with his arms crossed and a tough look on his face. Pretty soon he is picking a fight with you in the front of the room. Oh, we’ve all been faced with the curse of the negative person who desires nothing more than to prove you wrong. My simple advice is, don’t even ... Views: 961
Many small business owners struggle with making their staff accountable. They know what they expect their people to do. And, as long as everyone’s performing effectively, all is well. The trouble occurs when someone falls short of the owner’s expectations.
The struggle is rooted in fear – fear ... Views: 960
Medical negligence is an act, or the failure to act, by a medical provider within the medical care of a patient that is not consistent within the accepted standard of care.
For negligence to have occurred, the following elements must be present:
Duty -
A duty was owed from a medical ... Views: 959
Factors To Be Considered When Selecting The Printable Certificate Templates
Certificate is a major concern of an office or in an institute. Even now in nursery too. It’s a kind of appreciating the employee in an organization and it helps to motivate them well. At the same time it gives some ... Views: 959
Project managementis the achievement of goals and objectives within the preexisting constraints. No matter how many approaches or studies one undertakes, there are many project management strategies to study. Project management changes with the achievement of different goals and strategies. This ... Views: 959
We can agree that when systems are broken, they can be our biggest frustrations. If your computer system has ever crashed, then you know what I’m talking about. Just one day without email and you wonder how work ever got done. Without systems or limited systems, you are likely working much ... Views: 959
Question: What's the # 1 reason great people leave organizations?
Answer: They don't leave organizations. They leave the managers who aren't showing appreciation for their contributions.
That makes the art of acknowledgement one of the most important things you can do to retain and ... Views: 959
Most people feel nervous and jittery when they have to make a presentation or give a talk, and yet as one grows in life and advances on the career path, this cannot be avoided.
Now, a little nervousness is quite natural and human, especially if it is your first talk or if there is a major ... Views: 959
Software as a Service (SaaS) is a procedure of utilizing the software by concerned parties and companies where the software is hosted by the seller and is sent to the consumers using a web browser on the internet. The same piece of code is hosted in a central place by the seller and can be ... Views: 959
If you ask any historian to name the greatest leaders in western civilization, there's a good chance the 16th president of the United States will make the list. He willed his country to victory in the gut-wrenching Civil War, issued the Emancipation Proclamation and facilitated the eventual ... Views: 958
The experts at FICO (the company that is responsible for calculating the most frequently used credit scores) say that only about one percent of the population can attain a perfect credit score.
Perfection might be out of your reach (for now), but that doesn’t mean you can’t start making ... Views: 958
If there are seasons to our thinking, then December and January are the season when our thoughts shift to our values and possibly the reawakening and renewal of value based behavior in the coming year.
As I look at our world and particularly this passing year, there are many good things to be ... Views: 958
"I'll get back to you on that." I uttered these famous last words to a graduate student at UCLA way back when I was selling for Siemens Medical Systems. I never did get back to him. I became busy and forgot about his request. Not a big deal, right? it wasn’t as HE was the person buying the ... Views: 957
When I accepted my first management position, my new boss told me his secret to managing people was to treat them like whiny children. I asked him if managing people was his thing, and he bluntly said, “No, because I hate dealing with people and their petty issues.” Despite his revelation, we ... Views: 956
Maintaining a talented staff is not a "one and done" thing, but rather an ongoing practice. Things change, times change, people change, and you need to stay on top of all those changes to ensure a consistently professional staff.
Here are some specific reasons as to why you should always be ... Views: 956
For some hiring managers, an economic downturn can be an exciting time: there's a greater applicant pool, more interest in the positions offered and a greater number of resumes making it into their in boxes. However, this can be a bit overwhelming – especially because it's still essential to ... Views: 955
While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.
Visitor value…
Visitor value is simply a representation of how much money you make per visitor ... Views: 955
I’m a big fan of live music and attending concerts, from small intimate venues in coffee shops to large multi-stage outdoor festivals. Many years ago while at the De Luna Festival in Pensacola and watching the Jane’s Addiction concert, I had this huge realization and appreciation for all that it ... Views: 954
Toby was a young and ambitious salesperson. Part of his training had been to spend time with Janice, a veteran and very successful salesperson at the firm. As Toby went on sales calls with Janice he took notes, and one of the things he marveled at was Janice’s ability to ask great questions. In ... Views: 954
How do you define success?
According to Marissa Peer, “Success is not about making more money and having lots of status symbols, it’s about inner peace, liking yourself and being happy doing what inspires you.” Further, she defines, “Success is about making a contribution and accomplishing ... Views: 954
Have you ever really looked at your credit card and tried to figure out what that huge string of numbers really means? Do these card issuers have so many customers that your account number has to be 16 digits long?
You may be surprised to know that all those numbers you see actually do stand ... Views: 954
As city, county, and state budgets are being discussed and finalized around the country, one thing is clear: those who allocate resources are asking the wrong questions. As a result, recipients of government services are being short-changed because resources are being misallocated.
During ... Views: 953
This is not the riddle of the Sphinx, but a serious probe into your state of awareness around work, relationships, and your life as it is.
Consider these shocking workplace realities:
• 51% of “A” players are actively looking for another job
• 80% of people never use their greatest ... Views: 952
Checklist for Busy Executives
10 tips for better time management, efficiency and organization
by Mary Sigmann, Certified Professional Organizer ®
1. "Bookend" your day with planning and organization.
When you start your day with a plan and an organized office, you are able to hit the ... Views: 952
Although you might not think that getting payments from clients is anything to do with marketing, I would completely disagree. Because I think that there is nothing more demoralising that celebrating getting a new client and then finding that they do not pay. It can make you feel very low and be ... Views: 952
Organizational challenges come in all different forms and levels of difficulty. Regardless of what form they take, one critical success factor stands out above others as a determinant of leaders’ effectiveness in addressing them: having a clearly articulated “big picture.” More specifically, an ... Views: 952
"We've all heard that vanity, anger, envy, lust, greed, sloth, and gluttony are the seven deadly sins. But did you know that these could be applied to marketing?" asks Toli Cefail, Chief Operating Office of In Touch Media Group, Inc. (www.intouchmediagroup.com), a full-service marketing company ... Views: 952
A business that makes nothing but money is a poor kind of business
~ Henry Ford
A new year, a new beginning. A time for contemplation. What did you accomplish last year? Did you evolve your business, your team, yourself? Where did you miss the mark? How can you improve this year?
Almost ... Views: 951
"The bedrock of character is self-discipline; the virtuous life, as philosophers since Aristotle have observed, is based on self-control. A related keystone of character is being able to motivate and guide oneself, whether in doing homework, finishing a job, or getting up in the morning. And, as ... Views: 950
GET READY TO RUMBLE
by
William Cottringer
There are plenty of dismal headlines in the business and public service news today. “Financial Meltdown,” “Profitability Plague” “Cooked Books,” and “Ethics Erosion” are common phrases today. Are these things just part of a bigger problem?
... Views: 950
In order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level?
Learn to Say "No."
It means that you're going to have to say "no" to any nonessential activities in your business, in your ... Views: 950
"It's not giving the speech that terrifies me," said a colleague recently. "It's all that anxiety beforehand… those moments, days or weeks before, when I'm planning and preparing… that makes me feel sick to my stomach!"
He's not the first or only speaker who suffers from knock-out ... Views: 950
An “average” partnership gets better results – and the people involved actually report greater satisfaction – than people working alone. Gallup’s latest research released in 2009 indicates that although many in the workplace today will sadly report never having had a productive and satisfying ... Views: 949
Did you know that if you master some smart shopping skills, you can actually save cash? Some people think that there’s really nothing much you can get from practicing a little restraint in the groceries or the mall, but actually, there’s a lot! If you wish to learn about these smart shopping ... Views: 949
When talking about workplace “traumas” from senior management to the front desk, a common theme is ineffective managers and why they exist. Frequent complaints center on promotions stemming from seniority only, office politics or some other ‘What Dah?’ advancement that is more mysterious than ... Views: 949
Ever felt the need to escape your busy office and walk away? Or sit on a park bench during lunch break because your workplace is just too crowded? Working a 9 to 5 can be exhausting; on top of that, having your boss supervise your work continually gets tiring as well, not to mention those ... Views: 948