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Email marketing has opened up a whole new means of communication for businesses to reach their customers. Now businesses can potentially reach millions of people all over the world at a fraction of the cost of reaching them through the postal service. This article can help you learn more about ... Views: 833
I am not a sales and marketing guru. I've written two books on marketing and taught thousands of people how to sell themselves, but really, I don't know more about sales and marketing than most of you.
What I know how to do is talk to people, all kinds of people -- restaurant owners and ... Views: 1228
How has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up.
Blogging should be an integral part of your marketing ... Views: 1378
The close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right?
Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. ... Views: 1092
As I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up a new Wordpress ... Views: 1349
The best way to generate ideas for spiritual workshops is to draw from your personal experience, knowledge and wisdom.
Even if you think that there's nothing remarkable about your life, I have yet to meet any person in this world who did not have something to teach.
So just imagine for a ... Views: 4109
The Basics & 5 Tips on Using IG for Optimal Social Media Engagement
I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ... Views: 713
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ... Views: 659
How Will COVID-19 Impact Holiday Shopping?
COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year.
As marketers, we’ve had to ... Views: 612
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ... Views: 589
For anybody working online there are 3 areas of focus that simply can not be overlooked if earning a long term income is your goal! In fact the degree of marketing success you do experience is very reliant upon maintaining the following 3 areas as the focal points of your online business ... Views: 693
Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way.
Here's my 7-step method for doing a year-end social ... Views: 1314
At my workshop last week, many of the women entrepreneurs spoke about their frustrations when it comes to attracting ideal clients. They said they wanted to learn whatever it takes to make more money. And yet, on follow-up phone calls with most of them, I learned the real truth.
They say one ... Views: 1003
With today’s pandemic shutdowns, you may have “found” time to take a serious look at what’s been working when it comes to marketing your business – and what has fallen short of targeted projections.
When you consider why things haven’t worked out as planned, the answer usually comes down to ... Views: 817
Are you concerned about the current economic climate? If you own or are starting a business then of course you are, and so are your potential customers. That’s why it’s so critical to optimize your marketing dollars right now so you are prepared to weather the storm throughout 2009 ... Views: 1464
Your business card can bring you more leads, more clients and more riches…but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all…yet it has the power to churn out riches into your bank account like a ... Views: 723
The evolution of marketing continues as the years pass by and no one knows what the future has to offer. In the past business organizations are only limited to door-to-door marketing while others just wait for customers to come. From 19th century onwards, history has seen the greatest ... Views: 681
Here is the important checklist that you must remember for offset printing. Any long run printing jobs must really be done with the proper preparations and accurate configurations.
Such should be before you spend all that money and time. Read this checklist and try to prepare your own drafts ... Views: 1173
Are you working in clutter in your office? Have you actually moved to a different working space just so you can spread out, breathe, think and function effectively?
When there is chaos on the inside, there is chaos on the outside. For me, I always know I am facing a challenge of some kind ... Views: 856
Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or ... Views: 765
An effective website marketing strategy is key for online marketers to achieve success in their website business. Most of the time when an Internet Marketer fails to make money online, they have ignored the key requirement for online success, which is to have an organized business strategy, or ... Views: 977
Creating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ... Views: 573
Thanks to the wide availability of smartphones and the internet, businesses across the world are now moving to an online platform. There is an app-based solution to every possible service that comes to your mind. Be it taxi, food, hotels, medicine, clothing, banking, or even dating, it can be ... Views: 672
Throughout the human history, ledgers have an integral part of accounting systems. From the early medium like clay tablets, papyrus, and stone to the modern innovations like computers, there has a long journey. The papers got digitized to reduce chances of human errors. But, most of the ledgers ... Views: 855
Useful Paid Advertising Campaign Strategies
If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.
On the one hand, people are home more, and doing virtually everything online. But many ... Views: 731
You're no good.
You don't know what you're doing.
That's a stupid idea.
What makes you think anyone is going to buy from you?
You're sending too many emails.
You're promoting too much.
No one needs what you have to offer.
____ [fill in the blank] does that better than you ... Views: 649
An integrated marketing communication plan is a systematic approach in which all your business communication with your customers and stakeholders is consolidated under a single theme or brand. Every ad, promotion, press release or online message must be a part of a bigger consistent message. ... Views: 1338
The foundation upon which any successful internet marketing business is built is proper keyword use! What every business needs to achieve and sustain long term success online is targeted traffic. By finding and using those words or phrases most relevant to what you do or promote you can position ... Views: 623
Is your business doomed to forever compete at the slimmest of profit margins as it vies for the title of being the "low price" leader? By learning how to garner more of the right clientele for your business, you can attract more customers and make more money than ever before...
In recent ... Views: 1175
I’ve just finished three days at a marketing workshop, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients ... Views: 1313
Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan.
Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate ... Views: 737
Marketing continues to transform and social networking has speeded up the process. The old strategies of a hard sell do not work, particularly when the primary buying power is women.
Marketing by force is not a good fit for women. In fact most women I know don’t feel comfortable with pushing ... Views: 1120
Are you feeling mystified and intimidated about how to write a marketing plan for your business?
Here are some thought-provoking questions that might be useful discussion-starters (and ones to keep in mind constantly) when you're assessing your current and potential marketing strategies:
1. ... Views: 2897
'Tis the time of year to rethink your business model and upgrade. The easiest way to do this is to revisit (or create) your money funnel. Even if you’re a newbie, this is a great way to visually see where you want the money to funnel into your business.
And for goodness sake, put the fun in ... Views: 1420
Most business owners excel at pitching their goods or services to prospective clients, once.
But, if that prospective client doesn't immediately shout a hearty YES from the rooftops, they walk away, head hung low, and the prospective client never hears from them again.
Why?
There is a ... Views: 1247
In the 2016 election, articles endorsing Donald Trump were shared 256.5 million times, and pro-Hillary Clinton shares reached 238.5 million. Despite the abundance of public Trump advocacy on social media, most liberals were surprised and outraged by Trump’s election win; they never encountered ... Views: 972
The person we believe ourselves to be will always act in a manner consistent with our self-image. Brian Tracy
No matter what you want to believe, your image affects your business. People judge based upon first impressions. “What you see is what you get.” In fact, your image is nine-tenths of ... Views: 1396
It’s time to reframe how we think about closed business. That’s the key to the second of three steps you need to take to build your spiral pipeline for sales and prospecting.
This step involves participating post-sale: staying on the ground and being available even after the sale is closed. ... Views: 1487
Below is an expert from The Book on Digital Marketing: For Plumbing & HVAC Contractors. You can learn more at https://www.dpmarketing.services.
Running a successful HVAC or plumbing business—or any small business, for that matter-—involves a lot of moving parts: human resources, accounting, ... Views: 810
Details advertising can perform with your gain or it may possibly't. The important thing here is creating sure that you just're doing the right point each action from the way. Negligence or quickly skipping actions to save time could ruin the whole campaign. As an example, even when you jot down ... Views: 608
Go from zero to wealth… all free? SUCCESS AWAITS YOU!
How would you like a zero out of pocket way to earn money working at home for a few hours a week? Seems like a dream too distant from reality. Although, my revelation to you is that it is literally one click away and has three words in it; ... Views: 725
Creating compelling marketing materials is an exercise you cannot afford to skip or rush through. Your marketing materials are critical to your overall marketing strategy and brand. One of the important components in your marketing materials is "your story".
In The BeginningYour story, of ... Views: 948
Rethinking and Redefinig your USP
By Spiros Tsaltas
This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana).
What is a USP?
Allow me to start with a ... Views: 1246
Rethinking and Redefinig your USP
By Spiros Tsaltas
This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana).
What is a USP?
Allow me to start with a ... Views: 1306
Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world!
Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you.
So, what you need is a launch guide for your ... Views: 561
If you still think that YouTube is all about pets doing dangerously funny things, children falling, and various other amusing, but unimportant things, then think again.
Yes, YouTube is a video sharing platform, and yes, it does allow users to upload their own video content. That does mean ... Views: 1006
This article is written to help you discover the benefits and potential of using YouTube as a powerful online marketing tool.
Hence, the most important question is:
What are people looking for on YouTube?
Some of the most popular sites for online users are Google and YouTube. Today people ... Views: 804
YouTube Sets Strict Rules To Appease Advertisers
Google has declared many important changes to monetize content on YouTube. The announcement comes after a sequence of updates that the company has implemented in response to the repeated feedback on advertisements since last year.
On 17th ... Views: 705
In the competitive world of YouTube, increasing the audience seems to be the biggest challenge, especially in the search for creativity for the creation of content. But like everything in life, we have "shortcuts" that can help us.
We have prepared a list of ideas to optimize a YouTube ... Views: 570
OK – I have to admit, by the time I got to Z in this series, I had to be a little bit creative about the title, but actually being able to get in the Zone is an important part of running a business.
Let’s face it, we all have projects – things we want to do in our business to get us to where ... Views: 845