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- How Much Time Should You Spend Marketing Your Business? - by Submitted on Jul 30, 2010 from Anthony MoraHow much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message One definite is to make sure that all of your business information is clear, concise and focuses more on your clients or ...
Views: 3378 - How to Use Print Promotional Tools - Postcards Are Mini-Billboards - by Submitted on Aug 05, 2010 from Aletta de Wal"I know that there are a lot of artists who would do well with a postcard campaign as it suits our business so well, having our own image as the front of the card. I was wondering if you could help us all by making it a point of your next tip - what a successful artist postcard campaign would ...
Views: 2794 - How to Use Print Promotional Tools - Start With Your Promotional Identity - by Submitted on Aug 05, 2010 from Aletta de WalArtists often ask: "What do I need to think about before I start a print promotional campaign?" "How do I decide which promotional tools to use? Do I have to use all of them?" Start with Your Promotional Identity. Your audience sees your promotional pieces one at a time, in different ...
Views: 1408 - Launching Your Independent Film Online - by Submitted on Jul 23, 2010 from Anthony MoraThe traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a ...
Views: 1638 - Wondering Where You Should Send Your Press Release? - by Submitted on Jul 20, 2010 from Drew GerberStart by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1) To have something easily accessible that you can cut and paste into an email and blanket the media with; 2) You truly have some breaking news relevant to you ...
Views: 1012 - Relevance of Traditional Media in the Internet World - by Submitted on Jul 20, 2010 from Drew GerberWith the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be ...
Views: 917 - PR 101 | You’ve Made the Decision… - by Submitted on Jul 20, 2010 from Drew Gerber... You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the next level. ...
Views: 845 - Using Breaking News to Break Into the Media - by Submitted on Jul 20, 2010 from Drew GerberBreaking news is news in the truest sense of the word — from “hard” news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a ...
Views: 837 - A Little PR Can Go a Long Way - by Submitted on Jul 20, 2010 from Drew GerberHiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or ...
Views: 979 - Business Owners: Use Social Networking to Get Speaking Invitations - by Submitted on Jul 20, 2010 from Jaynine HowardAs a business owner, I have had a presence on Facebook and other social networking sites for almost three years. Social media is a great way to market your business. But, it is also a great way to network with other business owners. In the past two years, I have been asked to speak to various ...
Views: 1119 - 5 Tips for Pitching Radio Outlets - by Submitted on Jul 14, 2010 from Drew GerberJust like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success. Some tips to remember when pitching ...
Views: 1084 - Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work - by Submitted on Jul 14, 2010 from Marsha FriedmanI have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never ...
Views: 1157 - How to Promote Your Product During Your Radio Interview: Making the Host Look Good Could Get You Invited Back - by Submitted on Jul 14, 2010 from Marsha FriedmanRecently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. However, before we discuss the ...
Views: 1566 - Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive can Overcome ANY Obstacle - by Submitted on Jul 14, 2010 from Marsha FriedmanI spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful. But ...
Views: 868 - When it Comes to Talk Radio, You Can't Judge by Size Alone - by Submitted on Jul 14, 2010 from Marsha FriedmanBack in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to ...
Views: 944 - Game Console: The Best Way to Enjoy a Video Game with all its Graphics and Sound Effects - by Submitted on Jul 13, 2010 from Jim AllsoppVideo game is simply loved by kids of all ages. They just love the excitement, fun and thrill that they get while completely getting lost in the world of such games. These games no doubt are very catchy and attractive in drawing the attention of kids towards themselves. Therefore kids remain ...
Views: 916 - Public Relations 101: Transparency in Business - by Submitted on Jun 25, 2010 from J. Mariah BrownAt the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business—yet many still ...
Views: 1066(1 vote) - 5 Steps for Using Creative PR to Become an Expert Celebrity - by Submitted on Jun 25, 2010 from Marsha FriedmanOne of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks ...
Views: 1027 - Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You - by Submitted on Jun 25, 2010 from Marsha FriedmanIf I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban ...
Views: 1003 - How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It - by Submitted on Jun 25, 2010 from Marsha FriedmanDo you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's ...
Views: 1119 - Article Marketing Tips - How Often to Submit to Directories? - by Submitted on Jun 16, 2010 from Carma SpenceOne question I see asked often about article marketing is, "How often should I be submitting articles?" There is no hard and fast answer. It really depends on: how prolific you can be, how many articles you are submitting at one time, and what you are using this technique to accomplish. Let ...
Views: 1616 - Why is PR the Hot Potato of Your Marketing Budget? - by Submitted on Jun 25, 2010 from Marsha FriedmanChief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the return on the PR budget? Marketing Director: I don't know. CFO: Well, how much revenue ...
Views: 937 - How to Make the Most of Your On-Air Time - by Submitted on Jun 25, 2010 from Marsha FriedmanEver since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms. Today, the screens are larger, the picture is in high-definition color and the programming ...
Views: 909 - Making a Pitch Video? Put Your Best Stuff Up Front - by Submitted on Jun 04, 2010 from Sandra Dee RobinsonMany people have been have been inspired by the buzz about a very recognizable TV producer’s search for the next big TV show host! If this sounds familiar, you already know I am talking about Oprah. Whether you are going for Oprah’s contest, or you have your sights set on other networks that ...
Views: 1839(2 votes) - Internet Marketing and PR Strategies – The Invisible Business - by Submitted on May 19, 2010 from Don McCauleyWay back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'transmission' (yellow page optimization was ...
Views: 1294(1 vote) - Things to Know About Vinyl Banner Printing - by Submitted on Nov 08, 2013 from Nishant ShahUse of Vinyl in Banners Vinyl is a plastics product, and actually a type of PVC. (Those of you with some exposure to the plumbing industry may be familiar with PVC.) As a plastics product, vinyl is naturally waterproof. That gives it several advantages: it’s waterproof. Hang it indoors or ...
Views: 984(2 votes) - Publicity I didn’t Pay For, It Paid Me. - by Submitted on May 18, 2010 from Daniel MerrickSo everywhere there was a new sales pitch coming at me, pay for my expert advice and I will get you the press you so desperately desire. We all have heard these promises, heard the sales pitch, and have gasped at the five grand retainers. In fact, I even charge one to those who wish to pay it. ...
Views: 1166(1 vote) - Ten Tips to a Mutually-Beneficial Cause Marketing Program - by Submitted on Mar 16, 2010 from Geri StengelCause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated ...
Views: 802(2 votes) - Blogging and SEO: Focus On People, Not Google - by Submitted on Mar 01, 2010 from David ReichBlogging has tremendous SEO value, especially if your content is regularly updated and aligned with what your target audience is interested in and is searching for online. Obviously, you want Google to like your blog and rank it highly, but the most important thing is for your audience to like ...
Views: 1097 - Should you Hire a DC DUI Lawyer - by Submitted on Jan 11, 2010 from David BenowitzThe term DUI refers to driving under the influence of alcohol and drugs. However, you do not have to be drunk or intoxicated to be guilty of driving under the influence. To be found guilty of a DUI offence your ability to drive a vehicle is measured by the level of alcohol in your system by ...
Views: 866 - Blogging -- Four Pros and Four Cons - by Submitted on Jan 10, 2010 from Barbara WaymanIt’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks. Here are some pros and cons ...
Views: 1112(2 votes) - Why You Need a Marketing Plan for 2010 - by Submitted on Jan 03, 2010 from Barbara Wayman"Good plans shape good decisions." --Lester R. Bittel By now I'm sure you've noticed what an amazing habit planning is. It's hard to accomplish things when we aren't exactly sure what we're doing or what success is going to look like. We are all ...
Views: 842(1 vote) - Firms on the Public Relations New York Scene Survive Difficult Year - by Submitted on Dec 31, 2009 from Kevin WaddelDuring difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ...
Views: 1017(1 vote) - Simple Truths, Simple Lies - by Submitted on Dec 09, 2009 from Herb Kay“Mad Men”, which if you haven’t seen it, is terrific television (Sundays on AMC) and it walked away with the lion’s share of this year’s Emmy awards. Not to be redundant if you have seen it or to ruin it if you haven’t, the show is about a Madison Avenue Advertising firm in the early 1960s and ...
Views: 1669(4 votes) - Tips for Leaders on Cross Cultural Communications - by Submitted on Dec 05, 2009 from Josephine RomanoLeaders and followers need to understand the nature of communication in developing a good cross communication strategy. When communicating with people abroad, you'll need to know both the strategy and structure in cultural and communication patterns. As we encounter the possibilities of wars, it ...
Views: 1523(2 votes) - Leading Public Relations New York Firm - Working Smarter and Faster - by Submitted on Nov 25, 2009 from Kevin WaddelAt a top public relations New York firm, one must combine the focus of a boutique public relations agency - working smarter, faster and more efficiently - with the senior-level staff experience of a large agency. Clients benefit from the best of both worlds: direct account management by ...
Views: 937(1 vote) - Want to improve? Ask your clients - by Submitted on Nov 12, 2009 from Barbara PhillipsIf you're in business, chances are you looking for ways to improve your service, as well as market your business. One of the best marketing tools available is word-of-mouth. Truly nothing else beats it. We are all looking for proof from someone else. As a business owner, we want to know ...
Views: 919(2 votes) - The Smartest Thing I Did Last Year - by Submitted on Nov 08, 2009 from Barbara Wayman“The highest reward for a man’s toil is not what he gets for it but what he becomes by it.” --John Ruskin The rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a ...
Views: 921(1 vote) - Advertising, Marketing and PR: What's the Difference? - by Submitted on Nov 03, 2009 from Carma SpenceSure, They Are Related ... But Each Serves a Different Function You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in ...
Views: 1158(2 votes) - Top 10 Online Marketing Tips! - by Submitted on Oct 20, 2009 from AlYassa AlMahi1. NAME RECOGNITION. This is absolutely critical. People want to deal with someone they “know” rather than a stranger. The more often they see your name in a positive light, the more likely they will be comfortable enough to contact you. Choose an area and make it your own! Select a particular ...
Views: 1374 - Collaboration in The Nonprofit Community – The Many Benefits Of Working Together - by Submitted on Sep 25, 2009 from Sharon MikrutCollaboration is a process where two or more parties get together to work on common goals. The advantages of collaboration are numerous, and they benefit all parties involved. This article lists what I feel are the major advantages of collaborating with your colleagues. 1. Collaboration is ...
Views: 4124(2 votes) - Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make it Easier - by Submitted on Sep 21, 2009 from Maya BaileyHave you often avoided making those "dreaded cold calls?" Do you dream of how much better your business could be but just can't bring yourself to pick up the phone? You're not alone. In the 12+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant ...
Views: 2735(8 votes) - 5 Top Tips for a Great Presentation - by Submitted on Nov 11, 2009 from Heather BuckleyHere a five quick and easy tips to help you through a presentation: Your handouts should not be the same as your presentation slides. Ideally they should contain a lot more information than your slides, enough so that even someone who wasn't present at your presentation would be able to ...
Views: 1369(3 votes) - The Twitter Tiananmen of Tehran - by Submitted on Sep 16, 2009 from Intent.com AuthorsOver two decades ago, China's largest pro-democracy protests in history ended when military tanks rolled onto Tiananmen Square (translated literally as ‘Gate of Heavenly Peace’) and armed Chinese troops opened fire on the crowds (of over 1 million people) in the largest pro-democracy protest ...
Views: 857 - Oprah Called - by Submitted on Sep 13, 2009 from Barbara Wayman“What I know for sure is what you give comes back to you.” --Oprah Winfrey I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a ...
Views: 1033(1 vote) - The 5 ways to make a difference in customer service - by Submitted on Sep 16, 2009 from Frank O'TooleI cannot count the amount of times I have been asked on customer service training courses by customer service agents, “how am I going to make a difference? I am just doing my job, management do not even notice”. The fact is that you do make a difference; you are the voice of the company you ...
Views: 9407(1 vote) - How You Can Proofread Your Own Work - by Submitted on Sep 03, 2009 from Nita RobinsonPutting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and here are some tips to help you to proofread your own work after you've finished editing it: Read ...
Views: 1922 - Public Relations Puts Your Business on the Map for Free! - by Submitted on Sep 03, 2009 from Mary Ellen Merrigan“All publicity is good, except an obituary notice,” said Irish playwright Brendan Behan. Publicity, or “free” press, can be more valuable than some paid advertising campaigns because media coverage carries credibility. A spotlight on your business with an article, picture or news segment ...
Views: 963 - Amen, Mr. President - by Submitted on Sep 02, 2009 from Intent.com Authors(CNN) -- Opening the Muslim-world leg of the "Audacity of Hope" world tour with the universal Islamic greeting "Assalamu alaikum" (May peace be with you) to thunderous applause, President Obama began his long-awaited major address by going straight to many of our pressing geopolitical ...
Views: 934(2 votes) - The 30 Day Lifestyle Diet - by Submitted on Aug 30, 2009 from Barbara Wayman"Choose the life that is most useful, and habit will make it the most agreeable." --Sir Francis Bacon Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby ...
Views: 1235(3 votes)