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- 5 Tips to Name That Firm - by Submitted on Aug 30, 2009 from Barbara Wayman“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or ...
Views: 1047(3 votes) - Your Thank You Chain - by Submitted on Aug 30, 2009 from Barbara Wayman“Silent gratitude isn’t very much use to anyone.” --Gertrude Stein It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker ...
Views: 980(3 votes) - 5 Great Ways to Create Bad PR Outcomes - by Submitted on Aug 30, 2009 from Barbara Wayman“Failure is not the only punishment for laziness. There is also the success of others.” --Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the ...
Views: 1020(3 votes) - Your Sacred Day - by Submitted on Aug 30, 2009 from Barbara Wayman“The art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men.” --Captain J.A. Hadfield Every successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, ...
Views: 857(2 votes) - Public Relations Taking Lead in Social Media - by Submitted on Aug 26, 2009 from Kevin WaddelIn a recent blog, Michael Cherenson, chairman and CEO of the Public Relations Society of America wrote: Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ways, and as companies seek guidance on ...
Views: 780(2 votes) - Why Consistency Matters - by Submitted on Aug 23, 2009 from Barbara Wayman“Life is a perpetual instruction in cause and effect.” --Ralph Waldo Emerson Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect. The number ...
Views: 989(2 votes) - What “What do you do?” Really Means - by Submitted on Aug 23, 2009 from Barbara Wayman“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It ...
Views: 1147(2 votes) - Inexpensive Ways To Attract Visitors To Your Website - by Submitted on Aug 23, 2009 from Barbara WaymanWouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit. Here are some quick tips on increasing your traffic: • Make sure your web URL is on every, and I mean ...
Views: 1374(2 votes) - Conditions Aren’t Perfect. Market Anyway. - by Submitted on Aug 23, 2009 from Barbara Wayman“In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” --Miyamoto Musashi You can hear it every time you turn on the television. You can feel it emanating from those you work with. Perhaps it even keeps you up at night: ...
Views: 914(2 votes) - Making Public Relations Work for Your Business - by Submitted on Aug 21, 2009 from Geoff FickeThe magic word that every consumer loves to hear more than any other is, FREE! Sales promotions offering a free sample or product inducement are always exceedingly popular. Human nature being what it is, the opportunity to obtain something of perceived value for nothing is usually very ...
Views: 1220(1 vote) - Know When to Send Your Media Release for Free Publicity - by Submitted on Aug 19, 2009 from Susan RegierTiming…oh what a controversial subject! Timing can mean the difference between success and failure for getting media exposure. There are a lot variables including time of year, what your competitors are doing, current trends in your industry, whether it’s good news or bad news, and the list ...
Views: 1076(2 votes) - What Do Rewards and Penalties Have to Do with PR? - by Submitted on Aug 11, 2009 from Karla Jo HelmsHow much attention do you put on internal PR in your company? Do you reward your employees well? Do you validate the good things your executives do? Do you tell your partner, your sales team or your IT staff thank you? These questions point out the places where human nature can fall down. ...
Views: 857(1 vote) - Talking to the Media: Who’s Afraid of the Big Bad Wolf? - by Submitted on Aug 11, 2009 from Karla Jo HelmsTalking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you on a pedestal ...
Views: 1182(2 votes) - PR Crisis Management: Damage Control vs. Being Proactive - by Submitted on Aug 04, 2009 from Karla Jo HelmsWhen a prospective client comes to me to help them manage a crisis, my first question is always, “Do you want to manage it or be proactive?” That question always bears more questioning, but it gets them to start thinking. Crisis Management is just that – the management of a crisis. It ...
Views: 2187 - How Can An Author Make the Most of a Radio Media Tour? Navigating in the New Broadcast & Internet Radio Landscape - by Submitted on Jul 23, 2009 from Jackie LapinWith the vast increase in internet radio, authors now have a much greater opportunity to market their books and services via radio shows. Whereas broadcast radio hosts frequently don’t read the book in advance, generally only give you five minutes to expound on the topic and provide only one ...
Views: 1435(4 votes) - Checklist to Capture Media Attention - by Submitted on Jul 22, 2009 from Susan RegierRecently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release. And interestingly ...
Views: 1404 - Get First Page Ranking on Google in 5 Minutes! It's Free! - by Submitted on Jul 12, 2009 from Charlene MurphyHave you Googled yourself lately? You should. Most people are branding themselves these days, so having a consistent, first page Google presence is essential and a no-brainer. You want people to find you quickly and easily, right? Well, here’s how you can get yourself listed with your name and ...
Views: 3473(3 votes) - Become Your Own Best Publicist - by Submitted on Jul 10, 2009 from Marie O'RiordanImagine having an avalanche of free publicity. What would that be worth to you? Consider putting a value on that sort of positive exposure. It is potentially priceless. This is what’s possible when you are open to all of the amazing opportunities that you have possibly been ignoring until ...
Views: 1120(2 votes) - 7 Ways to Manage Even the Most Difficult Client - by Submitted on Jul 02, 2009 from Linda HuntWe've all had one. That client who on a good day is not the easiest person to get along with! Managing them can drain your energy and make you cringe each time the phone rings! But that is exactly what you need to be doing - managing them and all of your client relationships. Taking the lead ...
Views: 1178(2 votes) - Social Networking Changed Everything – The New Marketing & PR Model - by Submitted on May 26, 2009 from Diana EnnenIt’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, ...
Views: 1124(1 vote) - You're at the Front of the Queue...Now What? - by Submitted on May 26, 2009 from John WylieIn a somewhat crowded marketplace how do you get noticed? What do the following companies have in common? 1. Asa Candler did it for Coca -Cola. In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was ...
Views: 1152(1 vote) - Patient Communication That Works and Builds Your Practice - by Submitted on May 21, 2009 from Karyn MaierHave you ever had a patient that sits through a whole report of findings and looks at you with the deer in the headlights look? It's obvious that they don't really understand the treatment program that has been implemented and your communication is off target. If your patients do not have have ...
Views: 1297(3 votes) - Hooking the Media - by Submitted on Apr 28, 2009 from Susan RegierJust as with any great first impression, it has to happen in the first ten seconds or you’ve missed your opportunity – sometimes forever. And grabbing attention in a media release is no different. You have to hook the reader immediately so they will continue to read through until the very ...
Views: 1221(2 votes) - Thinking of Making a Promotional Online Video? - by Submitted on Apr 23, 2009 from Pamela ZiemannBefore recording and posting a video, consider these seven presentation tips to ensure that your authenticity, expertise and passion shine through. It takes courage to show up. No less, showing up online where thousands of people can rewind, pause, and study if you’re the person they want to ...
Views: 1092(3 votes) - Hiring Professional Keynote Speakers - by Submitted on Apr 17, 2009 from Sarah JoseIn any meeting the keynote address forms the most important part of the agenda. The keynote can definitely add to the overall effect of a meeting. The address should be interesting, entertaining and should cover all the important points that are going to be a part of the whole meting. If it is ...
Views: 1175(2 votes) - The PR Advantage - by Submitted on Apr 06, 2009 from Shari BoyerMcGraw Hill did a study and found those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t ...
Views: 1031(1 vote) - Media Training: Avoiding the Evasive Answer - by Submitted on Apr 02, 2009 from David SnellOne of the most important things you can do to ensure your success in media interviews is to answer the reporter’s questions directly. And the way to do that is to have in mind a question answering model. More on the model later, first, the teachable minute. Treasury Secretary Timothy ...
Views: 1252(2 votes) - Marketing Success Strategies: 3 Proven Ways to Turn PR into Prospects, Projects and Profits! - by Submitted on Apr 02, 2009 from Melissa GaltGetting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online ...
Views: 1047(1 vote) - 5 Public Relations Musts During Economic Tough Times - by Submitted on Mar 24, 2009 from Shari BoyerIf you put a strategy in place, you can not only weather, but hopefully grow during uncertain times. A bad strategy is to do nothing, an even worse strategy is to slow down and cut your marketing and PR efforts. This is a time that savvy business people take action. Spend the time that others ...
Views: 1199(2 votes) - The Most Powerful & Cost-effective Marketing Tool Available - by Submitted on Mar 19, 2009 from Shari BoyerThe most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and ...
Views: 1845 - What's Newsworthy in Your Business - by Submitted on Aug 18, 2014 from Susan RegierSo, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get ...
Views: 1432(2 votes) - Media Releases: Defining Your Audience - by Submitted on Feb 13, 2009 from Susan RegierHaving a story printed about you and your business is the best form of FREE advertising there is. Why you ask? Because it’s believable. A news story in a local or national publication can give more details about your business in a way that allows your expertise to shine. People skim ...
Views: 1080(1 vote) - Launching a Successful PR TV Campaign - by Submitted on Feb 10, 2009 from Shari BoyerA TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most people think they know which story or pitch will work for them, but they’re generally wrong. The ...
Views: 2891(1 vote) - Guidelines for Writing Articles for Business - by Submitted on Jan 23, 2009 from Gordon MawWriting an article for a trade journal or a local newspaper can be a great opportunity to present your company as the expert and deliver some very controlled messages. Unlike other forms of coverage, there is no one else quoted in the article to balance up your views. In submitting a ...
Views: 983(1 vote) - How to Be the Expert Commentator in the Press - by Submitted on Jan 23, 2009 from Gordon MawNews is made up of many different components – most important of all it should contain something ‘new’. But it will also have some facts and figures, some human interest, perhaps elements of conflict, sex, death and money (one of which is rarely far from the surface of most stories) and ...
Views: 3070(1 vote) - ***How To Create A Winning Social Networking Profile - by Submitted on Oct 30, 2008 from Nancy MarmolejoYour social networking profile will prove an old adage: first impressions are lasting impressions. Your profile page is often the first big impression you make on your contacts and will give them an overview of whether you’re worth the effort to befriend. Of course you have other opportunities ...
Views: 1171(2 votes) - Nationally-Syndicated Radio Host Mike Gallagher Takes Cheap Shot at Obama's Supporters - by Submitted on Oct 15, 2008 from Cara InocencioI've respected conservative nationally-syndicated radio talk show host Mike Gallagher (pictured) for his willingness to take tough stands, such as during the Elian Gonzalez saga in 2000, when Gallagher was one of the few conservatives in the country who said plainly and clearly that Elian ...
Views: 1218(2 votes) - The ZigiMe Says The Uses Of Social Networking. - by Submitted on Oct 04, 2008 from saniyash valeraThe world is valid only by the living things in it particularly human beings. When a man needs a piece he searches and does many works up to his level in that maximum of them entertaining themselves unavoidably. If he gets a partner with whom he can share all of his joys and sorrows in that ...
Views: 991(2 votes) - Get-In-Touch With Friends By Using People Finder - by Submitted on Sep 23, 2008 from barry mortonOnline search for people finder services are expanding in a remarkable astounding rate. Most probably this is due to the increasing number of people finder sites which gives more opportunity to users in finding their lost loved-ones. It must also be because of the growing threats to security ...
Views: 1016(2 votes) - Did You Know That Criminal Records are Part Of The Public Records - by Submitted on Sep 08, 2008 from Gilbert AndersonPublic records are records of people that contain all the information about them and are open for the pubic to access. Criminal records are part of the public records and contain the person’s identification, conviction details, arrest details, legal status, incarcerations, warrant ...
Views: 839(2 votes) - ‘The Year Of The Youth Vote’: McCain And Obama Work To Attract Young Voters - by Submitted on Sep 05, 2008 from Jeff MictaborStudent Voters Look to Candidates for Answers to Crisis in Student Loans and College Affordability With problems growing in the student loan industry, spurred both by an ongoing credit crunch with its roots in the subprime mortgage crisis and by congressional legislation that cut subsidies to ...
Views: 1940(1 vote) - ***Social Networking PR Tip: Be Approachable And Smile! - by Submitted on Aug 11, 2008 from Nancy MarmolejoUsing social networking to market your business isn’t too different than marketing your business in person. Think about a time when you walked into a networking mixer full of strangers. How did you decide who to go up to and who to avoid? A natural inclination is to scan the room, and then go ...
Views: 1079(2 votes) - ***Social Networking Tip: Top 10 Things To Outsource - by Submitted on Aug 11, 2008 from Nancy MarmolejoEntrepreneurs involved in social networking are already feeling the time crunch when it comes to adding this effective marketing tool to the mix. Smart entrepreneurs utilize other people’s talents and energies in their businesses by outsourcing administrative tasks, so it begs the question: can ...
Views: 1274(2 votes) - Do Your Customers Know That You're The Best? - by Submitted on Jul 21, 2008 from Arthur LevineI would imagine that your current customers know that you product or service is the best, but how about the large universe of prospective buyers that have not yet tried what you have to offer? How are these prospects supposed to know that you have something far superior to offer than your ...
Views: 996(2 votes) - The Narcissist's Addiction To Fame And Celebrity - by Submitted on Jul 21, 2008 from Sam VakninQuestion: Are Narcissists addicted to being famous? Answer: You bet. This, by far, is their predominant drive. Being famous encompasses a few important functions: it endows the narcissist with power, provides him with a constant Source of Narcissistic Supply (admiration, adoration, approval, ...
Views: 3831(2 votes) - ***Social Networking PR Tip: Focus on Quality, Not Quantity - by Submitted on Jul 18, 2008 from Nancy MarmolejoAs internet marketers transition to the fast changing world of social marketing, people are learning that hard-sell and relentless pressure aren’t welcome. The generation gap becomes a profit-crushing divide as “old-school” methods fail to fit in the sleek world of sites like ...
Views: 940(1 vote) - Business Blogs & Publicity: How to Get Results - by Submitted on Jul 14, 2008 from Cara GoodFive years ago, blogs barely registered on the national media radar. Today, blogs are part of the traditional media landscape that business marketers must navigate. Here are three tips on using blogs as part of your public relations and marketing efforts. Monitor What's Being Written Every ...
Views: 973(1 vote) - ***Facebook Finesse: 3 Tips To Keep You On The Winning Side - by Submitted on Jul 08, 2008 from Nancy MarmolejoWith the immense popularity of Facebook, it was inevitable that the party crashers would arrive in full force. This social networking site, now popular with internet marketers, has become a mecca for sales hype and hard selling approaches. That philosophy flies in the face of everything social ...
Views: 1000(2 votes) - Maximize Press Coverage With Media Manners - by Submitted on Jul 03, 2008 from Lydia RamseyImagine this. You return to your office following lunch and find Katie Couric and her camera crew waiting for you. She smiles politely and says she has a few questions to ask you. Your first thought is "How fast can I get out of here?" Television interviews, whether filmed on the spot or in a ...
Views: 1003(1 vote) - ***7 Tips To Stay Visible Using Other People’s Content - by Submitted on Jul 03, 2008 from Nancy MarmolejoIn the game of staying visible in business, the pressure to produce new content seems to never let up. There is a way you can stay visible, share valuable content with your followers, and score mega-Brownie points in the process. How? By using OPC, aka, Other People’s Content. This is not the ...
Views: 1015(2 votes)