10 Characteristics of Human Behavior
The more you study the communication process, the more you realize that successful communications... be they ads, sales letters, brochures or proposals... tap into key characteristics of human behavior. nnThe more you are aware of these patently obvious, "commonsense", basic attributes, the more powerful and effective your communication will be.nn1. People follow leaders who have their confidence. In a business sense, people will support the company whom they consider to be a