Buying And Using Exclusive Life Insurance Leads

Many life insurance agents love their jobs for two reasons: income is almost unlimited, and they really enjoy being able to provide something to customers that helps solve a major need for most families. But finding qualified leads that can turn into good customers is a never ending challenge. However, there are some options, and one is to actually buy exclusive life insurance leads.

Everyone who has ever had a job should have a thorough understanding of one major concept: it takes money to make money. You need to find a cost effective yet reliable method for you that allows you to attract customers who will buy your product or service. Online or in a store front - it's no different. Whether you need to spend money on advertising, computer equipment, or a fancy car to impress clients, you need to spend some serious dough in order to get all the customers you want. But with all these expenses, do you want to pay for good leads, too?

Insurance agents all over, in every segment, know that one prospect can turn into a long term customer with tons of referrals and repeat business. The same insurance agent also knows that many referrals don't do business with you. No matter how good the client is who referred him, or how sure everyone was that this referral would buy, it could lead to a big disappointment.

In our early days we are sometimes shocked to learn how few life insurance leads actually turn into customers. We are equally surprised to find out how often this happens. Many agents just quit the business in their early years simply because it seems so difficult to find good leads to turn into customers.

Every business is a gamble. Not everyone who walks in will buy, not everyone who calls becomes a customer.

Only a small percentage will actually become customers, even if you are calling on people who supposedly have already expressed an interest in actually buying what you have for sale. To increase your chances, do you think it's worth the expense of buying leads to fill the void? Lots of agents have learned to depend heavily on just these leads and they find the expense is well worth it.

Online companies were developed to fill this exact need. They work with survey and marketing companies that collect data on various consumer segments, including those who say they want to purchase life insurance policies, and these names are entered into their database. Many companies guarantee that these leads are prequalified, but that could mean anything including they put a check mark on a post card indicating they might be buying insurance in the next year.

These leads can be fairly expensive, running well over $1200 for a minimum batch of 25 exclusive sales leads, meaning they have only been sold to you and no one else.

Is it worth the price for you to buy these leads? Sure, if you can land one customer you will more than likely get your money back within a few commission checks.