Do you have a plan B in your business?

What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted?

What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or that team member you just hired doesn’t work out… do you always have a fallback position?

What is your plan B?

In your daily life you usually have a plan B for most things. For example, when you’re driving, you’re consistently checking in your rearview mirror, you’re checking in your side view mirror, you’re checking on the kids in the backseat, you’re seeing what the guy beside you is doing and you’re thinking, even if it is on a subconscious level, what if this?… what if that? You’re planning in your head what your next move is in case something doesn’t go as planned.

The same thing applies for athletes. On the basketball court when they’re dribbling up the court and looking at the whole court and thinking what do I do if this person moves here, if that person doesn’t cut where they’re supposed to go? If I go to the left what happens, or if I go to the right what happens? They’re always working out the contingency plan in their head.

It’s the same in your business – you should be doing the same thing… it’s called having a plan B.

What are you going to do or how are you going to respond in a given situation in your business? What’s your contingency plan, your plan B? Because, let’s face it, in today’s world things happen very quickly.

Things happen very quickly in your business, and if you’re not prepared and ready to change with the times, or if you’re not poised to make those snap decisions, then things can fall apart, and fall apart very quickly.

So, you always have to have a plan B. You need to have a plan B for every piece of your business, for your product launches, live events, webinars, teleseminars, email campaigns – everything.

Think about all of the things in your business and make sure you have a plan B. Your plan B doesn’t have to be a big written out plan, but you have to at least have it in your head – it will take you far in your business and your life.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.