If you think the most important thing in your business is marketing, you’re wrong.

The number one, most important thing in your business is your list.

You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how successful your business is.

So, if the most important things isn’t how big your list is, then what makes your list the most important part of your business?

It’s the relationship, the connection you have with the people on your list.

Ask yourself, are the people on your list connected to you (not necessarily you the person, but you as a business owner)?

Is there a person in your company your clients can call and talk to if they have a question or a problem?

Do you have an email address that gets answered in a timely manner when people send you mail?

All of these things become so important in your business because when you have a relationship with your clients and they feel like they have a connection with you and your business, then they feel like you care about them.

There are a lot of ways to show clients you care about them and their business, and when you do you create an amazing connection with people, whether it’s 100 people or 10,000 people.

You show your clients that you care about them by doing the things you do in your business like putting out new products and having great programs with money-back guarantees. You also show you care by the little things you do like making sure you’re available to your clients when they have questions or problems, and offer answers and solutions willingly and quickly.

Now, is that marketing? Yes, it’s marketing, but not the typical type of marketing you might typically think about as a business owner.

So, take a look at your list and really think about how many people on your list you really have a relationship with, and what kind of relationship you’ve created with them. Then, go out and do some things to build that relationship and your connection with your list.

Do some surveys, some teleseminars, and some things where you aren’t pitching or selling, but instead just building that relationship. If you do this, if you build that relationship with the people on your list your business will soar and your income will skyrocket.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.