If you are a new online business entrepreneur, you usually do not full knowledge on what an SEO consultant or an SEO company can do for your website. Various factors rely on specific needs and requirements of a certain business, the period on the business’ site existence and the owner’s penchants.

Below are tips to consider before opting to employ the help of an SEO consultant or an SEO company:

a. Budget – an SEO consultant may be a more rational choice for a small online business enterprise. This is because there is big chance that an SEO consultant will take on a smaller project and has the time to explain the finer points of the task.

b. Instantaneous Progress Reports – website owners who prefer to who would like instant progress reports may opt to hire an SEO company. An SEO company has under its employ who monitors the progress of each task all the time.

c. In-House or Outsourced Task – An SEO company has the resources to do in-house tasks while most SEO consultants outsource the task to smaller companies and freelancers they can rely upon to the task for them.

d. Synergy – This factor is likely to favor an SEO company because every experts on the work can communicate and work hand-in-hand with their team members.

e. Limits of Expertise – Search engine optimization or SEO encompasses a huge field and it is quite impossible for an SEO consultant to do everything. An SEO company that can’t be able to it all either, however, it usually has the resources to give website owners more alternatives.

f. Expediency – This factor is basically dependent on the project’s size. For small business enterprises (SMEs) an SEO consultant may be a better option for this factor because he or she can furnish quicker results. On the other hand, an SEO company is the right choice for bigger projects. But, remember, speed of completion is less significant than the performance quality of the project.

g. Personalized Attention – in most situations, an SEO consultant is able to give more personalized attention to the project, but, there are also a number of smaller SEO companies that can give extra time to a certain project.

The above tips point out that there is really no clear answer or solution as to whom or what to hire, an SEO consultant or SEO company. Your decision is dependent on the specifications of your situation and your knowledge about Internet marketing. Always bear in mind that the above tips are generalized and may either be applicable or non-applicable.

Author's Bio: 

Olive Joy Villegas is a webmaster by profession who earned a bachelor's degree in Information Technology in 2005. She is currently working as online representative at
Dlinkers SEO Services, an SEO Company based in the Philippines.