Every year Google changes its content policy, thereby forcing you to stay updated with the latest Google content guidelines to keep ranking in the top 5 of Google search results. It is this change that forces every webmaster to ask the question, what SEO strategies will work and bring the most traffic this year?

Keep reading to find out what the industry experts have to say about the SEO trends in 2020.

Optimize Your Content for Voice Search

According to the gurus, it has been predicted that by the end of this year, 50 percent of the internet users will be using voice search to search on the internet. With artificial intelligence becoming a reality, it cannot be too implausible to consider voice search to be the future. Hence, you should include voice search keywords in your content to improve its ranking. Generally, these keywords tend to be shorter and colloquial.

Data has shown that users tend to use voice search a lot on eCommerce websites. An eCommerce Development Agency, Melbourne Australia, can optimize your website for voice search.

Content Is Still the King

High-quality content will never fail to get you the high ranking on the Google SERPs. It is important to do thorough research on the topic, include long-tail as well as short keywords in your content, and also take the user intent into account when you are creating content.

Apart from this, it is highly important to promote your content on all your social media handles and also optimize your website for social media with the help of social media optimization, Melbourne Australia team.

Don't Ignore Other Search Engines

Yes, Google is still the number 1 search engine in 2020, but other search engines are also quite important, like, for example, Amazon search engine and Apple search engine. Both of these search engines have voice search options.

For retailers, you need to use Amazon keywords as well as Google AdWords to drive traffic to your product page. If you don't know anything about AdWords, hiring a competent AdWords Services, Melbourne Australia partner, will help. You may also need ORM services from ORM Melbourne Australia company.

Website Speed Determines Your Google Ranking

With an increasing number of people accessing the internet through their smartphones, Google has changed its indexing policy to mobile-first. This has put a further emphasis on the responsive rate of your website.

Your website cannot be fast without a good website design, so invest in the UX and UI of your site. The faster your website is, the better will be the Google ranking.

Long Content

Users tend to spend a lot more time reading a long content than a short content of a mere 300 words. Typically, the content that tends to rank high is usually more than 2000 words. Keep in mind that these pieces of content are lengthy, yes, but also very engaging.

Video Optimization

Optimize your website, not just for voice search but for videos too. Videos are a great way to share information as the majority of people enjoy watching videos than reading a long paragraph.

In 2020, most of the content that has ranked high on Google has a video included.

Implement these 6 SEO tips to boost your ranking in the Google SERPs.

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