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Articles from Fabienne Fredrickson | Selfgrowth.com
- Define your ideal target audience to get more clients - by Submitted on Jan 31, 2012 from Fabienne FredricksonAre you tired of talking to prospects who give you a “glazed-over” look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more ...
Views: 1114 - Know Exactly What Makes Your Clients Tick - by Submitted on May 13, 2011 from Fabienne FredricksonIf you want to start attracting your ideal clients in droves, it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems.Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client ...
Views: 1114 - How to reach more women entrepreneurs - by Submitted on Jun 07, 2012 from Fabienne FredricksonIf your target is female entrepreneurs, that is great news. Why do I say this? Because they are an easy group to find! If this group is your ideal client, I’m going to share a variety of methods to help you reach women business owners. 1. Visit Women’s Associations In general, ...
Views: 1113 - Break Down Their 5 Most Common Objections and You’ll Sign On More Clients - by Submitted on Nov 05, 2009 from Fabienne Fredrickson“A desire can overcome all objections and obstacles.” -Anonymous You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to ...
Views: 1111(2 votes) - Educate Your Environment With A Letter Of Introduction - by Submitted on Dec 04, 2011 from Fabienne FredricksonIt’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. (If you’re just starting out, it’s a letter of introduction; if you’ve been in ...
Views: 1109 - Focus on the “Motivators” - by Submitted on Oct 08, 2011 from Fabienne FredricksonThe mistake that most self-employed people in private practice looking for clients make is that they tell people about what they think they do, instead of the results the client wants to receive. The problem is, people don’t necessarily want a journey; they want a direct route to a solution. ...
Views: 1109 - How Bold Can You Go With Your Elevator Speech? - by Submitted on Apr 18, 2010 from Fabienne Fredrickson“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do? I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation ...
Views: 1109 - Four ways to get paid to speak - by Submitted on Oct 31, 2014 from Fabienne FredricksonDo you speak often and wonder how you can get paid to speak? Getting paid speaking gigs is a real possibility. When you’re paid to speak, you’re earning money to give your presentation and get clients at the same time. Just keep in mind that the speaking business can be an entire business in ...
Views: 1108 - Think BIGGER About What’s Possible for You and Get Out of Your OWN Way! - by Submitted on Jun 03, 2009 from Fabienne FredricksonI once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that ...
Views: 1108 - You’ve gotta TOUCH your clients more often (to be more Client Attractive) - by Submitted on Mar 23, 2010 from Fabienne FredricksonEvery time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths. The question? How often do I need to reach out to my prospective clients and ...
Views: 1106(6 votes) - Why Clients Sometimes Back Out and What to Do About It - by Submitted on Feb 25, 2011 from Fabienne FredricksonSometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work.There’s nothing more frustrating. Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to ...
Views: 1101 - How affirmations set the tone for your success - by Submitted on Apr 17, 2014 from Fabienne FredricksonIf you are working to attract clients and create a positive mindset, affirmations will help get you there. What a difference they can make! In case you aren’t familiar with this mindset technique, an affirmation is a positive statement about a goal you want to achieve, written in the present ...
Views: 1100 - Make Your Message Irresistible and Clients Will Flock to You - by Submitted on Jul 03, 2009 from Fabienne Fredrickson“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what ...
Views: 1097(4 votes) - You don’t need a fancy website to get clients - by Submitted on Aug 06, 2012 from Fabienne FredricksonIf you are just starting your practice, you may feel like you are stuck in a vortex of confusion about your marketing and what comes first. For example, so many clients have asked me, “How can I get out there when I don’t have my website yet? Not having a finished website can keep people from ...
Views: 1097 - 15 ways to repurpose content and add more value - by Submitted on Apr 30, 2012 from Fabienne FredricksonAs a busy entrepreneur, you are probably creating articles, programs and teleclasses to provide value and attract more clients. But did you know your materials have more life to them than a one-time use? To make the most of your productivity, you want to find ways to leverage these creations ...
Views: 1094(1 vote) - How to align your mindset with attraction to close more sales - by Submitted on Sep 19, 2014 from Fabienne FredricksonHave you noticed you are attracting interest in your business, but somehow you’re not getting more clients? When this happens to people, there is usually something we call a “chaotic vibration” going on. A chaotic vibration shows up when you say you want something (and of course you think ...
Views: 1088 - To Turn More Prospects Into Paying Clients, You Must Give Them Options - by Submitted on Jun 29, 2009 from Fabienne FredricksonWhen I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “this is what I charge, take it or leave it.” So people would either take it or leave it. Then I realized that clients work in a different way. Many people ...
Views: 1085 - 8 steps to create a value-packed 2-hour workshop - by Submitted on Jun 25, 2012 from Fabienne FredricksonWhat’s great about having a proprietary system is that it becomes what I call an “Accordion Talk” where you could deliver a 25-minute talk or two hours or a full day. It all depends on how much time you have for the presentation. The key is to provide a lot of content and value so the ...
Views: 1084(1 vote) - Determine the Viability of Your Target Audience BEFORE You Begin Marketing - by Submitted on Mar 12, 2011 from Fabienne FredricksonOk, so you’ve identified your ideal client profile. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people? You can have all the focus, drive, and good intentions to market to a group of people, but ...
Views: 1083(1 vote) - Walk Your Talk (and You’ll Naturally Attract Clients) - by Submitted on May 01, 2011 from Fabienne FredricksonNot many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the ...
Views: 1083 - The ONE Self-Sabotaging Thing You Do Every Day That Keeps You From Making 7-Figures In Your Business - by Submitted on Dec 09, 2009 from Fabienne FredricksonQUOTE: “Most people confuse wishing and wanting with pursuing. You must place your trust in ACTION.” – Price Pritchett I’ve been hearing this one question a lot recently: “Fabienne, what did you actually DO to multiply your 1ncome so quickly? How did you get to a million and can I do it too?” ...
Views: 1080(1 vote) - You Don’t Need to Learn MORE to Get Clients - by Submitted on Mar 26, 2010 from Fabienne Fredrickson“What you have to give is enough – if you give it with all your heart. ” -Chieko N. Okazaki For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but ...
Views: 1080(4 votes) - NOT Marketing Makes You Stingy - by Submitted on Apr 08, 2011 from Fabienne FredricksonThe real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as ...
Views: 1079(1 vote) - UNDERvaluing What You Offer? You May Be Losing Clients and Mo-ney - by Submitted on Aug 25, 2009 from Fabienne FredricksonYears ago, there was a question in my intake packet for new clients titled, “What is holding you back or slowing your progress?”, as it relates to attracting all the clients they need and having a full practice. Having worked with hundreds and hundreds of clients over the years, I’ve seen it ...
Views: 1079(1 vote) - Three powerful ways to follow up and warm up prospects - by Submitted on May 31, 2012 from Fabienne FredricksonThere are so many ways to follow up with potential clients. Some are less direct than others, but still help you build a relationship and stay in touch with prospects. I’m going to share three of the easiest ways to warm up prospects and stay in touch. 1. Your Irresistible Free Offer and ...
Views: 1077 - How to introduce spirituality into your business - by Submitted on Oct 27, 2014 from Fabienne FredricksonYears ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality. I was ...
Views: 1076 - Get Clear On Your Niche And Expertise - by Submitted on Sep 23, 2011 from Fabienne Fredrickson“I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get ...
Views: 1072 - Get more clients with a great elevator speech - by Submitted on Aug 02, 2011 from Fabienne FredricksonGetting clients through networking is important for you to succeed in your own business, no matter what level you’ve reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on “what to say” and “how to say it.” And that means you ...
Views: 1068 - If you want to grow your business, bring on an assistant - by Submitted on Mar 22, 2012 from Fabienne FredricksonIf you want to grow your business, hands-down, you need an assistant. And by “grow,” I really mean “make more money.” Oh, I know what you’re thinking! “I don’t make enough money to hire an assistant yet. That’s just not something that I can do right now.” I know you’re thinking this because I ...
Views: 1068 - The 7 Surefire Signs of Clients to Avoid - by Submitted on Sep 26, 2009 from Fabienne FredricksonYou’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if ...
Views: 1068(1 vote) - One Secret To Dramatically Increase Referrals (and Get More Clients) - by Submitted on Jan 30, 2010 from Fabienne FredricksonTo dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a ...
Views: 1066 - 6 Ways To Creating a Talk Title That PULLS Clients In Like Crazy! - by Submitted on Feb 19, 2011 from Fabienne FredricksonI’ve often said that the 3 best ways to attract clients quickly and consistently are: 1. consistent networking, 2. a stay-in-touch vehicle such as an ezine, and 3. a Client Attractive signature talk. What’s a signature talk? It’s the one talk you give that you start to be known for, ...
Views: 1064(1 vote) - Be Known for One Thing - by Submitted on Dec 23, 2011 from Fabienne FredricksonWhat is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality. When I was first starting out in business when I had my nutrition business, I saw people who would say, “Oh, I’m a holistic ...
Views: 1061 - Create “continuity” packages instead of one session at a time - by Submitted on Oct 19, 2011 from Fabienne FredricksonOne of the major complaints new clients of mine had before working with me is that, although they are sometimes able to attract a sufficient number of clients, the clients are not sticking around long enough for the person to make money or really help them. What happens is, they spend most of ...
Views: 1060 - How to Hire Effectively - by Submitted on Jul 23, 2012 from Fabienne FredricksonToday’s article strategy is how to hire effectively. I want to be really transparent with you on this topic. We hired our first full time, in-person employee three years ago and she’s still with us, which is so great. However, a lot of the people that we hired afterward are no longer working ...
Views: 1060 - Be yourself and you will get more clients - by Submitted on Feb 24, 2012 from Fabienne FredricksonSome solopreneurs go for their goals and Client Attraction assignments with amazing zest and enthusiasm. They’re the I-know-what-I-want-just-give-me-the-tools-and-let-me-at-‘em-Fabienne type of folks. Nothing gets in the way and they just get things done. The majority of folks, however, at one ...
Views: 1058(1 vote) - Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want) - by Submitted on Jan 11, 2010 from Fabienne FredricksonIn practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they’ve been doing and don’t have a strategy for creating the practice they’d be truly and deeply happy with. This is a big mistake in my opinion. I ...
Views: 1056(1 vote) - To Market or Not To Market: The Double-Edged Sword of Self-Promotion - by Submitted on Sep 14, 2009 from Fabienne FredricksonHave you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a ...
Views: 1054 - 9 simple tips for creating videos that sell - by Submitted on Apr 05, 2012 from Fabienne FredricksonIt’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust ...
Views: 1050(1 vote) - Follow up by “just checking in” - by Submitted on Oct 03, 2011 from Fabienne FredricksonHow to follow up on prospects is one of the most common questions I get and there are as many experts with an answer to this as there are ways to do it. I take a cue from a good friend of mine who happens to be my life insurance agent. One day, Rob was celebrating a big new account he’d just ...
Views: 1050(1 vote) - Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do) - by Submitted on Jan 15, 2010 from Fabienne FredricksonIt’s a phenomenon that happens to most people in business for themselves after a few years. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. They’re WILLING to do what it takes, and ...
Views: 1049 - Quickly Establish Credibility with Your Compelling Story - by Submitted on Jan 31, 2012 from Fabienne FredricksonEveryone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too. What is a Compelling Story? Many entrepreneurs can actually point to a specific, ...
Views: 1049 - You Gotta Be RUTHLESS About Your Time (How to Get It ALL Done) - by Submitted on Mar 26, 2011 from Fabienne FredricksonClients are always so curious about how I manage to get it all done. And it’s no wonder because now that I see it all down on paper, it does seem like a lot. But, before you think I’ve got it all figured out, let me be very transparent with you. I have a crazy number of emails in my inbox, many ...
Views: 1044 - Client Attraction Should Be Your First Priority (Unless You Want To Go Broke) - by Submitted on Jun 18, 2009 from Fabienne FredricksonLet’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important ...
Views: 1038 - One Secret To Dramatically Increase Referrals (and Get More Clients) - by Submitted on Aug 15, 2009 from Fabienne FredricksonTo dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a ...
Views: 1036(1 vote) - Clear the Decks and Get Rid of the “Leaks” in Your Day - by Submitted on Oct 02, 2011 from Fabienne FredricksonHow much time per day should you really allocate for marketing? I recommend that my clients spend up to 4 hours of marketing per day the first 6 months to a year in business or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because ...
Views: 1035(1 vote) - 3 fast and easy ways to make Client Attraction a priority - by Submitted on May 15, 2012 from Fabienne FredricksonAre you having trouble squeezing Client Attraction activity into your work schedule? If you already have a job or a growing practice, it might be tough. So how do you make time for the recommended hours you need to attract new clients? 1. What can you put the “pause button” on in your daily ...
Views: 1034(1 vote) - Continually add more value and attract more clients - by Submitted on Apr 01, 2012 from Fabienne FredricksonIf you’re anything like me, you’re being bombarded with ezines and emails that continually try to sell you something. Sometimes a particular ezine even arrives on a daily basis, and truthfully, I sit there at my desk, wondering why I subscribe, so much so that I often unsubscribe just as fast as ...
Views: 1034(1 vote) - How to attract clients by not being perfect - by Submitted on Jul 30, 2014 from Fabienne FredricksonHave you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you ...
Views: 1031 - Four ways video can help you market your business - by Submitted on Mar 22, 2012 from Fabienne FredricksonVideo is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are three ways to use video to help ...
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