Today I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has ... Views: 977
For some people, facing the fear of rejection that is possible on the get-acquainted call can be daunting. You may be so focused on dreading the potential of rejection that conducting the call itself becomes difficult. I understand how this can happen and have a couple of suggestions to help you ... Views: 975
Are you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s ... Views: 518
One of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re ... Views: 614
Here’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of ... Views: 982
Affiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience ... Views: 587
Today’s topic is about creating a team that loves working with you. When you first start your business, you may have started from home—in a spare bedroom or a little office, and you’re just by yourself. That’s good in the beginning because you may be on a shoestring budget, but after a while as ... Views: 557
Today’s article strategy is how to hire effectively. I want to be really transparent with you on this topic. We hired our first full time, in-person employee three years ago and she’s still with us, which is so great. However, a lot of the people that we hired afterward are no longer working ... Views: 1052
Today’s tip is about the discipline to implement more in your business. I hear from a lot of entrepreneurs, and I have been hearing this for eleven years, “Fabienne, I know what to do. I’ve got a lot of ideas, but I just don’t seem to have the discipline to put them all in place. What do I do? ... Views: 928
Years ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality.
I was ... Views: 1070
When you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don’t let that stop you from accepting the gig. Every time you ... Views: 877
This week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business. But in this week’s strategy, I’d like to focus on a topic I wrote about in my book. As an entrepreneur, this is an important concept for ... Views: 665
Recently I shared three powerful ways to follow up. But sometimes the methods alone don’t help you get the job done.
That’s when you have to ask yourself, “Do I have a system in place to follow up with hot prospects?” Without a system, it’s easy to let the follow up tasks fall between the ... Views: 930
As your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, ... Views: 922
Today’s topic is something that people ask me about all the time. What do you do when all this stuff that I’ve been teaching works and you get to full practice capacity? You can’t take on any more clients without pulling your hair out and there’s just no more ‘you’ to go around.
The first ... Views: 811
Recently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require ... Views: 573
Today I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively.
You might be thinking, “What does this have to do with multiplying my business?” It ... Views: 555
One of the questions that I get a lot now, which I didn’t get 10 years ago is, “How do you manage all of your social media activity?” Ten years ago we didn’t have social media but now you’ve got your Facebook profile and fan page, you’ve got Twitter, LinkedIn and Google Plus and the list goes ... Views: 543
One of the things that I tell my clients on a regular basis is, “If you want a full practice in six months or if you want to have clients in six months you need to be marketing today.” Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into a prospect ... Views: 1211
Are you in a business start up and find yourself with money concerns? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily.
I tell the story often of how I started teaching ... Views: 586
Sometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most ... Views: 912
Using video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it ... Views: 973
Today, I want to talk to you about the inner game of client attraction. The marketing piece of client attraction is considered the outer game. It is what you do, it is the actions that you take, figuring out who your ideal client is and getting out there in a big way and all that good ... Views: 843
Could you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to ... Views: 548
When I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I ... Views: 737
Selecting the right business name can make a tremendous difference in attracting the right clients. A well-crafted name also helps communicate what you do quickly, making it that much easier to let people know how you can serve them.
What I see with my clients however, is that they can tend ... Views: 880
Are you working on your business plan and trying to project your sales and potential income? Let me share the way we do this.
For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, ... Views: 1014
If your target is female entrepreneurs, that is great news. Why do I say this? Because they are an easy group to find! If this group is your ideal client, I’m going to share a variety of methods to help you reach women business owners.
1. Visit Women’s Associations
In general, ... Views: 1109
Using video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you.
Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they ... Views: 966
Usually we talk to you about attracting and signing on new clients. That’s what everyone wants right–new, ideal, high-paying clients, continually filling your pipeline. For the bulk of my career that’s what I focused on too. After awhile I realized that I was spending a huge amount of time and ... Views: 582
Here’s your weekly tip for client attraction, getting more clients, making more money, multiplying your business.
Today it’s about how to scale your business. The way to make a lot more money in your business, more money than you’re making now, is to add more value to even more people’s ... Views: 913
If you are just getting started building your business, you may find some tasks feel easy and simple and others drum up a bit of discomfort. This is totally natural. The key is to move ahead anyway as you expand your comfort zone. Practicing the uncomfortable parts of growing your business ... Views: 689
When you are working to bring your business to the next level, building your list becomes a crucial element of your marketing efforts. One powerful way to do this quickly is by hooking up with big joint venture partners.
Who Should You Partner With?
When seeking joint venture partners, ... Views: 1334
This week I’d like to talk to you about how to show conviction and authority in your marketing. Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? Many self employed people don’t use it and, as a result, are literally letting ... Views: 632
Webinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you ... Views: 678
To attract clients, I recommend putting together three different packages.
1. A premium program offering the best value with a less expensive price per session.
2. A mid range program.
3. A low -end option that reduces the barrier to entry.
Let’s say the number of sessions would be ... Views: 473
You are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for ... Views: 985
Today’s topic is the law of association. You might be thinking, “So, how does this help me get more clients?” The law of association is one of these universal or spiritual principles that really apply everywhere.
It’s something that is one of these shortcuts or trump cards for entrepreneurs ... Views: 691
This week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and ... Views: 514
Today’s topic is about taking personal responsibility for the results that you’re experiencing in your business. One of the things I believe makes or breaks someone’s chances for success in business is that of personal responsibility. I believe strongly in personal responsibility. I often call ... Views: 870
Writing a book is a smart idea to build business for a few reasons:
1. It’s a great way to set yourself up as an expert
2. Publishing a book is an impressive rite of passage
3. It provides your first pass at earning passive income
So, I am all for books! Yet they do have one big limitation ... Views: 842
A question that I get all the time is, “What numbers should I track in my business?” My answer? Track all the numbers you want to grow—and expenses, which of course you don’t want to grow. I’m always shocked that when I ask someone how much they’ve made so far in their business this year or this ... Views: 699
Do you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement.
There are some people however, who tend not to read the contract or somehow forget these ... Views: 860
Today’s article is about how to transition into a new business. Whether you’re transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I’ve done this twice.
The identity ... Views: 767
As you know, I encourage my clients to make the important shift from trading hours for dollars to offering packages. This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked ... Views: 900
Here is your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don’t wish failure on you everyday but a healthy small dose of failure in your business is one of the best ... Views: 884
Have you already created your proprietary system? If you did, congratulations! That will make your marketing so much easier.
I do get a lot of questions from clients about the best way to use the system with your individual clients once it’s been created. The concern is, “Clients differ, so ... Views: 646
How do you decide if you should go the “extra mile” to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you.
When you are starting out, you might be ... Views: 1283
Today’s topic is about working only from your strengths. I work with all sorts of entrepreneurs: people who are just ramping up their business, people who are looking to have massive leverage in their business and people who play a really bigger game - visionaries who are creating a ... Views: 677
Have you ever thought about what it takes to attract ideal clients and customers who happily buy when you’re not in front of them? Today, I’d like to share some best practices with you that I use and that my clients now use to write marketing copy that sells.
Copy is infinitely important in ... Views: 1429