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Articles from Fabienne Fredrickson | Selfgrowth.com
- How to Get Out of Your Marketing Rut - by Submitted on Jun 26, 2012 from Fabienne FredricksonToday I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has ...
Views: 977 - How to get past the fear of rejection when closing the sale - by Submitted on May 24, 2012 from Fabienne FredricksonFor some people, facing the fear of rejection that is possible on the get-acquainted call can be daunting. You may be so focused on dreading the potential of rejection that conducting the call itself becomes difficult. I understand how this can happen and have a couple of suggestions to help you ...
Views: 975 - How to get unstuck when it comes to creating content - by Submitted on May 14, 2013 from Fabienne FredricksonAre you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s ...
Views: 518 - How to Grow Your Confidence in Business - by Submitted on Mar 11, 2013 from Fabienne FredricksonOne of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re ...
Views: 614 - How to Handle Client Objections - by Submitted on Dec 13, 2011 from Fabienne FredricksonHere’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of ...
Views: 982 - How to handle income from joint venture partners with integrity - by Submitted on Nov 14, 2013 from Fabienne FredricksonAffiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience ...
Views: 587 - How to Have a Team that Loves Working with You - by Submitted on Oct 22, 2012 from Fabienne FredricksonToday’s topic is about creating a team that loves working with you. When you first start your business, you may have started from home—in a spare bedroom or a little office, and you’re just by yourself. That’s good in the beginning because you may be on a shoestring budget, but after a while as ...
Views: 557 - How to Hire Effectively - by Submitted on Jul 23, 2012 from Fabienne FredricksonToday’s article strategy is how to hire effectively. I want to be really transparent with you on this topic. We hired our first full time, in-person employee three years ago and she’s still with us, which is so great. However, a lot of the people that we hired afterward are no longer working ...
Views: 1052 - How to Implement More - by Submitted on Oct 16, 2011 from Fabienne FredricksonToday’s tip is about the discipline to implement more in your business. I hear from a lot of entrepreneurs, and I have been hearing this for eleven years, “Fabienne, I know what to do. I’ve got a lot of ideas, but I just don’t seem to have the discipline to put them all in place. What do I do? ...
Views: 928 - How to introduce spirituality into your business - by Submitted on Oct 27, 2014 from Fabienne FredricksonYears ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality. I was ...
Views: 1070 - How to jump start your speaking experience - by Submitted on Apr 01, 2012 from Fabienne FredricksonWhen you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don’t let that stop you from accepting the gig. Every time you ...
Views: 877 - How to Live Life Like You Mean It - by Submitted on Nov 18, 2013 from Fabienne FredricksonThis week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business. But in this week’s strategy, I’d like to focus on a topic I wrote about in my book. As an entrepreneur, this is an important concept for ...
Views: 665 - How to make sure you follow up with prospects - by Submitted on Jun 07, 2012 from Fabienne FredricksonRecently I shared three powerful ways to follow up. But sometimes the methods alone don’t help you get the job done. That’s when you have to ask yourself, “Do I have a system in place to follow up with hot prospects?” Without a system, it’s easy to let the follow up tasks fall between the ...
Views: 930 - How to make the shift in business growth from Start Up to Leverage - by Submitted on Aug 20, 2014 from Fabienne FredricksonAs your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, ...
Views: 922 - How to Manage a Full Practice - by Submitted on Sep 24, 2012 from Fabienne FredricksonToday’s topic is something that people ask me about all the time. What do you do when all this stuff that I’ve been teaching works and you get to full practice capacity? You can’t take on any more clients without pulling your hair out and there’s just no more ‘you’ to go around. The first ...
Views: 811 - How to manage the room at your live events and signature talks - by Submitted on Mar 20, 2014 from Fabienne FredricksonRecently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require ...
Views: 573 - How to Manage Your Clients - by Submitted on Aug 27, 2012 from Fabienne FredricksonToday I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively. You might be thinking, “What does this have to do with multiplying my business?” It ...
Views: 555 - How to Manage Your Social Media Activity - by Submitted on Aug 13, 2012 from Fabienne FredricksonOne of the questions that I get a lot now, which I didn’t get 10 years ago is, “How do you manage all of your social media activity?” Ten years ago we didn’t have social media but now you’ve got your Facebook profile and fan page, you’ve got Twitter, LinkedIn and Google Plus and the list goes ...
Views: 543 - How to Map Out a Marketing Plan - by Submitted on Jul 01, 2012 from Fabienne FredricksonOne of the things that I tell my clients on a regular basis is, “If you want a full practice in six months or if you want to have clients in six months you need to be marketing today.” Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into a prospect ...
Views: 1211 - How to minimize fear, doubt and worry during your business start up - by Submitted on Aug 22, 2013 from Fabienne FredricksonAre you in a business start up and find yourself with money concerns? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily. I tell the story often of how I started teaching ...
Views: 586 - How to network authentically with opinion leaders - by Submitted on Jun 24, 2014 from Fabienne FredricksonSometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most ...
Views: 912 - How to organize your videos to attract clients - by Submitted on Oct 29, 2014 from Fabienne FredricksonUsing video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it ...
Views: 973 - How to Overcome Fear in Your Business - by Submitted on Sep 15, 2012 from Fabienne FredricksonToday, I want to talk to you about the inner game of client attraction. The marketing piece of client attraction is considered the outer game. It is what you do, it is the actions that you take, figuring out who your ideal client is and getting out there in a big way and all that good ...
Views: 843 - How to overcome your fears and self sabotage - by Submitted on Jul 31, 2013 from Fabienne FredricksonCould you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to ...
Views: 548 - How to pick the right BNI networking group for you - by Submitted on Feb 27, 2014 from Fabienne FredricksonWhen I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I ...
Views: 737 - How to pick the right name for your business - by Submitted on Apr 01, 2012 from Fabienne FredricksonSelecting the right business name can make a tremendous difference in attracting the right clients. A well-crafted name also helps communicate what you do quickly, making it that much easier to let people know how you can serve them. What I see with my clients however, is that they can tend ...
Views: 880 - How to project your annual income from service and product sales - by Submitted on Oct 17, 2014 from Fabienne FredricksonAre you working on your business plan and trying to project your sales and potential income? Let me share the way we do this. For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, ...
Views: 1014 - How to reach more women entrepreneurs - by Submitted on Jun 07, 2012 from Fabienne FredricksonIf your target is female entrepreneurs, that is great news. Why do I say this? Because they are an easy group to find! If this group is your ideal client, I’m going to share a variety of methods to help you reach women business owners. 1. Visit Women’s Associations In general, ...
Views: 1109 - How to record authentic videos that attract clients - by Submitted on Apr 29, 2014 from Fabienne FredricksonUsing video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you. Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they ...
Views: 966 - How to Retain Your Clients - by Submitted on Mar 04, 2013 from Fabienne FredricksonUsually we talk to you about attracting and signing on new clients. That’s what everyone wants right–new, ideal, high-paying clients, continually filling your pipeline. For the bulk of my career that’s what I focused on too. After awhile I realized that I was spending a huge amount of time and ...
Views: 582 - How to Scale Your Business - by Submitted on Dec 13, 2011 from Fabienne FredricksonHere’s your weekly tip for client attraction, getting more clients, making more money, multiplying your business. Today it’s about how to scale your business. The way to make a lot more money in your business, more money than you’re making now, is to add more value to even more people’s ...
Views: 913 - How to schedule more “Get-Acquainted Calls” to get clients - by Submitted on Jan 09, 2014 from Fabienne FredricksonIf you are just getting started building your business, you may find some tasks feel easy and simple and others drum up a bit of discomfort. This is totally natural. The key is to move ahead anyway as you expand your comfort zone. Practicing the uncomfortable parts of growing your business ...
Views: 689 - How to secure big joint venture partners to work with you - by Submitted on May 15, 2012 from Fabienne FredricksonWhen you are working to bring your business to the next level, building your list becomes a crucial element of your marketing efforts. One powerful way to do this quickly is by hooking up with big joint venture partners. Who Should You Partner With? When seeking joint venture partners, ...
Views: 1334 - How to Show Conviction and Authority in Your Marketing - by Submitted on Jan 29, 2013 from Fabienne FredricksonThis week I’d like to talk to you about how to show conviction and authority in your marketing. Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? Many self employed people don’t use it and, as a result, are literally letting ...
Views: 632 - How to structure a webinar to sell your product or service - by Submitted on Mar 11, 2014 from Fabienne FredricksonWebinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you ...
Views: 678 - How to structure your programs and sell your top packages - by Submitted on Sep 10, 2013 from Fabienne FredricksonTo attract clients, I recommend putting together three different packages. 1. A premium program offering the best value with a less expensive price per session. 2. A mid range program. 3. A low -end option that reduces the barrier to entry. Let’s say the number of sessions would be ...
Views: 473 - How to structure your signature talk to get clients - by Submitted on Apr 24, 2014 from Fabienne FredricksonYou are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for ...
Views: 985 - How to Surround Yourself with Advancing People - by Submitted on Oct 02, 2012 from Fabienne FredricksonToday’s topic is the law of association. You might be thinking, “So, how does this help me get more clients?” The law of association is one of these universal or spiritual principles that really apply everywhere. It’s something that is one of these shortcuts or trump cards for entrepreneurs ...
Views: 691 - How to Take a Stand for Your Clients - by Submitted on Jan 14, 2013 from Fabienne FredricksonThis week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and ...
Views: 514 - How to Take Personal Responsibility - by Submitted on Feb 05, 2013 from Fabienne FredricksonToday’s topic is about taking personal responsibility for the results that you’re experiencing in your business. One of the things I believe makes or breaks someone’s chances for success in business is that of personal responsibility. I believe strongly in personal responsibility. I often call ...
Views: 870 - How to take your book and launch an information product - by Submitted on Apr 01, 2012 from Fabienne FredricksonWriting a book is a smart idea to build business for a few reasons: 1. It’s a great way to set yourself up as an expert 2. Publishing a book is an impressive rite of passage 3. It provides your first pass at earning passive income So, I am all for books! Yet they do have one big limitation ...
Views: 842 - How to Track Your Business Growth - by Submitted on Sep 03, 2012 from Fabienne FredricksonA question that I get all the time is, “What numbers should I track in my business?” My answer? Track all the numbers you want to grow—and expenses, which of course you don’t want to grow. I’m always shocked that when I ask someone how much they’ve made so far in their business this year or this ...
Views: 699 - How to train your clients on working with you - by Submitted on Apr 20, 2012 from Fabienne FredricksonDo you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement. There are some people however, who tend not to read the contract or somehow forget these ...
Views: 860 - How to Transition into a New Business - by Submitted on Nov 18, 2012 from Fabienne FredricksonToday’s article is about how to transition into a new business. Whether you’re transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I’ve done this twice. The identity ...
Views: 767 - How to transition your pricing from hourly to package - by Submitted on Mar 25, 2012 from Fabienne FredricksonAs you know, I encourage my clients to make the important shift from trading hours for dollars to offering packages. This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked ...
Views: 900 - How to Turn Your Business Failures into Growth and Success - by Submitted on Dec 23, 2011 from Fabienne FredricksonHere is your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don’t wish failure on you everyday but a healthy small dose of failure in your business is one of the best ...
Views: 884 - How to use your proprietary system with clients - by Submitted on Dec 11, 2012 from Fabienne FredricksonHave you already created your proprietary system? If you did, congratulations! That will make your marketing so much easier. I do get a lot of questions from clients about the best way to use the system with your individual clients once it’s been created. The concern is, “Clients differ, so ...
Views: 646 - How to weed out prospects who are not your ideal clients - by Submitted on Apr 30, 2012 from Fabienne FredricksonHow do you decide if you should go the “extra mile” to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you. When you are starting out, you might be ...
Views: 1283 - How to Work from Your Strengths - by Submitted on Oct 29, 2012 from Fabienne FredricksonToday’s topic is about working only from your strengths. I work with all sorts of entrepreneurs: people who are just ramping up their business, people who are looking to have massive leverage in their business and people who play a really bigger game - visionaries who are creating a ...
Views: 677 - How to Write Authentic Copy that Sells (Part 1 of 2) - by Submitted on Feb 18, 2013 from Fabienne FredricksonHave you ever thought about what it takes to attract ideal clients and customers who happily buy when you’re not in front of them? Today, I’d like to share some best practices with you that I use and that my clients now use to write marketing copy that sells. Copy is infinitely important in ...
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