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Articles from Kevin Waddel | Selfgrowth.com
- Pharma social media is much more than just posting information - by Submitted on Dec 17, 2011 from Kevin WaddelIn the pharmaceutical industry, having an effective pharma social media strategy can be crucial to success in this digital age. Chances are most of us have heard of, or used one of the following, facebook, twitter, youtube, linked in, or a blog. We all know how convenient these resources are and ...
Views: 462 - Setting up Pharma Public Relations goals - by Submitted on Dec 16, 2011 from Kevin WaddelIn any venture, having the right publicity is crucial to it’s success. Sure you can develop a groundbreaking cure, or design the next breakthrough in microchip architecture, but if no one knows about it, it might as well not exist for the rest of the world. Getting the word out about these ...
Views: 465 - Implementing a comprehensive mobile computing PR strategy - by Submitted on Dec 16, 2011 from Kevin WaddelSales of apps and mobile computing devices ahs surged in the last decade is expected to grow tremendously world wide, surpassing the personal computer as the primary electronic device in a household. Gone are the days of a clunky desktops, and limited Internet connectivity. And just as the punch ...
Views: 492 - Designing a Law Firm Social Media Campaign - by Submitted on Dec 16, 2011 from Kevin WaddelHaving the proper law firm social media operation is becoming increasingly crucial to your business’s success. Back a few years ago, this statement would possibly not have made much sense. After all, no one was exploiting the new resource to it’s fullest and the effectiveness of using these ...
Views: 447 - Biotech Public Relations: A Remedy for Low Awareness - by Submitted on Dec 16, 2011 from Kevin WaddelWhether a top biotech firm like Amgen or Genentech or a start-up, all biotech companies need to employ a consistent biotech public relations strategy. Providing a steady and consistent flow of scientific news via biotech public relations is essential for the reputation and valuation of biotech ...
Views: 627 - Essential law firm public relations tactics - by Submitted on Dec 15, 2011 from Kevin WaddelLaw firms like any other service cannot quite get the same type or amount of publicity as say a product manufacturer. At Makovsky + Company, we understand this very well, as we are in the service sector. How we mange our image and get media exposure is a complex amalgamation of marketing and ...
Views: 525 - Law firm PR: Power of Public Relations - by Submitted on Dec 12, 2011 from Kevin WaddelWe all understand the benefits of marketing. If no one knows about you, you can have the best product or service in the world, but no one will come and you won’t make a dime. In fact, without advertising and reaching out to the public, it is very likely the aforementioned case would hold ...
Views: 1139 - Healthcare Social Media and Branding - by Submitted on Nov 29, 2011 from Kevin WaddelHealthcare social media has become a foundational platform in the battle for brand awareness. By branding across all social media venues, healthcare social media tactics can increase the visibility and awareness of your organization, company or products. Of course, social media has become ...
Views: 448 - Hedge Fund Public Relations Gains Traction - by Submitted on Nov 29, 2011 from Kevin WaddelFor years, hedge fund managers tended to operate in secrecy. However, that is beginning to change as the competition for clients has intensified over the recent past. Like virtually all industries before them, hedge fund operators are embracing hedge fund public relations initiatives as a way ...
Views: 478 - High Tech Public Relations: Utilize All Channels - by Submitted on Nov 29, 2011 from Kevin WaddelObviously, the media - traditional as well as new media - function differently and have differing needs; however, a savvy marketer knows this and uses it to his advantage, particularly when applied to high tech public relations. In planning a high tech public relations program understand that ...
Views: 444 - Law Firm Social Media Useful in Gaining Clients - by Submitted on Nov 29, 2011 from Kevin WaddelThe time is right for attorneys to get involved in law firm social media to start conversations that attract new clients. However, what is the right course of action in determining the appropriate venues for launching your law firm social media campaign? The general rule-of-thumb with any law ...
Views: 459 - Public Relations New York Pros Evolve - by Submitted on Nov 28, 2011 from Kevin WaddelPublic Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have become true strategic and marketing partners to their clients. The Public Relations New York scene has ...
Views: 453 - Technology PR: Helps Companies and Products Stand Out - by Submitted on Nov 28, 2011 from Kevin WaddelNew technologies are being launched almost daily - some important, while others are an update of an existing technology. With each new product launch, comes a scramble for attention. Bigger (or is that smaller?), better, faster claim the headlines of countless releases disseminated by technology ...
Views: 436 - Energy social media strategies require a good deal of planning and resources - by Submitted on Nov 28, 2011 from Kevin WaddelIn the energy industry, building a strong image is one of the most important things you can do for your firm. This image is forged out of a combination of public perception and marketing. There are two parts to your image, what you display, and what is seen. The key here is to get the two to ...
Views: 464 - Green Energy Public Relations and Good Corporate Citizenship - by Submitted on Nov 27, 2011 from Kevin WaddelPerhaps, the green energy industry recently got a black eye as a result of the scandal involving the government’s investment in failed solar energy company Solyndra. What about all of the worthwhile green energy endeavors? Perhaps they would benefit from the counsel of a green energy public ...
Views: 933 - Green Energy PR: Cutting Through the Hype and Clutter - by Submitted on Nov 27, 2011 from Kevin WaddelThe green energy industry is at a critical juncture. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including investment and production tax credits , carbon taxes, greenhouse gas cap and trade legislation, and loan guarantees. On the ...
Views: 563 - Financial Services Social Media: Slow But Steady Growth - by Submitted on Nov 26, 2011 from Kevin WaddelSlowly but surely, financial services social media is growing. How could it not be growing? Financial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly ...
Views: 478 - Environmental Public Relations Means Green SSS - by Submitted on Nov 25, 2011 from Kevin WaddelGreen Peace, tree huggers, people who wear Birkenstocks - they all used to be closely associated with environmental public relations as they set about to save the world from itself. Of course, as more and more people joined the movement and became concerned about the world’s resources, ...
Views: 462 - Energy PR: A Hot Topic - by Submitted on Nov 23, 2011 from Kevin WaddelEnergy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. As a result a specialty in the world of communications has come of age: energy PR. Decisions we make now about how ...
Views: 456 - Green IT public relations requires your firm to make the news - by Submitted on Nov 20, 2011 from Kevin WaddelAs an IT company, you are on the forefront of the technology revolution. Infrastructure technology developed as a result of the telecommunications and microelectronics advances in the last century. Currently, billions of bytes of data are stored, transmitted, rerouted and processed every second. ...
Views: 426 - Green PR is about cultivating a culture of environmentally friendly policies - by Submitted on Nov 20, 2011 from Kevin WaddelNobody wants to live in polluted world with soot-covered skies, toxic sludge slimmed rivers, and a decaying quality of life. Man’s impact on the environment has been substantial, as that is part of humankind’s ability to adapt and adapt his surroundings. Many of these advances have been good, ...
Views: 477 - Green public relations is about highlighting environmentally friendly policies - by Submitted on Nov 20, 2011 from Kevin WaddelWe all want clean air, blue skies and some form of pristine green space. As of late, it has become in fashion to say that whatever you are doing, it is green. Everything from cars to hotels have gone green, and strangely I can still chose to have my car painted silver, so maybe it’s not quite ...
Views: 597 - Health care PR firms deal with the public’s perception of your drug - by Submitted on Nov 20, 2011 from Kevin WaddelEnsuring that your company has the right public relations team working both with and for you is critical to forging a dynamic company. In the health care industry, health care PR is a very important part of making a successful brand, and can in all honesty can make or break a company. Having the ...
Views: 478 - Health care public relations help brands regaining their mark - by Submitted on Nov 20, 2011 from Kevin WaddelDealing with health care public relations can be a tricky situation. How the public perceives your product can be vital to it’s sales, especially given the slew of drugs on the market. What separates you from the crowd? With Makovsky + Company, you gain access to a well-equipped health care ...
Views: 402 - Make your mark in cyber world with health care social media - by Submitted on Nov 20, 2011 from Kevin WaddelWe have all heard of facebook, myspace, twitter, youtube, google +, and oodles of others. Sure they are fun and help you connect to friends and online communities, but what place do all of these outlets fit into a business. In the healthcare industry social media has integral role to play in the ...
Views: 444 - A sustainable approach to health public relations - by Submitted on Nov 20, 2011 from Kevin WaddelWhen it comes to health public relations, there are a great number of PR firms out there. Some like us have withstood the test of time. Others are small and do not represent a sustainable approach to health public relations. Others still are large and will take on any client and treat it simply ...
Views: 435 - Healthcare public relations to create a successful venture - by Submitted on Nov 20, 2011 from Kevin WaddelOptimizing your company’s performance, is the surest way to ensure that you are effectively using all resources at your disposal. Having a public relations team partner with you is often one of the most efficient and lethal ways to employ your resources. In the health industry, healthcare public ...
Views: 441 - Choosing a hedge fund public relations company - by Submitted on Nov 20, 2011 from Kevin WaddelWe all know that the market can go up and down, sideways and even upside down. Trying to figure out what is going to happen next can be an somewhat of an enigma. This challenge is already very great, especially given the fact that you must compete against hundreds of peers. Hedge funds, however ...
Views: 433 - A Hi Fi strategy for high tech PR - by Submitted on Nov 20, 2011 from Kevin WaddelGetting in the lead is crucial to winning. But this is a simplistic view, as there are two things even more critical. First how did you get there and how do you stay there? If you cannot achieve the former, then you will lose, if you cannot master the later, you will sink to the back of the ...
Views: 400 - High tech public relations to be competitive with peers - by Submitted on Nov 20, 2011 from Kevin WaddelGetting ahead is crucial in any field or race. It is what ultimately determines winners from losers. Being prepared is also one of those things that often separates the strong from the weak. In business, getting ahead and being prepared are intertwined, as without a plan it is difficult to get ...
Views: 406 - Energy efficiency public relations can help businesses educate consumers - by Submitted on Nov 16, 2011 from Kevin WaddelAs an energy firm, or any business for that matter, you understand the complexities of today’s supply issues. Growing global demand and dwindling carbon-based reserves have put a strain on our energy ingenuity. In light of this, we are faced with a few options. One is to simply abandon our ...
Views: 464 - Selecting the best environmental consulting public relations firm - by Submitted on Nov 13, 2011 from Kevin WaddelWhen it comes to environmental consulting public relations, the biggest obstacle is actually having people pay attention and act upon your message. You can pour all the money and resources in the world into your environmental consulting public relations campaign, but if your message is not ...
Views: 490 - An environmental public relations strategy is all about exposure - by Submitted on Nov 13, 2011 from Kevin WaddelHaving an environmentally friendly firm, is something that has become very popular. The media has swooned over companies taking initiatives and making substantial changes to their business models, so not doing anything is simply lost publicity. You may be in either one of two positions right ...
Views: 533 - Financial services social media – A digital extravaganza - by Submitted on Nov 13, 2011 from Kevin WaddelAll companies, including the financial services industry have something to gain from social media. Chances are you have some kind of online presence, but that does not mean that you have exhausted it as a resource. Use of the web has surged in the last two decades. More and more people are ...
Views: 439 - Financial social media is all about digital interaction - by Submitted on Nov 13, 2011 from Kevin WaddelLike all businesses, the financial services industry has something to gain from social media. Most likely you have some kind of a presence on the web, but that does not mean you have tapped the well dry. Online use has surged in the past 2 decades as more and more people turn to it for both ...
Views: 394 - Energy efficiency PR is needed to educate consumers - by Submitted on Nov 12, 2011 from Kevin WaddelHaving an energy efficiency PR strategy is something that many companies attempt, yet few do so effectively. Do not be one of those firms. In fact, having a bad energy efficiency PR campaign may inflict more harm then good, negating it’s value and wasting precious company resources. To have ...
Views: 510 - Right approach to enterprise IT PR will make the difference - by Submitted on Nov 11, 2011 from Kevin WaddelDeveloping your enterprise IT PR message can be quite difficult. I market saturated with conflicting claims, messages must avoid the meaningless chatter and address the core issue that any IT manger faces. Purchasing at an Enterprise IT firm is commonly done by committee. Sometime it is ...
Views: 404 - Effective enterprise IT public relations campaign to span the globe - by Submitted on Nov 11, 2011 from Kevin WaddelAs an IT firm, you are often short on time. With the demise of traditional media’s stranglehold on information, competition for your attention has increased exponentially. While there are fewer journals and publications, there are more and more media outlets and with an ever growing amount of ...
Views: 420 - Successful B2B public relations are analogous to flying - by Submitted on Nov 10, 2011 from Kevin WaddelB2B public relations at it’s most basic construction this means one business communicating effectively with another. Sounds simple right? Well, sometimes the simple things are very difficult. For example, manned flight. All it requires is using the physical effects of drag, lift and momentum to ...
Views: 458 - B2B PR is riddled with pitfalls and opportunity - by Submitted on Nov 07, 2011 from Kevin WaddelTargeting your target clients and businesses with an appropriate message is often difficult. It is easy to miss the mark and not attract their attention. At the same time it easy to barrage them with too much information and turn into what amounts to little more than a nuisance. The old saying ...
Views: 418 - Healthcare Public Relations: Outlook Bright for Sector - by Submitted on Oct 27, 2011 from Kevin WaddelAccording to various sources, employment opportunities for healthcare public relations specialists should grow faster than the average for all occupations though 2012. There is an expected increase of 21%-35% in the number of jobs for healthcare public relations pros that will become available ...
Views: 413 - Green Public Relations: Be Green, Be Seen - by Submitted on Oct 27, 2011 from Kevin WaddelIt is no secret that our world is changing. We’re undergoing a dramatic shift as consumers are behaving in more environmentally sustainable ways. Of course, while saving precious resources and our environment, there are opportunities for companies. Opportunities that have created another type ...
Views: 426 - Financial Social Media: Will it Live Up to its Promise? - by Submitted on Oct 27, 2011 from Kevin WaddelThe financial services industry is recognizing the power of financial social media. Of course, with guidance from FINRA, the industry’s regulatory body. The primary usage for financial social media has been in the area of customer engagement and acquisition; however, many firms are going ...
Views: 375 - Environmental PR: Has Come of Age - by Submitted on Oct 27, 2011 from Kevin WaddelNot long ago, companies engaging environmental PR activities would schedule a clean-up day in which its employees would volunteer to clean up a local area or, perhaps, plant trees or engage in some other civic-minded activity (of course, the media was invited out and the CEO would deliver some ...
Views: 437 - Energy Public Relations: New Opportunities Abound - by Submitted on Oct 27, 2011 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. Of course, along the way there will be missteps such as the recent debacle involving solar panel maker Solyndra; however, with new developments on ...
Views: 444 - B2b public relations firms have to try hard to promote their clients’ interests - by Submitted on Oct 27, 2011 from Kevin WaddelIn the fiercely competitive world that is modern business, companies that want to succeed and develop into long lasting corporations that have extensive reach have to stick together and defend each other’s specialized interests. Companies of like mind and who have a common enemy or similar ...
Views: 424 - Telecom Public Relations: Cutting through the clutter - by Submitted on Oct 24, 2011 from Kevin WaddelApple launching a new version of its great IPhone. Research In Motion’s Blackberry under attack. Cisco’s woes well documented by the media… The noise level (or static, get the intended pun?) in the telecommunications industry is at an all-time high. Cutting through that clutter and being heard ...
Views: 594 - Technology Public Relations: Helping to Build Brands - by Submitted on Oct 23, 2011 from Kevin WaddelIs your product or company well differentiated in the minds of its constituencies? Is your corporate positioning and company story credible and memorable to your target audiences? Can your sales team deliver the all-important “elevator speech?” Do your corporate materials, electronic and print, ...
Views: 446 - Pharmaceutical Social Media: The Right Prescription for Marketing - by Submitted on Oct 23, 2011 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharmaceutical social media as drug companies of all stripes have come to embrace it. As we all know ...
Views: 422 - Pharma Social Media: An Examination - by Submitted on Oct 23, 2011 from Kevin WaddelToo many marketers in the pharma world are jumping on the pharma social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used to merely push out promotional content. That's a great way to alienate your community or customer prospects. They'll tune out ...
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