In the pharmaceutical industry, having an effective pharma social media strategy can be crucial to success in this digital age. Chances are most of us have heard of, or used one of the following, facebook, twitter, youtube, linked in, or a blog. We all know how convenient these resources are and ... Views: 461
In any venture, having the right publicity is crucial to it’s success. Sure you can develop a groundbreaking cure, or design the next breakthrough in microchip architecture, but if no one knows about it, it might as well not exist for the rest of the world. Getting the word out about these ... Views: 464
Sales of apps and mobile computing devices ahs surged in the last decade is expected to grow tremendously world wide, surpassing the personal computer as the primary electronic device in a household. Gone are the days of a clunky desktops, and limited Internet connectivity. And just as the punch ... Views: 492
Having the proper law firm social media operation is becoming increasingly crucial to your business’s success. Back a few years ago, this statement would possibly not have made much sense. After all, no one was exploiting the new resource to it’s fullest and the effectiveness of using these ... Views: 447
Whether a top biotech firm like Amgen or Genentech or a start-up, all biotech companies need to employ a consistent biotech public relations strategy. Providing a steady and consistent flow of scientific news via biotech public relations is essential for the reputation and valuation of biotech ... Views: 626
Law firms like any other service cannot quite get the same type or amount of publicity as say a product manufacturer. At Makovsky + Company, we understand this very well, as we are in the service sector. How we mange our image and get media exposure is a complex amalgamation of marketing and ... Views: 524
We all understand the benefits of marketing. If no one knows about you, you can have the best product or service in the world, but no one will come and you won’t make a dime. In fact, without advertising and reaching out to the public, it is very likely the aforementioned case would hold ... Views: 1139
Healthcare social media has become a foundational platform in the battle for brand awareness. By branding across all social media venues, healthcare social media tactics can increase the visibility and awareness of your organization, company or products.
Of course, social media has become ... Views: 447
For years, hedge fund managers tended to operate in secrecy. However, that is beginning to change as the competition for clients has intensified over the recent past. Like virtually all industries before them, hedge fund operators are embracing hedge fund public relations initiatives as a way ... Views: 477
Obviously, the media - traditional as well as new media - function differently and have differing needs; however, a savvy marketer knows this and uses it to his advantage, particularly when applied to high tech public relations.
In planning a high tech public relations program understand that ... Views: 442
The time is right for attorneys to get involved in law firm social media to start conversations that attract new clients. However, what is the right course of action in determining the appropriate venues for launching your law firm social media campaign? The general rule-of-thumb with any law ... Views: 458
Public Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have become true strategic and marketing partners to their clients.
The Public Relations New York scene has ... Views: 453
New technologies are being launched almost daily - some important, while others are an update of an existing technology. With each new product launch, comes a scramble for attention. Bigger (or is that smaller?), better, faster claim the headlines of countless releases disseminated by technology ... Views: 436
In the energy industry, building a strong image is one of the most important things you can do for your firm. This image is forged out of a combination of public perception and marketing. There are two parts to your image, what you display, and what is seen. The key here is to get the two to ... Views: 463
Perhaps, the green energy industry recently got a black eye as a result of the scandal involving the government’s investment in failed solar energy company Solyndra. What about all of the worthwhile green energy endeavors? Perhaps they would benefit from the counsel of a green energy public ... Views: 932
The green energy industry is at a critical juncture. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including investment and production tax credits , carbon taxes, greenhouse gas cap and trade legislation, and loan guarantees. On the ... Views: 562
Slowly but surely, financial services social media is growing. How could it not be growing?
Financial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly ... Views: 477
Green Peace, tree huggers, people who wear Birkenstocks - they all used to be closely associated with environmental public relations as they set about to save the world from itself. Of course, as more and more people joined the movement and became concerned about the world’s resources, ... Views: 462
Energy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. As a result a specialty in the world of communications has come of age: energy PR.
Decisions we make now about how ... Views: 455
As an IT company, you are on the forefront of the technology revolution. Infrastructure technology developed as a result of the telecommunications and microelectronics advances in the last century. Currently, billions of bytes of data are stored, transmitted, rerouted and processed every second. ... Views: 425
Nobody wants to live in polluted world with soot-covered skies, toxic sludge slimmed rivers, and a decaying quality of life. Man’s impact on the environment has been substantial, as that is part of humankind’s ability to adapt and adapt his surroundings. Many of these advances have been good, ... Views: 476
We all want clean air, blue skies and some form of pristine green space. As of late, it has become in fashion to say that whatever you are doing, it is green. Everything from cars to hotels have gone green, and strangely I can still chose to have my car painted silver, so maybe it’s not quite ... Views: 597
Ensuring that your company has the right public relations team working both with and for you is critical to forging a dynamic company. In the health care industry, health care PR is a very important part of making a successful brand, and can in all honesty can make or break a company. Having the ... Views: 478
Dealing with health care public relations can be a tricky situation. How the public perceives your product can be vital to it’s sales, especially given the slew of drugs on the market. What separates you from the crowd? With Makovsky + Company, you gain access to a well-equipped health care ... Views: 400
We have all heard of facebook, myspace, twitter, youtube, google +, and oodles of others. Sure they are fun and help you connect to friends and online communities, but what place do all of these outlets fit into a business. In the healthcare industry social media has integral role to play in the ... Views: 443
When it comes to health public relations, there are a great number of PR firms out there. Some like us have withstood the test of time. Others are small and do not represent a sustainable approach to health public relations. Others still are large and will take on any client and treat it simply ... Views: 434
Optimizing your company’s performance, is the surest way to ensure that you are effectively using all resources at your disposal. Having a public relations team partner with you is often one of the most efficient and lethal ways to employ your resources. In the health industry, healthcare public ... Views: 441
We all know that the market can go up and down, sideways and even upside down. Trying to figure out what is going to happen next can be an somewhat of an enigma. This challenge is already very great, especially given the fact that you must compete against hundreds of peers. Hedge funds, however ... Views: 432
Getting in the lead is crucial to winning. But this is a simplistic view, as there are two things even more critical. First how did you get there and how do you stay there? If you cannot achieve the former, then you will lose, if you cannot master the later, you will sink to the back of the ... Views: 399
Getting ahead is crucial in any field or race. It is what ultimately determines winners from losers. Being prepared is also one of those things that often separates the strong from the weak. In business, getting ahead and being prepared are intertwined, as without a plan it is difficult to get ... Views: 405
As an energy firm, or any business for that matter, you understand the complexities of today’s supply issues. Growing global demand and dwindling carbon-based reserves have put a strain on our energy ingenuity. In light of this, we are faced with a few options. One is to simply abandon our ... Views: 463
When it comes to environmental consulting public relations, the biggest obstacle is actually having people pay attention and act upon your message. You can pour all the money and resources in the world into your environmental consulting public relations campaign, but if your message is not ... Views: 489
Having an environmentally friendly firm, is something that has become very popular. The media has swooned over companies taking initiatives and making substantial changes to their business models, so not doing anything is simply lost publicity. You may be in either one of two positions right ... Views: 532
All companies, including the financial services industry have something to gain from social media. Chances are you have some kind of online presence, but that does not mean that you have exhausted it as a resource. Use of the web has surged in the last two decades. More and more people are ... Views: 439
Like all businesses, the financial services industry has something to gain from social media. Most likely you have some kind of a presence on the web, but that does not mean you have tapped the well dry. Online use has surged in the past 2 decades as more and more people turn to it for both ... Views: 393
Having an energy efficiency PR strategy is something that many companies attempt, yet few do so effectively. Do not be one of those firms. In fact, having a bad energy efficiency PR campaign may inflict more harm then good, negating it’s value and wasting precious company resources.
To have ... Views: 510
Developing your enterprise IT PR message can be quite difficult. I market saturated with conflicting claims, messages must avoid the meaningless chatter and address the core issue that any IT manger faces.
Purchasing at an Enterprise IT firm is commonly done by committee. Sometime it is ... Views: 403
As an IT firm, you are often short on time. With the demise of traditional media’s stranglehold on information, competition for your attention has increased exponentially. While there are fewer journals and publications, there are more and more media outlets and with an ever growing amount of ... Views: 420
B2B public relations at it’s most basic construction this means one business communicating effectively with another. Sounds simple right? Well, sometimes the simple things are very difficult. For example, manned flight. All it requires is using the physical effects of drag, lift and momentum to ... Views: 458
Targeting your target clients and businesses with an appropriate message is often difficult. It is easy to miss the mark and not attract their attention. At the same time it easy to barrage them with too much information and turn into what amounts to little more than a nuisance. The old saying ... Views: 417
According to various sources, employment opportunities for healthcare public relations specialists should grow faster than the average for all occupations though 2012. There is an expected increase of 21%-35% in the number of jobs for healthcare public relations pros that will become available ... Views: 413
It is no secret that our world is changing. We’re undergoing a dramatic shift as consumers are behaving in more environmentally sustainable ways. Of course, while saving precious resources and our environment, there are opportunities for companies. Opportunities that have created another type ... Views: 424
The financial services industry is recognizing the power of financial social media. Of course, with guidance from FINRA, the industry’s regulatory body.
The primary usage for financial social media has been in the area of customer engagement and acquisition; however, many firms are going ... Views: 374
Not long ago, companies engaging environmental PR activities would schedule a clean-up day in which its employees would volunteer to clean up a local area or, perhaps, plant trees or engage in some other civic-minded activity (of course, the media was invited out and the CEO would deliver some ... Views: 436
With the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. Of course, along the way there will be missteps such as the recent debacle involving solar panel maker Solyndra; however, with new developments on ... Views: 443
In the fiercely competitive world that is modern business, companies that want to succeed and develop into long lasting corporations that have extensive reach have to stick together and defend each other’s specialized interests. Companies of like mind and who have a common enemy or similar ... Views: 423
Apple launching a new version of its great IPhone. Research In Motion’s Blackberry under attack. Cisco’s woes well documented by the media… The noise level (or static, get the intended pun?) in the telecommunications industry is at an all-time high. Cutting through that clutter and being heard ... Views: 594
Is your product or company well differentiated in the minds of its constituencies? Is your corporate positioning and company story credible and memorable to your target audiences? Can your sales team deliver the all-important “elevator speech?” Do your corporate materials, electronic and print, ... Views: 445
No one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharmaceutical social media as drug companies of all stripes have come to embrace it.
As we all know ... Views: 421
Too many marketers in the pharma world are jumping on the pharma social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used to merely push out promotional content. That's a great way to alienate your community or customer prospects. They'll tune out ... Views: 449