In the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms - large and small - have been reluctant to enter the ... Views: 350
Companies undertake high tech PR campaigns for many reasons. These include: stimulate demand; generate awareness; attract investors or joint venture partners; and compliance with SEC disclosure regulations. However high tech PR campaigns can cost-effectively accomplish lots more than any other ... Views: 435
Hedge fund managers have long been known for secrecy and a desire to shun the spotlight. However, the business has become highly competitive and many hedge fund operators are coming to the realization that they need an advantage and perhaps that’s where hedge fund PR comes in…
What good is ... Views: 502
Today, times are increasingly difficult for individuals and corporations alike. Both are having trouble making it work, so to speak, in their respective disciplines. People the world over, even in first world nations like the United States of America, are having to rethink every single ... Views: 417
In a greener world sustainable business has been the main focus for everyone conscious of our environment and the future of Planet Earth. Those business do practice sustainable activities are likely to be recognized in big trade publications or newspapers, especially if their practice is ... Views: 546
In todays uncertain economic, it is incredibly difficult to find a sure thing. It seems like all the old rules that related to employment are no longer true. For example, recent law school graduates are having a tough time finding employment once they pass the state bar and start looking for a ... Views: 311
In today’s notoriously difficult economic climate, it can be exceptionally trying for lower income and poorer families to make ends meet each month. As prices rise, it becomes increasingly difficult for these hard pressed families to make the necessary purchases each month just to survive. And ... Views: 421
When reflecting on the many, many technological advancements of the past two hundred years, it is quite easy to become amazed at how far the human race has come. From horse drawn buggies and candles, to the modern age with hybrid electric cars, commercial space travel, and a host of medical ... Views: 397
The modern business world is not that different from many other aspects of the human condition. People go to a nondescript office five days a week, fighting ridiculous traffic, and spending time away from loved ones, just to be able to survive. People want what is best for the people they care ... Views: 329
In the modern world, it should certainly come as no surprise to anyone who has picked up a newspaper or viewed the nightly news in the past few months to learn that the world economy is in a piss poor state. The unemployment rate is at an all time high, and wages are at an all time low. This ... Views: 349
People positively hate lawyers. They do not trust them and would not employ their services unless it was absolutely necessary. This helps to explain the outrageous number of lawyer jokes that are available with a few clicks on the internet. It speaks to the public’s incredible distrust ... Views: 333
In modern society we witness a huge amount of crime. It seems like every day that we turn on the television, news reporters are reporting one event of criminal activity after another. Usually such crimes include murder, theft, threats, or most recently in the Murdoch scandal, involving phone ... Views: 330
As medical professionals, it is easy to forget how challenging and even frightening the practice of medicine can be to the layperson. Everyday people on the street have not had the years of training to help explain why certain medical treatments have a one hundred percent success rate and ... Views: 538
Effective high tech public relations is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, among others.
Today’s audiences are more mobile than ever before in ... Views: 459
Contemplating a change in your high tech PR strategies? If so, ask yourself the following questions:
- Is your product well differentiated?
- Are the stories that the media is writing about your company or product credible and memorable to your target audiences?
- Can your sales team tell ... Views: 387
Hedge fund public relation is a growing specialty within the world of communications. Hedge fund managers have come to recognize the need for strategic media relations, crisis communications, events management, investor relations and government strategy if they wish to remain ... Views: 374
In economically trying times, it is essential that college graduates negotiate the workforce with a certain amount of savvy. This includes, first of all, a solid understanding of the best and worst aspects of one’s potential career paths. The purpose of this article is to explore the aspects ... Views: 380
The most important thing in a person’s life is undoubtedly their health. Everything else fades away in the end, but the only true measure of happiness is a person’s health and well being. If a particular person is rich, successful, and has a great family life, it is all for naught if their ... Views: 380
The human race as walked a precarious line ever since the dawn of the industrial revolution. Ever since trains needed steam to run, humans have be perennially searching for a better and more efficient means of energy generation. Scientists have been struggling with this dilemma for many years. ... Views: 499
After years of unprecedented success in the financial realm, the United States has finally suffered a server setback that threatens to derail the progress that has been made. The financial collapse and near worldwide meltdown has put many a previously confident financial services providers back ... Views: 380
Hedge fund PR has to be one of the most ignored marketing tools of hedge fund managers today. While they tend to be a secretive lot, hedge fund managers have come to recognize the value of hedge fund PR, particularly seeing the benefits of making themselves more available to the press.
Hedge ... Views: 360
As environmental crises loom ever closer, environmental consulting pr becomes an increasingly important line of work. Environmental consulting firms today act as safeguards of our planet’s survival by ensuring that companies comply with essential environmental regulations. But here’s the ... Views: 512
Marketing and communication in the medical world require continuous attention to a rapidly shifting landscape:
- Technology and markets change very quickly;
- The regulatory environment is continuously shifting;
- Target audiences range from concerned consumers to highly-educated and ... Views: 375
Enterprise IT PR is so important because when a large-scale company becomes aware of your IT and wants to buy it that is a huge investment in your company. According to John Gantz, IT Professionals are in the most need for Enterprise IT PR professionals. He writes:
“Most ITers are not good ... Views: 398
With all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques…
How important is it to engage in green public relations? Quite… Consider that a survey revealed that ... Views: 391
Demand for energy storage is being simultaneously stimulated and quashed. On the one hand, proliferation of renewable energy sources, the emergence of the smart grid, and the development of hybrid vehicles call for the constant development of new energy storage technologies. On the other hand, ... Views: 499
"Energy efficiency PR" often refers to public relations campaigns that highlight a company’s efforts to operate in a "green" manner. These days, it’s cool to be green and everybody wants to show off their commitment to preserving our depleted store of natural resources. But there is another ... Views: 396
Mobile Computing can take shape in many forms. From mobile banking to mobile apps, the capabilities of smart phones are limitless. A big reason that smart phones have become so popular over the past five years is because people enjoy convenience. People will spend a lot of money, assuming they ... Views: 403
It wasn’t that long ago that green PR was thought to be the province of “tree huggers” and other fringe elements; however, that has changed dramatically over the recent past as companies have come to recognize that going green and communicating it through green PR programs could yield positive ... Views: 399
The adoption of financial services social media may be getting a boost as FINRA recently released its long-awaited update on its usage. Some of the highlights include the fact that broker-dealers don’t have to track every message sent through social media -- only ones that relate to business ... Views: 472
With the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for environmental public relations specialists.
Environmental public ... Views: 423
While Facebook and LinkedIn may be the social media platforms to beat, there’s an even more powerful social networking force that promises to be in all American homes one day. A growing number of startups are applying the principles of social media home energy management, and bringing social ... Views: 373
Prior to the 2008 financial collapse, times were very good. Investors were willing to take risks and had the general perception that it really was the best of times and certainly not the worst of times. Flush with confidence, private investors were more than willing to go out on a limb in ... Views: 464
The state of New York is one of the greatest states in the nation. This is certainly not a boast, it is just simple fact. Home to some of the best and brightest members of every imaginable industry, from health care to industrial shipping, New York offers businesses the exact set of ... Views: 379
It should come as no surprise that New York City, a hot spot for so many industries, is leading the way in the ever-changing PR landscape. Let’s take a look at some of the shifts that are occurring within the world of New York City public relations.
First, New York City public relations ... Views: 462
Many businesses today, whether they are small mom and pop operations or large multi- national corporations, are having a hard time. Running a business is always a risky proposition, but it becomes next to impossible in a recession. The incredibly high expenditures that many business have to ... Views: 411
Very often, advertising and public relations are confused. Yes, it is true that the two practices have something in common. They both have the ultimate goal of getting the brand or firm’s name out to the public in a positive way. However Law Firm public relations seems to be a lot more credible ... Views: 456
Every industry needs a specific PR strategy to reach out to their preferred audience. A High Tech PR firm will be different from an Environmental public relations firm or Healthcare public relations firm because the audiences they wish to reach out to are differentiated and therefore accessible ... Views: 708
A common misconception around Hedge Fund managers is that Hedge fund public relations are irrelevant and unnecessary. They in fact, are wrong. Hedge fund public relations are especially important because hedge funds are not allowed to advertise or market their firms until a potential investor ... Views: 441
Healthcare Social Media is becoming a greatly larger field as the information age takes over the internet. People are using Social Media to ask for advice when it comes to things such as pregnancy, certain illnesses and specific remedies. Of course Healthcare Social Media will never replace the ... Views: 353
Many business professionals work hard to succeed. They put in long hours at the office, spend most of their days away from their loved ones, and put most of their time and energy into ensuring that they consistently perform quality work for their employers. This is the only surefire way to ... Views: 364
These days, it is difficult for many individuals in the United States of America to find a good paying job that can support a family. This is to say nothing about other parts of the world, where it is incredibly difficult for a significant portion of the world’s population to make enough money ... Views: 423
Among publicizing your company for the success of your product, market share in the field, and skill-set of your employees, there are multiple other facets of your business that deserve attention. One aspect of your business that requires its own public relations firm is green public relations. ... Views: 344
Technology and Public Relations are two practices that are fairly young compared to other sectors of the professional business world. Technology, although it has always existed, has had incredible booms in the 21st century creating a lifestyle our parents could never have imagined in their ... Views: 384
Social media has revolutionized how individuals of all shapes and sizes, from all difficult walks of life, and from all different economic backgrounds interact with each other. The days of meeting in a room for either social purposes or for an important business meeting. These things, which ... Views: 307
In the wake of recent developments on the world stage, individuals from all economic situations have been forced to make drastic and sometimes devastating cuts in their expenses in a valiant attempt to stay afloat financially. Many individuals who previously considered themselves to be affluent ... Views: 411
Everyone knows that "going green" is "in" and that those people or businesses who follow adhere to this trend will be more well-respected than those who do it. Many companies have created green technologies in order to enter into this market and establish themselves as a leader in the field. ... Views: 346
Doctors have it rough in these rough economic times. Their pay is still through the roof, so that is certainly a bonus to joining the medical profession. None the less, there is more red tape associated with performing medicine these days and there has been in the past. Doctors have to deal ... Views: 344
Many professions in the United States of America have sterling reputations. Doctors, engineers, and other assorted technical and scientific professions have a certain degree of respect that surrounds their chosen field. If for instance, at a party or other social gathering, a person reveals ... Views: 334
The past three years have been exceptionally difficult for the economy of the United States of America. The financial collapse of 2008 has proven itself to be a nasty thorn in the side of the American economy, the effects of which are still being felt to this very day. No other event has had ... Views: 473