There’s been so much talk in business about your why, your purpose, your mission. All of those are great in clarifying what you want out of your work, your business, but it can be a very narrow viewpoint when it is only about what your business will do for you.
You can have a much greater ... Views: 547
Your mindset, your thoughts, can buoy you up, inspiring you to take courageous action, or they can drag you down, keeping you up at night with worry and paralyzing you with fear. Even though our brains are wired to dwell on the negative, on past mistakes, how we think in this moment is something ... Views: 613
Upping your employees’ engagement level is well worth the effort, not only in your bottom line, or even triple bottom line, but also in the culture of your company, that sometimes ineffable ‘stuff’ that makes yours a great place to work.
Employees who are highly engaged are set apart from ... Views: 641
People you partner with in your business are powerfully able to influence your financial health and your impact. So it’s important to choose the right ones.
A bad choice can use up your time and energy, and sometimes lead you down sticky paths that are hard to undo and can lead into financial ... Views: 707
Are you giving customers a good reason to spend their money with you?
It’s an important question. Chances are, your product or service is similar to someone else’s. Even if it’s unique for now, if you’re successful, it won’t be for long.
We’re in a changing marketplace. It’s not enough ... Views: 582
Do you make New Year’s resolutions?
If you do, you may be wasting your time. Evidence shows that most people don’t keep them. Daily trips to gym, reading a book a week, and spending less time on social media all fall by the wayside after a few short weeks.
Instead, we lapse pretty quickly ... Views: 652
It’s coming up to a new calendar year. A great time for planning.
When you plan for your upcoming year, you can be ably guided by your Impact Purpose. That defining statement that summarizes the impact you want to have with your business. I’ve covered the process for clarifying your Impact ... Views: 832
You’ve done the strategic planning, maybe with a consultant or coach, and you’ve got the action plan.
You’ve done everything right. And yet, it’s still not rolling out as well as you had envisioned.
That’s because conventional strategic planning techniques only go so far. They are missing ... Views: 592
You might assume that those high profile people you admire always have their act together, that they are decisive about every choice, never have regrets, and always know what to do.
Nothing could be further from the truth.
The reality? Self-doubt is oh so human. Everyone, even the most ... Views: 670
Racing to the next meeting. Hurrying to finish the project.
That can define your days. And busy as you are, it can still leave you feeling that you haven’t used your time well.
With all our many time management systems, time still seems to slip by. You haven’t accomplished everything you ... Views: 641
I attended an event a few weeks ago that was chock-full of inclusion. Not in that reflexive, annoying, politically correct way. In that ‘honoring everyone and celebrating what diversity offers’ way. In every detail, effort was made for this intention to be realized.
What did it serve to do? ... Views: 655
Entrepreneurs and leaders are often depicted as the Lone Ranger, riding out alone and striking a blow for justice. OK, he did have a trusty Native sidekick, Tonto, but really, the Lone Ranger was the one around whom things revolved.
That depiction as a rugged individualist doesn’t reveal the ... Views: 551
Even if you have a unique product or service, before long, it’s inevitable that your company will be joined by others. With the advent of social media, it seems that it’s getting harder and harder to stand out from the crowd.
Marketers have tried to address this by carving out niches and ... Views: 759
A great deal has been written about entrepreneurs and organizational leaders dealing with their fear. I’ve written about it myself.
I have to admit, I always thought that it was fear that holds us back from being the leaders we want to be: bold, courageous, inspiring.
Not so. Brene Brown, ... Views: 701
You may be really disciplined about setting goals every year. Maybe even every quarter.
But not all goals are created equal.
Goal setting can fall flat when they fail to meet valuable criteria that guide you to implementation success.
That’s why I created a tool called IMPACTOR Goals. ... Views: 1092
Customer service is not always on our minds as leaders. It’s often seen as a cost, and little else.
What’s the purpose of customer service? You might think, to fix problems. With that mindset, it doesn’t make sense to invest much in it.
The thing is, it’s a little more complicated. Here ... Views: 523
Your choices are very powerful.
When you make choices that are world-class, you’ll get world-class results. Mediocre choices? Mediocre results.
Most of us spend a lot of energy justifying bad behavior. How many times have you ignored your best self and gone ahead and done that thing you ... Views: 640
Small business means small impact, right? Not necessarily.
Your perspective on this makes a big difference.
Let’s get down to the core question. Can you have impact with your small business?
My answer to that question is, yes!
If you can take that in, you can stop reading now. If ... Views: 578
You’ve bought into the idea that investing in your business is a good idea. You’ve seen the results in action, the return on investment.
ROI is by no means a guarantee. It never is. You do your due diligence and research, and then you decide if it’s worth the calculated risk for the return ... Views: 703
Change your business or it will die.
Ouch.
That’s a pretty dramatic statement, and it carries a serious truth. For your business to be sustainable, it has to change.
Incrementally, as you adjust to small shifts like the changing needs of your customers for a new product or ... Views: 644
Who would you expect to be Shark Tank investor Barbara Corcoran’s most important mentor? Barbara says in her new podcast, Business Unusual, that her mom was her best teacher when it came to business.
I’ve been fortunate to have had several mentors (I always have at least one coach, usually ... Views: 794
When you’re in the middle of overwhelm territory in your business, it’s hard to find the map or GPS to find your way out. Here are 3 strategies to guide you:
1. Ask yourself: Is my overwhelm a stand-in for something else?
Overwhelm can mask other things, like fear. Are you starting ... Views: 661
I have a question for you. Are you there for your customers?
I don’t mean, do you show up for work every day? That’s a given, an implicit agreement. That’s the bare minimum.
I don’t even mean, do you have a customer service process that works? That’s also the price of entry: it’s how you ... Views: 700
I have a question for you. Are you there for your customers?
I don’t mean, do you show up for work every day? That’s a given, an implicit agreement. That’s the bare minimum.
I don’t even mean, do you have a customer service process that works? That’s also the price of entry: it’s how you ... Views: 698
You can!
Those are just three of the impactful entrepreneurs I’ve interviewed on the Work Alchemy podcast. And every time, I ask them: what advice would you give an entrepreneur who wants to make a difference, to contribute more, to have more impact?
So here are 10 profound insights from ... Views: 757
I recently read a gem of a book by Lisa and Franco Esile called Whose Mind Is It Anyway? Get Out of Your Head and Into Your Life. It was a quick read – under an hour. Plus it had pictures! How often can you say that about a business book?
It’s not touted as that, but it really is a book for ... Views: 568
Truth #1: Every buying decision begins with a connection. If you want to increase your income, build connections with your customers.
Truth #2: People want to be part of something bigger than themselves. We all want to contribute somehow, and most of us what to do so in a way that makes the ... Views: 549
Dang, sometimes business feels like a struggle, right?
All entrepreneurs struggle at times. Like the time I was $75K in debt. Ouch. The good news is, I was able to move through that struggle and within 6 months, I was back in the black. Whew!
It’s not important that you sometimes feel like ... Views: 700
We’re all living through a period of significant disruption. When the seas are rough, the temptation is to hunker down, batten down the hatches, and hope you survive until it all blows over.
But what if disruption represents an opportunity, an opportunity for your business?
Then it makes ... Views: 629
Have you had the experience of knowing that a client is perfect for you and your business, and yet they don’t buy? Ouch. That’s a painful moment.
It’s likely that your message wasn’t strong enough.
To be ultra-effective, your message, your brand, has to be crystal clear. It has to be ... Views: 661
Few things strike terror in the heart of an introverted entrepreneur more than networking. Even extroverts can be put off by the prospect.
That’s because networking has such a bad name. It feels fake. It feels icky, as one of my clients put it. It feels like a bad idea from the moment you ... Views: 648
As I sat in yet another corporate meeting, I was running a list in my head. The list I’d made of the things to do before I started my own business. I’d been thinking about this business and doing preparatory things for 5 years. And still no business.
I was scared. What if I failed? What if I ... Views: 729
Farah’s struggling. She’s got a lot to do, and the day just seems to get away from her. The 40 minutes she spent surfing Instagram didn’t help her cross items off her list, but it was the only break from work that she took all day.
Still, at the end of the day, she feels unsatisfied and ... Views: 557
You know all that stuff you’re supposed to be putting online to promote your business? It seems like a lot of work, doesn’t it? Truth: it is!
Well, here’s a way to make that a lot easier and keep you from getting content fatigue: reimagine your one piece of content into many others.
When ... Views: 620
We’ve all heard that nugget, first impressions are important.
The thing is, you don’t know what will make your first impression. It won’t necessarily be your first contact.
People have busy lives. They may or may not read your first email or blog post. They may or may not see your first ... Views: 662
Your business isn’t just about marketing and income and strategy. It serves a higher purpose. It connects you with others. It serves the impact you want to have, your unique positive contribution to the world.
In order to have that impact, you’ve got to bring your whole self to whatever ... Views: 696
Jessica came to our first coaching session dejected. “I’ve tried everything I can to market my latest offering, and nothing’s working. What am I doing wrong?”
As I always do with new clients, we went back to basics. My first question was, “Tell me about your audience”.
After stumbling ... Views: 633
What a wannabe entrepreneur might say:
I want to quit.
It’s too hard. I’m not making enough money. I don’t like marketing. I’m afraid I’ll fail.
I want to quit.
What a real entrepreneur would say:
I want to quit wasting my time on unimportant things, and focus on the impact that ... Views: 709
Even disciplined people say they can’t do discipline well! What is it about self discipline that’s so scary?
Entrepreneurs tend to be motivated at least partially by self-determination, our ability to decide how our time and energy will be used. That’s a premium level perk of entrepreneurship ... Views: 626
What makes one business better than another? Better at making money. Better at marketing. Better at setting up great systems.
Yes, all the great business skills that people put into practice definitely play a role.
But it’s more than that. Every business that puts those skills into ... Views: 700
In your business, it can seem like big decisions are all-important. In truth, it’s the small things that can trip you up. And it’s the small things that add up to create big change and enormous benefits.
Like money invested over time, small steps have a compound effect. Your choice to take ... Views: 892
If there’s one thing that has been my constant companion when I focus on growth in my business, it’s discomfort!
The discomfort is always associated with doing something new, or doing it in a new way. Like learning how to do videos for marketing, or effectively managing a team.
New is ... Views: 683
Love and business? What the…uh, heck?
We don’t often talk about love and business together. The labor part, sure… but love?
Love is not only part of your business, it’s literally and figuratively at the heart of it.
The truth is, love is sweet labor. When you choose to dedicate ... Views: 701
What are you sharing with your audience?
Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have?
All good questions to be asking about your marketing content. Those aspects and more go into creating great ... Views: 898
As I’ve created my business, worked with many clients, and had conversations with fascinating people about their impact, one theme has popped up repeatedly. In order to be successful and to have impact, you have to be visible. Not just your business. You.
That can be terrifying! I know it has ... Views: 742
Are you someone who thinks big?
Or do you move ahead incrementally, in a ‘slow and steady wins the race’ process?
There’s all kinds of advice out there about how to get better results in your business. Go big or go home! Step by step and you’ll eventually get there!
Whatever the advice, ... Views: 779
The expression of pain on her face said it all. My client Lola and I were talking about marketing her business, and I brought up, again, the topic of video.
She grimaced, and looked away. “Yeah, I should do that…” she said, as her voice trailed off.
I hear this over and over from my ... Views: 692
The ability to make good choices is what makes your income grow.
This discernment also helps you have more impact, to make a positive difference with your business.
It’s a choice between adding everything you feel anxious about that day to your to-do list vs. being disciplined to make ... Views: 636
It’s a new year, which means an opportunity for new beginnings.
The beginning of more impact for you and your business.
Impact is more than a mission, more than a purpose.
Impact is where your uniqueness, your unique voice, meets the needs and desires of the world. It’s where only you ... Views: 638
Don’t be right. Be different.
Know that you own everything that happens to you.
Love your people – your customers, your team. Listen to them.
Have a voracious appetite to learn – and feed it with reading, conversations, and your own observations.
Obsess about quality. Abandon ... Views: 836