Income in your business is built on the relationships you cultivate and nurture with your clients and prospects. When people know, like, and trust you, they start to buy.
One important way to keep those relationships growing and to start new relationships is to provide great content and ... Views: 866
Almost all businesses (86%) use online content marketing to attract clients. Are you using this awesome tool to full advantage?
Setting your business apart isn't easy. One way to do it is to know your clients' problems, and providing solutions. How do they hear about it? Content ... Views: 793
Melissa spent the whole day running at full speed, jumping from one task to another without a break, barely taking a moment to grab a quick lunch at her desk.
By the end of the day, she was exhausted. She looked back at her to-do list, and was dismayed to see that she hadn't accomplished all ... Views: 1132
Much has been written about leadership skills. But what does it take to lead an organization focused on impact, on social and environmental change, just as much as profits?
These organizations are special. They are the face of the changing business environment, as companies shift away from a ... Views: 610
Old school wisdom: yes, you absolutely need a newsletter to market your business!
New wisdom: it depends.
In the old days (5-10 years ago!), online newsletters, or e-zines as they were sometimes called, were fairly new. As so often happens in the online world, people started using them, ... Views: 872
Role models can be a great source of inspiration for you as an entrepreneur. It’s often lonely in your leadership role. Bringing in support of all kinds is so valuable.
What can you learn from a role model? Accountability, crisis management, innovation, and how they focus on others are just a ... Views: 798
At the beginning of every work day, what do you think about?
Your get-to-do list? A problem that needs to be solved?
What if you started every day thinking about the impact you are having?
What if every day, you think about the impact you could have?
Every business owner has impact. ... Views: 938
When it comes to having impact, making a difference in the world, you can be deceived into thinking that you have to wait.
Wait until…
• Your business is big
• Your revenue reaches $1 million
• Some event happens when you suddenly have more wisdom, more time, or more permission to have ... Views: 715
Many entrepreneurs cringe when they hear, ‘elevator speech’.
I admit, it’s not a term I like either. ‘Elevator pitch’ is even more cringe-worthy.
The reasons go deep.
First of all, it’s hard to put yourself out there. You’re making yourself vulnerable about a business you love. You ... Views: 780
"More than anything, I want to do mediocre work." Said no one, ever! Part of valuing yourself and what you offer in your work is that you want to do high quality, and even great, work.
And why not do great work? It's the most fulfilling, most meaningful, and usually the most productive in ... Views: 1022
For your business to thrive, clarity about your audience is a cornerstone. You just can’t market effectively if you don’t know who you’re marketing to. Everything you do in marketing, all the decisions, the plans, even the wording of individual social media posts, is built around knowing your ... Views: 620
What makes one business better than another? Better at making money. Better at marketing. Better at setting up great systems.
Yes, all the great business skills that people put into practice definitely play a role.
But it’s more than that. Every business that puts those skills into ... Views: 702
Katherine is a consultant. She can be quiet, but she is good at making connections. At meetings and events, she has learned to approach people. She listens. She's warm and friendly. She sincerely wants to help, so she offers all kinds of information and mutual introductions.
Katherine is also ... Views: 1207
You have impact, every day, whether you realize it or not.
When you choose to be aware of what your impact is and can be, that shifts things. You can then choose how you show up. You can then become the leader you can be.
I resisted this for a long time. I didn’t see what others saw in ... Views: 580
You might assume that those high profile people you admire always have their act together, that they are decisive about every choice, never have regrets, and always know what to do.
Nothing could be further from the truth.
The reality? Self-doubt is oh so human. Everyone, even the most ... Views: 671
Small business means small impact, right? Not necessarily.
Your perspective on this makes a big difference.
Let’s get down to the core question. Can you have impact with your small business?
My answer to that question is, yes!
If you can take that in, you can stop reading now. If ... Views: 579
Effective strategy can make the difference between success and failure of your business. At the very least, a poor strategy will undermine your company’s earning and impact potential.
The Purpose of Strategy
Strategy:
Sets priorities and establishes direction so you can respond to a ... Views: 696
Few things strike terror in the heart of an introverted entrepreneur more than networking. Even extroverts can be put off by the prospect.
That’s because networking has such a bad name. It feels fake. It feels icky, as one of my clients put it. It feels like a bad idea from the moment you ... Views: 650
We all have fears. Fears about how the company will do financially this year, about that crucial new hire who looks promising but is unproven, or about how your new offering will fare in a busy market. Fears can abound, especially if nurtured and given attention.
“The future you constantly ... Views: 676
Since you’re one of my readers, you’re a world changer. You want to have impact with your business.
You’ll have a lot more impact if you get in touch with your fierce.
In a virtual meeting I was in recently, we were talking about winning vs. collaboration (as if they were two ... Views: 587
When a company makes a public mistake, it’s revealing. Like when Forbes recently released a list of the 100 most innovative leaders in America and included only one woman, and no women of color.
Ouch.
They did acknowledge their error, but the horse was already out of the barn. What was ... Views: 635
It's not always obvious what to do next.
Finding your way in your business can feel confusing, especially if you're struggling with processes like marketing and client contact.
When I started to feel this way, I used to do one of two things. I either worked harder, hoping that clarity ... Views: 985
Fear seems to be the companion, if not the friend, of every entrepreneur I've ever met. That's the reality of being someone who seeks their edge, and steps over it out of their comfort zone. It's the reality of someone who wants to grow, both as a person and a business leader.
That's who you ... Views: 1022
It’s a new year, which can mean new beginnings.
I’d like to raise your awareness of a place where you can contribute, something I don’t hear talked about much.
As entrepreneurs, we are all leaders. We have the opportunity to really change things, to make a difference in a positive and ... Views: 955
I was sitting in my doctor’s office. She’d just done an exam for causes of my vertigo (fortunately benign) and was speedily typing her notes into the computer.
A little hesitantly, I said, “I forgot, I have another question”. She immediately stopped typing, and swiveled her chair to face ... Views: 673
In October of 2010, I was in my house in Toronto, drumming on the wall with my fists. After months of preparation, my house had just sold. I was elated!
Why the drumming? It was my voice awakening. Through my hands, but still, my voice.
I’d spent the previous 5 years feeling more and more ... Views: 775
The Chinese proverb, “May you live in interesting times,” was never more poignant than it is right now.
Every single one of us is undergoing significant change, whether we want to or not. The coronavirus/COVID-19/SARS-CoV-2 pandemic (even the name keeps changing) is making sure of that. It’s ... Views: 664
So you want to have more impact? To do that, you can’t be wasting your valuable time and energy on things that don’t matter, that don’t have impact.
Productivity only matters in the context of what you ultimately want to accomplish. Being productive in the service of your bigger goals and ... Views: 625
You’ve done the strategic planning, maybe with a consultant or coach, and you’ve got the action plan.
You’ve done everything right. And yet, it’s still not rolling out as well as you had envisioned.
That’s because conventional strategic planning techniques only go so far. They are missing ... Views: 593
As a busy CEO, you likely don’t have a lot of time to sit and do nothing but think. But you should.
Entrepreneurs tend to value doing above contemplating. But this kind of thinking will help you with your doing.
The Value of Thinking Time
When you’re busy with activity, certain parts of ... Views: 671
Upping your employees’ engagement level is well worth the effort, not only in your bottom line, or even triple bottom line, but also in the culture of your company, that sometimes ineffable ‘stuff’ that makes yours a great place to work.
Employees who are highly engaged are set apart from ... Views: 642
He kept low, barely visible, seeming to almost slide forward. His feet seemed to be the only things he was actively moving. The rest of his body was in complete concert, following along.
When an opportunity arose to move forward undetected, he did. When his quarry, a small herd of impala, got ... Views: 1017
Here’s some great news: businesses that consciously focus on impact, on making a positive difference, have 12-14 times more income than businesses that just focus on profit.
Impact is not a nice-to-have. It’s not an add-on. It’s an integral part of your business vision and strategy.
You ... Views: 821
Are you giving customers a good reason to spend their money with you?
It’s an important question. Chances are, your product or service is similar to someone else’s. Even if it’s unique for now, if you’re successful, it won’t be for long.
We’re in a changing marketplace. It’s not enough ... Views: 583
Twenty years ago, I was fired from my corporate job. After being walked out of the building after the meeting with my boss and the HR director, I sat in my car and burst into tears. I was devastated.
True, I didn’t enjoy being in corporate. True, I knew that choosing to stand up to my boss ... Views: 869
Your team is integral to your company’s impact. You can’t have impact alone. No one can.
How can you create an environment where they can flourish while they contribute to your mutual impact? With impactful leadership. Here are 3 ways you can implement impactful leadership in relation to your ... Views: 590
One of the questions I get often from clients is, how often should I blog?
Though that’s the question I get, the underlying issue is really, what do I need to do in order to make my blog effective as a marketing tool. If it’s not effective, you might as well put your time and energy ... Views: 745
True confession: I was a scientist.
I say that because that’s what I did two degrees in, and my early career was spent in that realm. I wouldn’t describe myself that way anymore, but there is one thing about science that suited me perfectly.
I’m very curious. And my curiosity is both ... Views: 671
“No, it’s ok. I don’t need to meet her.”
This was in response to an offer I made to connect one of my acquaintances with an influential person, someone who could prove to be a valuable ally.
I was struck silent by his response. Wha?!
When this kind of thing happens, I’m always ... Views: 733
One of the options available in your business is to take your valuable expertise and step into the role of a consultant.
Being a consultant is essentially taking what you know and appropriately applying it to the client's situation to give informed advice.
When I work with a client to ... Views: 1419
You are the heart of your business. And clients are the lifeblood.
OK, the medical analogy may not be for everyone, but hopefully you get the picture.
Clients give you the means to create flow, and they receive what you have to give out into the world.
Most businesses have client ... Views: 981
"I just have so much to do, I just keep spinning!"
That was from one of my clients during a coaching call last week. It's not the first time one of my clients has said this. You may even have said it yourself.
One of the causes of that feeling of things spinning out of control is that you ... Views: 1244
Ever have a project that was never completed and just haunts you? Yeah, me too.
I wish I could say I finish everything I start, but that wouldn’t be telling you the truth.
Like many entrepreneurs, I have a lot of ideas. A lot. And my starting energy is high for projects I’m excited about. ... Views: 963
As I’ve created my business, worked with many clients, and had conversations with fascinating people about their impact, one theme has popped up repeatedly. In order to be successful and to have impact, you have to be visible. Not just your business. You.
That can be terrifying! I know it has ... Views: 743
When you’re in the middle of overwhelm territory in your business, it’s hard to find the map or GPS to find your way out. Here are 3 strategies to guide you:
1. Ask yourself: Is my overwhelm a stand-in for something else?
Overwhelm can mask other things, like fear. Are you starting ... Views: 662
As a business owner, you will at some point be at the receiving end of a client complaint (and you may have been a client with a complaint yourself).
The question isn't whether you'll get them (you will!) - the question is, how do you choose to handle the complaint, and yourself, in ... Views: 1107
Profit, profit, profit. The focus of every business, right?
Well…
True, profit is important. Essential, in fact, for a sustainable business.
But it doesn’t have to be your primary focus.
When you make making a difference the focus of your business, you profit.
Businesses that ... Views: 858
Whether you’re up in front of a client, a networking group, or a conference audience, the success of your presentation depends on who you are as you present. It’s what’s in you that matters as much as what you do and say.
Your energy. Your enthusiasm. And I’m just going to come out and say ... Views: 735
For your business to be successful, it has to include an ongoing dialog between you and your clients.
Unless your business, your offerings, and your processes are informed by what your clients want, you end up, eventually, with no business at all.
More often than not, this is a matter of ... Views: 947
Change your business or it will die.
Ouch.
That’s a pretty dramatic statement, and it carries a serious truth. For your business to be sustainable, it has to change.
Incrementally, as you adjust to small shifts like the changing needs of your customers for a new product or ... Views: 645