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Articles from Ursula Jorch | Selfgrowth.com
- How to Lead With Impact Right Now - by Submitted on Apr 08, 2020 from Ursula JorchYour present is chaotic and can be frightening. You can still lead well with impact, right now, for the good of your business and all of us. As a 24-year entrepreneur with 4 businesses, I’ve led my companies through times of deep uncertainty and big change. I’ve guided many entrepreneurs ...
Views: 648 - How to Make Sure Your Goals Are High Impact - by Submitted on Nov 03, 2018 from Ursula JorchYou may be really disciplined about setting goals every year. Maybe even every quarter. But not all goals are created equal. Goal setting can fall flat when they fail to meet valuable criteria that guide you to implementation success. That’s why I created a tool called IMPACTOR Goals. ...
Views: 1092 - How to Make Sure Your Help Is Really Helping - by Submitted on May 28, 2015 from Ursula JorchEvery business needs help. You can't do it all alone. Your team is central to your business. Even if you have part-time or virtual help, you still have a team supporting you. If you're just starting out, your team may only include your accountant, your lawyer, and your banker. So how do ...
Views: 928 - How to Make Your Business Travel Easier - by Submitted on May 03, 2014 from Ursula Jorch"Wow, that sounds really cool. Have a great time!" That's the kind of thing people who don't travel for business say to those who do. If you've ever traveled for business, you know that it's a lot of work. Fun? Not so much. You're often 'on' for many hours in a day, at meetings, and at meals ...
Views: 1062 - How to Overcome the Pain of Discomfort and Grow Your Business - by Submitted on Mar 02, 2018 from Ursula JorchIf there’s one thing that has been my constant companion when I focus on growth in my business, it’s discomfort! The discomfort is always associated with doing something new, or doing it in a new way. Like learning how to do videos for marketing, or effectively managing a team. New is ...
Views: 683 - How To Overcome Video Anxiety So You Can Reach New Clients - by Submitted on Jan 22, 2018 from Ursula JorchThe expression of pain on her face said it all. My client Lola and I were talking about marketing her business, and I brought up, again, the topic of video. She grimaced, and looked away. “Yeah, I should do that…” she said, as her voice trailed off. I hear this over and over from my ...
Views: 694 - How to Reach Out to a Bigger Audience - by Submitted on Mar 26, 2015 from Ursula JorchCreating a platform to reach out to your audience takes time and effort. Your website, a blog, gift content - all play a role in creating your brand and establishing you as the go-to person for your area of expertise. And you can do it! But you can also leverage other platforms to accomplish ...
Views: 999 - How To Reach Your Audience Through Effective Content - by Submitted on Nov 12, 2015 from Ursula JorchHow do you reach your prospects in a way that helps them really connect with you, get to know you, trust you, and eventually, buy from you? The #1 way is through content marketing. Freely sharing information that's valuable to your prospects is one of the best ways to create the kind of ...
Views: 777 - How to Say No When Someone Wants to Pick Your Brain - by Submitted on Mar 16, 2014 from Ursula JorchMelinda and I were chatting after a group class at the gym. I congratulated her on finishing an e-book for her website, and she started to tell me about a new initiative she was working on. She said, "I'm planning on working with a coach on this. I've pretty much decided on someone. He's local." ...
Views: 881 - How to Stop Procrastinating in Your Business - by Submitted on Feb 13, 2015 from Ursula JorchOK, stop for just a moment. What were you doing right before you started reading this article? Was it one of your priorities? Chances are, if you haven't already completed your priorities for today, that you're procrastinating. It's something we all do at times. I know I ...
Views: 983 - How to Stop the Pain of Networking - by Submitted on Apr 23, 2015 from Ursula JorchNetworking can feel like a big bad beast. Something that's hard to tame. Maybe even something to be avoided. The thing is, though, networking is not just important. It's crucial to your business. So how do you tame the beast? How do you get comfortable with networking? The problem is ...
Views: 903 - How to Take Your Business Personally - by Submitted on Jul 10, 2015 from Ursula JorchI'm always surprised when I hear the advice, don't take business personally. It's 'just a business decision'. My response? Horseradish! Okay, I'd prefer to use another term here, but I'm keeping it clean! After years of working in an impersonal corporate setting where so much bad behavior was ...
Views: 916 - How to Weather Bad Days in Your Business - by Submitted on Jun 06, 2014 from Ursula JorchInto every business, a little rain must fall. It's all part of the process. We do the best we can, and yet mistakes are made. It's not about the mistakes themselves. Everyone makes them. Really. Everyone. The paths of the most successful businesses include some failures. When you're ...
Views: 981 - I Want To Quit - by Submitted on Apr 12, 2018 from Ursula JorchWhat a wannabe entrepreneur might say: I want to quit. It’s too hard. I’m not making enough money. I don’t like marketing. I’m afraid I’ll fail. I want to quit. What a real entrepreneur would say: I want to quit wasting my time on unimportant things, and focus on the impact that ...
Views: 711 - If You're Not Here, Where Are You? - by Submitted on Apr 09, 2015 from Ursula Jorch"Why isn't this working?", said a client, whom I will call Kendall for the sake of this article. "I should have more customers by now. When [insert name of a leader in her field] started, it wasn't this slow." Kendall had been working on building a new business online when we started working ...
Views: 966 - Impact Helps You Say No Effectively - by Submitted on Nov 07, 2019 from Ursula JorchSaying no can be really difficult, especially for women. Women are trained to be agreeable, and culturally, the pressure is still heavy to ‘just get along’. Plus, we’re wired for cooperation. So saying no can feel downright wrong, even as a leader. Women are by no means the only ones who have ...
Views: 640 - Impact is a Way of Life, Not Just Business - by Submitted on Aug 02, 2019 from Ursula JorchAs a founder, for you to be the most fulfilled and most successful, your business has to be in alignment with you. With your values, and out of your values, with your intended impact. Holding business as separate from life makes it just an activity, and not a very good one. Where you and ...
Views: 648 - Inclusion is Your Path to Impact - by Submitted on Nov 30, 2018 from Ursula JorchI attended an event a few weeks ago that was chock-full of inclusion. Not in that reflexive, annoying, politically correct way. In that ‘honoring everyone and celebrating what diversity offers’ way. In every detail, effort was made for this intention to be realized. What did it serve to do? ...
Views: 655 - Increase Your Income: Use Switch and Scale to Leverage What You Already Have - by Submitted on Feb 11, 2017 from Ursula JorchYou don’t have to start from scratch to create revenue in your business. You already have a great deal available to you, more than you may think. To find those opportunities, use leverage. Leverage is the ability to optimize what you have already in place. Don’t overlook or underutilize ...
Views: 716 - Inspiring Women CEOs: Eileen Fisher - by Submitted on Apr 03, 2019 from Ursula JorchHopefully the day will come, and soon, when we no longer have to highlight great women CEOs, and they’ll just become exemplary CEOs, period. Until that day arrives, however, it’s valuable to point out the unique skills and perspectives that women are bringing to the table in terms of leadership ...
Views: 719 - Inspiring Women CEOs: Lindsey McCoy and Alison Webster - by Submitted on May 24, 2019 from Ursula JorchCalled the “Netflix of shampoos”, Plaine Products is a rapidly growing company with the goal of significant environmental impact. As co-founder with her sister Alison Webster, Lindsey McCoy (formerly Delaplaine) is finding ways to address one of the major environmental issues of our time. ...
Views: 757 - Is Busywork Killing Your Business? - by Submitted on Mar 01, 2014 from Ursula JorchHow often have you gotten to the end of your day and thought, "I have no idea what I accomplished today. I worked hard all day, but have little to show for it?" We've all done it, me included. That's the power of busywork. You work all day, and nothing significant moves. If you let it, busywork ...
Views: 1077 - Is the D Word Holding You Back? Discipline and Your Business - by Submitted on Apr 05, 2018 from Ursula JorchEven disciplined people say they can’t do discipline well! What is it about self discipline that’s so scary? Entrepreneurs tend to be motivated at least partially by self-determination, our ability to decide how our time and energy will be used. That’s a premium level perk of entrepreneurship ...
Views: 626 - Is This Your Year To Have More Impact? - by Submitted on Jan 13, 2018 from Ursula JorchIt’s a new year, which means an opportunity for new beginnings. The beginning of more impact for you and your business. Impact is more than a mission, more than a purpose. Impact is where your uniqueness, your unique voice, meets the needs and desires of the world. It’s where only you ...
Views: 639 - Is Your Business a Labor of Love? - by Submitted on Feb 26, 2018 from Ursula JorchLove and business? What the…uh, heck? We don’t often talk about love and business together. The labor part, sure… but love? Love is not only part of your business, it’s literally and figuratively at the heart of it. The truth is, love is sweet labor. When you choose to dedicate ...
Views: 702 - Is Your Business Getting Enough Exercise? - by Submitted on Apr 08, 2017 from Ursula Jorch“How people treat you is their karma; how you react is yours.” This quote from Wayne Dyer highlights one of the big truths of having your own business. Your choices define what happens. Are you exercising your opportunities to make good choices? Do they serve you and your ...
Views: 542 - Is Your Company Focused on Growth or Great? - by Submitted on Jul 31, 2019 from Ursula JorchThe media tells you, you have to grow! Investors want growth too. But is growth necessarily a good thing? We’re so distracted by growth that we fail to ask ourselves, why does growth even matter? Sure, growth can mean that you make more money (though not necessarily!). It can mean ...
Views: 643 - Is Your Marketing Content Authentic and Impactful? - by Submitted on Feb 15, 2018 from Ursula JorchWhat are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have? All good questions to be asking about your marketing content. Those aspects and more go into creating great ...
Views: 898 - Is Your Marketing Message Noisy? How To Get Rid Of The Static - by Submitted on May 22, 2017 from Ursula JorchAre you projecting a noisy marketing message? Chances are, at least some of your marketing message represents static. That is, it interferes with your message’s clarity. The purpose of marketing is to let people know the value that you offer. When you make that value very specific, you ...
Views: 733 - Is Your Message Strong Enough? - by Submitted on Jul 21, 2018 from Ursula JorchHave you had the experience of knowing that a client is perfect for you and your business, and yet they don’t buy? Ouch. That’s a painful moment. It’s likely that your message wasn’t strong enough. To be ultra-effective, your message, your brand, has to be crystal clear. It has to be ...
Views: 661 - It’s Your Time to Have More Impact - by Submitted on Jan 12, 2019 from Ursula JorchDo you make New Year’s resolutions? If you do, you may be wasting your time. Evidence shows that most people don’t keep them. Daily trips to gym, reading a book a week, and spending less time on social media all fall by the wayside after a few short weeks. Instead, we lapse pretty quickly ...
Views: 653 - Learn To Let Go So Your Company Can Grow - by Submitted on May 10, 2019 from Ursula JorchIn 2016, my client Mariah found herself at a tipping point that many entrepreneurs can relate to. Her business was growing in revenue, scaling quickly after several years of building. Mariah had steered her company for 6 years but was spread so thin that the stress was beginning to show. Long ...
Views: 682 - Marketing MiniSeries Part 2: Authenticity and Making a First Impression - by Submitted on May 26, 2018 from Ursula JorchWe’ve all heard that nugget, first impressions are important. The thing is, you don’t know what will make your first impression. It won’t necessarily be your first contact. People have busy lives. They may or may not read your first email or blog post. They may or may not see your first ...
Views: 663 - Marketing MiniSeries Part 3: How You Can Turn One Blog Post Into 11 Fresh Content Pieces - by Submitted on Jun 02, 2018 from Ursula JorchYou know all that stuff you’re supposed to be putting online to promote your business? It seems like a lot of work, doesn’t it? Truth: it is! Well, here’s a way to make that a lot easier and keep you from getting content fatigue: reimagine your one piece of content into many others. When ...
Views: 621 - My Secrets for Booking High Profile Podcast Guests - by Submitted on Oct 27, 2017 from Ursula JorchPodcasting has become more and more popular as a way to increase the visibility of your business. And besides, it’s tons of fun! At least it has been for me these past two years. When it comes to my Work Alchemy: The Impact Interviews podcast, I am fearless. I will ask anyone who I think ...
Views: 690 - My Single Best Tip for Better Marketing Results - by Submitted on Apr 26, 2018 from Ursula JorchJessica came to our first coaching session dejected. “I’ve tried everything I can to market my latest offering, and nothing’s working. What am I doing wrong?” As I always do with new clients, we went back to basics. My first question was, “Tell me about your audience”. After stumbling ...
Views: 634 - Negative Role Models and What To Do With Them - by Submitted on Oct 29, 2015 from Ursula JorchInto every entrepreneur's life, a little rain must fall. Some time ago, I was at a book signing. It was also attended by a former vendor for my business whose service I discontinued rather abruptly. Her dark stares from across the room were not pleasant to behold. Let's just say that our ...
Views: 777 - Personal Power in Your Business: The ABCs (and Ds) - by Submitted on Aug 29, 2014 from Ursula JorchThe words, personal power, always make me think of Tony Robbins (I obviously have watched way too much late-night infomercial TV!). Don't worry, this is not a hype-fest, exhorting you to (punching fist in the air) take control of your life. It is, though, a gentle call to action. More about that ...
Views: 886 - Planting Seeds for Sustained Success: How To Think Strategically - by Submitted on May 23, 2017 from Ursula JorchMelissa’s mind races, all day long. She’s a small business owner, and between that and her family demands, she jumps from decision to decision quickly. It’s often a whack-a-mole situation, where she gets one thing dealt with and quickly moves on to the next. That feels good to Melissa, most ...
Views: 763 - Planting Seeds for Sustained Success: How To Think Strategically - by Submitted on May 23, 2017 from Ursula JorchMelissa’s mind races, all day long. She’s a small business owner, and between that and her family demands, she jumps from decision to decision quickly. It’s often a whack-a-mole situation, where she gets one thing dealt with and quickly moves on to the next. That feels good to Melissa, most ...
Views: 709 - Planting Seeds for Sustained Success: How To Think Strategically - by Submitted on May 23, 2017 from Ursula JorchMelissa’s mind races, all day long. She’s a small business owner, and between that and her family demands, she jumps from decision to decision quickly. It’s often a whack-a-mole situation, where she gets one thing dealt with and quickly moves on to the next. That feels good to Melissa, most ...
Views: 781 - Planting Seeds for Sustained Success: How To Think Strategically - by Submitted on May 23, 2017 from Ursula JorchMelissa’s mind races, all day long. She’s a small business owner, and between that and her family demands, she jumps from decision to decision quickly. It’s often a whack-a-mole situation, where she gets one thing dealt with and quickly moves on to the next. That feels good to Melissa, most ...
Views: 730 - Podcast Like A Pro - by Submitted on Sep 15, 2016 from Ursula JorchIt’s the first anniversary of the Work Alchemy podcast! I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world. More than anything, that’s what I ...
Views: 804 - Postpone Your Impact, and It May Never Happen - by Submitted on Aug 15, 2020 from Ursula JorchYou know how frustrating it is to have your flight delayed? You remember flights, right? We’ll get back to them one day. The reason flight delays are so frustrating is that you have somewhere you really want to go, and you’re not getting there. You’ve been put in a holding pattern until ...
Views: 592 - Power Amplifies: Are You Using It To Have Impact? - by Submitted on Apr 27, 2019 from Ursula JorchThe real hidden jewel in being an entrepreneur is who we become in the process of making a business work. It is our own transformation that is so compelling. One aspect of that journey is power. When you lead a company, you have the power to make changes and decide on direction. You have the ...
Views: 668 - Putting Your Creativity to Work for You - by Submitted on Sep 17, 2015 from Ursula JorchYour creativity is an awesome tool. It can allow you approach your business in a unique way that's energy-revving. At times, though, your creativity can lead you astray and really drain you. I once attended a very large business gathering hosted by a client. We'd had a great working ...
Views: 775 - Ready for a High Impact Mindset Reset? - by Submitted on Feb 15, 2019 from Ursula JorchYour mindset, your thoughts, can buoy you up, inspiring you to take courageous action, or they can drag you down, keeping you up at night with worry and paralyzing you with fear. Even though our brains are wired to dwell on the negative, on past mistakes, how we think in this moment is something ...
Views: 614 - Reimagine the Purpose of Your Business - by Submitted on Feb 22, 2019 from Ursula JorchThere’s been so much talk in business about your why, your purpose, your mission. All of those are great in clarifying what you want out of your work, your business, but it can be a very narrow viewpoint when it is only about what your business will do for you. You can have a much greater ...
Views: 549 - Repetition Is the Mother of Branding - by Submitted on Oct 15, 2015 from Ursula JorchRepetition in some contexts can be boring. Not so with your brand. Repeating core attributes or strengths of what you offer is a necessity. Those core strengths are what create your brand. They help your prospective clients and customers to recognize you. Your brand distinguishes you, sets ...
Views: 932 - Rethinking Your Business Plan? Be Sure to Include This - by Submitted on May 16, 2020 from Ursula JorchIf you’re wise, you’ll be rethinking your business plan right now. We’re in the midst of a significant disruption of business, and every business is affected. Do you find yourself reacting to what is happening day-to-day because of all the uncertainty? Creating a new plan, instead of ...
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