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Articles from Susan Friesen | Selfgrowth.com
- 6 Best Video Marketing Practices for 2018 - by Submitted on Jan 04, 2018 from Susan FriesenDid you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in ...
Views: 1003 - 2017 Review: Content & Social Media Marketing Insights - by Submitted on Dec 18, 2017 from Susan FriesenWhat eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, ...
Views: 746 - Deck Out Your Business Website and Social Media in Holiday Style! - by Submitted on Dec 10, 2017 from Susan FriesenIt's the most wonderful time of the year; a time for celebration of the holiday season... As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season. This is the time to make sure your social media profiles and ...
Views: 568 - Getting Your Business Ready NOW for Holiday Shopping - by Submitted on Dec 03, 2017 from Susan FriesenBlack Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an ...
Views: 557 - 8 Personal Branding Mistakes that are Hurting Your Business - by Submitted on Nov 26, 2017 from Susan FriesenThere’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are ...
Views: 683 - 5 Steps to a Strong Personal Brand on Social Media - by Submitted on Nov 19, 2017 from Susan FriesenSocial media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. ...
Views: 835 - Secrets to Creating a Visual Brand Identity That Sets You Apart - by Submitted on Nov 13, 2017 from Susan Friesen8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your ...
Views: 667 - 7 Crucial Elements to Building an Effective Personal Brand - by Submitted on Nov 06, 2017 from Susan FriesenHow to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. ...
Views: 608 - Combining Online and Offline Marketing to Build Business Credibility - by Submitted on Oct 31, 2017 from Susan FriesenHow to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make ...
Views: 679 - How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects - by Submitted on Oct 23, 2017 from Susan FriesenWhen visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what ...
Views: 572 - 4 Easy Ways to Get More Referrals Without Feeling Aggressive - by Submitted on Oct 15, 2017 from Susan FriesenNon-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from ...
Views: 1074 - 10 Ways to Attracting Clients Through Kindness - by Submitted on Oct 08, 2017 from Susan FriesenWhy Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's the Law of Reciprocity at work. This law says whatever you give, whether it's ...
Views: 791 - Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves - by Submitted on Sep 30, 2017 from Susan FriesenPart Two: You Have a Website; How Do You Attract New Clients? In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan. There are two ...
Views: 672 - Key Steps Before Implementing an Online Marketing Plan - by Submitted on Sep 25, 2017 from Susan FriesenPart One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online ...
Views: 674 - 3 Telltale Indicators Your Website is An Epic Failure - by Submitted on Sep 17, 2017 from Susan FriesenGlaring Red Flags Your Website is Under Performing and What to Do About it Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales. And just because you have a sharp-looking website doesn't mean it's an ...
Views: 711 - 7 Frustrating Things Your Visitors Hate About Your Website - by Submitted on Sep 12, 2017 from Susan FriesenWhy Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of ...
Views: 662 - Website Planning: Why Strategy Beats Design Every Time - by Submitted on Sep 05, 2017 from Susan FriesenWhat to Do First Before Designing Your Business Website I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal. Then, disaster strikes. "You got it all ...
Views: 564 - 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event - by Submitted on Aug 29, 2017 from Susan FriesenHow to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. All in all, it was a ...
Views: 633 - Yes or No: The Sharing Prices on Your Website Debate - by Submitted on Aug 21, 2017 from Susan FriesenWhy displaying fees on your website may provide an advantage over your competition Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to. Each piece of ...
Views: 581 - Is Jealously the Biggest Culprit in Thwarting Your Business Growth? - by Submitted on Aug 15, 2017 from Susan FriesenWhy Gratitude is One of the Biggest Keys to Success No magic pill, wand or formula was applied in creating this success story. While Social Media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be ...
Views: 588 - How to Protect Your Business from Cyber Crime - by Submitted on Aug 08, 2017 from Susan FriesenIs your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people. I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my ...
Views: 904 - Customer Service Strategies in a Digital World - by Submitted on Jul 30, 2017 from Susan FriesenHow to get your social media presence set up right so you can deal with customer complaints like a Pro With social media being so prevalent, users often take to their favourite channel with their complaints. 75% of users surveyed said they include social media when evaluating a ...
Views: 564 - Why Twitter Ads Boost Business & How to Create Them - by Submitted on Jul 25, 2017 from Susan FriesenAn Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising Last week we showed you all the basic elements of setting up and using Twitter. Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and ...
Views: 578 - Getting Started on Twitter for Your Business - by Submitted on Jul 17, 2017 from Susan FriesenHow to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business! For those of you ...
Views: 693 - How to Use Twitter Social Videos to Boost Your Business Visibility - by Submitted on Jul 04, 2017 from Susan FriesenWhy Incorporating Video on Your Twitter Account is Good For Social Marketing Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video marketing option is using ...
Views: 840 - Do Your Users Interact With Your Videos? - by Submitted on Jun 27, 2017 from Susan FriesenBeyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all ...
Views: 630 - Is Video Marketing right for you and where should you use it? - by Submitted on Jun 20, 2017 from Susan FriesenWhy Video Marketing Garners Great Results for Business Owners and Entrepreneurs Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such ...
Views: 625 - How Video Establishes “Know, Like and Trust” With Your Target Audience - by Submitted on Jun 13, 2017 from Susan FriesenTips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target ...
Views: 623 - Why Ignoring Video Marketing is Hurting Your Business - by Submitted on Jun 06, 2017 from Susan Friesen6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static ...
Views: 613 - The Ugly Truth: Why SEO Isn’t Driving Better Website Sales - by Submitted on May 30, 2017 from Susan Friesen7 SEO-Related Strategies You Can Do Now to Increase Website Conversions It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well. While business owners are hungry to achieve 1st page Google rankings (and ...
Views: 712 - 4 Steps to Finding the Best SEO Specialist for Your Business Needs - by Submitted on May 23, 2017 from Susan FriesenYou have an awesome website, but not enough qualified visitors. Is this a problem your business is experiencing? Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists. Not until it is ...
Views: 670 - How Meta Tags Influence SEO and Website Ranking - by Submitted on May 15, 2017 from Susan FriesenWhy Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be ...
Views: 685 - The Many SEO Benefits of Creating Keyword-Rich Website Content - by Submitted on May 09, 2017 from Susan FriesenHow to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can ...
Views: 825 - Basic Search Engine Optimization Principles for Entrepreneurs - by Submitted on May 02, 2017 from Susan FriesenHow Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine ...
Views: 715(1 vote) - 7 Effective Strategies on Marketing Your Business Locally - by Submitted on Apr 25, 2017 from Susan FriesenWhen I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons. Even though funds were very tight at the time, it ...
Views: 954 - How Personal and Business Branding Begins with a Professional Headshot - by Submitted on Apr 18, 2017 from Susan FriesenWhy it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might ...
Views: 594 - 10 Superstar Networking Tips to Grow Your Business - by Submitted on Apr 11, 2017 from Susan FriesenOne of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That's why attending seminars, conferences and workshops is such a valuable experience. ...
Views: 745 - What a Baby Giraffe Teaches Us About Viral Campaigns - by Submitted on Apr 04, 2017 from Susan Friesen5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions ...
Views: 678 - 6 Highly Effective Ways to Position Your Business Brand Like a Super Hero - by Submitted on Mar 28, 2017 from Susan FriesenHow Christine Awram Successfully Created a Powerful Brand for Women I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram. I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of ...
Views: 608 - 5 Ways to Strengthen Your Brand Identity - by Submitted on Mar 19, 2017 from Susan FriesenHow the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But ...
Views: 715(1 vote) - How Branding Defines and Positions Your Business - by Submitted on Mar 13, 2017 from Susan FriesenWhat is Branding and How it’s Different from a Logo and Marketing When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When ...
Views: 597 - Why Your New Program Launch Could Fail (And How to Prevent it) - by Submitted on Mar 07, 2017 from Susan FriesenThe importance of Personal Branding for Entrepreneurs Thinking about doing a product or program launch to get some fast sales? Read this first! Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and ...
Views: 651 - How to Optimize Your Website for Local Search - by Submitted on Feb 27, 2017 from Susan Friesen13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing ...
Views: 703 - How to Ensure Your Website is Ideally Positioned For Your Target Market - by Submitted on Feb 19, 2017 from Susan Friesen5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? Every ...
Views: 696 - Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells - by Submitted on Feb 14, 2017 from Susan FriesenYour dream of writing a book is finally complete. Congrats. But now what? What's the best way to get your book campaign off to a big start? Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I ...
Views: 766 - Top 13 Ways Landing Pages Can Build Your Business - by Submitted on Feb 07, 2017 from Susan FriesenWhat Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is ...
Views: 560 - 13 of the Best Ways to Generate Leads with Social Media - by Submitted on Jan 31, 2017 from Susan FriesenSince I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain. I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their ...
Views: 694 - Facebook for Business: Futile or Beneficial? - by Submitted on Jan 17, 2017 from Susan Friesen7 Facebook Facts Every Business Should be Aware of for 2017 Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile? I fear many of you are thinking the latter ...
Views: 686 - 9 Reasons Why Social Media Has Become An Epic Fail for Your Business - by Submitted on Jan 10, 2017 from Susan FriesenStop wasting your time; here’s what you can do right now to turn things around Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s ...
Views: 802 - Too Many Gurus: Why Less is More and How to Refocus - by Submitted on Jan 03, 2017 from Susan FriesenAre you overwhelmed by the volume of advice you see and read each day by business and marketing experts? It's easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters. But over ...
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