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Articles from Susan Friesen | Selfgrowth.com
- 11 Keys to High-Converting Webinars - by Submitted on Mar 22, 2016 from Susan FriesenAside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible. Below are some tips to create webinars that rock! 1. Add Interest With a Co-host. They can introduce you and set the stage ...
Views: 642(1 vote) - 7 Easy Steps to SEO Optimize Your Blog - by Submitted on Mar 15, 2016 from Susan FriesenI’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the ...
Views: 819 - Conquering Mount ‘Social Media’ 101 - by Submitted on Mar 08, 2016 from Susan FriesenStarting at Base Camp: 7 Strategies to Post You’re Way to the Top No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task. Like anything else, there are some strategies to ...
Views: 524 - Will Recent Twitter Timeline Changes Kill Your Marketing Results? - by Submitted on Mar 03, 2016 from Susan Friesen7 reasons why diversifying your social media efforts is becoming increasingly important Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy. The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of ...
Views: 479 - Avoid These 12 Newsletter Mistakes - by Submitted on Feb 09, 2016 from Susan FriesenWhat you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing. When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work. I see many entrepreneurs and business owners happy to just get ...
Views: 558 - The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups - by Submitted on Jan 26, 2016 from Susan FriesenWhat you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputation As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice. On one hand, you’ve got the Guerrilla Marketers ...
Views: 498 - Stop Thinking Your Website is About You - by Submitted on Jan 15, 2016 from Susan FriesenWhen working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website. Naturally, they want to tell the world about what they do and ...
Views: 477 - Why Building a Successful Business Relies on Consistent Marketing - by Submitted on Jan 07, 2016 from Susan FriesenKeys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep ...
Views: 503 - 6 Steps To Nurturing A Profitable Business - by Submitted on Dec 22, 2015 from Susan FriesenWhy are you in business? If you just responded saying it is to help others or to make the world a better place or some other lofty vision, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a ...
Views: 591 - Top Success Principles for Breakthrough Success - by Submitted on Dec 15, 2015 from Susan FriesenI’ve been working with several mentoring clients lately who are looking ahead and coming up with a goal sheet on what they want to accomplish next year. With the end of the year almost here, now is definitely a great time to be doing this exercise. But goal setting can be a scary process for ...
Views: 530 - Reputation Management: What Your Emails Are REALLY Saying About You - by Submitted on Dec 02, 2015 from Susan Friesen15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged. Prospective clients do it all the time – judge us for our service, the quality of our ...
Views: 509 - 8 Strategies On How To Use LinkedIn Like a Small Business Pro - by Submitted on Oct 20, 2015 from Susan FriesenDid you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.) Unlike Facebook or Twitter, ...
Views: 633 - 7 Tips to Protect Your Website from Hackers - by Submitted on Oct 13, 2015 from Susan FriesenWe have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims. The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore. In ...
Views: 584(2 votes) - Entrepreneurs: Whatever Happened to Your Newsletter? - by Submitted on Oct 07, 2015 from Susan FriesenWhy NOT Sending Regular eZines is Hurting Business and What To Do About It When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a ...
Views: 544 - 9 Things You Must Be Clear On Before Hiring a Web Developer - by Submitted on Sep 30, 2015 from Susan FriesenI previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with ...
Views: 493 - 9 Reasons Why B2B Businesses Love LinkedIn - by Submitted on Sep 22, 2015 from Susan FriesenWith over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company. What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook Why Your Business Social Media Efforts Should Focus on ...
Views: 585 - Website Neglect: How To Go From BUST to BOOM - by Submitted on Sep 15, 2015 from Susan Friesen7 Vital Website Updates To Achieve Better Business Success How long has it been since your website’s home page has been updated with fresh new text and images? How about your blog? Has it been months? Years even since your last entry? Do you even have a blog? What about the last time ...
Views: 429 - A Newbie’s Guide to Hashtags on Social Media - by Submitted on Sep 08, 2015 from Susan FriesenTips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem ...
Views: 636 - How to Determine Who to Hire To Be Your Next Ideal Web Developer - by Submitted on Sep 01, 2015 from Susan FriesenCritical Benefits and Drawbacks You Need to Know About Different Web Developer Types I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web ...
Views: 740 - The Honest Truth About Your Business: 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby - by Submitted on Aug 18, 2015 from Susan FriesenAre you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening? In meshing business and personal life in the past...... I took a lot of time off when I felt like it…, I worked around the kid’s ...
Views: 452 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Aug 11, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed ...
Views: 594 - This Is The Social Proof You Need to Drive Sales - by Submitted on Aug 04, 2015 from Susan FriesenThe power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world. But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers? The answer is testimonials. It's ...
Views: 482 - The Urban Myth of Newsletter Provider Deliverability Rates - by Submitted on Jul 27, 2015 from Susan FriesenWhat metric you SHOULD use to get the best deliver-ability rates? Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being ...
Views: 502 - 7 Blogging Tips To Get You More Raving Fans - by Submitted on Jul 12, 2015 from Susan FriesenIn a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort ...
Views: 613 - 10 Reasons why Blogging Should Top Your Marketing To-Do List - by Submitted on Jul 05, 2015 from Susan FriesenToday we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services. Now it’s all about “pull” marketing where we want ...
Views: 564 - 10 Best Practices for a Compelling About Page that Works - by Submitted on Jun 28, 2015 from Susan FriesenCould you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or ...
Views: 605 - Small Acts of Kindness That Grow Your Bottom Line - by Submitted on Jun 24, 2015 from Susan FriesenHave you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s a subject I’m passionate about ...
Views: 627 - How To Properly Use Lead Generation That Results in More Sales - by Submitted on Jun 14, 2015 from Susan FriesenTell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ...
Views: 803 - SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief - by Submitted on Jun 07, 2015 from Susan FriesenAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ...
Views: 632 - Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast - by Submitted on May 31, 2015 from Susan Friesen11 Business-Building Strategies You Can Do Right Now to Turn Things Around We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ...
Views: 511 - 4 Ways to Make More Money with Social Media Marketing - by Submitted on May 18, 2015 from Susan FriesenI’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this ...
Views: 618 - The Reality Of Ignoring Website SEO - by Submitted on May 11, 2015 from Susan Friesen“If you build it, they will come” Only works in the Field Of Dreams It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right? Unfortunately it doesn't work that way. Now you need to be focusing on ...
Views: 609 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Apr 21, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from ...
Views: 616 - 5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them - by Submitted on Apr 05, 2015 from Susan FriesenIt’s a business fact that every now and then something goes awry and a customer ends up being upset. And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world. Loudly. And it’s not fun to be on the receiving end. Ego’s ...
Views: 660 - Is Your Website Just Another Wordpress Site? - by Submitted on Apr 02, 2015 from Susan FriesenThe biggest reason why you're not getting leads and sales. Back when I first became a web developer, Wordpress never existed. It was first released on May 27, 2003 (yes, I've been at this longer than that!) Of course, back in the beginning, it wasn't at all what it is today but everything ...
Views: 563 - The Importance of Brand Consistency - by Submitted on Mar 20, 2015 from Susan FriesenWhat is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what ...
Views: 497 - Why Entrepreneurs Shouldn’t Build Their Own Websites - by Submitted on Mar 05, 2015 from Susan FriesenThere, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know ...
Views: 539 - 10 Important Questions To Ask Your VA Before They Develop Your Website - by Submitted on Feb 19, 2015 from Susan FriesenI think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor ...
Views: 640 - How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools - by Submitted on Jan 27, 2015 from Susan FriesenIs Facebook marketing dead? Not yet. While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach ...
Views: 620 - Why Your Headshot May be Your Best Client Attraction Tool - by Submitted on Nov 28, 2014 from Susan Friesen5 Tips for getting professional headshots done that will build your personal brand When you are attracting customers in a digital world, first impressions are important. Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is ...
Views: 641 - A Beginner’s Guide to Getting Started With Google+ for Business - by Submitted on Nov 18, 2014 from Susan FriesenYou may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many ...
Views: 629 - 7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost - by Submitted on Oct 31, 2014 from Susan FriesenAre you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, ...
Views: 706 - The Ugly Truth: Why SEO Isn't Driving Sales for Your Website - by Submitted on Oct 21, 2014 from Susan Friesen7 Things you can start doing now to turn that around It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t ...
Views: 570 - The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business - by Submitted on Sep 29, 2014 from Susan FriesenAs a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using ...
Views: 637 - What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine - by Submitted on Sep 08, 2014 from Susan Friesen“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-turned-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but ...
Views: 1306 - 5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront - by Submitted on Aug 30, 2014 from Susan FriesenWhen I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with ...
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