Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business
Word of mouth marketing works.
In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from ... Views: 1049
Why Being Generous in Your Business Will Result in More Loyal Customers
Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to?
That's the Law of Reciprocity at work.
This law says whatever you give, whether it's ... Views: 769
Part Two: You Have a Website; How Do You Attract New Clients?
In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.
There are two ... Views: 650
Part One: You Have a Website; Now How Do You Attract New Clients?
Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online.
Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online ... Views: 659
Glaring Red Flags Your Website is Under Performing and What to Do About it
Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales.
And just because you have a sharp-looking website doesn't mean it's an ... Views: 696
Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX)
Does your site provide the best user experience?
Bad website usability is not only bad for your users; it’s bad for your business too.
What exactly is website usability? It’s definitely one of ... Views: 645
What to Do First Before Designing Your Business Website
I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal.
Then, disaster strikes. "You got it all ... Views: 551
How to Avoid Making Impulsive Purchases from Success-Promising Gurus
I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired.
All in all, it was a ... Views: 615
Why displaying fees on your website may provide an advantage over your competition
Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to.
Each piece of ... Views: 569
Why Gratitude is One of the Biggest Keys to Success
No magic pill, wand or formula was applied in creating this success story.
While Social Media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be ... Views: 564
Is your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people.
I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my ... Views: 875
How to get your social media presence set up right so you can deal with customer complaints like a Pro
With social media being so prevalent, users often take to their favourite channel with their complaints.
75% of users surveyed said they include social media when evaluating a ... Views: 546
An Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising
Last week we showed you all the basic elements of setting up and using Twitter.
Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and ... Views: 562
How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter
July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business!
For those of you ... Views: 669
Why Incorporating Video on Your Twitter Account is Good For Social Marketing
Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing.
But an often overlooked video marketing option is using ... Views: 822
Beyond Engagement: How interactive video marketing brings another dimension to the user experience
We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all ... Views: 616
Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs
Video marketing is a hot topic for us lately and for good reason.
Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such ... Views: 607
Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster
In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target ... Views: 605
6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot
Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static ... Views: 599
7 SEO-Related Strategies You Can Do Now to Increase Website Conversions
It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well.
While business owners are hungry to achieve 1st page Google rankings (and ... Views: 698
You have an awesome website, but not enough qualified visitors.
Is this a problem your business is experiencing?
Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists.
Not until it is ... Views: 645
Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page
If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be ... Views: 672
How to Use Highly Effective Keywords for a Search Engine Optimized Website
Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.
And because search engine optimization can ... Views: 803
How Keyword Rich Content is Directly Related to SEO for your Business
Ever wonder what SEO really is but were afraid to ask?
SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine ... Views: 696
When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.
Even though funds were very tight at the time, it ... Views: 932
Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression
Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects?
What about your website or other touchpoints a prospective client might ... Views: 575
One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you.
That's why attending seminars, conferences and workshops is such a valuable experience. ... Views: 722
5 Ways You Can Boost Your Business Exposure
Looking for your next big marketing campaign? Could your business use a brand exposure boost?
You may want to take a lesson from the Animal Adventure Park in New York.
April the Giraffe is close to giving birth any moment now. Millions ... Views: 662
How Christine Awram Successfully Created a Powerful Brand for Women
I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.
I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of ... Views: 591
How the Business of Branding Works to Meet Your Sales and Marketing Goals
One of the most important elements in making sales is the ability to build trust and rapport with prospects.
In person it's easy. You shake hands, strike up a conversation and build a connection.
But ... Views: 698
What is Branding and How it’s Different from a Logo and Marketing
When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day.
But what exactly is a brand? What does it mean? How is your brand communicated?
When ... Views: 578
The importance of Personal Branding for Entrepreneurs
Thinking about doing a product or program launch to get some fast sales? Read this first!
Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and ... Views: 632
13 Strategies to SEO Optimize Your Local Business Website
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.
Since many marketing ... Views: 685
5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want
Is your website attracting the right people who are actually interested in purchasing from you?
Or is it just sitting there and not really accomplishing what you hoped it would?
Every ... Views: 677
Your dream of writing a book is finally complete. Congrats.
But now what? What's the best way to get your book campaign off to a big start?
Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I ... Views: 747
What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts
For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is ... Views: 547
Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.
I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their ... Views: 679
7 Facebook Facts Every Business Should be Aware of for 2017
Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?
I fear many of you are thinking the latter ... Views: 667
Stop wasting your time; here’s what you can do right now to turn things around
Wish you were getting better results with your social media?
Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s ... Views: 784
Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts?
It's easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters.
But over ... Views: 516
How would you like to be the reason someone smiles today?
Doesn’t it feel wonderful and causes you to smile when you’re acknowledged for an accomplishment? When someone is truly kind to you without any intention of reciprocation?
I recently discovered just how wonderful that feeling ... Views: 559
7 Important Format Components to Include In Your Information-Based Newsletter
I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:
1. Receive details on sales and discounts
2. Be entertained or ... Views: 773
We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list.
Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can ... Views: 1285
What it Takes to Create an Award-Winning Business
14 Strategies We Attribute to Our Recent Business Excellence Award
Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence ... Views: 516
As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.
All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?
Below ... Views: 1051
5 Members Every Growing Business Needs on Their Team
Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
But ... Views: 698
Tis the season for holiday sales!
Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.”
So what are the best ways ... Views: 907
How Stories Greatly Enhance Your Business Brand Positioning
Have you incorporated your story into your business marketing?
I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the ... Views: 530
When was the last time you updated your website?
It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.
Remember ... Views: 701
What You Need to Know Before You Sign Up for Yet Another Program
There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes ... Views: 995