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Articles from Susan Friesen | Selfgrowth.com
- 10 Reasons why Blogging Should Top Your Marketing To-Do List - by Submitted on Jul 05, 2015 from Susan FriesenToday we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services. Now it’s all about “pull” marketing where we want ...
Views: 815 - 10 Best Practices for a Compelling About Page that Works - by Submitted on Jun 28, 2015 from Susan FriesenCould you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or ...
Views: 832 - Small Acts of Kindness That Grow Your Bottom Line - by Submitted on Jun 24, 2015 from Susan FriesenHave you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s a subject I’m passionate about ...
Views: 826 - How To Properly Use Lead Generation That Results in More Sales - by Submitted on Jun 14, 2015 from Susan FriesenTell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ...
Views: 972 - SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief - by Submitted on Jun 07, 2015 from Susan FriesenAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ...
Views: 811 - Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast - by Submitted on May 31, 2015 from Susan Friesen11 Business-Building Strategies You Can Do Right Now to Turn Things Around We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ...
Views: 682 - 4 Ways to Make More Money with Social Media Marketing - by Submitted on May 18, 2015 from Susan FriesenI’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this ...
Views: 846 - The Reality Of Ignoring Website SEO - by Submitted on May 11, 2015 from Susan Friesen“If you build it, they will come” Only works in the Field Of Dreams It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right? Unfortunately it doesn't work that way. Now you need to be focusing on ...
Views: 775 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Apr 21, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from ...
Views: 810 - 5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them - by Submitted on Apr 05, 2015 from Susan FriesenIt’s a business fact that every now and then something goes awry and a customer ends up being upset. And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world. Loudly. And it’s not fun to be on the receiving end. Ego’s ...
Views: 865 - Is Your Website Just Another Wordpress Site? - by Submitted on Apr 02, 2015 from Susan FriesenThe biggest reason why you're not getting leads and sales. Back when I first became a web developer, Wordpress never existed. It was first released on May 27, 2003 (yes, I've been at this longer than that!) Of course, back in the beginning, it wasn't at all what it is today but everything ...
Views: 738 - The Importance of Brand Consistency - by Submitted on Mar 20, 2015 from Susan FriesenWhat is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what ...
Views: 644 - Why Entrepreneurs Shouldn’t Build Their Own Websites - by Submitted on Mar 05, 2015 from Susan FriesenThere, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know ...
Views: 724 - 10 Important Questions To Ask Your VA Before They Develop Your Website - by Submitted on Feb 19, 2015 from Susan FriesenI think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor ...
Views: 878 - How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools - by Submitted on Jan 27, 2015 from Susan FriesenIs Facebook marketing dead? Not yet. While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach ...
Views: 813 - Why Your Headshot May be Your Best Client Attraction Tool - by Submitted on Nov 28, 2014 from Susan Friesen5 Tips for getting professional headshots done that will build your personal brand When you are attracting customers in a digital world, first impressions are important. Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is ...
Views: 842 - A Beginner’s Guide to Getting Started With Google+ for Business - by Submitted on Nov 18, 2014 from Susan FriesenYou may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many ...
Views: 834 - 7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost - by Submitted on Oct 31, 2014 from Susan FriesenAre you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, ...
Views: 896 - The Ugly Truth: Why SEO Isn't Driving Sales for Your Website - by Submitted on Oct 21, 2014 from Susan Friesen7 Things you can start doing now to turn that around It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t ...
Views: 766 - The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business - by Submitted on Sep 29, 2014 from Susan FriesenAs a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using ...
Views: 711 - What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine - by Submitted on Sep 08, 2014 from Susan Friesen“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-turned-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but ...
Views: 1487 - 5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront - by Submitted on Aug 30, 2014 from Susan FriesenWhen I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with ...
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