Today we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services.
Now it’s all about “pull” marketing where we want ... Views: 815
Could you be turning off visitors on your website without even knowing it?
Unfortunately that’s exactly what many online business owners are doing on their websites.
When you think about it, people perusing your website are potential clients deciding whether or not to call you or ... Views: 832
Have you ever gone out of your way to make someone feel special?
When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others.
It’s a subject I’m passionate about ... Views: 826
Tell tale signs you’re leaving money on the table and how to create more sales with your marketing
Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ... Views: 972
As a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit.
One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ... Views: 811
11 Business-Building Strategies You Can Do Right Now to Turn Things Around
We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ... Views: 682
I’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook.
But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money.
After reading this ... Views: 846
“If you build it, they will come” Only works in the Field Of Dreams
It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right?
Unfortunately it doesn't work that way.
Now you need to be focusing on ... Views: 775
What Google’s Algorithm Change Means to You
If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use.
Why? The search engine game has changed – again.
In the past, most online searches used to be performed from ... Views: 810
It’s a business fact that every now and then something goes awry and a customer ends up being upset.
And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world.
Loudly.
And it’s not fun to be on the receiving end. Ego’s ... Views: 865
The biggest reason why you're not getting leads and sales.
Back when I first became a web developer, Wordpress never existed. It was first released on May 27, 2003 (yes, I've been at this longer than that!) Of course, back in the beginning, it wasn't at all what it is today but everything ... Views: 738
What is a brand anyway?
Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel.
And it’s that feeling that makes or breaks a business. It’s the perception of what ... Views: 644
There, I said it.
After reading this article, you'll understand why…
Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter.
If you wanted a website created, you had to know ... Views: 724
I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do.
VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor ... Views: 878
Is Facebook marketing dead? Not yet.
While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands.
While this popular Social Media channel still provides the potential to reach ... Views: 813
5 Tips for getting professional headshots done that will build your personal brand
When you are attracting customers in a digital world, first impressions are important.
Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is ... Views: 842
You may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure.
What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough?
Like you, many ... Views: 834
Are you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start?
If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business.
While bootstrapping helps early on, as your business grows, ... Views: 896
7 Things you can start doing now to turn that around
It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing.
While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t ... Views: 766
As a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services.
While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using ... Views: 711
“Why do you think you’re not pretty?”
This was the question asked of me from one of our long-time clients-turned-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook.
More on answering that thought-provoking question in a moment but ... Views: 1487
When I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was!
I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with ... Views: 886