When I post something on any social media platform, I have this strange habit to put hashtag in the caption, irrespective of its usability. I use #hashtags in WhatsApp status, in conversations and at many other places where it has no functional use. But according to me, it's a smart way to put ... Views: 569
We all know Google to be the world’s largest search engine and the backbone of many businesses, especially eCommerce. But do you know which is the world’s second largest search engine? It’s Youtube! Founded in 2005 and bought by Google the very next year at a grand amount of 1.65 billion USD, ... Views: 375
Content marketing and SEO are two frequently used terms and broadly discussed topics in digital marketing. What eludes most is how they work together and the importance of it. First, let’s have a look at both of them separately.
SEO: It stands for Search Engine Optimization. It involves a ... Views: 800
There are a multitude of advantages of owning a website for your business. A website is especially of value when it can effectively attract customers to your business, draw out your business’ individuality, as well as generate and multiply sales which in turn produces and increases profits. ... Views: 547
It’s the thing that can make it or break it. It’s the thing that matters at the end of the day. You can pack anything in fancy wrappers and present it with gusto like no one has ever seen before. You can wow people into opening the fancy package and anticipating wonders. but if the content is ... Views: 523
You have been hearing the words design thinking everywhere of late. Design conventions, product workshops, design Meetups, in the boardroom, at the cafeteria – name any place of congregation of people, and it’s abuzz with the term. This must have prompted you to look up the term on the web, ... Views: 485
Websites are launched by a gazillion website development companies every second. However, you visit only those that appeal to you functionally and aesthetically. Now, this preference is a function of several parameters, of which 10 are listed below.
1. The website resonates with you – ... Views: 511
The internet is endless, to put it in lighter terms. There is information out there that would take us a lifetime to consume, and the information being updated every single minute is of gargantuan proportion. In these conditions, what brand strategy will make sure that your product/service ... Views: 517
With the ever changing landscape of the world, be it offline or digital, what does a business do to not just survive, but disrupt and stand out? It’s a rough world where it’s either innovate… or die. In such a cut-throat scenario, what is left for brands to do? Is there a secret, elusive brand ... Views: 525