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- An ultimate guide to People-Based Marketing Solutions! - by Submitted on Apr 07, 2022 from Marketing StrategyPeople-Based Marketing (PBM) solution is one of the most sought-after strategies for B2B marketers because consumers want more open interactions with their favorite brands today than ever before. Buyers today do thorough research before making a purchase decision with their preferred brands. ...
Views: 181 - Why is Account-Based Marketing Called Need of the Hour? - by Submitted on Aug 19, 2021 from Marketing StrategyThe marketers who have been doing this particular job for ages have seen many evolutions in marketing best practices. They have witnessed a rise in digital marketing vs. offline marketing. Then, there was a visible growth of social media marketing within digital marketing. After that, there was ...
Views: 171 - Why is Demand Generation a Strategic Initiative? - by Submitted on Aug 05, 2021 from Marketing StrategyWhether you are in marketing or sales, there is a better way to crush your competition. And the strategy is called demand generation. And we call demand generation strategic because it is not just one single task. It is an assortment of activities executed to tap the right audience, in the ...
Views: 188 - The Secret Sauce for Demand Generation in 2021 - by Submitted on Jul 14, 2021 from Marketing StrategyB2B marketers often juggle between generating demand for a product or service and then generating leads. Often used interchangeably, marketers need to understand a thin line that differentiates demand generation from lead generation. Even though these two concepts differ from each other, both ...
Views: 172 - How BANT, HQLs, and Customized Marketing will Rock B2B Industry - by Submitted on Jun 16, 2021 from Marketing StrategyThis article will reveal a secret about B2B lead generation strategies. But unfortunately, there is no magic bullet or a magic button you can push to land on a magical island of lead generation. Let’s get started! In the world of business-to-business (B2B) sales, a qualified lead, i.e., a ...
Views: 210 - How BANT, HQLs, and Customized Marketing will Rock B2B Industry - by Submitted on Jun 09, 2021 from Marketing StrategyThis article will reveal a secret about B2B lead generation strategies. But unfortunately, there is no magic bullet or a magic button you can push to land on a magical island of lead generation. Let’s get started! In the world of business-to-business (B2B) sales, a qualified lead, i.e., a ...
Views: 161 - Amplify Your Inbox with Quality Leads by Investing in Best Demand Generation Strategy - by Submitted on Apr 06, 2021 from Marketing StrategyDemand generation is not everybody’s cup of tea. This article talks about the various techniques companies can sign up for with a professional demand generation company to enjoy a competitive edge and expand its ROI. Here is an interesting story that I recollect about IFP (Indiana Fluid ...
Views: 163 - How to Generate an Ocean of B2B Leads at a Fraction of the Price - by Submitted on Mar 03, 2021 from Marketing StrategyThe challenge The renowned entrepreneur Bill Gates once said, “If I was down to the last dollar of my marketing budget, I’d spend it on PR.” Getting these lines from a multi-faceted personality like Mr. Gates gets us all thinking about the intensity of marketing as a function and the area ...
Views: 202 - A Comprehensive B2B Lead Generation Guide to Find Interested Prospects for SMEs - by Submitted on Aug 30, 2021 from Marketing StrategyThe Coronavirus pandemic has played a catalyst to interrupt business and marketing plans across the globe. Thus, making it inevitable for marketers to expedite their B2B demand generation strategy to make sure their sales pipeline has enough fuel to maintain the bottom line and make a noticeable ...
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