A Publicity Calendar is a timeline that outlines at-a-glance: 1) what type of media outlets you will contact; 2) how you plan to attract publicity attention; and 3) when the contact will take place. Your publicity calendar can be set up on a daily, monthly, quarterly or year-round basis. Below ... Views: 2098
ways. Prior to implementing social media tactics, develop a strategy based on customer research and measurable goals and objectives. Small businesses who implement these tools without a plan will fail. Think...research, objective, strategy, THEN tactics. Below are seven strategies that will help ... Views: 701
An Online Media Room is an interactive area on your website that features company information that is easily accessible and downloadable for immediate use by: the media, potential investors, your customers and others. Below is a list of items to include in your media room.
* Contact ... Views: 621
A Blog Tour is when you virtually visit blogs over a specified period of time to promote your goods or services. It is a technique to generate "an online buzz" about your book or product, if done correctly. To use this PR 2.0 strategy, incorporate the following steps into your marketing ... Views: 627
Small business owners can now compete with big business by infusing technology into their marketing campaigns. The Internet has brought large and small companies to a leveled playing field, especially when it comes to using marketing strategies that reach customers anywhere and anytime. ... Views: 1174
What is the one thing that the majority of wealthy people have in common? No, it's not real estate although that is a must-have in any investment portfolio. Guess again. OK, it's business ownership. Yep, I said it. Start a business, if you want to attain financial independence or any level of ... Views: 1082