By Karon Thackston
I've been suspicious for years now. Just from paying attention to the sites that come up in the search engine results pages (SERPs), I've seen differences. What I was finding was that the top sites didn't always have the exact keyphrase multiple times in their copy. It ... Views: 883
From short ecommerce product descriptions to enormously long sales letters; ask any copywriter and they'll quickly tell you that bullet points are one of the most valuable tools in their skill set. Why? Because they almost always get read.
Most people (and many professional copywriters), ... Views: 895
By Karon Thackston
What’s the golden rule of copywriting? Know thy target audience. Why? Because you can’t effectively write and/or persuade people that you know nothing about. In order to convince customers that you are the obvious choice to solve their problem, you have to ... Views: 765
By Karon Thackston
What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But, what happens in those circumstances where you can't (or don't really want to) ... Views: 813
By Karon Thackston
What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But, what happens in those circumstances where you can't (or don't really want to) ... Views: 838
By Karon Thackston
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what ... Views: 1018
It happens all too frequently with novice copywriters. In fact, many pros also make the same mistake. Telling your site visitors what you want them to know instead of what they want to hear is never a good idea. And, the fact that this happens so regularly truly confuses me because every day ... Views: 986
It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Why? Because - after the headline - the first sentence in any paragraph is what gets read most often. ... Views: 1586