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Articles from Helen Graves | Selfgrowth.com
- How to Present Your Offers with Love So Your Audience Will Love Your Offers - by Submitted on Dec 26, 2009 from Helen GravesLast time I shared four practical tips for how to develop a compelling offer - Make sure it’s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price. Today I want to begin talking about how to present that offer in the most ...
Views: 658(5 votes) - Make 'Em an Offer They Can’t Refuse (Part 1) - by Submitted on Dec 05, 2009 from Helen GravesFew things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well. It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” ...
Views: 610(1 vote) - Stop Trying to Do Everything - by Submitted on Nov 30, 2009 from Helen GravesIt's not in your best interest to think that you can, or should, do all the tasks involved in running, marketing and managing your business. If it isn’t a strength, get it off your plate. Maximize your time doing what you do best or activities that directly increase your revenue like ...
Views: 805(2 votes) - How to Do Less and Accomplish More with Your Marketing - by Submitted on Nov 19, 2009 from Helen GravesNature’s intelligence functions with effortless ease . . . with carefreeness, harmony and love. And when we harness the forces of harmony, joy and love, we create success and good fortune with effortless ease. In a nutshell, this law is saying that Divine Intelligence expresses itself ...
Views: 616(1 vote) - How to Stop Struggling with the Selling Conversation - by Submitted on Oct 28, 2009 from Helen GravesFor loads of small business owners in helping/healing professions, selling is a HUGE obstacle in growing their businesses.
Views: 527 - Are You Reinventing The Wheel In Your Marketing? - by Submitted on Oct 16, 2009 from Helen GravesWhen I first got serious about filling my marketing programs, I knew it was going to require me to (gasp) talk to people, live and in person, or at least on the phone. (You out-going types may not see the problem, but my fellow-traveling introverts understand what I’m saying. And truth be ...
Views: 603 - 4 Simple "Do's" to Make Your Next Product, Program or Event Wildly Profitable - by Submitted on Sep 17, 2009 from Helen GravesGot a hankering to increase your incomebut feeling a little off balance because of the constant negative predictions about the economy? Dire economic forecasts have certainly caused consumers to hold on to their money more tightly than they were even 2 or 3 years ago. The good news is that ...
Views: 733(3 votes) - What's Perfection Got to Do with It? - by Submitted on Sep 04, 2009 from Helen GravesA year and a half ago, in December of ’07, I had the idea that I’d like to move to Tucson. And exactly 63 days later, I was a proud first-time homeowner, unpacking boxes in the kitchen of my pretty little 3 bedroom abode (complete with tangerine tree!) here in sultry T-town. I share this ...
Views: 555(2 votes) - Are Your Gifts Being Used to Their Fullest? - by Submitted on Aug 26, 2009 from Helen GravesThe people I attract in my business span a wide range of services. You may coach business leaders to a more people-centered vision, or help parents create more loving relationships with their kids, or offer holistic health solutions to cancer survivors, or lead creative women to more fulfilling ...
Views: 779(1 vote) - How to Make Your Marketing Simple and Enjoyable - by Submitted on Aug 11, 2009 from Helen GravesNot having an easily recognizable business identity, or brand, that matches your innate style and spirit is hurting your business. Which means bottom line, it’s hurting your income – not a good thing. Most solo entrepreneurs have the mistaken idea that getting a logo designed is the ...
Views: 614(1 vote) - You Got to Know When to Hold 'Em and Know When to Fold 'Em - by Submitted on Jul 22, 2009 from Helen GravesBelieve it or not, back in 2005, when I was still trying to find a j-o-b I could enjoy, I actually trained as a dealer – card, not drug. Turns out in real life, casinos don’t have the glitzy “Sigfried and Roy” allure they do on television so I couldn’t bring myself to actually take a job in ...
Views: 618 - How to Generate Income Right NOW! - by Submitted on Jul 10, 2009 from Helen GravesWhy are you in business? I mean, really? Unless I miss my guess, bottom line, there are two reasons... The first is you have a passion for creating a particular kind of transformation in people’s lives. Maybe you’re an intuitive coach, or a salsa dance instructor, or you sell organic ...
Views: 779 - Whoops! I Did it Again! The Top 5 Reasons to Survey Your Audience - by Submitted on Jul 10, 2009 from Helen GravesThe top 5 reasons for requesting audience feedback are as follows, in order of descending importance: Reason 1 - Prevents you from spending time, energy and money on products and programs they aren’t interested in Reason 2 - Prevents you from spending time, energy and money on products and ...
Views: 589 - A Picture's Worth 1000 Words (and Dollars Too!) - by Submitted on Jun 05, 2009 from Helen GravesConsider this: . . .A bookcase full of your lovingly produced information products, collecting dust in the garage . . .A prospective client conversation where, once more, you get a polite thank you and hang up the phone in the uncomfortable certainty you’ll never hear from that person again . ...
Views: 656 - Is Selling Unethical? - by Submitted on May 25, 2009 from Helen GravesI’ve noticed that the word “sell” can be a strongly negative trigger for many of us creative service-based business owners. It tends to conjure up visions of polyester, pressure and pushiness, all of which are just downright unattractive qualities. But, the fact is, without a selling ...
Views: 813 - Got Your Money-Making Launch Campaign Strategy Yet? - by Submitted on May 11, 2009 from Helen GravesHave you noticed that folks are being choosier about where they spend their money these days? Gone are the days (if they ever really existed) when you could create a great product or program and expect it to “sell itself.” People are busy and they’re skeptical. It’s not that they won’t buy - ...
Views: 670 - Are You Leaving Money on the Table When It Comes to Handling Objections? - by Submitted on Apr 23, 2009 from Helen GravesYou’ve spent weeks pouring your heart and soul into developing a new product or program.You’re thrilled to finally be talking about it with a potential client. (And in your heart of hearts, you’re already spending the money you’re going to make from the sale.) So it comes as a terrible shock ...
Views: 602 - What Your Yoga Instructor Can Teach You About an Online Marketing Campaign - by Submitted on Apr 23, 2009 from Helen GravesThere’s a gigantic, massive mistake that many heart-centered, service-based small business owners are making with their online marketing. And that is thinking that a product or program is going to sell itself. Online marketing can seem magical in many ways. I mean, think about it, you can ...
Views: 582 - How to Write Titles and Headlines Like a Top Paid Professional Copywriter - by Submitted on Mar 05, 2009 from Helen GravesGetting their message out to their audience is unquestionably the single biggest desire I hear voiced by my clients. Bigger even than making lots of money. (Although the money is nice, no doubt about it.) Is that true for you too? Well, if so, effective copywriting (articles, press releases, ...
Views: 660(1 vote) - The Secret to Making More Sales - by Submitted on Feb 09, 2009 from Helen GravesYou’re in the cornfield and suddenly you hear it. . . “If you build it, they will come.” Worked great for Kevin Costner in Field of Dreams, right? So, why not for your next information product (or seminar, or workshop, or program, or . . .)? Ah, if only it were that simple. Way too often I ...
Views: 577 - How to Get Off on the Right Foot with Your Online Marketing - by Submitted on Jan 11, 2009 from Helen GravesThe biggest question most people have about online marketing is: Where do I start?! The simple answer is to start wherever you are. By that I mean you have to understand that “online marketing” isn’t just one thing; it encompasses a variety of elements and you’ll be most successful if you ...
Views: 583 - How to Turn Visitors Into Potential Clients - by Submitted on Dec 21, 2008 from Helen GravesAny IFT is better than none, but I've got 5 highly effective tips for squeezing the most juice out of your Free Taste. 1) Don't lead with your newsletter. Most of us have such full In Boxes these days that the idea of signing up for a newsletter (even one that has great info) just doesn't have ...
Views: 606(1 vote) - The Non-Schmoozer's Guide to Networking" - by Submitted on Dec 04, 2008 from Helen GravesVirtually every marketing book I've read, every marketing expert I've heard and every marketing plan I've seen includes what is quite possibly the single-most dreaded word in my business lexicon: (cue scary music in the background)... Networking. I can almost hear all you uber-extraverts out ...
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