It’s that time of year again! Time to crank up John Fogerty’s “Centerfield,” warble a few verses of “Take Me Out To The Ballgame” and become reacquainted with the sights, sounds and smells of baseball stadiums. The return of baseball is even better for parents whose children play Little League, ... Views: 538
The local coffee shop is the pulse of America! For generations now, the coffee shop has been a gathering spot for locals of all ages—a meeting place for young couples and groups of friends as well as the destination for a town’s old-timers to gather and discuss various topics both new and ... Views: 492
As the economic downturn lingers, people are looking for entertainment that is both local and more inexpensive than what they might have enjoyed even just last year. Into that void steps local theatre groups, which provide theatergoers the opportunity to get out of the house and enjoy a night ... Views: 398
Whose appetite hasn’t been whetted by the animated popcorn and candy boxes dancing and parading across the screen just after the lights go down at the movie theatre? That pitch is the marketing version of a slam dunk—people are already in their seats, so where else but a concession stand will ... Views: 414
Even with the whole world at your fingertips these days and the ability to research just about any historical fact—arcane and otherwise—with a few keystrokes, there’s nothing quite like going to a museum and seeing history “live” and up close. It’s an unforgettable experience, for young and old. ... Views: 462
The modern version of air guitar has led to a resurgence of playing the real thing. Except instead of “playing” a tennis racket or baseball bat, kids and adults alike these days are discovering (or re-discovering) musical instruments such as the guitar, the bass and the drums via video games ... Views: 453
Generally speaking, the days of a patient running a prescription down to the corner drug store and having it filled with a pharmacist who was on a first name basis with all his customers are gone. While the independent pharmacist hasn’t quite yet gone the way of the typewriter repairman, he is ... Views: 379
Every year is an election year somewhere! But voters tend to pay more attention—both to politics and to the advertising involved in campaigns—during presidential campaigns. And the upcoming battle for the White House is a good opportunity for politicians from both parties and of all ... Views: 468
In these tough economic times, inexpensive, old-fashioned family fun activities are becoming new again. And there aren’t many more traditional methods of entertainment than bowling. If you’re of a certain age, you recall keeping score by hand, or how, in the days before cell phones, emails, text ... Views: 429
There aren’t many more old-fashioned businesses than consignment shops. Whether the shop is actually housed in a storefront, or it’s a “roaming” one that takes up temporary residence every weekend at a flea market, consignment shops evoke decades-old images of bartering for the best possible ... Views: 378
Independent musicians seem to have the best of both worlds: They are able to record the music they love without the pressures of dealing with a major record company operated by bottom-line minded corporate executives.
But the—pardon the album pun—flip side to being signed by a cutthroat ... Views: 340
There’s been something approaching a bicycle boom in the United States over the last few years. With the price of gas rising and falling with seemingly no rhyme nor reason nor any end in sight—and with even “cheap” gas prices at least two times as expensive as 10 years ago—more people than ever ... Views: 399
With school coming to an end around the country, it’s time for perhaps the most exciting time of year for children in elementary school and middle school: getting ready for summer camp! And the not-so-secret secret is parents enjoy summer camp as much as their kids! For a week or two—or even ... Views: 526
There's no better summertime staple than attending a carnival! From the rides to the games to the midway food, a carnival is a joy for people of all ages. Publicizing these traveling carnivals is a challenge, though. Newspapers used to be a reliable source of advertising and marketing before ... Views: 475
The spring is perhaps the best time of the year for stores offering tuxedo rentals and sales. June is, of course, the most popular month for weddings, and high school proms are taking place from April through June. Add it all up and there’s plenty of opportunity for men’s clothing stores to rent ... Views: 488
I am still surprised at the number of email marketers that think (or hope) people are reading their entire message. Very few people read marketing emails – they scan. And when they scan, they spend a couple of seconds looking for something of interest, and then they move on to the next message. ... Views: 391
While the email marketing world is still learning how best to integrate social media, I want to throw out one word to current email marketers: “Legitimacy.” Adding a simple Facebook Fan Page to the media mix will convey an added sense of legitimacy by allowing message recipients to see how ... Views: 426