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Articles from Dan Forootan | Selfgrowth.com
- Libraries and Email Marketing - by Submitted on Jun 04, 2012 from Dan ForootanThe summer is a great time for libraries. Kids are out of school and their parents are eager to get them to the library, where they can either read required books for the upcoming school year or learn the joys of reading for pleasure. Plus, adults have more time off in the summer and are likely ...
Views: 457 - Email Marketing and Ice Cream Shops - by Submitted on Jun 04, 2012 from Dan ForootanSummertime is the best time of year for ice cream shops! Everyone wants some relief for the heat and ice cream provides it in the quickest and tastiest fashion possible. But the flip side to everyone wanting ice cream is (seemingly) everyone selling it. It's more difficult than ever for ice ...
Views: 513 - Traveling Carnivals and Email Marketing - by Submitted on Jun 04, 2012 from Dan ForootanThere's no better summertime staple than attending a carnival! From the rides to the games to the midway food, a carnival is a joy for people of all ages. Publicizing these traveling carnivals is a challenge, though. Newspapers used to be a reliable source of advertising and marketing before ...
Views: 473 - How Email Marketing Can Help Local Adult Sports Leagues - by Submitted on Jun 04, 2012 from Dan ForootanWho said your days of competitive sports had to end with high school graduation? Athletes of all ages, from teenagers to senior citizens, still feed their competitive juices in adult sports leagues. But organizing and maintaining these leagues is tougher than ever. Working 40 hours (or more) and ...
Views: 409 - Politicians and Email Marketing - by Submitted on Jun 04, 2012 from Dan ForootanEvery year is an election year somewhere! But voters tend to pay more attention—both to politics and to the advertising involved in campaigns—during presidential campaigns. And the upcoming battle for the White House is a good opportunity for politicians from both parties and of all ...
Views: 466 - Email Marketing for Cigar Shops - by Submitted on Jun 04, 2012 from Dan ForootanCigar shops are many things to smokers. For those who can't smoke at home, these shops provide a place to enjoy a cigar. For those who simply want a better cigar than the ones available "over the counter" at mainstream stores, a cigar shop offers a great selection of high-quality cigars. Then ...
Views: 513 - Local Coffee Shops and Email Marketing - by Submitted on Jun 04, 2012 from Dan ForootanThe local coffee shop is the pulse of America! For generations now, the coffee shop has been a gathering spot for locals of all ages—a meeting place for young couples and groups of friends as well as the destination for a town’s old-timers to gather and discuss various topics both new and ...
Views: 489 - Email Marketing and National Parks - by Submitted on Jun 04, 2012 from Dan ForootanSummers are the best time of the year for America’s national parks, which provide tourists with timeless sights and memories to last for generations. National parks are an especially popular destination for those within driving distance, as families continue to adapt to the lingering economic ...
Views: 432 - Bakeries and Email Marketing - by Submitted on Jun 04, 2012 from Dan ForootanAn independent baker is faced with plenty of challenges as he or she tries to build a business and a career today. With giant wholesale stores such as Costco and BJ’s offering cakes and all sorts of party-sized pastries at rock-bottom prices, as well as the likes of Dunkin’ Donuts, Panera Bread ...
Views: 487 - How Email Marketing Can Help Newspapers - by Submitted on Jun 04, 2012 from Dan ForootanThe newspaper industry would seem to be about the last one that could benefit and profit from email marketing. After all, isn’t the point of newspapers to get people to read them by either subscription or by heading out to the store every morning and picking one up? Well, yes, but email ...
Views: 401 - Summer Camps And Email Marketing - by Submitted on Jun 04, 2012 from Dan ForootanWith school coming to an end around the country, it’s time for perhaps the most exciting time of year for children in elementary school and middle school: getting ready for summer camp! And the not-so-secret secret is parents enjoy summer camp as much as their kids! For a week or two—or even ...
Views: 524 - Email Marketing for Dermatologists - by Submitted on Jun 04, 2012 from Dan ForootanFor doctors, the comfort of their patients is of great importance, behind only treating and curing whatever ails those who walk into their offices. This adage is especially true for dermatologists, who specialize in handling often-delicate skin issues. After all, skin problems such as eczema, ...
Views: 462 - Dollar Stores and Email Marketing - by Submitted on Apr 26, 2012 from Dan ForootanIf there’s any business looking for affordable methods of advertising and marketing, it’s the dollar store. These establishments appeal to people in every income bracket, from those seeking good deals to families whose limited budgets make it necessary to shop at the dollar store. Of course, ...
Views: 475 - Email Marketing and Dress Rentals - by Submitted on Apr 26, 2012 from Dan ForootanIn many ways, women’s clothing stores that rent and sell prom dresses and wedding dresses are self-sustaining operations. After all, proms and weddings happen every year! Plus, with senior proms taking place nationwide, and June the most popular month for lovebirds to tie the knot, spring is the ...
Views: 505 - Tuxedo Rentals and Email Marketing - by Submitted on Apr 26, 2012 from Dan ForootanThe spring is perhaps the best time of the year for stores offering tuxedo rentals and sales. June is, of course, the most popular month for weddings, and high school proms are taking place from April through June. Add it all up and there’s plenty of opportunity for men’s clothing stores to rent ...
Views: 486 - How Email Marketing Can Help Established Touring Musicians - by Submitted on Apr 26, 2012 from Dan ForootanAdvertising remains simple for musical acts that are hip and hot enough to headline arenas. Massive promoters such as Live Nation have plenty of money at their disposal to flood the television and radio airwaves with advertisements enticing local residents to come out and see the show. But ...
Views: 386 - Houses of Worship and Email Marketing - by Submitted on Apr 26, 2012 from Dan ForootanThe way in which we consume media and information has changed dramatically over the past 20 years, to the point where the printed word is on the verge of becoming obsolete as people electronically consume one-time household staples such as newspapers, magazines and books on devices such as the ...
Views: 423 - Email Marketing For Karate Schools - by Submitted on Apr 26, 2012 from Dan ForootanThe 2010 remake of “The Karate Kid” was good for karate studios. But karate teachers can’t count on movies and Hollywood generating new business! While karate is a timeless sport, both for self-defense and self-esteem purposes, it is a challenge for these studios to attract new students. Word of ...
Views: 540 - Little League And Email Marketing - by Submitted on Mar 23, 2012 from Dan ForootanIt’s that time of year again! Time to crank up John Fogerty’s “Centerfield,” warble a few verses of “Take Me Out To The Ballgame” and become reacquainted with the sights, sounds and smells of baseball stadiums. The return of baseball is even better for parents whose children play Little League, ...
Views: 535 - Email Marketing And Dance Studios - by Submitted on Mar 23, 2012 from Dan ForootanCompetitive dancing is one of the few activities that children can enjoy well into their teenage years. While sports teams inevitably move from the all-inclusive lower levels of baseball, football, basketball, hockey and soccer to teams that are built during tryouts later in junior high school ...
Views: 453 - Museums And Email Marketing - by Submitted on Mar 23, 2012 from Dan ForootanEven with the whole world at your fingertips these days and the ability to research just about any historical fact—arcane and otherwise—with a few keystrokes, there’s nothing quite like going to a museum and seeing history “live” and up close. It’s an unforgettable experience, for young and old. ...
Views: 460 - How Email Marketing Can Help Magazines - by Submitted on Mar 23, 2012 from Dan ForootanAdvertising used to be pretty easy for magazines. Remember those omnipresent subscription cards inserted in magazines—and how often they did the trick? Thumb through a magazine in a store, like what you read, take out the subscription card, fill it out, mail it in and voila—six weeks later your ...
Views: 413 - Chain Restaurants And Email Marketing - by Submitted on Mar 23, 2012 from Dan ForootanFrom the outside looking in, finding new ways of advertising doesn’t seem to be a major issue for chain restaurants. After all, don’t these establishments have seemingly limitless marketing budgets, connections with national ad agencies and the ability to place television commercials in the ...
Views: 450 - Email Marketing For Senior Citizen Centers - by Submitted on Mar 23, 2012 from Dan ForootanOne of the main challenges for senior citizen centers is spreading the word about their activities. The local daily newspaper is still consumed by senior citizens, but the declining ad space and rising classified costs mean that placing ads is no longer cost-effective for senior citizen centers. ...
Views: 597 - Music Stores And Email Marketing - by Submitted on Feb 16, 2012 from Dan ForootanThe modern version of air guitar has led to a resurgence of playing the real thing. Except instead of “playing” a tennis racket or baseball bat, kids and adults alike these days are discovering (or re-discovering) musical instruments such as the guitar, the bass and the drums via video games ...
Views: 451 - Email Marketing And Tutors - by Submitted on Feb 16, 2012 from Dan ForootanTutoring is one of the few recession-proof jobs. From students just beginning elementary school to those grinding their way through graduate school, there’s always a seemingly limitless supply of people who need a little extra instruction and help to achieve their desired academic goals. But ...
Views: 418 - Banks and Email Marketing - by Submitted on Feb 16, 2012 from Dan ForootanThe consolidation of America’s banks has seemingly left people little choice but to place their money with a financial giant such as Bank of America or Chase. But there are still options out there for those who, to quote a classic Bob Seger song, “feel like a number” with one of the banking ...
Views: 576 - How Email Marketing Can Help Local Restaurants - by Submitted on Feb 16, 2012 from Dan ForootanLocal restaurants have plenty of challenges during these trying economic times. With everyone tightening their belts, families aren’t as likely to go out to eat as they were five years ago. And when they do go out, they are more prone to head towards the type of chain restaurant—such as a TGI ...
Views: 353 - Delis and Email Marketing - by Submitted on Feb 16, 2012 from Dan ForootanFor decades now, supermarkets have made it possible—and let’s face it, cost effective—for people to buy their own deli meat and prepare sandwiches at home. But sometimes you’re just in a mood for the type of unique sandwich (or, depending on your local vernacular, a grinder, hoagie or hero) that ...
Views: 390 - Email Marketing For Independent Bookstores - by Submitted on Feb 16, 2012 from Dan ForootanThese are tough times for traditional, “brick and mortar” bookstores—the toughest, in fact. With Amazon.com redefining not only how people shop for books but how they consume them, as well, thanks to the Kindle, the old-fashioned bookstore is in danger of becoming as extinct as the typewriter ...
Views: 473 - Bed and Breakfasts and Email Marketing - by Submitted on Jan 04, 2012 from Dan ForootanThere are few more elegant ways of getting away from it all than by taking a trip to a bed and breakfast. These destinations provide harried couples and busy families an opportunity to escape from the frantic pace of 21st century life as well as all the accompanying technological distractions. A ...
Views: 521 - Email Marketing and Amusement Parks - by Submitted on Jan 04, 2012 from Dan ForootanIt may be the dead of winter in many parts of the country, but that is one of the most important times of the year for amusement parks. While business is minimal—or non-existent—during the winter months, the management at these attractions is busy hunkering down and figuring out ways to draw ...
Views: 470 - How Email Marketing Can Help Ski Resorts - by Submitted on Jan 04, 2012 from Dan ForootanThe dawning of the new year should mean good news for ski resorts. Not only is winter at or near its peak and providing the snowiest conditions possible, but people are eager to get out to these resorts and try out the skis they got as gifts over the holidays. But generating business is a ...
Views: 429 - Movie Theatres and Email Marketing - by Submitted on Jan 04, 2012 from Dan ForootanWhose appetite hasn’t been whetted by the animated popcorn and candy boxes dancing and parading across the screen just after the lights go down at the movie theatre? That pitch is the marketing version of a slam dunk—people are already in their seats, so where else but a concession stand will ...
Views: 413 - Email Marketing For Accountants - by Submitted on Jan 04, 2012 from Dan ForootanSuggested URL: /articles-email-marketing-for-accountants.php Email Marketing for Accountants | StreamSend Email Marketing for Accountants It’s getting to be the best time of year for accountants: Tax time! While just about everybody else rues the spring because of the dreaded ...
Views: 494 - Comedy Shows and Email Marketing - by Submitted on Nov 02, 2011 from Dan ForootanLet’s face it: everyone needs a laugh these days. And there are few better ways to put a smile on your face and forget the troubles of the world than at a comedy show. Comedy shows at bars and hotels are an affordable means of entertainment for people as well as an inexpensive way for the owners ...
Views: 526 - Email Marketing and Event Planners - by Submitted on Nov 02, 2011 from Dan ForootanThe calendar doesn’t allow event planners to catch their breath. From birthdays to holiday parties and everything in between, people in this industry are always getting ready for something, 12 months and 365 days a year. So it’s understandable if event planners spend little or no time soliciting ...
Views: 530 - Concert Promoters and Email Marketing - by Submitted on Nov 02, 2011 from Dan ForootanThe good ol’ days of concert promoting really WERE the good ol’ days. Between promoting a show on the radio—via commercials as well as ticket giveaways—and littering the local newspapers with advertisements for the show, as well as ticket prices that were affordable to the vast majority of ...
Views: 605 - How Email Marketing Can Help Wedding Photographers - by Submitted on Nov 02, 2011 from Dan ForootanThere aren’t many jobs more pressure-packed than that of wedding photographer. He or she has one shot—quite often literally—to perfectly capture the biggest day of a couple’s life and to take the pictures that will be lovingly displayed and shared for generations to come. And the photographer ...
Views: 459 - Bloggers and Email Marketing - by Submitted on Nov 02, 2011 from Dan ForootanOne of the few positives for writers who are out of work—either because they’ve been laid off from spiraling newspapers and magazines or because they can’t find paying work either in print or on the web—is the ease with which they can begin blogging. Platforms such as Blogger and Wordpress are ...
Views: 404 - Email Marketing for Wedding Planners - by Submitted on Nov 02, 2011 from Dan ForootanFor generations now, the best way for wedding planners to promote and market themselves was via appearances at bridal expos, by buying ads in bridal magazines and, of course, by word of mouth recommendations. But the old ways of marketing aren’t nearly as effective in the 21st century. For a ...
Views: 1071 - Email Marketing Can Help Custom Publishers - by Submitted on Oct 03, 2011 from Dan ForootanIf it’s fall, it must mean the busy time of year is beginning for custom publishers. Schools are back in session, which means high schools and colleges are beginning the arduous, year-long process of putting together their yearbooks. And if school is in session, then that must mean sports are ...
Views: 399 - Car Washes and Email Marketing - by Submitted on Oct 03, 2011 from Dan ForootanWashing the car is a task most people would rather assign to someone else. Who has the time or the patience to wash a car by hand anymore? The modernization of automatic car washes—which rapidly yet thoroughly wash a car in a fraction of the time it would take to do so by hand—has convinced even ...
Views: 568 - Email Marketing for Sandwich Shops - by Submitted on Oct 03, 2011 from Dan Forootan“The sandwich shop.” Talk about three words that embody fond memories of long-ago, small-town days. Who doesn’t recall Mom and Dad heading out on a Saturday morning and returning with lunchtime sandwiches (or, depending on regional terminology: heroes, subs and grinders) for the entire family? ...
Views: 502 - How Email Marketing Can Help Hairdressers - by Submitted on Oct 03, 2011 from Dan ForootanOne industry that hasn’t yet been rendered irrelevant by technology—and never will—is hairdressing. Computers can do just about anything, but they can’t cut your hair! As a result, business remains brisk and booming for hairdressers, even in this sagging economy. But the downside for ...
Views: 429 - Email Marketing and College Groups - by Submitted on Oct 03, 2011 from Dan ForootanIf you’re a certain age—like, say, well, at least old enough to remember when email didn’t exist—then you have fond memories of the community bulletin board at college. That’s where you went to find out when clubs were meeting, or to seek a carpool for that long ride home at the holidays, or to ...
Views: 427 - Disc Jockeys and Email Marketing - by Submitted on Oct 03, 2011 from Dan ForootanWe’ve all been sitting at a traffic light and waiting for it to change when our gaze absentmindedly shifts to the telephone pole on the side of the street. Affixed to it is a small sign—perhaps even a handwritten one—advertising the services of a local disc jockey who is eager to provide the ...
Views: 548 - Why Add Social to Your Email Marketing - by Submitted on Sep 08, 2011 from Dan ForootanWhile the email marketing world is still learning how best to integrate social media, I want to throw out one word to current email marketers: “Legitimacy.” Adding a simple Facebook Fan Page to the media mix will convey an added sense of legitimacy by allowing message recipients to see how ...
Views: 424 - How Can Realtors Improve Business With Email Marketing? - by Submitted on Sep 08, 2011 from Dan ForootanSometimes, it doesn’t seem as if advertising for real estate agents has gotten any more advanced than planting a FOR SALE sign in the front yard. Few newspapers still have a real estate section worth reading, and even those that do don’t have the space necessary to give readers a good idea of ...
Views: 423 - Email Marketing For Afterschool Programs - by Submitted on Sep 08, 2011 from Dan ForootanRemember how you learned about afterschool programs during your childhood? The principal would announce the schedule of activities and the teacher would distribute the information and signup sheets. That was only the beginning of the paperwork associated with afterschool programs. After all, how ...
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