A social media challenge is when you create a focused prompt for each day over the span of the challenge and encourage others on social media to join you. These challenges have the opportunity of going viral because anyone can join in. Every social media challenge has goals for your audience to accomplish, from beginning to end. The challenge needs to have a clear mission so participants can understand what they are supposed to do, when to do it, and for how long. Starting a social media challenge, where your audience is, gives people the chance to interact with your brand and create a great community.

Social media challenges are tremendously helping entrepreneurs grow their businesses and increase their brand awareness. People love challenges on social media because it challenges them to become a better version of themselves. Challenges are an easy way to increase engagement and genuinely build your community. In this blog, our Social Advantage Team has outlined what exactly social media challenges are and five ways they can help your business flourish.

- Increase Brand Awareness
- Creates Beneficial User-Generated Content
- Humanizes The Brand
- The Potential To Go Viral
- Cost-Efficient

Social media challenges help entrepreneurs to increase their brand awareness, humanize their brand, and are more cost-efficient for their digital marketing efforts. These challenges have the opportunity to go viral and create a bunch of user-generated content for the brand to repurpose and get its name out there. If you aren’t incorporating social media into your digital marketing, you are missing out on a huge audience. Need more help on your digital marketing strategy? Check out our blog on applications that can help you optimize your efforts!

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