Yes, we all know about this, that the US is having a hard time economically. There is loss of jobs, closing down of many companies, as well as the movement of precious dollars outside. For those who want to stay in business, then they would need a lot of B2B leads. For them to get that, they would need to outsource to a good B2B lead generation company. There are plenty of those outside the country. Now, this is where the controversy begins. You can’t deny that most of the lead generation firms that deliver B2B leads are foreign. Although many pundits are saying that this practice is harming the US economy, a lot of entrepreneurs are still doing it, hiring telemarketing companies to get the job done. There are numerous factors why businesses do this. The main reason is for them to get a lot of good sales leads.

As a rule, you it would be good to take note that that telemarketing services play an important role in business. A firm such as this generates enough qualified leads that you and your marketing team can use in your sales operation. Of course, this is where the problem comes in. There are a lot of US companies that hire foreign firms. They prefer outsourcing it to agencies that have the right resources and manpower. And it is for a good reason: Americans may be best for this job, but there are not enough trained people to do it. While most Americans are looking for classy jobs, foreign workers are quietly honing their skills in this job. While it may be laborious, this is very important. Regardless of nationality, businesses need people who can do the job right. This makes it understandable why this way has become very attractive.

The next reason why outsourcing is in demand is in terms of speed. Firms need to beat their competition, which is the reason why speed entered the equation. Business is, without doubt, a race. The one that gets their sales leads first often gets the most sales. Outsourcing to a professional lead generation firm makes it faster for firms to get qualified leads the earliest. Lastly, which is perhaps most importantly, the reason why a business would outsource would be price. There is really no reason hiring the services of local telemarketers if they charge very steep fees. Firms work with a foreign telemarketing company because of this reason. Outsourced telemarketing services charge lower rates compared to locals. Aside from that the quality of work is just the same, or in some cases even better. This could perhaps explain why such firms are very popular with US businesses. It can help them with all the B2B leads they require.

Unless local lead generation firms can offer something better to US companies, things would remain the same. As for now, the services provided by such companies can be said to form an important part in the over-all sales performance of their client firms. This is a very good business investment.

Author's Bio: 

Belinda Summers is a professional telemarketer and appointment setter with extensive experience in generating qualified b2b sales leads for businesses through telemarketing. Learn more by visiting