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Articles from Belinda Summers | Selfgrowth.com
- Tips To Go Viral In Appointment Setting - by Submitted on Sep 05, 2013 from Belinda SummersFor many marketers, getting their promotions to turn viral is a dream that they would do anything to reach. After all, when your appointment setting campaign goes viral, you get a lot of attention from business prospects. And since you now got their attention, it becomes easier for your ...
Views: 895 - 5 Ways To Beat Cheaper Competition In B2B Lead Generation - by Submitted on Sep 03, 2013 from Belinda SummersIn B2B lead generation, most sales leads prospects would prefer buying from cheaper providers. Given how difficult it could be to generate cash, a lot of would want to get more at a lower cost. And when it comes to prices, your company may not be able to compete effectively, especially if all ...
Views: 1276 - Six Steps To Improved Appointment Setting Campaigns - by Submitted on Aug 29, 2013 from Belinda SummersMarketing is a constantly changing business. What you think are the best means to generate sales leadsnow may not be the same tactics you should use in the future. This is the rule in any appointment setting campaign you put yourself into. You need to understand what tactics to use in generating ...
Views: 973 - Lead Generation Basics: Ensuring Proper Storytelling - by Submitted on Aug 29, 2013 from Belinda SummersLead generation is always a competitive work, there is no mistake about it. If you want your company to be at the top of the game, you need to get your customers coming in. To do that, you need to up your marketing ante. You may have to employ the latest marketing tools and strategies to help ...
Views: 908 - Sales Lead Generation Tips: Climbing The Social Ladder Once In A While - by Submitted on May 28, 2013 from Belinda SummersIn this present times when businesses are far more serious to utilize their own sales lead generation campaign, it appears that with social marketing, finding application when it comes to sales lead generation, there are some individuals and companies in any industry have been presuming that the ...
Views: 989(1 vote) - How Important Is Lead Generation Marketing For All Businesses Around The World - by Submitted on May 02, 2013 from Belinda SummersAny company that has its own sales force should also have their own lead generation marketing force because generating marketing leads and sales leads are as important as making or closing a sale. Today, no company can successfully close a deal without first generating qualified leads. ...
Views: 838 - The Significant Importance Of Lead Generation In Any Business Endeavors - by Submitted on May 02, 2013 from Belinda SummersA company having a very strong and determined sales force should not only rely on the abilities of such individuals. If a company really wants to surpass even its own expectations when it comes to financial success, the people in the company should also consider the importance of lead ...
Views: 1084 - How To Be Successful In The Business Using Social Media - by Submitted on Apr 25, 2013 from Belinda SummersA lot of people nowadays and some businesses that are already saying that social media is one of the most popular ways to sell something online or offline. Some companies even use social media for lead generation. However, it also depends on what kind of social media networking site to ...
Views: 972(1 vote) - Appointment Setting In The Midst Of Modern World's Complexities - by Submitted on Feb 08, 2013 from Belinda SummersAlexander Graham Bell, the BIG man behind the GREAT invention---telephone; and upon the invention of this machine is the birth of a not-your-ordinary-business-strategy, the appointment setting, a significant element that caused a gradual change in the realm of business which further became a ...
Views: 1275 - Simple Yet Effective Appointment Setting Tips - by Submitted on Jan 15, 2013 from Belinda SummersThe business of marketing software products has never been so progressive before, but not until technological advancements entered the scene and started establishing names and brands. For some marketers, days are gone when they have to hire professional telemarketers to set appointments with ...
Views: 824 - Mentoring: Helping You Improve Your Lead Generation - by Submitted on Jan 09, 2013 from Belinda SummersA lead generation campaign can be a real eye-opener. There are so many things that can happen during the campaign, so many variables that had to be considered in generating qualified sales leads, that you might end up getting all confused. You can liken it to steering a boat without a paddle. ...
Views: 882 - Why Outsourcing Telemarketing Lead Generation Is Growing In Importance - by Submitted on Jan 09, 2013 from Belinda SummersEven with all the technology and automation surrounding us these days outsourcing key marketing activities like telemarketing lead generation campaign is still the lifeblood of many organizations that need to find business to business clients and is a crucial part of their success. Indeed many ...
Views: 1304 - Let Your Instincts Guide Your Inside Sales Campaign - by Submitted on Jan 04, 2013 from Belinda SummersInstincts are good. That is one quality that managers and executives must never take for granted. Yes, while it may be true that looking at graphs and figures gives you a better sense of reality in inside sales, sometimes, trusting your gut instincts can take you further. Generating B2B leads is ...
Views: 1244(1 vote) - How To Gain Back B2B Leads When They Leave - by Submitted on Dec 13, 2012 from Belinda SummersIt sure is a pain to lose sales leads, but just imagine how painful it will be if you lose your current B2B leads to your competitors. That will certainly be stinging to your corporate psyche. When that happens, regret will certainly be at the top of your list. You have spent so much time and ...
Views: 883 - The Five Appointment Setting Mistakes For Growing Firms - by Submitted on Dec 13, 2012 from Belinda SummersIt sounds good to start your own business, right? This is a sentiment that should be encouraged. Of course, when we start a business, we want to earn, make a profit. And you can only do that if you can attract customers to come to you. This is the reason why we conduct an appointment setting ...
Views: 916 - Five Sure-fire Steps To Lose Your B2B Leads - by Submitted on Dec 12, 2012 from Belinda SummersWe all want to get new customers, or probably try to keep the ones we already have. This is pretty much natural for any of us in business. The cost we spend on attracting qualified B2B leads is not insignificant. Yes, you might say that this part is the easiest, but a lot of you tend to forget ...
Views: 864 - How To Make Your B2B Leads Say Yes More - by Submitted on Dec 05, 2012 from Belinda SummersOne of the most challenging tasks that a lead generation team needs to solve is how to make business prospects sign up or do business with you in the end. This is especially true if you are meeting them for the first time. This is something that you need to deal with as part of generating B2B ...
Views: 890 - Five Tips When Negotiating With B2B Leads - by Submitted on Dec 04, 2012 from Belinda SummersAs part and parcel of b2b lead generation campaign, it is only normal to be involved in business negotiations. You have to admit that this is a task that is rather difficult to perform if you are not skilled in talking with b2b leads or prospects. But you will agree that this is a necessity. ...
Views: 877 - Effective Ways To A Successful Telesales Campaign - by Submitted on Dec 03, 2012 from Belinda SummersWhen conducting a telesales campaign, it is very important to consider what you need to do first. Properly following a set of steps in the marketing process helps in reducing the problems encountered in a telemarketing campaign. If history is any indication, an improperly planned and conducted ...
Views: 1269 - Winning Words in Effective Telemarketing - by Submitted on Dec 04, 2012 from Belinda SummersThe phone rings, someone on the other line answers it, now what? Someone has finally stop to listen and you only got less than thirty seconds to explain who you are, what you are offering and why the person on the other line needs to listen to you. In this fast- paced business environment ...
Views: 1783 - Set Appointments Like A Professional: A Lead Generation Basic - by Submitted on Nov 12, 2012 from Belinda SummersIn the course of our work in lead generation, we are faced with the problem of how to approach best our business prospects. How can we speak to these people that will turn them into qualified sales leads? Even if you are a small company, you can generate B2B leads from your prospects like the ...
Views: 1052 - The Four Types of Business Prospects You Will Meet In Lead Generation - by Submitted on Nov 06, 2012 from Belinda SummersIs lead generation work difficult to perform? Not really. It all depends on where you generate your B2B leads. In this line of work, your focus here is not about getting results (it is certain that you will get it, negative or positive). Rather, you should be more focused on maximizing the ...
Views: 1598 - Increase B2B Leads Production In Nine Ways - by Submitted on Nov 05, 2012 from Belinda SummersThere will always be a need for marketing lead generation campaign. No matter what the industry or market you are in, you need to take a more active approach in gathering B2B sales leads to your business. This business necessity makes it more important for you to maximize your business’ ability ...
Views: 1363 - Nine Probing Styles To Generate More Sales Leads - by Submitted on Oct 29, 2012 from Belinda SummersLike all marketing tasks, performing an appointment setting campaign does have its challenges. Perhaps, on your own, you will not be able to do it right. But that should not be a problem, since you can outsource it to a competent lead generation agency. Still, it is still your job to know more ...
Views: 1266 - Global Expansion with Effective B2B Lead Generation Campaign - by Submitted on Oct 29, 2012 from Belinda SummersAs an entrepreneur, you may be entertaining thoughts of expanding your operations outside of the country. That is not a farfetched thought. We all have big dreams, and we want to make it come true. Good if the business opportunity comes up, since this means we can go to the next level. The only ...
Views: 1583 - How Can Your Customers Help Generate B2B Leads - by Submitted on Oct 29, 2012 from Belinda SummersOf all the things that you must remember when doing business, it is that your customers are one of your most important assets. Not only because they are spending money on you, but because of a myriad of other reasons. Primary among these is in terms of promotions. If customers are happy with a ...
Views: 2093 - Make Sure Your Sales Team Is Working on Your Lead Generation Effectively - by Submitted on Oct 29, 2012 from Belinda SummersConsidering that the holidays are coming up, especially Thanksgiving and Black Friday, you will agree that things are in a rush. And that includes your lead generation campaign. Depending on what business you offer, there will be firms that will be in need of what you have. These are potential ...
Views: 1234 - Can You Really Generate Sales Leads from Telemarketing? - by Submitted on Oct 17, 2012 from Belinda SummersAll businesses need to generate qualified business sales leads and that is the foremost purposes of a lead generation campaign. But the problem here is that this is a pretty daunting task. Generating qualified B2B leads can be a challenge, especially for those who are not familiar with it. That ...
Views: 1145 - How Can Social Media Aid Your Sales Lead Generation Campaign - by Submitted on Oct 29, 2012 from Belinda SummersSocial media is forever changing the way you market your products and services to business prospects. Gone are the days that selling is just a one-on-one transaction. These days, it can be a to-and-fro affair, with prospects either becoming your allies in marketing or your worst PR nightmare. ...
Views: 1427 - How Can A Business Lunch Help Your Lead Generation Campaign - by Submitted on Oct 29, 2012 from Belinda SummersSo, you are in the middle of your business lead generation campaign, and then you receive an invitation from one of your business prospects for a business lunch. While that sounds like a great idea, remember that there are some things you need to remember during these occasions. If you want to ...
Views: 1468 - Is Multitasking Bad For Lead Generation? - by Submitted on Oct 29, 2012 from Belinda SummersYes, we all need to bring out the most out of our work day. Given the frenzy in which the business world moves, doing things fast becomes natural for us. Among the things we commonly do is performing all the tasks at hand at the same time. While this might sound like a good idea, in terms of its ...
Views: 1141 - The Five Greatest Salespeople To Learn From - by Submitted on Oct 29, 2012 from Belinda SummersIt is good to have an idol in sales, someone who you can look up to or learn from. This is true in the field of lead generation and appointment setting services. Think of generating sales leads as a rather thankless job, and you will realize why a lot of people leave after some time. But that is ...
Views: 941 - Turn Repeat Customers Into Loyal Customers - by Submitted on Oct 09, 2012 from Belinda SummersWhen you have repeat customers in your business, you tend to slow down your lead generation campaign. After all, you do not have to worry so much about generating sales leads when you already have people who are buying from you repeatedly. While this is a welcome development in your business, ...
Views: 841 - On Turning Prospects Into Your Own B2B Sales Leads - by Submitted on Oct 09, 2012 from Belinda SummersOne thing that you must remember when doing lead generation work is the fact that it is tough to generate qualified B2B sales leads. Given the way the market works today, you will understand that convincing prospect to buy from you or sign up for your service has just become a little more ...
Views: 1232 - The Learning Styles Of Lead Generation Salespeople - by Submitted on Oct 08, 2012 from Belinda SummersOne thing that you should remember in your lead generation campaign is that selling is not an inborn talent. It can be nurtured in almost anyone. What you need are the proper tools and methodology to maximize the learning curve of your potential sales people. You need them to be in their top ...
Views: 2058 - The Soft Skills Needed In Lead Generation - by Submitted on Oct 05, 2012 from Belinda SummersLead generation is tough work, that is a given. And if you do not have the skills to arrange a meeting with prospects, you might as well leave it to those who can. That is why outsourced appointment setting has become a very popular work. Even so, you must be careful over this task. The people ...
Views: 5633 - Know What Your Prospects Think During Lead Generation - by Submitted on Sep 28, 2012 from Belinda SummersA lead generation and appointment setting campaign will only be successful if you know what exactly you should be saying to your business prospects. This makes all the difference when you are intent on generating qualified B2B leads. Just imagine: your prospect is saying one thing, and then you ...
Views: 1297 - Can A Good Marketing Strategy Help In Lead Generation? - by Submitted on Sep 25, 2012 from Belinda SummersAs for the above question, the answer is a resounding yes. To start with, you cannot start generating qualified sales leads if you do not have a concrete plan in generating them. You need to understand the market first, study the trends, and identify prospects that will most likely do business ...
Views: 1342 - Five Ways To Misread Your Customers And Sales Leads - by Submitted on Sep 24, 2012 from Belinda SummersYou may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to gauge who among your buyers can be new sales leads or business ...
Views: 1666 - The Impact Of Product Knowledge On Your Telemarketing Campaign - by Submitted on Sep 24, 2012 from Belinda SummersIn organizing and conducting a lead generation and appointment setting it is important that you know very well what your product or service can do. But knowing the capabilities of the products or services you are offering is never enough. You need to have a deeper understanding of what you ...
Views: 1485 - Refreshing Your Brain During Lead Generation Work - by Submitted on Sep 21, 2012 from Belinda SummersIn the process of your lead generation campaign, there will be times when your mind seems so tired that you just cannot move at all. That can have an adverse effect on your performance in generating sales leads. You need to take time to take care of our brains, since a refreshed mind will be ...
Views: 1341 - Lead Generation Challenge: Changing Buying Habits Of Prospects - by Submitted on Sep 20, 2012 from Belinda SummersAs we go along our sales lead generation campaign, we will encounter stumbling blocks that will affect our business performance. Among these challenges is the ever-changing buying behavior of business prospects. Not knowing the latest trends or habits of people we want to get in touch with can ...
Views: 1464 - Building Customer Loyalty: Using Telemarketing To Solve Problems - by Submitted on Sep 19, 2012 from Belinda SummersCustomer service is also a fundamental part of your business’sales lead generation campaign.After all, there will be occasions, especially when calling current customers, that some problem or vexation will be brought up during the discussion. When that happens, it is important to deal with them ...
Views: 1774 - Lead Generation Dilemma: Is Sales And Marketing The Same? - by Submitted on Sep 16, 2012 from Belinda SummersFor a lot of business people, the concept of marketing and selling is so similar that they tend to put them together, interchange them, or even alternate them in a lot of things. Sad to say, but this is a mistaken concept. Although both sales and marketing have similar in the idea of reaching ...
Views: 1552 - Reducing Data Entry Time For Your Telemarketing Team - by Submitted on Sep 12, 2012 from Belinda SummersWe all know that in the course of business lead generation work, entering business data is an essential task. Even telemarketing, as the most effective tool in marketing and sales communication, is not immune to it. While this is a necessary task, the problem here is that it may take a lot of ...
Views: 1029 - Keeping Your Biggest Customers Best With Telemarketing - by Submitted on Sep 10, 2012 from Belinda SummersGiven the way things are going in this business, it is only natural that you will meet a lot of competition. This is why it is important you take the necessary steps in keeping them. In the course of your lead generation and appointment setting campaign, you will have to do this. After all, ...
Views: 1613 - Improving Your Telemarketing Representative’s Performance - by Submitted on Sep 10, 2012 from Belinda SummersYou know that you need to improve the performance of your lead generation team. That is why you have to be clear in your quality control as well as your training of lagging personnel. This is more apparent when telemarketing is used. By the way, the reason we are focusing on telemarketers is ...
Views: 1667 - 10 Tips To Enhance Your Lead Generation Call With Telemarketing - by Submitted on Sep 03, 2012 from Belinda SummersThinking of conducting a lead generation and appointment setting campaign? Then you should take into consideration having telemarketing as your channel. Sure, it may be true that there are other methods to gain prospects, but there are also other reasons why you should work with ...
Views: 1204 - How Choosing The Wrong Telemarketing Company Can Hurt Your Business - by Submitted on Sep 10, 2012 from Belinda SummersMaking a bad choice with your marketing strategies can seriously hurt your business. More so if you made that error by choosing the wrong telemarketing service provider to represent your company to your b2b sales lead. It’s understandable that having a good, direct lead generation campaign ...
Views: 1328 - How To Boost Morale Of Your Telemarketing Team - by Submitted on Aug 28, 2012 from Belinda SummersIn your business, what do you think is the most important quality that you must constantly maintain? Certainly, morale has to be one of them. This means a great deal in your lead generation and appointment setting campaign. And this is still true even if you have outsourced generating sales ...
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