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Articles by Fabienne Fredrickson

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By Fabienne FredricksonRecently published1 topic

Two simple and effective ways to run a successful free teleclass

I often talk about the value of free tele-classes and how they offer a number of marketing benefits. - Building your list by offering something of high-value for free - Giving prospects a sample of you and your information, which works on the Know, Like, Trust Factor - Providing a great selling opportunity for your products or services to an interested audience There are several ways to run a tele-class, but for this post, I’m going to share two options that work best for me. 1. Lecture-Mode

Primary topic: Marketing Strategy

Marketing Strategy

965 views

By Fabienne FredricksonRecently published1 topic

How to deliver a teleclass that generates sales

Ok, you’ve picked your topic for a free teleclass and you’ve written up your program notes. That’s a great start. You know you will be sharing information that your prospects and clients really want to hear. Make sure you don’t give away the farm by focusing on “what to do”, and not giving all the details on “how to do it”. This strategy will get attendees excited to want to know even more.

Primary topic: Marketing Strategy

Marketing Strategy

964 views

By Fabienne FredricksonRecently published1 topic

How to transition your pricing from hourly to package

As you know, I encourage my clients to make the important shift from trading hours for dollars to offering packages. This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked and sending invoices. But letting clients know about your changes takes a bit of finesse. This announcement can be a delicate communication that needs to be handled in the right way.

Primary topic: Marketing Strategy

Marketing Strategy

963 views

By Fabienne FredricksonRecently published1 topic

Stay in touch with your “low hanging fruit” prospects

As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For whatever reason, they didn’t sign up at that time. You can reach back 12 months to build this list. I call these leads “low hanging fruit” because you know they have some interest so they are easier to “pick” or reconnect with, and often some will become clients.

Primary topic: Marketing Strategy

Marketing Strategy

963 views

By Fabienne FredricksonRecently published1 topic

How to get more done

This week’s strategy tip will help you get more clients, make more money and scale your business much further is about delegating and delegating effectively. If you want to grow your business, and you’re at a point where there’s just no more you to go around and no more time to go around, then you need to delegate. That makes sense, right, because otherwise you become the bottleneck in your business. Everything has to go through you to get approved or to get done, and if there’s no more time and no more you to go around, then it slows things down massively in your business.

Primary topic: Marketing Strategy

Marketing Strategy

961 views

By Fabienne FredricksonRecently published1 topic

In Client Attraction, Focus on Service, Not Accumulation

I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results.

Primary topic: Marketing Strategy

Marketing Strategy

961 views

By Fabienne FredricksonRecently published1 topic

Two time-saving methods to handle your email inbox

As your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to numerous emails.

Primary topic: Marketing Strategy

Marketing Strategy

959 views

By Fabienne FredricksonRecently published1 topic

Eliminate “Feast or Famine” by Being Systematic About Your Client Attraction

The only way to make sure that you always have a full practice is to always market. And the best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure everything’s going smoothly. As clients get to know me in our one-on-one private coaching, they tend to see how fanatical I can be about systems. I’ve created systems for EVERYTHING, probably because I’m not a very disciplined person by nature. (And I know I’m not the only one.)

Primary topic: Marketing Strategy

Marketing Strategy

958 views

By Fabienne FredricksonRecently published1 topic

Six strategies to quickly attract new clients

If you are a new coach just starting out, often you get a rush of clients right off the bat and then… nothing. A big lull in activity settles in and you might start wondering where your next round of clients will come from. This is what I have found to be true regarding why this happens. A lot of times, even six months into a new business, people slow down on doing the things that worked in the beginning. Usually there is a particular marketing technique or two that you used at the start which worked great, but over time you stopped doing it.

Primary topic: Marketing Strategy

Marketing Strategy

958 views

By Fabienne FredricksonRecently published1 topic

Rub Elbows with Ideal Clients by Going Where They “Hang Out”

There are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many business cards as they can, and then following up with an offer or a pitch the next day. Problem is, it never works.

Primary topic: Marketing Strategy

Marketing Strategy

956 views

By Fabienne FredricksonRecently published1 topic

How to create content for your newsletter

Clients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don’t have the time to create a brand new article each week!”

Primary topic: Marketing Strategy

Marketing Strategy

955 views

By Fabienne FredricksonRecently published1 topic

How to jump start your speaking experience

When you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don’t let that stop you from accepting the gig. Every time you speak, you’ll still meet lots of new people and build your marketing list. Here is a small list of groups to check into that frequently need speakers:rn- Traditional Groups - Rotary Clubs - Lions Clubs - Chamber of Commerce Lead Groups Women’s Networking Groupsr

Primary topic: Marketing Strategy

Marketing Strategy

954 views

By Fabienne FredricksonRecently published1 topic

Six steps to get started in the speaking business

A lot of business owners enjoy speaking and want to build this aspect of their work. There is an entire industry devoted to professional speaking and very specific ways to work the system. Follow these six steps to build a speaking business for yourself. 1. The first thing to really look at is how you’re positioned in the marketplace and why corporations, associations, or groups would pay you to speak. 2. Next, develop your “signature talk” or series of signature talks, again based on what the audience ‘would do anything for’ and ‘pay anything to have’ as a result of having you there.r

Primary topic: Marketing Strategy

Marketing Strategy

952 views

By Fabienne FredricksonRecently published1 topic

How to pick the right name for your business

Selecting the right business name can make a tremendous difference in attracting the right clients. A well-crafted name also helps communicate what you do quickly, making it that much easier to let people know how you can serve them. What I see with my clients however, is that they can tend to get stuck on coming up with a name they like. Sometimes they struggle wondering if they have created the best possible name which can lead to perfectionism and paralysis. That’s why I say there actually is no business name nirvana. No magic solution.

Primary topic: Marketing Strategy

Marketing Strategy

950 views

By Fabienne FredricksonRecently published1 topic

Office solutions for people not ready to rent space

Do you see clients in person to provide your services? Some people are comfortable meeting clients in their home. Others find this awkward or inappropriate for a variety of reasons: - Children at home - Pets at home - Stress of housekeeping perfection - Decorating needs updating - Noisy neighborhood - Not the right space - Not professional looking - Invades your privacy - Inconvenient location - Parking issues So where can you meet your clients if you aren’t ready to officially rent space or use your home? There are several alte atives worth investigating.

Primary topic: Marketing Strategy

Marketing Strategy

950 views

By Fabienne FredricksonRecently published1 topic

Four ways to enroll clients into group programs

While individual coaching is the fastest path to cash, sometimes people prefer to run groups. If you have a busy practice, groups can be a wonderful way to leverage your time, so you get paid by multiple people for the same time slot. If groups appeal to you, here are a few tips to enroll clients. 1. Networking

Primary topic: Marketing Strategy

Marketing Strategy

949 views

By Fabienne FredricksonRecently published1 topic

You MUST Use Conviction and Authority to Attract More Clients

Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if they’ve done a lot of marketing and networking, even if they have lots of prospects. It’s almost like they destroy their chances of winning, at the very end of the cycle.

Primary topic: Marketing Strategy

Marketing Strategy

948 views

By Fabienne FredricksonRecently published1 topic

Focus on solutions and benefits in your elevator speech

Most people in networking groups want to help you, knowing that you will help them too. Here’s how to make it easy for them. Start by coming up with answers to your pull marketing questions from the Client Attraction system. Think about: - What problems do your ideal clients have? - What issues do they need to solve to get to the next level? - What blocks do they encounter in trying to achieve their goals? - What makes them unhappy? Write all your answers down.

Primary topic: Marketing Strategy

Marketing Strategy

947 views

By Fabienne FredricksonRecently published1 topic

How to Create Programs

Here’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always asking how do I get more people into my programs, or how do I get more clients into this particular service that I do, or how do I sell more of those products?

Primary topic: Marketing Strategy

Marketing Strategy

946 views

By Fabienne FredricksonRecently published1 topic

Tell Clients What To Expect, Upfront

My clients and I seem to talk a lot about implementing referral systems in business. Once a client and I have set up a few of the 10 steps of the Client Attraction System, there always comes a time when referrals (or shall we say, the lack of them) becomes the hot topic to focus on in our coaching.

Primary topic: Marketing Strategy

Marketing Strategy

946 views

By Fabienne FredricksonRecently published1 topic

The fastest way to get quality speaking gigs

Speaking to groups and organizations is an effective way to generate leads for your business. The audience gets a firsthand experience with you and your topic. When you deliver a well-crafted speech, you can inspire, educate and create a strong desire for potential clients to work with you. Plus, you can add these prospects to your contact and ezine list (with their permission).

Primary topic: Marketing Strategy

Marketing Strategy

946 views

By Fabienne FredricksonRecently published1 topic

Three crucial reasons why you should never lower your rates

When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long run. I’m going to share three crucial reasons why lowering your rates is a path you never want to take.

Primary topic: Marketing Strategy

Marketing Strategy

946 views

By Fabienne FredricksonRecently published1 topic

How to Turn Your Business Failures into Growth and Success

Here is your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don’t wish failure on you everyday but a healthy small dose of failure in your business is one of the best things that can happen to you.

Primary topic: Marketing Strategy

Marketing Strategy

945 views

By Fabienne FredricksonRecently published1 topic

Know your strategic alliances and best referral partners

To make networking even more effective for you (and to quickly increase your results), you’ll want to not only try to meet your ideal clients, but strategic alliances as well. Strategic alliances are people who share the same target audience or clients as you do, but whose company or service doesn’t overlap with yours. Strategic alliances are usually your best referral partners and, in many cases, you’ll have many different ones. Here’s an example of a strategic alliance scenario: If you were an Accountant/CPA, these are what some of your strategic alliances could look like:

Primary topic: Marketing Strategy

Marketing Strategy

944 views

By Fabienne FredricksonRecently published1 topic

Stop Doing What You’re Not Good At

One of the reasons that I want to teach you about delegating more and outsourcing is that there will be a point in your business if you’re not currently at that place right now where you will be so busy with clients or things that you’re doing that there will be no more time for you to offer to new clients. Because you’re working on the day to day aspects of your business, that fills up the time that you could offer to a new client and get paid for it.

Primary topic: Marketing Strategy

Marketing Strategy

943 views

By Fabienne FredricksonRecently published1 topic

Is it time you charge for giving your signature talk?

If you are starting a business, speaking is an amazing marketing tool. When I started out, I spoke anywhere and everywhere I could for free during the first few years. I knew that this was a great way to gain exposure, build my name and my list. It’s an easy way to meet lots of people and give them a personal experience of you which helps with the Know, Like, Trust Factor for gaining clients. I also did free workshops and free teleclasses.

Primary topic: Marketing Strategy

Marketing Strategy

942 views

By Fabienne FredricksonRecently published1 topic

Top three strategies for pricing your information products

Deciding on pricing for your products or service packages depends on several things. : Here are my top three strategies for selecting the right prices for your business. 1. Where does the product fit in your marketing funnel? : To attract more clients into your marketing funnel, you need a variety of prices for them to choose from to help them get past the barrier to entry. Start with your Irresistible Free Offer (IFO) and then have higher priced items, maybe $597 or more. But, you’ll also need items in between to give people a first purchase stepping stone.

Primary topic: Marketing Strategy

Marketing Strategy

941 views

By Fabienne FredricksonRecently published1 topic

Skip the Marketing Jargon to Attract More Paying Clients

Many people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads.

Primary topic: Marketing Strategy

Marketing Strategy

939 views

By Fabienne FredricksonRecently published1 topic

If You Don’t Currently Work With Your Ideal Client, Become A Detective And Do Some Fact Finding

When it comes to your business, I really want you to stop serving anyone and everyone that comes your way Yes, that’s right. Does this sound counterintuitive and counterproductive when it comes to Client Attraction? It isn’t. It’s actually at the core of it, believe it or not, and one of the single hardest things for my clients to embrace in the beginning of our work together, but they soon see that it becomes the source of outstanding Client Attraction results when applied to their practice. You’ve got to figure out who is your ideal client and how can you best serve them?

Primary topic: Marketing Strategy

Marketing Strategy

938 views

By Fabienne FredricksonRecently published1 topic

How to deliver high-value audio clips to attract clients

Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out individually by email using an autoresponder. This is an automated email system which most email services provide.

Primary topic: Marketing Strategy

Marketing Strategy

937 views

By Fabienne FredricksonRecently published1 topic

How to train your clients on working with you

Do you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement. There are some people however, who tend not to read the contract or somehow forget these important details. This can be a real problem because you may end up working for free at the end of a project to make sure your clients remain happy when they finish up. Naturally happy clients are preferred because they refer other clients and spread good will.

Primary topic: Marketing Strategy

Marketing Strategy

937 views

By Fabienne FredricksonRecently published1 topic

How To Define What You Really Do In Business

How do you define what you really do? This is a problem that many entrepreneurs have in terms of their marketing. For most entrepreneurs actually, but it’s especially so for people who do more than one thing in their business. I’m a big fan of saying, “Be known for one thing and one thing only,” but for a lot of people that poses a problem because they are really good at several things. So, for example you might be a nutritionist who is also into Reiki and natural remedies and jujitsu.

Primary topic: Marketing Strategy

Marketing Strategy

936 views

By Fabienne FredricksonRecently published1 topic

How to Bring on Associates to Leverage You and Your Business

When you get to a point in your business when you have a lot of clients and you’re at full practice capacity, sometimes you’re overwhelmed and it’s really hard to see the light at the end of the tunnel. You can’t make more money because there’s no more you to go around and no more time. This is where a lot of people sometimes quit in their business or they just keep going at full practice capacity for many years but they don’t ever multiply their business.

Primary topic: Marketing Strategy

Marketing Strategy

932 views

By Fabienne FredricksonRecently published1 topic

How to convert prospects who sign up for preview calls but not the programs

Many of our students talk about how they have large numbers of prospects who sign up for preview calls but tend to not register for the bigger program. Business owners wonder if there is a way to convert prospects like this into paying clients. Here’s what we recommend:

Primary topic: Marketing Strategy

Marketing Strategy

932 views

By Fabienne FredricksonRecently published1 topic

Think BIGGER About What’s Possible For You and Get Out of Your OWN Way!

I once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that rolled in, and their answers were right in line with the people I talk to on a daily basis.

Primary topic: Marketing Strategy

Marketing Strategy

932 views

By Fabienne FredricksonRecently published1 topic

Two super simple ways to talk about results with clients

If you are a new small business owner without a long track record, you may find it difficult to talk to your potential clients about results. Sometimes students worry that results will vary for each person. Or, they aren’t sure what they can actually deliver. This makes it difficult for you to help them envision results while you close the sale and get clients. 1. Look at Your Own Results.

Primary topic: Marketing Strategy

Marketing Strategy

931 views

By Fabienne FredricksonRecently published1 topic

Get More Clients From Referrals With Centers Of Influence

One of the quickest ways to get more clients by getting referrals from your network and to get out there in a BIG way is to start telling your Centers of Influence (COIs) what you're up to in a face-to-face meeting. This can be in addition to sending them the introduction letter and this can be either in a café or at their office (where they have their Rolodex handy).

Primary topic: Marketing Strategy

Marketing Strategy

930 views

By Fabienne FredricksonRecently published1 topic

The most important element of any presentation you give

Whenever you are making a presentation to a group, your top priority is to determine what you want the attendees to do. I call this the “Most Wanted Response” or the “Most Wanted Action”. Either way, you’ve got to know what you want people to do before you start planning what you’ll say. Why is this so important? Ultimately, the point of the presentation is to encourage people to do something, right? You want them to sign up for your newsletter or ask for your free irresistible offer, or decide to hire you. Whatever response you desire influences what you will say in the talk.

Primary topic: Marketing Strategy

Marketing Strategy

924 views

By Fabienne FredricksonRecently published1 topic

Aim To OVER-FILL Your Pipeline of Prospects

Too many people ride the ‘feast or famine’ roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. ...

Primary topic: Marketing Strategy

Marketing Strategy

922 views

By Fabienne FredricksonRecently published1 topic

How to Take Personal Responsibility

Today’s topic is about taking personal responsibility for the results that you’re experiencing in your business. One of the things I believe makes or breaks someone’s chances for success in business is that of personal responsibility. I believe strongly in personal responsibility. I often call it the No-Excuses Approach.

Primary topic: Marketing Strategy

Marketing Strategy

922 views

By Fabienne FredricksonRecently published1 topic

Focus your networking efforts on your ideal client

Before we move forward in your networking, we need to get really clear on who you want to meet. We’ll first focus on your ideal client. Now, to get clear on who your ideal client is, let’s first agree that there are several things that universally constitute an ideal client: • Those you really enjoy working with • Those who need your help, badly • Those who recognize that working with you is essential • Those who can easily be identified and contacted • Those what will happily pay what you’re worth, without negotiating

Primary topic: Marketing Strategy

Marketing Strategy

921 views

By Fabienne FredricksonRecently published1 topic

Make Your Practice Truly Noticeable (and Clients Will Come)

The topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.

Primary topic: Marketing Strategy

Marketing Strategy

917 views

By Fabienne FredricksonRecently published1 topic

Rule #1 about marketing: set a goal and create a plan to achieve it

If you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well.

Primary topic: Marketing Strategy

Marketing Strategy

912 views

By Fabienne FredricksonRecently published1 topic

How to take your book and launch an information product

Writing a book is a smart idea to build business for a few reasons: 1. It’s a great way to set yourself up as an expert 2. Publishing a book is an impressive rite of passage 3. It provides your first pass at earning passive income

Primary topic: Marketing Strategy

Marketing Strategy

908 views

By Fabienne FredricksonRecently published1 topic

The best way to handle emails asking, “What do you charge?”

Most business owners have experienced this common situation. You get an email inquiry asking about your fees as the first or only question. If you have responded with your pricing, you probably never heard from the person again, right? This is not the best way to reel in a potential client. People may be interested in working with you but fear they cannot afford you. When you send your pricing right off the bat, you prevent the sales conversation and you haven’t built in any value. That’s why I recommend you should not send out your prices when requested.

Primary topic: Marketing Strategy

Marketing Strategy

908 views

By Fabienne FredricksonRecently published1 topic

Two simple approaches to writing a great blog post

There are many ways to write a blog post that will attract clients, but I’m going to share two methods that are used most often. THE ORGANIZED APPROACH. With this method of writing blog posts, the title is written first. This sets the tone for the post and provides the overall idea. Some writers are very organized in their thinking from the beginning and will get it on paper in an orderly fashion.

Primary topic: Marketing Strategy

Marketing Strategy

907 views

By Fabienne FredricksonRecently published1 topic

Getting the basics in place for launching a group coaching program

Are you thinking about putting together a group coaching program? Conducting a group is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the phone line versus the price of private coaching.

Primary topic: Marketing Strategy

Marketing Strategy

904 views

By Fabienne FredricksonRecently published1 topic

Take time off to focus on your business

Speaking of going away… I know, you’re probably thinking, “What do you mean, schedule time off? I thought we were just getting started here?” But the thing is, it’s important to also schedule time off so that you can really focus on work while you’re at work. (How many burned-out entrepreneurs have YOU met? Yeah, me too, and they’re not that “Client Attractive.”)

Primary topic: Marketing Strategy

Marketing Strategy

903 views

By Fabienne FredricksonRecently published1 topic

Taking the next step: what to do with clients who finish your program

If you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Of course, you could create a whole new program or a more advanced level of your work. But another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in.

Primary topic: Marketing Strategy

Marketing Strategy

899 views

By Fabienne FredricksonRecently published1 topic

How To Get Clear On What Your Clients Need Most

Today’s tip is about getting clear on your ideal clients’ biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the more you can position yourself as their problem solver.

Primary topic: Marketing Strategy

Marketing Strategy

896 views

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