Browse published articles attributed to Kathleen Gage, with full-archive search.
If there's one thing I encourage you to do before you begin offering teleseminars it's to clearly define your expertise and your market. Why? Because the more you know what your market wants and what you are qualified to offer the better. You are in an improved position to provide solutions through your teleseminars that are specific to your market's needs.
A great way to optimize your efforts is to package your information in many different formats through what is referred to as repurposing. This simply means that if you write a report you can turn that report into a longer document that can become an eBook. Or your eBook can become a teleseminar. The teleseminar can become a mini course. The mini course can be turned into a mentoring program. Repurposing Online Information Products With online information products, you can repurpose your offerings which keeps the lifecycle alive much, much longer.
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success? Unfortunately, this happens more times than not. Whether it be to eat healthy, make client calls, exercise, clean out the “junk” drawer or any number of activities designed to improve your life. Regardless of what you say you’re committed to it takes more than simply saying, “Today is the day.” It takes focus, dedication and the willingness to get uncomfortable.
Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the funding he had hoped for, and his site wasn’t selling much at all. Within seconds I identified a few glaring problems with his site.
Like many people, I belong to a wide range of social media groups. They run the gamut from business, spiritual, running, health, animal well being, and book clubs. More times than not, there is great information being shared by members. Discussions can be lively and often, push buttons. Recently, in one spiritual group there was a discussion on why some people feel the need to have a big impact and play big. As a proponent of people stretching themselves and giving things their all, I have often counseled clients to play a bigger game in order to have a greater impact.
Without a doubt, forums are a great way to promote teleseminars. When you belong to a handful of forums that are very targeted and consistent with your market with daily posting you can gain some great visibility. However, it goes beyond simply posting as a way to promote your event. The number one rule for posts that are being used as a covert marketing strategy is to add very high value with your input. Your posts should not be blatant advertisements unless that is the format of the forum (which is rare).
No matter where you turn, fear seems to be a topic of conversation for so many. Turn on the news, read the newspaper, watch television…it’s there. Truth be told, there is a major shift underway. This shift can be frightening to some, enlightening for others. The fear comes from the outward evidence that life is falling apart. The fear comes from the uncertainty of personal and professional finances. The fear comes from the unknown. Yet, isn’t it true that each day is an unknown? With this uncertainty we can live in the space of fear or one we can choose to live in the space of trust.
Several years ago I listened to spiritual teacher, Ram Dass, talk about when he consciously chose to let go of many of his material possessions. He said the freedom he felt was incredible. He reached a point where he didn't need to define himself by outward evidence.
Something that will boost your business, your revenues and your expert status more than just about anything is information product development. There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those that are used as revenue generates and those that accomplish both list building and revenue generating opportunities. Product and Service Offeringsr
One of the areas I specialize in is the creation and development of information products. If they don't know it when they first come to me, within a short period of time my clients learn the importance of packaging their knowledge into information products.
Are you an author looking for effective ways to gain visibility for you and your book? There are some very simple (not necessarily easy) ways to do this. If your book is a self help, business, spiritual or virtually any topic that can be developed into a workshop you host your own free one hour presentation, fill your room with attendees who are interested in your topic, bundle the book with a one day (or more) workshop and up-sell from the platform.
If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not. Take authors; Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan.
Over the last few days I have had several conversations with friends and clients about their businesses. Many are thrilled with the fact business is picking up while others immediately go into, "The economy is still slow. That's why my business isn't picking up." For some, The Economy is Slow song may be one they have been singing for so long they don't even realize how often they might be affirming this way of thinking.
Unbeknownst to you, you may be losing business for a very simple reason. Not to your competitors, but due to your own inability to see how your actions, or lack thereof, may be negatively impacting how people view you. The fact is, many people rely on word of mouth marketing and many miss opportunities because they fail to see that “how they do anything is how they do everything.”r
The saga of my recent Facebook ousting continues. Not only have I not been able to get back on FB, I still have no idea as to why I got “excommunicated” in the first place. However, I have found the experience to be one of introspection. As a matter of fact, many people, myself included, are evaluating our past, current and future involvement on social networks in general. Take Twitter. With the ability to automate the Direct Message feature, the number of emails clogging inboxes everywhere with useless messages has gotten way out of control.
With the onslaught of Social Networking opportunities some people seem to think common sense and manners don’t apply. The reality is, Social Networks are like any other type of network. Most sane people wouldn’t walk up to someone at a business meeting, ask for their card and say, “Okay, now you are my friend and I am going to slam you with stupid phone calls, junk mail and other useless garbage.” More likely, they would introduce themselves, find a point of commonality and take it from there.
When it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort. However, they can also be a complete waste of time for many people. To assure the greatest result for your efforts there are some essential ingrediants to a well-written release.
One of the most important things you can do as you grow your business is to know who your market is and what they want. A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue where to begin. Often marketing experts tell you what to do, but not how. Today, I am giving you a how. An excellent resource to find out what is of high interest is Amazon.com. That’s right, good ole’ Amazon.com. A quick visit to the book section of Amazon.com will show you what books are the bestsellers at any given point on any given day.
Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about. There are people fulfilling their life’s work each and every day. Some are visible in the marketplace and others have a more low-key presence. Whether you what to become highly visible or create a small jewel of a business, there are strategies in this book for you. But it also takes a commitment to implementing them on a consistent basis to have the greatest impact.
For years I “pounded the pavement” looking for opportunity. I tried just about everything; except one thing; being myself. What I discovered was this; as long as I tried to be someone other than who I am, my success was always an arms distance away. Are you trying to be someone you’re not? Or are you putting your unique self out to the world? Here’s a great example of someone (actually a whole family) who is being themselves. One of my favorite shows is Pit Bulls & Parolees hosted by Tia Torres. I’ll be the first to admit this show is not for everyone.
Have you heard people talk about how slow business is right now? Read virtually any newspaper, watch newscasts, listen to commentaries and you’ve likely been exposed to the “business is slow” conversations. Millions of people are holding daily conversations about how slow things are. On the other hand, there are those who are experiencing more business growth now than ever. Their conversations are not of how slow things are. Rather, about how much opportunity there is.
Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are incredibly visible. The more visible you are, the more likely you will be found. Yet, for many entrepreneurs, they seem to do all they can to avoid being found.
An online best seller book (eBook) is a bit different from your traditional book, especially when it comes to the actual launching and marketing of your creation. An eBook's success depends heavily on how you present in on the Internet, where it will have to compete with hundreds or even thousands of books talking about the same thing. When you are ready to launch your eBook make sure to keep these dos and don'ts in mind during the launch to help you make the most out of the process. Don't launch a book fresh from your desk; have a cooling off periodrnr
When I wrote my first book nearly 15 years ago, being a self-published author carried a stigma. For some reason, you were not considered a “real” author if you went the self-publishing route. Fast forward to today and it’s a completely different reality. Authors have a plethora of choices in how to take their work to market. Add to the mix eBooks and authors now have a lot of control over their writing, their revenue and their message. According to a post on the Publisher’s Weekly blog:r
Have you ever wondered how some people seem to succeed with ease while most struggle to build their business? There are some commonalities with those who are “making it happen.” Here are ten essential insights to building a highly successful and influential business in today’s environment. Mindset
What it takes to succeed and make a great living with teleseminars is to repurpose your content in order to extend the revenue potential. It's one thing to offer a teleseminar and something completely different to know how to monetize the content in many ways. The fact is repurposing teleseminar content can boost your business, your revenues and your expert status due to having more information out to market. You can turn the call content into reports, articles, ebooks, tweets, blog posts and white papers to name just a few things.
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success? Unfortunately, this happens more times than not. Whether it be to eat healthy, make client calls, exercise, clean out the “junk” drawer or any number of activities designed to improve your life. Regardless of what you say you’re committed to it takes more than simply saying, “Today is the day.” It takes focus, dedication and the willingness to get uncomfortable.r
Recently I surveyed a group of several hundred authors. "What's your greatest challenge with marketing and selling your book(s)?" was the only question asked. The results were as follows: 38% knowledge 33% time 17% money 7% fear 5% other It’s not surprising knowledge ranked the highest with time a close second. When most authors dream of their book being read by people around the globe, they often forget one small detail; they have to do most of the marketing.
Many people seem to wander hopelessly around trying to gain clarity on their life (and business) purpose. Your business is a powerful vehicle to impact countless individuals in an amazing way. But before you can impact you must be clear. So how do you gain clarity? 1. Have the willingness to see things differently. As has been said in so many ways, “If we do the same thing over and over we get the same result.” 2. Get out in nature. It’s amazing how connecting with nature can give us incredible clarity.r
If there's one thing that pushes my buttons more than just about anything it's the people who absolutely refuse to listen to what the truth is about Internet marketing and making money on the Internet. No matter how many times they hear the truth, read it or watch it on a video, for some reason they seem to think it doesn't apply to them. What's the truth? It's this.... you have put effort into your success. There's no other way to put it. You have to work at it.
Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you. Regardless of whether you are selling someone else’s products and services (affiliate sales) or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose.
You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better. Prior to the publication date, not after, is when you need to start laying the foundation for:r • Interviews • Book signings • Speaking engagementsr
One of my favorite shows is - America\'s Got Talent. I really enjoy watching raw talent come up from the ranks. There\'s great talent and there\'s... well, let\'s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner. The mere fact that a singer, dancer, magician, or any act makes it to the top ten is against the odds. Even if elimination happens along the way contestants build a fan base due to all the visibility. What I find most amazing is how often the opportunity to build an online fan base is missed due to a few missed steps.
One of the most important activities an author needs to engage in is marketing your book. Yet, many leave it to chance and sales suffer as a result. When you sell books, you open up lots of opportunity. When my book, Power Up For Profits; The Smart Woman’s Guide to Online Marketing was released, I had been laying the marketing foundation months before the book was available on Amazon. Because of a very focused marketing campaign, I sold thousands of copies in a short period. On the back end, I made a lot of money AND had incredible opportunities open for consulting and speaking gigs.r
By now just about everyone has heard of how powerful our thoughts, words and beliefs are. Yet, for some unknown reason people subject themselves to listening to and talking about how bad things currently are with the economy. Over and over we hear how absolutely terrible things are. The fact is we are going through a global transformation; one that we can either resist or accept. Through the resistance we create pain. Through the acceptance we create solutions.
As an author, it’s likely you not only want to write, you also want to make money from your writing. If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on. The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way. You also have opportunities through speaking engagements, consulting, coaching and information products.
Several decades ago, I began studying goal setting as if my life depended on it. I was committed to learning anything and everything I could about how to set goals and "have it all". I was certain that having it all would bring me a very deep level of happiness. My motivation was the fact that in my twenties I had reached a point where my greatest goal was to merely get through another day.
It’s likely you’ve heard (and you know) the more visible you are, the better. Whether you are an author, speaker, coach, consultant or entrepreneur, the more visible you are to your “sweet spot” clients, the easier it is for them to make a decision to invest in your products and services. And the more influence you have. Yet, it’s not just about being visible, it’s about being visible to those who are interested in who you are and ultimately, what you have to offer.r
More every day experts are finding forums a great way to promote their teleseminars. I am a proponent of participating in only a few forums you can post to on a regular basis rather than dozens you have no time for. A great way to increase your telseminar visibility is to effectively use your sig file (SF or signature file) at the end of your postings. Depending on the type of forum, you may be able to use the same SF for each one or you may want to write unique sig files for each.
In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business. It seems in some circles the word integrity means something completely different than in other circles. Let’s start with the Webster’s Dictionary definition.rn: the quality of being honest and fairrn: the state of being complete or whole Full Definition of INTEGRITY 1: firm adherence to a code of especially moral or artistic values : incorruptibilityr
When became a professional speaker nearly 16 years ago something I heard over and over from seasoned speakers was to develop product. These sage words made a huge difference in the success of my business. Why? Because no matter what is happening with the economy having various information products such as books, eBooks, eReports, transcripts, and MP3’s, can make a huge difference in a so-so revenue stream to one where you can generate thousands upon thousands of dollars of passive income.
This is the time of year many professionals set goals and resolutions for the coming year in hopes of making the coming year better than the year before. Unfortunately, most goals are forgotten within a short period of time. Often this is due to trying to do too much with too little. Here are a few tips that will allow you to free up time and energy. 1. Evaluate online subscriptions to determine if you need to continue receiving them. If you don’t need them, unsubscribe. This one action will save you lots of time by eliminating unneeded emails and clutter in your inbox.
It’s likely you’re looking for effective ways to increase your revenues. One of the simplest is with testimonials. A testimonial is simply a third party endorsement of your products and services. Having someone put their stamp of approval on what you do is more powerful than you talking about how wonderful your products and services are. Endorsements are actually quite simple to secure. Below are a few ideas on how to get lots of great testimonials.r
Most mornings I check discussions on a few of my favorite groups on LinkedIn and Facebook. Today the discussion of blogging was posted on one of my writer’ groups. “Do you blog? On what?” were two questions posted on a Facebook Group. The woman who posted wasn’t sure what to write about. The beauty of blogging is that we can write on just about anything we want. That’s also the downside. And here’s why. Lots of people who never had a voice in times past can now blog on anything they want to speak out about. No holds barred. There are three main areas to consider:r
In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business. It seems in some circles the word integrity means something completely different than in other circles. Let’s start with the Webster’s Dictionary definition. : the quality of being honest and fairrn: the state of being complete or wholernr
Book endorsements sell books. Some of the best ways to get endorsements are: • At the beginning and end of your book.r • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).r • After the fact with a simple email message. Without a doubt, endorsements do sell books. Think of your own book buying process. Chances are you heard about a book that struck your interest, but weren't quite sure if you really wanted “one more book” to add to your personal library.
How often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you shouldn’t respond, but you need to know where to draw the line. One or two questions is fine, but beyond that, you are giving away your services.
For years I held back, thinking success was for others but not for me. It wasn’t until I was willing to step out in a big way that things began to change. And change they did! I went from struggling day-in and day-out to having an abundance of money, business, and impact.
Anyone who has been marketing online for any period of times knows you have to use many different methods to achieve a solid outcome. Most everything will fall into two primary categories; push marketing and pull marketing.
“Buy my book and get a bunch of cool bonuses worth over $4,000!” This was a recent post in a Facebook group I belong to. I have no idea what the title of the book is, nor whether or not the bonuses have anything to do with the subject matter of the book. I was somewhat amused by the post and yet, felt a twang of “ain’t it a shame” for the new author who posted this. Obviously, some “expert” told her that if she got a bunch of people to each contribute a bonus to those who purchased the book, not only would her sales skyrocket, she would also become an Amazon.com bestselling author.r