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Browse published articles attributed to Kathleen Gage, with full-archive search.
If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not.
A huge part of your success with teleseminars is to create great call content. This should not to be taken lightly. Regardless of whether you offer a free or fee event is irrelevant. The quality of your content, in both free and fee teleseminars, is essential to building a loyal customer/client base. You need to develop extremely valuable content without cramming too much into one session. It's easy to overload your listeners. Your participants will gain more from their time invested if you go deep into each point on a topic rather than brushing over several topics.
Over the last few days I have had several conversations with friends and clients about their businesses. Many are thrilled with the fact business is picking up while others immediately go into, “The economy is still slow. That’s why my business isn’t picking up.” For some, The Economy is Slow song may be one they have been singing for so long they don’t even realize how often they might be affirming this way of thinking.
Many experts enhance their product offerings with high quality services. Regardless of what you make available to your market, you need to take one very important step. Before you invest time, money or effort into product development make sure you understand the needs of your market. You must have enough information to address these needs. The more you know the more focused you will be on what solutions you create by way of products and services.
One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it. A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with information products.
If I could sum up making money online in 3 steps here are what they would be: 1.Know your market 2.Build a responsive opt in list 3.Create information product. Step One will be covered in this article. This is a biggie. Anyone who is making money online has done this. And... they periodically evaluate where they are at. What is it? You have to know who your market is and is not. You have to know who you want to do business with and who wants to do business with you. And you must continually evaluate who your market is and is not.
Teleseminars, also known as teleconferences and teleclasses, are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in both your industry and your market through the power of teleconferences. Teleseminars are likely to be one of your most profitable revenue strategies available due to the relatively low cost to develop and market them. Why Host A Teleconference?
Many people utilize teleseminars to market their products and services as well as sell on the backend. By far, teleseminars are one of the greatest tools available to accomplish both. Unfortunately, many people set about to launch a teleseminar without a solid plan in place. One of the first considerations (beyond who your market is) would be to determine what type of teleseminar to offer.
In virtually any book about marketing, you typically learn about promotions and advertising. The fact is, marketing goes way beyond the typical to include: • Internal marketing • External marketing • Online marketing • Offline marketing • Push/pull marketing • Energy marketing, which includes your intention and using the Law of Attraction and visualization All are necessary components of a wildly successful marketing program. Internal Marketingr
We hire coaches and mentors for a reason; to stretch us, take us where we have yet to go and remind us of the little things that add up to big outcomes. Personally, I hire experts to push me and encourage me to take risks (and big ones at that). What I fail to understand is when someone hires a coach and either never shows up for their calls, in-person masterminds, VIP Days or whatever is offered as part of the package. This truly boggles my mind.r
The title for this article actually has more than one meaning. First, when you eat plant based, it tends to be very fresh. Secondly, for many people who go plant based, it is a fresh start on their health. In reality, being plant based is being vegan. However, some vegans are not 100% plant based. Yes, it can be a bit confusing but the bottom line is vegans and plant based eaters do NOT eat any animal products including dairy, eggs or any other products of animal origin, in addition to not eating meat like the vegetarians.
Do you wear “working on weekends and long hours” like a badge of honor? “Woe is me!” is the battle cry of many entrepreneurs. “Look how hard I am working!” I used to do the same thing as did many of my colleagues. That is, until it almost killed many of us. Not only were we wearing down by the long hours, we had no personal life. The reality is, running a business, especially for a solo-entrepreneur, does not require we personally work so many hours that we end up despising what we do.r
Creating a topic for a teleseminar is one thing. Developing great content is something completely different. The content has to provide solutions to whatever your listeners are interested in. The following is a very simple formula for creating a hot topic AND great content. 1. Determine topic and title based on your research and any surveying you do. 2. Write one paragraph describing the course. 3. Develop 3 -7 benefits outlining what your listeners will learn. 4. Put action verbs in the benefit points.
Teleconferences are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in your field and within your market through the power of teleconferences. Consultants, coaches, speakers and trainers can literally make tens of thousands, and even hundreds of thousands, of high profit margin dollars without ever having to leave your home. Vendors can easily educate their client base through the proper use of teleconferences.
The dream of becoming a professional speaker took hold many years ago. I was working for a small radio station in Santa Rosa, California. My primary job was to sell airtime. Yup! I sold air. Because the station was so small, it was easy to wear many hats. Within a very short period of time I realized that I could more fully serve my clients by not only selling them the air time, but also to write and voice their commercials.
It’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors. Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses puts you in a better position to compete by marketing more effectively, and helps you find potential partnerships.
I love business and I love what I do. What I don’t love, and truthfully, don’t even like, are the people who really don’t get what running a successful business is all about. Sure, they may think they do, but when they are asked to do something that is inconvenient, they throw up their arms and say, “This isn’t fair. It shouldn’t be this hard.” The fact is, business is hard. And sometimes downright difficult. We applaud those who are succeeding, often saying how lucky they are. Others go on to say, “I would do anything to have what you have.”
Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again? Wondering how some sales professionals seem to always be at the right place, at the right time? Feeling like you just can’t seem to get your foot in the door of any new prospects? You’re not alone. These seem to be universal concerns for many sales professionals. Getting your foot in the door of a prospect often reaches beyond what most have been taught in sales training seminars and books. It is a state of mind, emotion and action.
If you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts. The following are some easy to apply strategies that will get you well on your way to becoming a competent blogger. Determine Your Purposer The first thing you need to do is determine what is the purpose of your blog. Are you blogging for fun or is this a viable part of your overall branding and marketing strategy?
Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to India in search of deep inner-knowing, but somehow ended up on the West Bank of Israel for six months. I suppose I should have paid more attention during Geography 101 in high school, but I digress.
The terrain of business, especially on the Internet, is changing faster than ever before. If you’re not up to speed on what’s going on, constantly learning and working with mentors who can show you to what is possible, you are likely to get left behind. Recently I had the opportunity to share time with some of the most amazing people in the world of Internet Marketing. Although some I have known for quite some time, there is nothing to compare to meeting face to face. Among the people I shared time with were Mark Hendricks, Dr.
The ability to gain and maintain market share can be increasingly challenging for many professionals. There are numerous reasons for this; competition, the cost of doing business, being viewed as an expert and knowing how to stand apart from the crowd.
Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to India in search of deep inner-knowing, but somehow ended up on the West Bank of Israel for six months. I suppose I should have paid more attention during Geography 101 in high school, but I digress.
As with anything you do in your business, becoming a bestselling author is not an end in and of itself; it is simply a means to an end. It's not the bestseller status that is going to bring you more business and more money; it's what you do with the status that will make all of the difference. There are lots of benefits to being an author; more so when you are an online bestseller. An author can sell their books back of the room when doing a speaking engagement. When you have several books to sell, you can bundle those books together and have the potential to make great money this way.
When it comes to writing a book, there are those who write simply for the pleasure of writing, those who write to make money and those who write for both the pleasure and profit. It may seem like all authors want to make a profit, but this is not always the case. However, for the purpose of this article, let’s assume your reasons for writing include making a profit. In this case, there are plenty of ways to increase your revenue-generating opportunities. Three primary ways to generate revenue are: Direct salesr Affiliate salesr Back-end salesr Direct Salesr
There has been so much hype about how easy things should be and that all we need do is visualize what we want and presto! it appears. Although I am a firm believe in the Law of Attraction, there have been major misunderstandings of what the law is about. It is about visualization, focus, and commitment. A great many people take initiative regarding visualization, but one needs focus and commitment to see the law through to its rewards.
Kindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books. It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t. But… there are specific strategies you can use to drive traffic to an opt in page. To fully optimize this strategy there are a few things you need to have in place. 1. Know who your ideal target market is and is not. 2. Write a good Kindle book.r
From 1994 through 2013 I worked out of my home. Like many homebased business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance. This all changed when I moved my business out of my home to an office space a few miles from away. The greatest advantage to making this change is the clear separation of home and business. Another great benefit is having a nice space to host clients for VIP Days or intimate mastermind meetings.
Have you ever wondered how important that little voice inside is? The one that seems to give great guidance and insights...when we listen. Sure, there is the voice that tells us things are terrible. The one that creates doubt, fear, indecision and uncertainty. It seems lots of people are choosing to listen to this voice. I call it the ugly voice. The voice I am referring to is the quiet voice. The one when we listen to gives us the insights we absolutely benefit from. It is often so quiet we don't hear. That is until we get very still, very quiet ourselves.
The benefits of hosting teleseminars are numerous. Value added for your market, multiple streams of revenue, increased visibility and increased market reach to name just a few of the many. In this article we will address a great way to generate revenue on the backend. What this means is after the fact of offering a teleseminar you can continue to make money. There are many ways to do this; sell the recording, up sell into an ongoing course, put the content into a membership program and/or sell the transcripts.
Holding live workshops and seminars are a good way to build a business. However due to current economic trends, the traditional methods of holding and conducting workshops make it very difficult to execute and get participation. In addition, the costs involved in getting a venue, audio visual aids and providing refreshments for the participants make it quite expensive and there are many factors that could prevent the event from being successful and profitable. This explains why businesses are gradually moving towards teleseminars as a way of holding workshops and training sessions.
When it comes to writing a book, there are those who write simply for the pleasure of writing, those who write to make money and those who write for both the pleasure and profit. It may seem like all authors want to make a profit, but this is not always the case. However, for the purpose of this article, let’s assume your reasons for writing include making a profit. In this case, there are plenty of ways to increase your revenue-generating opportunities. Three primary ways to generate revenue are:r • Direct sales • Affiliate sales • Back-end sales Direct Salesr
Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are incredibly visible. The more visible you are, the more likely you will be found. Yet, for many entrepreneurs, they seem to do all they can to avoid being found.
When it comes to promoting a teleseminar this is usually done by getting potential buyers to a landing page. The goal for most landing pages is to convert lookers into either subscribers or buyers. The fact is, most people who "land" on one of your pages leave very quickly. The reasons for this vary; no clear message, no benefits listed, too many fonts, poorly positioned opt in box, no clear call to action and very unprofessional look. To know what is happening with page visitors review your website stats. You do this with your web log files. Here's how it's likely to break down.
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing. The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the demographics of your market helps you understand their behavior. Here are some essential questions for gathering demographics: What is their age group? What is their gender? What is their family structure (number of children, extended family, etc.)?r
5,000 experts on the platform in 2016! That’s my goal and my vision…to help 5,000 experts get their message out in one of the most powerful ways possible. I plan to do this in a number of ways; through webinars, teleseminars, training programs, workshops, masterminds and one-on-one mentoring. Why 5,000? Why not! The fact is, one expert can have a major impact on dozens, hundreds, thousands, even tens of thousands of people with their message. With the resources available online, such as social media, they often can reach hundreds of thousands and in some cases, millions of people.
The benefits of hosting teleseminars are numerous. Value added for your market, multiple streams of revenue, increased visibility and increased market reach to name just a few of the many. In this article we will address a great way to generate revenue on the backend. What this means is after the fact of offering a teleseminar you can continue to make money. There are many ways to do this; sell the recording, up sell into an ongoing course, put the content into a membership program and/or sell the transcripts.
In my twenties life was very different than it is today. I had very little belief in what is possible and how powerful our thoughts are. That is until I found a book at a garage sale called The Magic of Believing. With very little money in my pocket, I reluctantly parted with a quarter for the book. In hindsight, this was the best 25 cents I ever spent. My life would never be the same. Until then, I carefully guarded my victim mentality, barely held down a minimum wage job, partied way too much and woke up each day dreading what was ahead.
Not long ago there wasn’t a whole heck of a lot going on in our area that was newsworthy – in the sense of negative newsworthy. Oh no! What was the media to do? Not to worry. They had it figured out. They hashed up a shooting from 30 years ago and put the story smack dab on the front page of the newspaper. When I saw “Shooting at college football game,” my gut level reaction and thought was, “Oh no! Not again.” I thought it was a recent happening, but nope, it was from 30 years ago.r
Yes, it’s true…I’ve joined the ranks of Facebook rejects. Amazingly, I still don’t know why this happened. There could be any number of reasons from too many friends, too many messages, too many invitations or being perceived as a spammer. Regardless of the reason, the fact remains; I have to wait for the blessings from the Facebook Powers that Be to have my member in good standing status reinstated. Now mind you, this is not an isolated situation.
To attract customers you must show them you have a competitive advantage. No matter what the competitive advantage is, the customer must believe you to be different in some way compared to your competitors and/or have the solution they seek. Otherwise, why would they do business with you? It is your job to communicate the difference to your customers and potential customers. It is important for them to know the difference.
Being a best selling author has been made a lot easier with the advent of the Internet, a place where book enthusiasts from all over the world can converge and hunt for their favorite titles. The Internet's open accessibility, however, does not mean every writer that goes online marketing route will be successful. There are certain factors that come into play when it comes to writing and selling an online best seller: Substancer
Life is about pushing limits. At least for some of us. In my world, if you’re not pushing limits you’re not seeing what you’re really made of. If you’re not seeing what you’re made of how will you know what you’re capable of? When I push the limits I tend to feel incredibly alive. Something that helps me in my own “limit pushing” is to set intentions on the outcomes I seek.
One of the most fascinating lies we tell ourselves is if we believe something to be true, right or so, it must be. The fact is, much of what we try to convince ourselves and others as true is often a matter of judgment based on ego. If something is happening that we simply don’t approve of, then obviously it is wrong. Or so the thinking for many people goes.
How often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you shouldn’t respond, but you need to know where to draw the line. One or two questions is fine, but beyond that, you are giving away your services.
Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for promotions, but when done right, viewers really feel that they’ve gotten to know you, and that translates to great marketing.
Whether you plan to write an online best seller e-book author or a more traditional book, you will have to finish that book before you actually get anywhere. No matter how good your intentions you may find it near impossible to get your book done unless you are aware of on fact; distractions abound. The reality is there are just so many distractions in the world that it becomes impossibly difficult for anyone to get any writing done if they let these distractions get the better of them.
If there's one thing I encourage you to do before you begin offering teleseminars it's to clearly define your expertise and your market. Why? Because the more you know what your market wants and what you are qualified to offer the better. You are in an improved position to provide solutions through your teleseminars that are specific to your market's needs.
A great way to optimize your efforts is to package your information in many different formats through what is referred to as repurposing. This simply means that if you write a report you can turn that report into a longer document that can become an eBook. Or your eBook can become a teleseminar. The teleseminar can become a mini course. The mini course can be turned into a mentoring program. Repurposing Online Information Products With online information products, you can repurpose your offerings which keeps the lifecycle alive much, much longer.
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success? Unfortunately, this happens more times than not. Whether it be to eat healthy, make client calls, exercise, clean out the “junk” drawer or any number of activities designed to improve your life. Regardless of what you say you’re committed to it takes more than simply saying, “Today is the day.” It takes focus, dedication and the willingness to get uncomfortable.