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Kathy Jo Slusher-Haas/
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Articles by Kathy Jo Slusher-Haas

Browse published articles attributed to Kathy Jo Slusher-Haas, with full-archive search.

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By Kathy Jo Slusher-HaasRecently published1 topic

3 Stunningly Simple Ways to Side-Step Overwhelm in Your Coaching Business

In all the years I have been working with coaches, I’m amazed at how many of them believe it’s too hard to coach, have a business and be continually developing new material and they question whether they have what it takes to be successful. It breaks my heart because most of these folks are needlessly headed towards overwhelm, disappointment & burnout. And the worst part? It doesn’t have to happen. If you want to avoid their fate, and I know you do, here are 3 stunningly simple ways to avoid overwhelm, disappointment and burnout in your coaching business.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,460 views3.7/5 (6)

By Kathy Jo Slusher-HaasRecently published1 topic

Be the Expert: The Key to Creating High Level Visibility and Attracting All the Clients You Need

“Expert? I’m no expert. Yes I’ve had training and have been doing this for a while, but I’m not an expert.” Stop right there! Many coaches have complete confidence in their coaching abilities, yet they still are unable to see themselves as experts. They say “there are others who have been doing this longer and are probably better tha I am.” And they are baffled with the fact that they talk to a lot of people, giving lots of one-on-ones and still struggle to get people to sign up.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,426 views4/5 (2)

By Kathy Jo Slusher-HaasRecently published1 topic

Coaching Business Success - 3 Hidden Truths About Why Your Business is Struggling

You hear the stories about coaches earning 6-figure. You have the passion; you are an amazing coach deeply committed to the success of your clients; you are completely dedicated to making your business work. But ...you are still struggling. Don't worry, there is hope.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,209 views3.2/5 (5)

By Kathy Jo Slusher-HaasRecently published1 topic

Be the Resource Your Clients are Looking for: 10 Tips to Creating Compelling Content

As coaches, you have a wealth of content at your fingertips. Developing great content is easy. However, getting that information to your prospects in a way they will immediately understand the value of what you offer may not be so easy. Here are 10 tips to remember when developing your content no matter what form that content takes. 1. Know your audience & their needs. What is the problem you are solving for your audience? What are their needs and what do they want to learn?

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,209 views3.5/5 (2)

By Kathy Jo Slusher-HaasRecently published1 topic

The Pain of Marketing

When it comes to marketing your business, you will often hear you need to identify your prospects pain. As coaches, we are trained to see “pains” and “problems” as “challenges” and “opportunities.” The idea of pain seems very negative and we shy away from it. But, how does that relate to marketing? Marketing is about sharing your message. The formula for a core marketing message is: Your target audience + the pain / problem or solution they are currently seeking + the benefits you offer + your proof or unique selling proposition.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,337 views3/5 (2)

By Kathy Jo Slusher-HaasRecently published1 topic

The 3 Things Your Coaching School Didn't Tell You About Being a 6-Figure Coach

There are a lot of great coaching institutions out there. And when it comes to training outstanding coaches, they are spot on. They know their stuff.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,242 views3/5 (2)

By Kathy Jo Slusher-HaasRecently published1 topic

The 3 Most Catastrophic Marketing Mistakes Coaches Make and How to Avoid Them

I have been a coach for some years now, and have mentored other coaches along the way. Just about everyday I talk with a coach who is on the verge of losing their business because they can’t seem to attract enough clients. It breaks my heart because the world needs coaches. It needs you! Well, I’m here to tell you it doesn’t have to be that way. If you would like to avoid their fate here are the 3 most catastrophic marketing mistakes coaches make and how YOU can avoid them.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,135 views3/5 (2)

By Kathy Jo Slusher-HaasRecently published1 topic

5 Secrets You Should Know About Why People Will Buy from You

How many times have you had a conversation with a prospect when nothing panned out? How many people have gone to your website and left without signing up for your ezine? What about a speech, workshop, or 1 on 1 that was a dead end? What would it be worth to discover 5 secrets you can implement immediately to achieve the results you want faster and easier than ever before? Here are 5 basic secrets that will do just that! Secret 1: Are You Talking to Me? Develop a clear message that speaks directly to where your prospects are at right now.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,411 views3/5 (1)

By Kathy Jo Slusher-HaasRecently published1 topic

4 No-Brainer Success Secrets to a Thriving Coaching Business

When I first started my coaching business I was like many of you. I struggled to get that next client. I labored to get in front of the right people. I networked like a fool, determined I was going to make this work. Then, I have a big “duh!” moment. I discovered 4 no-brainer secrets that transformed my life and my business. After implementing these secrets my business has taken of. I am no longer worried about getting that next client, I am always talking to the right people and I don’t waste my time networking with the wrong people.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,308 views2.5/5 (2)

By Kathy Jo Slusher-HaasRecently published1 topic

7 Secrets to Sensational Speeches For Coaches

Speaking is one of the most powerful ways for coaches to get clients. It puts you directly in front of the people you are looking for. It creates trust - you wouldn't be up there if you didn't know what you were doing. It also gives your target audience a chance to know you and your style. But if not done properly, speaking can also leave a bad taste in your audience's mouth.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,640 views2/5 (1)

By Kathy Jo Slusher-HaasRecently published1 topic

Intention-Based Marketing: 7 Principles to Successfully Marketing from Higher Consciousness

Marketing takes place in the mind. The state of your business is a direct reflection of the thoughts and feelings you have around marketing. Intention-Based Marketing is an innovative marketing model based on 7 principles that guide your intentions, knowing your desired results already exists. This lets of a lot of fear, avoidance, and “ickiness” associated with marketing. These 7 principles align your focus and attention with your intention, allowing you to market from a higher consciousness. 1. Energyr Your thoughts create energy.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,402 views

By Kathy Jo Slusher-HaasRecently published1 topic

Niche or Die

When coaches resist to niche, they resist success. Most coaches who struggle do so because they have no defined niche. They fear they will limit themselves if they do. They don't want to be confined to one type of coaching. Many coaches wait for a niche to find them, wanting to see what comes their way. Or, they want to help everyone in the world, so why cut people out? I'll tell you why.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,396 views

By Kathy Jo Slusher-HaasRecently published1 topic

Speaking for Clients

Speaking is one of the best ways to gain clients for service professionals. It quickly establishes a relationship, gives the audience a real-life taste of you and your services, and it allows them to feel as though they know you. Yet even though this is such a powerful way to gain clients, so many approach with no strategy to actually gain those clients. Below are 5 client-gaining ingredients for your speeches. 1. What’s Next Strategyr

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,200 views

By Kathy Jo Slusher-HaasRecently published1 topic

10 Writing Strategies for Non-Writers

Have you ever felt like this? Writing is one of the best marketing venues for coaches. However, it’s not always the easiest. So, here’s a list of tips for non-writers interested in using writing as a form of marketing. Writing is one of the most effective ways to share value with your target audience. You can do so through blogging, article marketing, e-books, special reports, white papers, social media, web copy, etc.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,140 views

By Kathy Jo Slusher-HaasRecently published1 topic

Benefits of Vertical Fame: 10 Reasons Why You Should Niche Now!

You’ve all heard it before. Narrow down, focus, Niche! Yet, most coaches resist this like the plague. Why? Well, I’ve heard things from they are afraid to leave people out, to they don’t want to get stuck working with one type of person, to they don’t want to limit themselves. The irony is, the more focused you are, the more doors open for you, the more your message is actually heard, and the more visible you become to everyone! Here are the 10 reasons why you should niche right now! 10. Market Place Demands Expertsr

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,074 views

By Kathy Jo Slusher-HaasRecently published1 topic

Are You Letting Client’s Slip Through Your Fingers?

Turn Prospects into Clients with a Follow-up Strategy How important is having a follow-up plan in your marketing efforts? Well, would you tell a knock-knock joke like this? Knock, knock. Who’s there?rn… Uh, who’s there?rn… Hello? Anyone there?

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,030 views

By Kathy Jo Slusher-HaasRecently published1 topic

Here is the Secret that has Helped Coaches to Gain New Clients Fast, but Everyone Resists it

What is the 5 letter word dreaded by service-based professionals world-wide? Niche! We hear it everywhere. Narrow down. Niche. But why should we? Narrowing down your niche is a vital piece to marketing. One of the biggest reasons why people resists is they don’t want to turn anyone away. A niche is only a marketing tool, it doesn’t exclude anyone. In fact, it will attract more people to you than without it.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

992 views

By Kathy Jo Slusher-HaasRecently published1 topic

Is Your Marketing Turning You into a Thought Leader?

Is Your Marketing Turning You into a Thought Leader? A thought leader is someone who is recognized as a foremost authority in their selected area of specialty. You can become a thought leader in your area of specialty through your marketing in 6 easy steps. 1. Know Your Voicer You have to know what you want to say and have the voice to say it loud and proud. Your Platform and your brand give you your voice. Your Platform is why you do what you do and why should anyone care. And your brand is the promise of the experience you offer. Determine what your Voice is – then go to step 2.

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

914 views

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